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市場調査レポート

トルコにおける玩具およびゲーム市場

Toys and Games in Turkey

発行 Euromonitor International 商品コード 114200
出版日 ページ情報 英文 36 Pages
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本日の銀行送金レート: 1USD=107.98円で換算しております。
トルコにおける玩具およびゲーム市場 Toys and Games in Turkey
出版日: 2020年08月04日 ページ情報: 英文 36 Pages
担当者のコメント
Euromonitor発行の玩具・ゲーム市場レポートシリーズは、中近東はもちろんのこと、東アジア、東南アジア、北米、西欧、東欧、中南米、アフリカといった世界各地域の国について発行されております。原本試読やサンプルレポートについて、お気軽にお問い合わせください。
概要

当レポートでは、トルコにおける玩具およびゲーム市場の主な動向、競合情勢、将来の見通しなどをまとめ、国内企業のプロファイルを盛り込み、概略以下の構成でお届けします。

第1章 トルコにおける玩具およびゲーム

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場データ
  • 定義

第2章 トルコ企業プロファイル

  • Adore Oyuncak Ve Egitim Araclari AS
  • ATM Dis Ticaret Pazarlama AS
  • Dogan Muzik Kitap Mag Paz As
  • Hasbro Turkiye
  • Mattel Oyuncakcilik Tic Ltd Sti
  • Pilsan Plastik Oyuncak Sanayi AS
  • Sony Eurasia Pazarlama AS

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 従来の玩具およびゲーム
  • ビデオゲーム
目次
Product Code: TGTR

Toys and games is expected to perform well in 2020, supported by long periods of home seclusion as many businesses, schools and colleges are forced to close as part of the measures to combat the COVID-19 epidemic. Families are turning to both traditional and video toys and games as ways of combatting the boredom during these enforced periods at home.

Euromonitor International's‘Toys and Games in Turkey report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

TABLE OF CONTENTS

EXECUTIVE SUMMARY

COVID-19 impact on toys and games

COVID-19 country impact

The gamer population grows along with the popularity of e-sports in 2019

A video games company takes second place in overall toys and games

Digital hometainment to the fore

MARKET DATA

  • Table 1 Sales of Toys and Games by Category: Value 2014-2019
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Toys and Games: % Value 2015-2019
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2016-2019
  • Table 5 Distribution of Toys and Games by Format: % Value 2014-2019
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2019-2024
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

HEADLINES

PRE-COVID-19 PERFORMANCE

Traditional toys and games returns to constant 2019 value growth in 2019

Discounters hold a moderate share in 2019

The leader strengthens its position in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within traditional toys and games

Recovery and opportunities

CATEGORY DATA

  • Table 8 Sales of Traditional Toys and Games by Category: Value 2014-2019
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2014-2019
  • Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2014-2019
  • Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2014-2019
  • Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2014-2019
  • Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2015-2019
  • Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2016-2019
  • Table 15 Distribution of Traditional Toys and Games by Format: % Value 2014-2019
  • Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2019-2024
  • Table 17. Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2019-2024
  • Table 18. Forecast Sales of Traditional Toys and Games by Demographic: % Value 2019-2024
  • Table 19. Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Volume sales of static consoles continue to decline due to economic hardship in 2019

The gamer population grows along with the popularity of e-sports

Bluehole strengthens its lead

2020 AND BEYOND

COVID-19 impact

Affected products within video games

Recovery and opportunities

CATEGORY DATA

  • Table 20 Sales of Video Games by Category: Value 2014-2019
  • Table 21 Sales of Video Games by Category: % Value Growth 2014-2019
  • Table 22 NBO Company Shares of Video Games: % Value 2015-2019
  • Table 23 LBN Brand Shares of Video Games: % Value 2016-2019
  • Table 24 NBO Company Shares of Video Games Hardware: % Value 2015-2019
  • Table 25 LBN Brand Shares of Video Games Hardware: % Value 2016-2019
  • Table 26 NBO Company Shares of Video Games Software: % Value 2015-2019
  • Table 27 Distribution of Video Games by Format: % Value 2014-2019
  • Table 28 Distribution of Video Games Hardware by Format: % Value 2014-2019
  • Table 29. Distribution of Video Games Software by Format: % Value 2014-2019
  • Table 30. Distribution of Video Games Software (Physical) by Format: % Value 2014-2019
  • Table 31. Distribution of Video Games Software (Digital) by Format: % Value 2014-2019
  • Table 32. Forecast Sales of Video Games by Category: Value 2019-2024
  • Table 33. Forecast Sales of Video Games by Category: % Value Growth 2019-2024