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市場調査レポート

トルコのアルコール飲料市場

Alcoholic Drinks in Turkey

発行 Euromonitor International 商品コード 115731
出版日 ページ情報 英文 57 Pages
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トルコのアルコール飲料市場 Alcoholic Drinks in Turkey
出版日: 2019年07月24日 ページ情報: 英文 57 Pages
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概要

当レポートでは、トルコにおけるアルコール飲料の市場について分析し、全体的な市場構造や背景事情、市場動向の見通し (過去・今後5年間分)、企業別・流通チャネル別の市場シェア、各製品市場の動向・競争力・将来展望などを調査しております。

トルコのアルコール飲料市場:産業概要

  • エグゼクティブ・サマリー
  • 市場の背景事情
    • 関連法令
  • 税制および課税
  • 経営環境
    • 密輸/並行輸入
    • 免税品
    • クロスボーダー/個人輸入
  • 新製品の発売動向
    • 将来展望
  • 市場指標
  • 市場データ
  • 定義
  • 情報源

調査カテゴリー

  • ビール市場
  • シードル/ペリー酒市場
  • RTD飲料市場
  • スピリッツ市場
  • ワイン市場
目次
Product Code: ADTR

In 2018, alcoholic drinks in Turkey saw double-digit total volume growth, which far exceeded the growth demonstrated during the review period. The main reason for this notable growth was the increase in tourism in the country. In 2018, the political environment in Turkey saw increased stability, after the chaos experienced the previous couple of years following the military coup attempt and terrorist attacks, which benefited the tourism industry. In addition, the Turkish lira saw deep depreciati...

Euromonitor International's Alcoholic Drinks in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

July 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Increasing Tourism Drives Growth in Alcoholic Drinks in Turkey

the Tax Equalisation Regulation Significantly Affects the Unit Prices of Alcoholic Drinks

Efes Pilsen Remains the Leading Player in Alcoholic Drinks

the Distribution Share of Supermarkets Grows

Alcoholic Drinks Has Good Prospects for Growth Over the Forecast Period

Market Background

Legislation

  • Table 1 Number of On-trade Establishments by Type 2013-2018

Taxation and Duty Levies

    • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Key New Product Launches

Outlook

Market Indicators

  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

Market Data

  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Definitions

Sources

    • Summary 2 Research Sources

Headlines

Prospects

Stable Macroeconomic Conditions and Rising Tourism Fuel Growth

Changes in Excise Tax Legislation Affect the Demand for Beer

Dark Beer Sees the Best Performance

Competitive Landscape

Efes Pilsen Remains the Leading Player

Beer Manufacturers Respond To the Consumer Demand for Higher-quality Beer

Craft Beer Continues To Account for A Negligible Share of Total Volume Sales

Category Background

Lager Price Band Methodology

    • Summary 3 Lager by Price Band 2018
  • Table 18 Number of Breweries 2013-2018

Category Data

  • Table 19 Sales of Beer by Category: Total Volume 2013-2018
  • Table 20 Sales of Beer by Category: Total Value 2013-2018
  • Table 21 Sales of Beer by Category: % Total Volume Growth 2013-2018
  • Table 22 Sales of Beer by Category: % Total Value Growth 2013-2018
  • Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
  • Table 24 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 27 GBO Company Shares of Beer: % Total Volume 2014-2018
  • Table 28 NBO Company Shares of Beer: % Total Volume 2014-2018
  • Table 29 LBN Brand Shares of Beer: % Total Volume 2015-2018
  • Table 30 Forecast Sales of Beer by Category: Total Volume 2018-2023
  • Table 31 Forecast Sales of Beer by Category: Total Value 2018-2023
  • Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Sales of Cider/perry Are Largely Shaped by Tourism

the Unit Price Advantage Positively Affects Total Volume Sales

Perry Accounts for A Negligible Share of Total Volume Sales

Competitive Landscape

Kavaklidere Saraplari Dominates Cider/perry

Vincent Cider Demonstrates A Good Performance

Cider/perry Does Not Receive Sufficient Marketing Support

Category Data

  • Table 34 Sales of Cider/Perry: Total Volume 2013-2018
  • Table 35 Sales of Cider/Perry: Total Value 2013-2018
  • Table 36 Sales of Cider/Perry: % Total Volume Growth 2013-2018
  • Table 37 Sales of Cider/Perry: % Total Value Growth 2013-2018
  • Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
  • Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
  • Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
  • Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
  • Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
  • Table 45 Forecast Sales of Cider/Perry: Total Volume 2018-2023
  • Table 46 Forecast Sales of Cider/Perry: Total Value 2018-2023
  • Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
  • Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Prospects

Headlines

Prospects

the Recovery of the Political Environment Positively Affects Spirits

the Tax Equalisation Policy Has An Effect on Consumer Demand for Different Spirits

Gin Registers the Best Performance in Spirits

Competitive Landscape

Mey Icki San Ve Tic Maintains Its Lead

Companies Invest in Both Premium and Standard Products

International Companies Hold the Dominant Share of Total Volume Sales in Spirits

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

    • Summary 4 Benchmark Brands 2018

Category Data

  • Table 49 Sales of Spirits by Category: Total Volume 2013-2018
  • Table 50 Sales of Spirits by Category: Total Value 2013-2018
  • Table 51 Sales of Spirits by Category: % Total Volume Growth 2013-2018
  • Table 52 Sales of Spirits by Category: % Total Value Growth 2013-2018
  • Table 53 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
  • Table 54 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
  • Table 55 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 56 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 57 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018
  • Table 58 Sales of White Rum by Price Platform: % Total Volume 2013-2018
  • Table 59 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
  • Table 60 Sales of English Gin by Price Platform: % Total Volume 2013-2018
  • Table 61 Sales of Vodka by Price Platform: % Total Volume 2013-2018
  • Table 62 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
  • Table 63 GBO Company Shares of Spirits: % Total Volume 2014-2018
  • Table 64 NBO Company Shares of Spirits: % Total Volume 2014-2018
  • Table 65 LBN Brand Shares of Spirits: % Total Volume 2015-2018
  • Table 66 Forecast Sales of Spirits by Category: Total Volume 2018-2023
  • Table 67 Forecast Sales of Spirits by Category: Total Value 2018-2023
  • Table 68 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 69 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Wine Gains Share From Other Categories Thanks To Favourable Prices

the Better Political Environment and Rising Tourism Stimulate Volume Growth

the Off-trade Channel Accounts for the Largest Share of Total Volume Sales

Competitive Landscape

Kavaklidere Saraplari Leads Wine

Local Companies Account for the Dominant Share of Total Volume Sales

the Restrictions on Promoting Wine Create A Serious Problem

Category Data

  • Table 70 Sales of Wine by Category: Total Volume 2013-2018
  • Table 71 Sales of Wine by Category: Total Value 2013-2018
  • Table 72 Sales of Wine by Category: % Total Volume Growth 2013-2018
  • Table 73 Sales of Wine by Category: % Total Value Growth 2013-2018
  • Table 74 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
  • Table 75 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
  • Table 76 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 77 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 78 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 79 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 80 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 81 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 82 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
  • Table 83 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
  • Table 84 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
  • Table 85 GBO Company Shares of Champagne: % Total Volume 2014-2018
  • Table 86 NBO Company Shares of Champagne: % Total Volume 2014-2018
  • Table 87 LBN Brand Shares of Champagne: % Total Volume 2015-2018
  • Table 88 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
  • Table 89 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
  • Table 90 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
  • Table 91 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
  • Table 92 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
  • Table 93 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018
  • Table 94 Forecast Sales of Wine by Category: Total Volume 2018-2023
  • Table 95 Forecast Sales of Wine by Category: Total Value 2018-2023
  • Table 96 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 97 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023
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