特集 : 国別レポートが13,000件から検索可能になりました!

特集 : 海外市場の委託調査がセミカスタムベースでお手軽にできます

株式会社グローバルインフォメーション
表紙
市場調査レポート
商品コード
115731

トルコのアルコール飲料市場

Alcoholic Drinks in Turkey

出版日: | 発行: Euromonitor International | ページ情報: 英文 71 Pages | 納期: 即納可能 即納可能とは

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=106.80円
トルコのアルコール飲料市場
出版日: 2020年09月07日
発行: Euromonitor International
ページ情報: 英文 71 Pages
納期: 即納可能 即納可能とは
担当者のコメント
このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
  • 全表示
  • 概要
  • 目次
概要

当レポートでは、トルコにおけるアルコール飲料の市場について分析し、全体的な市場構造や背景事情、市場動向の見通し (過去・今後5年間分)、企業別・流通チャネル別の市場シェア、各製品市場の動向・競争力・将来展望などを調査しております。

トルコのアルコール飲料市場:産業概要

  • エグゼクティブ・サマリー
  • 市場の背景事情
    • 関連法令
  • 税制および課税
  • 経営環境
    • 密輸/並行輸入
    • 免税品
    • クロスボーダー/個人輸入
  • 新製品の発売動向
    • 将来展望
  • 市場指標
  • 市場データ
  • 定義
  • 情報源

調査カテゴリー

  • ビール市場
  • シードル/ペリー酒市場
  • RTD飲料市場
  • スピリッツ市場
  • ワイン市場
目次
Product Code: ADTR

Total volume sales of alcoholic drinks had already recorded steep declines in 2019 as consumer confidence fell due to the economic crisis, high inflation, the recent devaluations of the local currency and Turkey's increasing involvement in the Syrian conflict. The COVID-19 outbreak is set to lead to steeper, double-digit declines in total volume sales in 2020 as lockdown measures and ongoing restrictions were introduced on outlets. At the beginning of April 2020, bars were closed completely, whi...

Euromonitor International's‘Alcoholic Drinks in Turkey report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

The economic crisis bites hard in 2019

Efes Pilsen remains the leading player in alcoholic drinks, while supermarkets continue to expand

A mixed future for sales through the on- and off-trade channels

CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024

CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024

CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024

CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age

Drink driving

Advertising

Smoking ban

Opening hours

On-trade establishments

  • Table 1 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

    • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 2 Research Sources

HEADLINES

PRE-COVID-19 PERFORMANCE

The weak economic situation and tax rises lead to a steep decline in beer consumption in 2019

More expensive types of beer outperform, despite price increases

Turk Tuborg Bira ve Malt Sanayii continues to take share from the leader

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

Lager price band methodology

    • Summary 3 Lager by Price Band 2019
  • Table 18 Number of Breweries 2014-2019

CATEGORY DATA

  • Table 19 Sales of Beer by Category: Total Volume 2014-2019
  • Table 20 Sales of Beer by Category: Total Value 2014-2019
  • Table 21 Sales of Beer by Category: % Total Volume Growth 2014-2019
  • Table 22 Sales of Beer by Category: % Total Value Growth 2014-2019
  • Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
  • Table 24 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 27 GBO Company Shares of Beer: % Total Volume 2015-2019
  • Table 28 NBO Company Shares of Beer: % Total Volume 2015-2019
  • Table 29 LBN Brand Shares of Beer: % Total Volume 2016-2019
  • Table 30 Forecast Sales of Beer by Category: Total Volume 2019-2024
  • Table 31 Forecast Sales of Beer by Category: Total Value 2019-2024
  • Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
  • Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Wine consumption hit by the renewed economic uncertainty in 2019

Steeper declines for on-trade sales in 2019

Lower-priced domestic wines are increasingly popular in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

  • Table 34 Sales of Wine by Category: Total Volume 2014-2019
  • Table 35 Sales of Wine by Category: Total Value 2014-2019
  • Table 36 Sales of Wine by Category: % Total Volume Growth 2014-2019
  • Table 37 Sales of Wine by Category: % Total Value Growth 2014-2019
  • Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
  • Table 39 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 43 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
  • Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
  • Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
  • Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
  • Table 49 GBO Company Shares of Champagne: % Total Volume 2015-2019
  • Table 50 NBO Company Shares of Champagne: % Total Volume 2015-2019
  • Table 51 LBN Brand Shares of Champagne: % Total Volume 2016-2019
  • Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
  • Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
  • Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
  • Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
  • Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
  • Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019
  • Table 58 Forecast Sales of Wine by Category: Total Volume 2019-2024
  • Table 59 Forecast Sales of Wine by Category: Total Value 2019-2024
  • Table 60 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
  • Table 61 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers cut back on consumption of spirits due to economic uncertainty in 2019

Supermarkets continues to take share in 2019 due to expansion

Stability in company rankings in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

    • Summary 4 Benchmark Brands 2019

CATEGORY DATA

  • Table 62 Sales of Spirits by Category: Total Volume 2014-2019
  • Table 63 Sales of Spirits by Category: Total Value 2014-2019
  • Table 64 Sales of Spirits by Category: % Total Volume Growth 2014-2019
  • Table 65 Sales of Spirits by Category: % Total Value Growth 2014-2019
  • Table 66 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
  • Table 67 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
  • Table 68 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 69 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 70 Sales of Dark Rum by Price Platform: % Total Volume 2014-2019
  • Table 71 Sales of White Rum by Price Platform: % Total Volume 2014-2019
  • Table 72 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019
  • Table 73 Sales of English Gin by Price Platform: % Total Volume 2014-2019
  • Table 74 Sales of Vodka by Price Platform: % Total Volume 2014-2019
  • Table 75 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019
  • Table 76 GBO Company Shares of Spirits: % Total Volume 2015-2019
  • Table 77 NBO Company Shares of Spirits: % Total Volume 2015-2019
  • Table 78 LBN Brand Shares of Spirits: % Total Volume 2016-2019
  • Table 79 Forecast Sales of Spirits by Category: Total Volume 2019-2024
  • Table 80 Forecast Sales of Spirits by Category: Total Value 2019-2024
  • Table 81 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
  • Table 82 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Cider/perry an expensive and unpopular drink in Turkey in 2019

Higher prices lead to lower consumption of cider/perry in 2019

Few brands available in a concentrated competitive landscape in 2019

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

  • Table 83 Sales of Cider/Perry: Total Volume 2014-2019
  • Table 84 Sales of Cider/Perry: Total Value 2014-2019
  • Table 85 Sales of Cider/Perry: % Total Volume Growth 2014-2019
  • Table 86 Sales of Cider/Perry: % Total Value Growth 2014-2019
  • Table 87 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
  • Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
  • Table 89 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 91 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
  • Table 92 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
  • Table 93 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
  • Table 94 Forecast Sales of Cider/Perry: Total Volume 2019-2024
  • Table 95 Forecast Sales of Cider/Perry: Total Value 2019-2024
  • Table 96 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
  • Table 97 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024

PRE-COVID-19 PERFORMANCE

株式会社グローバルインフォメーション
© Copyright 1996-2020, Global Information, Inc. All rights reserved.