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市場調査レポート

トルコにおけるアルコール飲料

Alcoholic Drinks in Turkey

発行 Euromonitor International 商品コード 115731
出版日 ページ情報 英文 56 Pages
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本日の銀行送金レート: 1USD=113.61円で換算しております。
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トルコにおけるアルコール飲料 Alcoholic Drinks in Turkey
出版日: 2018年06月12日 ページ情報: 英文 56 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、トルコにおけるアルコール飲料市場の売上動向および見通しを製品タイプ(ビール・ワイン・スピリッツなど)別に調査分析し、市場全体の背景、税制、営業環境などとともに主要メーカーのプロファイルなども盛り込んでお届けします。

トルコのアルコール飲料市場:市場分析

  • エグゼクティブサマリー
  • 主な動向と発展
  • 市場の背景
  • 税制および課税
  • 営業環境
  • 市場指標
  • 市場データ
  • 定義
  • 情報ソース

企業プロファイル

  • Efe Alkollu Icecekler Ticaret As
  • Efes Pilsen As
  • Kavaklidere Saraplari As
  • Mey Icki San Ve Tic As

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • ビール市場
  • シードル・ペリー市場
  • RTD・プレミックスアルコール飲料市場
  • スピリッツ市場
  • ワイン市場
目次
Product Code: ADTR

In 2017, the general political environment in Turkey was smoother compared to 2016. In 2016, the country saw several terrorist attacks and a military coup attempt, which meant decline in the total volume consumption of alcoholic drinks because of decreased tourism and the number of people who went out to eat and drink. Alcoholic drinks saw positive total volume growth in 2017, compared to decline in the previous two years, due to greater stability in the country's macroeconomic environment.

Euromonitor International's Alcoholic Drinks in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

the Improved Tourism Rate and Political Environment in 2017 Positively Affect Alcoholic Drinks

Rising Unit Prices Due To Excise Tax Increases Form A Barrier To Growth in Alcoholic Drinks

Efes Pilsen As Dominates Alcoholic Drinks Total Volume Sales in 2017

Food/drink/tobacco Specialists Remains the Leading Distribution Channel

Alcoholic Drinks Expected To Demonstrate Positive Growth Over the Forecast Period

Market Background

Legislation

  • Table 1 Number of On-trade Establishments by Type 2012-2017

Taxation and Duty Levies

    • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Key New Product Launches

    • Summary 2 Key New Product Developments 2017

Market Indicators

  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

Market Data

  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
  • Table 13 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Definitions

Sources

    • Summary 3 Research Sources

Headlines

Prospects

Total Volume Sales of Beer Recover Due To Improved Macroeconomic Conditions and Tourism

Restrictions on Legal Hours for Alcoholic Drinks Sales Hinder Beer's Growth

Beer Companies Seek Ways To Promote Their Products

Competitive Landscape

Efes Pilsen Loses Share To Turk Tuborg

Beer Companies Focus on Launching Differentiated Products

New Product Developments Lead To Dynamic Growth for Dark Beer

Category Background

Lager Price Band Methodology

    • Summary 4 Lager by Price Band 2017
  • Table 18 Number of Breweries 2012-2017

Category Data

  • Table 19 Sales of Beer by Category: Total Volume 2012-2017
  • Table 20 Sales of Beer by Category: Total Value 2012-2017
  • Table 21 Sales of Beer by Category: % Total Volume Growth 2012-2017
  • Table 22 Sales of Beer by Category: % Total Value Growth 2012-2017
  • Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
  • Table 24 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
  • Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
  • Table 27 GBO Company Shares of Beer: % Total Volume 2013-2017
  • Table 28 NBO Company Shares of Beer: % Total Volume 2013-2017
  • Table 29 LBN Brand Shares of Beer: % Total Volume 2014-2017
  • Table 30 Forecast Sales of Beer by Category: Total Volume 2017-2022
  • Table 31 Forecast Sales of Beer by Category: Total Value 2017-2022
  • Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Headlines

Prospects

Cider/perry Performs Better in 2017 Due To the Recovery in Tourism

Increased Excise Taxes Hit Sales of Cider/perry

the On-trade Channel Loses Importance Within Total Volume Sales

Competitive Landscape

Kavaklidere Saraplari Strengthens Its Dominant Position

Cider/perry Lacks Promotional Support

Category Data

  • Table 34 Sales of Cider/Perry: Total Volume 2012-2017
  • Table 35 Sales of Cider/Perry: Total Value 2012-2017
  • Table 36 Sales of Cider/Perry: % Total Volume Growth 2012-2017
  • Table 37 Sales of Cider/Perry: % Total Value Growth 2012-2017
  • Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
  • Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
  • Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
  • Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
  • Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
  • Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
  • Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
  • Table 45 Forecast Sales of Cider/Perry: Total Volume 2017-2022
  • Table 46 Forecast Sales of Cider/Perry: Total Value 2017-2022
  • Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
  • Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Prospects

Headlines

Prospects

Spirits Recovers

the Off-trade Channel Steals Share From On-trade Sales of Spirits

Whiskies - the Driving Force of Spirits

Competitive Landscape

Mey Icki Dominates

Spirits Sees A Shift Towards Less Expensive Products

New Product Launches Contribute To the Recovery of Spirits

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

    • Summary 5 Benchmark Brands 2017

Category Data

  • Table 49 Sales of Spirits by Category: Total Volume 2012-2017
  • Table 50 Sales of Spirits by Category: Total Value 2012-2017
  • Table 51 Sales of Spirits by Category: % Total Volume Growth 2012-2017
  • Table 52 Sales of Spirits by Category: % Total Value Growth 2012-2017
  • Table 53 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
  • Table 54 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
  • Table 55 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
  • Table 56 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
  • Table 57 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
  • Table 58 Sales of White Rum by Price Platform: % Total Volume 2012-2017
  • Table 59 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
  • Table 60 Sales of English Gin by Price Platform: % Total Volume 2012-2017
  • Table 61 Sales of Vodka by Price Platform: % Total Volume 2012-2017
  • Table 62 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
  • Table 63 GBO Company Shares of Spirits: % Total Volume 2013-2017
  • Table 64 NBO Company Shares of Spirits: % Total Volume 2013-2017
  • Table 65 LBN Brand Shares of Spirits: % Total Volume 2014-2017
  • Table 66 Forecast Sales of Spirits by Category: Total Volume 2017-2022
  • Table 67 Forecast Sales of Spirits by Category: Total Value 2017-2022
  • Table 68 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 69 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Headlines

Prospects

Wine Set To Recover Total Volume Sales

On-trade Sales Lose Share To the Off-trade Channel

Still Red Wine Dominates Total Volume Sales

Competitive Landscape

Kavaklidere Saraplari Still Leads While Mey Icki Performs Notably

Lower-priced Still Light Grape Wine Brands Increase Their Share

Companies Experience Difficulties in Promoting Their Products

Category Data

  • Table 70 Sales of Wine by Category: Total Volume 2012-2017
  • Table 71 Sales of Wine by Category: Total Value 2012-2017
  • Table 72 Sales of Wine by Category: % Total Volume Growth 2012-2017
  • Table 73 Sales of Wine by Category: % Total Value Growth 2012-2017
  • Table 74 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
  • Table 75 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
  • Table 76 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
  • Table 77 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
  • Table 78 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
  • Table 79 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2012-2017
  • Table 80 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
  • Table 81 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
  • Table 82 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
  • Table 83 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
  • Table 84 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
  • Table 85 GBO Company Shares of Champagne: % Total Volume 2013-2017
  • Table 86 NBO Company Shares of Champagne: % Total Volume 2013-2017
  • Table 87 LBN Brand Shares of Champagne: % Total Volume 2014-2017
  • Table 88 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
  • Table 89 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
  • Table 90 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
  • Table 91 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
  • Table 92 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
  • Table 93 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
  • Table 94 Forecast Sales of Wine by Category: Total Volume 2017-2022
  • Table 95 Forecast Sales of Wine by Category: Total Value 2017-2022
  • Table 96 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 97 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022
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