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市場調査レポート

トルコにおけるアルコール飲料

Alcoholic Drinks in Turkey

発行 Euromonitor International 商品コード 115731
出版日 ページ情報 英文 87 Pages
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トルコにおけるアルコール飲料 Alcoholic Drinks in Turkey
出版日: 2016年06月07日 ページ情報: 英文 87 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、トルコにおけるアルコール飲料市場の売上動向および見通しを製品タイプ(ビール・ワイン・スピリッツなど)別に調査分析し、市場全体の背景、税制、営業環境などとともに主要メーカーのプロファイルなども盛り込んでお届けします。

トルコのアルコール飲料市場:市場分析

  • エグゼクティブサマリー
  • 主な動向と発展
  • 市場の背景
  • 税制および課税
  • 営業環境
  • 市場指標
  • 市場データ
  • 定義
  • 情報ソース

企業プロファイル

  • Efe Alkollu Icecekler Ticaret As
  • Efes Pilsen As
  • Kavaklidere Saraplari As
  • Mey Icki San Ve Tic As

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • ビール市場
  • シードル・ペリー市場
  • RTD・プレミックスアルコール飲料市場
  • スピリッツ市場
  • ワイン市場

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: ADTR

Alcoholic drinks saw a drop in total volume sales in 2015. The regulative restrictions on the advertising and promotion of all alcoholic drinks and increasing unit prices were the main barriers to positive volume growth in the market. The declines seen in total volume sales stemmed from the negative growth in the on-trade channel. On the other hand, off-trade sales of alcoholic drinks demonstrated positive overall volume growth in 2015.

Euromonitor International's Alcoholic Drinks in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Alcoholic Drinks Demonstrated Total Volume Decline in 2015
  • Rising Excise Taxes and Underperformance of Tourism Industry Negatively Affect Sales
  • Efes Pilsen Remained To Be the Leader
  • Modern Grocery Retailers Continues To Steal Share From Traditional Grocery Retailers
  • Alcoholic Drinks Is Expected To Demonstrate Positive Total Volume Growth by 2020

Key Trends and Developments

  • Macroeconomic Deterioration Negatively Affects the Alcoholic Drinks Market
  • Rising Excise Taxes Represent A Major Obstacle To Positive Sales Growth in Alcoholic Drinks
  • Food/drink/tobacco Specialists Losing Share To the Modern Grocery Retailers
  • Key New Product Launches
    • Summary 1. Key New Product Developments 2015

Market Background

  • Legislation

Taxation and Duty Levies

  • Summary 2. Taxation and Duty Levies on Alcoholic Drinks 2015
  • Table 1. Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories2015
  • Table 2. Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
  • Table 3. Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
  • Table 4. Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
  • Table 5. Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
  • Table 6. Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
  • Table 7. Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015

Operating Environment

  • Contraband/parallel Trade
  • Duty Free
  • Cross-border/private Imports

Market Indicators

  • Table 8. Retail Consumer Expenditure on Alcoholic Drinks 2010-2015

Market Data

  • Table 9. Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
  • Table 10. Sales of Alcoholic Drinks by Category: Total Value 2010-2015
  • Table 11. Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
  • Table 12. Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
  • Table 13. Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
  • Table 14. Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
  • Table 15. Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
  • Table 16. Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
  • Table 17. GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
  • Table 18. Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
  • Table 19. Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
  • Table 20. Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  • Table 21. Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  • Table 22. Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  • Table 23. Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020

Definitions

  • Published Data Comparisons

Sources

  • Summary 3. Research Sources

Efe Alkollu Icecekler Ticaret As in Alcoholic Drinks (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 4. Efe Alkollu Icecekler Ticaret AS: Key Facts
  • Competitive Positioning
    • Summary 5. Efe Alkollu Icecekler Ticaret AS: Competitive Position 2015

Efes Pilsen As in Alcoholic Drinks (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 6. Efes Pilsen AS: Key Facts
  • Competitive Positioning
    • Summary 7. Efes Pilsen AS: Competitive Position 2015

Kavaklidere Saraplari As in Alcoholic Drinks (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 8. Kavaklidere Saraplari AS: Key Facts
  • Competitive Positioning
    • Summary 9. Kavaklidere Saraplari AS: Competitive Position 2015

Mey Icki San Ve Tic As in Alcoholic Drinks (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 10. Mey Icki San ve Tic AS: Key Facts
  • Competitive Positioning
    • Summary 11. Mey Icki San ve Tic AS: Competitive Position 2015

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Background

Lager Price Band Methodology

    • Summary 12. Lager by Price Band 2015
  • Table 24. Number of Breweries 2010-2015
  • Table 25. Sales of Beer by Category: Total Volume 2010-2015
  • Table 26. Sales of Beer by Category: Total Value 2010-2015
  • Table 27. Sales of Beer by Category: % Total Volume Growth 2010-2015
  • Table 28. Sales of Beer by Category: % Total Value Growth 2010-2015
  • Table 29. Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
  • Table 30. Sales of Beer by Off-trade vs On-trade: Value 2010-2015
  • Table 31. Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 32. Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 33. GBO Company Shares of Beer: % Total Volume 2011-2015
  • Table 34. NBO Company Shares of Beer: % Total Volume 2011-2015
  • Table 35. LBN Brand Shares of Beer: % Total Volume 2012-2015
  • Table 36. Production, Imports and Exports of Beer: Total Volume 2009-2014
  • Table 37. Imports of Beer by Country of Origin: Total Volume 2009-2014
  • Table 38. Imports of Beer by Country of Origin: Total Value 2009-2014
  • Table 39. Exports of Beer by Country of Destination: Total Volume 2009-2014
  • Table 40. Exports of Beer by Country of Destination: Total Value 2009-2014
  • Table 42. Forecast Sales of Beer by Category: Total Value 2015-2020
  • Table 43. Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
  • Table 44. Forecast Sales of Beer by Category: % Total Value Growth 2015-2020

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Data

  • Table 45. Sales of Cider/Perry: Total Volume 2010-2015
  • Table 46. Sales of Cider/Perry: Total Value 2010-2015
  • Table 47. Sales of Cider/Perry: % Total Volume Growth 2010-2015
  • Table 48. Sales of Cider/Perry: % Total Value Growth 2010-2015
  • Table 49. Sales of Cider/Perry by Off-trade vs On-trade: Volume 2010-2015
  • Table 50. Sales of Cider/Perry by Off-trade vs On-trade: Value 2010-2015
  • Table 51. Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 52. Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 53. GBO Company Shares of Cider/Perry: % Total Volume 2011-2015
  • Table 54. NBO Company Shares of Cider/Perry: % Total Volume 2011-2015
  • Table 55. LBN Brand Shares of Cider/Perry: % Total Volume 2012-2015
  • Table 56. Production, Imports and Exports of Cider/Perry: Total Volume 2009-2014
  • Table 57. Imports of Cider/Perry by Country of Origin: Total Volume 2009-2014
  • Table 58. Imports of Cider/Perry by Country of Origin: Total Value 2009-2014
  • Table 59. Forecast Sales of Cider/Perry: Total Volume 2015-2020
  • Table 60. Forecast Sales of Cider/Perry: Total Value 2015-2020
  • Table 61. Forecast Sales of Cider/Perry: % Total Volume Growth 2015-2020
  • Table 62. Forecast Sales of Cider/Perry: % Total Value Growth 2015-2020

Trends

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

    • Summary 13. Benchmark Brands 2015
  • Table 63. Sales of Spirits by Category: Total Volume 2010-2015
  • Table 64. Sales of Spirits by Category: Total Value 2010-2015
  • Table 65. Sales of Spirits by Category: % Total Volume Growth 2010-2015
  • Table 66. Sales of Spirits by Category: % Total Value Growth 2010-2015
  • Table 67. Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
  • Table 68. Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
  • Table 69. Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 70. Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 71. Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
  • Table 72. Sales of White Rum by Price Platform: % Total Volume 2010-2015
  • Table 73. Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
  • Table 74. Sales of English Gin by Price Platform: % Total Volume 2010-2015
  • Table 75. Sales of Vodka by Price Platform: % Total Volume 2010-2015
  • Table 76. Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
  • Table 77. GBO Company Shares of Spirits: % Total Volume 2011-2015
  • Table 78. NBO Company Shares of Spirits: % Total Volume 2011-2015
  • Table 79. LBN Brand Shares of Spirits: % Total Volume 2012-2015
  • Table 80. Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
  • Table 81. Production, Imports and Exports of Rum: Total Volume 2009-2014
  • Table 82. Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
  • Table 83. Production, Imports and Exports of Whiskies: Total Volume 2009-2014
  • Table 84. Production, Imports and Exports of Gin: Total Volume 2009-2014
  • Table 85. Production, Imports and Exports of Vodka: Total Volume 2009-2014
  • Table 86. Forecast Sales of Spirits by Category: Total Volume 2015-2020
  • Table 87. Forecast Sales of Spirits by Category: Total Value 2015-2020
  • Table 88. Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
  • Table 89. Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Data

  • Table 90. Sales of Wine by Category: Total Volume 2010-2015
  • Table 91. Sales of Wine by Category: Total Value 2010-2015
  • Table 92. Sales of Wine by Category: % Total Volume Growth 2010-2015
  • Table 93. Sales of Wine by Category: % Total Value Growth 2010-2015
  • Table 94. Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
  • Table 95. Sales of Wine by Off-trade vs On-trade: Value 2010-2015
  • Table 96. Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 97. Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 98. Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 99. Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 100. Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 101. Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 102. Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
  • Table 103. Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
  • Table 104. Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2010-2015
  • Table 105. GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
  • Table 106. NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
  • Table 107. LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
  • Table 108. GBO Company Shares of Champagne: % Total Volume 2011-2015
  • Table 109. NBO Company Shares of Champagne: % Total Volume 2011-2015
  • Table 110. LBN Brand Shares of Champagne: % Total Volume 2012-2015
  • Table 111. GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
  • Table 112. NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
  • Table 113. LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
  • Table 114. GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
  • Table 115. NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
  • Table 116. LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015
  • Table 117. Production, Imports and Exports of Wine: Total Volume 2009-2014
  • Table 118. Imports of Wine by Country of Origin: Total Volume 2009-2014
  • Table 119. Imports of Wine by Country of Origin: Total Value 2009-2014
  • Table 120. Exports of Wine by Country of Destination: Total Volume 2009-2014
  • Table 121. Exports of Wine by Country of Destination: Total Value 2009-2014
  • Table 122. Forecast Sales of Wine by Category: Total Volume 2015-2020
  • Table 123. Forecast Sales of Wine by Category: Total Value 2015-2020
  • Table 124. Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
  • Table 125. Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
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