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市場調査レポート

香港のアルコール飲料市場

Alcoholic Drinks in Hong Kong, China

発行 Euromonitor International 商品コード 115662
出版日 ページ情報 英文 61 Pages
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本日の銀行送金レート: 1USD=109.81円で換算しております。
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香港のアルコール飲料市場 Alcoholic Drinks in Hong Kong, China
出版日: 2019年07月23日 ページ情報: 英文 61 Pages
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概要

当レポートでは、香港におけるアルコール飲料の市場について分析し、全体的な市場構造や背景事情、市場動向の見通し (過去・今後5年間分)、企業別・流通チャネル別の市場シェア、各製品市場の動向・競争力・将来展望などを調査しております。

香港のアルコール飲料市場:産業概要

  • エグゼクティブ・サマリー
  • 市場の背景事情
    • 関連法令
  • 税制および課税
  • 経営環境
    • 密輸/並行輸入
    • 免税品
    • クロスボーダー/個人輸入
  • 新製品の発売動向
    • 将来展望
  • 市場指標
  • 市場データ
  • 定義
  • 情報源

調査カテゴリー

  • ビール市場
  • シードル/ペリー酒市場
  • RTD飲料市場
  • スピリッツ市場
  • ワイン市場
目次
Product Code: ADHK

Per capita consumption of alcoholic drinks continued to see strong growth in 2018 backed by rising disposable income and strong demand from younger adults. Producers and on-trade establishments alike have helped to stimulate interest with new product development which meets with current trends. Beer sales dominate alcoholic drinks and it also remained the most dynamic category in 2018 with this being backed by the strong trend for craft beer and the popularity of all-you-can-eat restaurants.

Euromonitor International's 'Alcoholic Drinks in Hong Kong, China report 'offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Alcoholic Drinks Benefits From Demand for Craft Beer and Vibrant On-trade Scene
  • Japanese Products Perform Well While All-you-can-eat Restaurants Gain Favour
  • Premiumisation Becoming Widespread
  • Craft Products Gaining Attention
  • Bright Outlook for Alcoholic Drinks in Hong Kong

Market Background

  • Legislation
  • Table 1 Number of On-trade Establishments by Type 2013-2018

Taxation and Duty Levies

    • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018

Operating Environment

  • Contraband/parallel Trade
  • Duty Free
  • Cross-border/private Imports
  • Key New Product Launches

Market Indicators

  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

Market Data

  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Sources

    • Summary 2 Research Sources

Headlines

Prospects

  • Mid-priced Lager Losing Sales To Premium and Economy Lager
  • All-you-can-eat-restaurants Boost Demand for Economy Lager
  • Draft Beer Proving Popular As Craft Beer Scene Explodes

Competitive Landscape

  • Gweilo Beer Leads Domestic Premium Lager With Popular Local Craft Beer
  • Hite Beer Seen in Most All-you-can-eat-restaurants
  • Budweiser Posting Strong Growth
  • Category Background
  • Lager Price Band Methodology
    • Summary 3 Lager by Price Band 2018
  • Table 18 Number of Breweries 2013-2018

Category Data

  • Table 19 Sales of Beer by Category: Total Volume 2013-2018
  • Table 20 Sales of Beer by Category: Total Value 2013-2018
  • Table 21 Sales of Beer by Category: % Total Volume Growth 2013-2018
  • Table 22 Sales of Beer by Category: % Total Value Growth 2013-2018
  • Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
  • Table 24 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 27 GBO Company Shares of Beer: % Total Volume 2014-2018
  • Table 28 NBO Company Shares of Beer: % Total Volume 2014-2018
  • Table 29 LBN Brand Shares of Beer: % Total Volume 2015-2018
  • Table 30 Forecast Sales of Beer by Category: Total Volume 2018-2023
  • Table 31 Forecast Sales of Beer by Category: Total Value 2018-2023
  • Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Headlines

Prospects

  • Cider/perry Grows Organically, Yet Remains Under Served
  • On-trade Benefits From Wider Choice
  • Range of Flavours Increasing

Competitive Landscape

  • Somersby Dominates Cider/perry
  • Increasing Presence of Strongbow Cider
  • "others" Win Share With Offer of Premium Cider/perry

Category Data

  • Table 34 Sales of Cider/Perry: Total Volume 2013-2018
  • Table 35 Sales of Cider/Perry: Total Value 2013-2018
  • Table 36 Sales of Cider/Perry: % Total Volume Growth 2013-2018
  • Table 37 Sales of Cider/Perry: % Total Value Growth 2013-2018
  • Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
  • Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
  • Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
  • Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
  • Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
  • Table 45 Forecast Sales of Cider/Perry: Total Volume 2018-2023
  • Table 46 Forecast Sales of Cider/Perry: Total Value 2018-2023
  • Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
  • Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Headlines

Prospects

  • Cocktail Culture Supresses Demand for Rtds Through the On-trade
  • Consumer Health Consciousness Leading To Downfall of Rtds
  • Sales of Rtds Through Convenience Stores Growing Rapidly

Competitive Landscape

  • Eugina Leads
  • Seasonal Rtds See Stronger Growth
  • 7 Eleven Imports Its Japanese Private Label Spirit-based Rtds

Category Data

  • Table 49 Sales of RTDS by Category: Total Volume 2013-2018
  • Table 50 Sales of RTDS by Category: Total Value 2013-2018
  • Table 51 Sales of RTDS by Category: % Total Volume Growth 2013-2018
  • Table 52 Sales of RTDS by Category: % Total Value Growth 2013-2018
  • Table 53 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
  • Table 54 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
  • Table 55 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 56 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 57 GBO Company Shares of RTDS: % Total Volume 2014-2018
  • Table 58 NBO Company Shares of RTDS: % Total Volume 2014-2018
  • Table 59 LBN Brand Shares of RTDS: % Total Volume 2015-2018
  • Table 60 Forecast Sales of RTDS by Category: Total Volume 2018-2023
  • Table 61 Forecast Sales of RTDS by Category: Total Value 2018-2023
  • Table 62 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
  • Table 63 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

Headlines

Prospects

  • Japanese Single Malt Whisky Shortage
  • Over Supply of Scotch Whisky Expected
  • Gin on the Rise

Competitive Landscape

  • Gin Becoming Increasingly Fragmented
  • Choya Umeshu Increases Presence in Other Liqueurs
  • Chivas Remains Top But Faces Growing Competition in Blended Scotch Whisky
  • Category Background
  • Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
    • Summary 4 Benchmark Brands 2018

Category Data

  • Table 64 Sales of Spirits by Category: Total Volume 2013-2018
  • Table 65 Sales of Spirits by Category: Total Value 2013-2018
  • Table 66 Sales of Spirits by Category: % Total Volume Growth 2013-2018
  • Table 67 Sales of Spirits by Category: % Total Value Growth 2013-2018
  • Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
  • Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
  • Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018
  • Table 73 Sales of White Rum by Price Platform: % Total Volume 2013-2018
  • Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
  • Table 75 Sales of English Gin by Price Platform: % Total Volume 2013-2018
  • Table 76 Sales of Vodka by Price Platform: % Total Volume 2013-2018
  • Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
  • Table 78 GBO Company Shares of Spirits: % Total Volume 2014-2018
  • Table 79 NBO Company Shares of Spirits: % Total Volume 2014-2018
  • Table 80 LBN Brand Shares of Spirits: % Total Volume 2015-2018
  • Table 81 Forecast Sales of Spirits by Category: Total Volume 2018-2023
  • Table 82 Forecast Sales of Spirits by Category: Total Value 2018-2023
  • Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Headlines

Prospects

  • Sake Sees Growing Popularity
  • Despite the Popularity of French Wine Other Wine Origins Gaining Ground
  • Internet Retailing Gaining Momentum

Competitive Landscape

  • Martini Vermouth Dry Extends Lead in Fortified Wine and Vermouth
  • Moet Hennessy Leads Champagne
  • Gallo Retains Lead Despite Challenges for Californian Wine

Category Data

  • Table 85 Sales of Wine by Category: Total Volume 2013-2018
  • Table 86 Sales of Wine by Category: Total Value 2013-2018
  • Table 87 Sales of Wine by Category: % Total Volume Growth 2013-2018
  • Table 88 Sales of Wine by Category: % Total Value Growth 2013-2018
  • Table 89 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
  • Table 90 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
  • Table 91 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
  • Table 92 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
  • Table 93 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 94 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 95 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 96 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
  • Table 97 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
  • Table 98 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
  • Table 99 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
  • Table 100 GBO Company Shares of Champagne: % Total Volume 2014-2018
  • Table 101 NBO Company Shares of Champagne: % Total Volume 2014-2018
  • Table 102 LBN Brand Shares of Champagne: % Total Volume 2015-2018
  • Table 103 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
  • Table 104 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
  • Table 105 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
  • Table 106 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
  • Table 107 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
  • Table 108 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018
  • Table 109 GBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
  • Table 110 NBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
  • Table 111 LBN Brand Shares of Non-grape Wine: % Total Volume 2015-2018
  • Table 112 Forecast Sales of Wine by Category: Total Volume 2018-2023
  • Table 113 Forecast Sales of Wine by Category: Total Value 2018-2023
  • Table 114 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 115 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023
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