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市場調査レポート

トルコにおける玩具およびゲーム市場

Toys and Games in Turkey

発行 Euromonitor International 商品コード 114200
出版日 ページ情報 英文 30 Pages
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価格
本日の銀行送金レート: 1USD=113.76円で換算しております。
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トルコにおける玩具およびゲーム市場 Toys and Games in Turkey
出版日: 2018年06月13日 ページ情報: 英文 30 Pages
概要

当レポートでは、トルコにおける玩具およびゲーム市場の主な動向、競合情勢、将来の見通しなどをまとめ、国内企業のプロファイルを盛り込み、概略以下の構成でお届けします。

第1章 トルコにおける玩具およびゲーム

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場データ
  • 定義

第2章 トルコ企業プロファイル

  • Adore Oyuncak Ve Egitim Araclari AS
  • ATM Dis Ticaret Pazarlama AS
  • Dogan Muzik Kitap Mag Paz As
  • Hasbro Turkiye
  • Mattel Oyuncakcilik Tic Ltd Sti
  • Pilsan Plastik Oyuncak Sanayi AS
  • Sony Eurasia Pazarlama AS

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 従来の玩具およびゲーム
  • ビデオゲーム
目次
Product Code: TGTR

The healthy growth trend in toys and games continued in 2017, with increasing consumer demand and sharp hikes in unit prices due to the depreciation of the local currency the main factors behind retail value growth.

Euromonitor International's Toys and Games in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Healthy Growth in Toys and Games Continues in 2017

Modernisation in Retailing and Widespread Broadband Penetration Drive Value Growth

International Players Lead Toys and Games in Turkey

Value Shares of Traditional Toys and Games Stores and Internet Retailing Increase

Upward Trend in the Value Sales of Toys and Games Set To Continue

Market Data

  • Table 1 Sales of Toys and Games by Category: Value 2012-2017
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2012-2017
  • Table 3 NBO Company Shares of Toys and Games: % Value 2013-2017
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2014-2017
  • Table 5 Distribution of Toys and Games by Format: % Value 2012-2017
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2017-2022
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Healthy Growth in Traditional Toys and Games To Continue

Share of Licensed Traditional Toys and Games To Increase

Tightened Standards in Import Procedures Predicted To Lead To Closures of Importers

Competitive Landscape

International Brands Continue To Lead Traditional Toys and Games

Healthy Growth Whets the Appetite of Domestic Producers

Companies Expected To Continue To Focus on Dynamic Categories

Category Data

  • Table 8 Sales of Traditional Toys and Games by Category: Value 2012-2017
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
  • Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
  • Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
  • Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
  • Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
  • Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
  • Table 15 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
  • Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
  • Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
  • Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
  • Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022

Headlines

Prospects

Household Penetration of Video Games Hardware To Remain Low

Digital Gaming To Continue To Cannibalise Physical Video Games Software

Although Smartphones Plateau, Mobile Games Set To Continue To Record Dynamic Value Growth

Competitive Landscape

Sony Eurasia Pazarlama Dominates Video Games Hardware

Playerunknown's Battlegrounds Gains Significant Share in Computer and Console Games

Domestic Game Developers Set To Increase Their Shares

Category Data

  • Table 20 Sales of Video Games by Category: Value 2012-2017
  • Table 21 Sales of Video Games by Category: % Value Growth 2012-2017
  • Table 22 NBO Company Shares of Video Games: % Value 2013-2017
  • Table 23 LBN Brand Shares of Video Games: % Value 2014-2017
  • Table 24 NBO Company Shares of Video Games Hardware: % Value 2013-2017
  • Table 25 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
  • Table 26 NBO Company Shares of Video Games Software: % Value 2013-2017
  • Table 27 LBN Brand Shares of Video Games Software: % Value 2014-2017
  • Table 28 Distribution of Video Games by Format: % Value 2012-2017
  • Table 29 Distribution of Video Games Hardware by Format: % Value 2012-2017
  • Table 30 Distribution of Video Games Software by Format: % Value 2012-2017
  • Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
  • Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
  • Table 33 Forecast Sales of Video Games by Category: Value 2017-2022
  • Table 34 Forecast Sales of Video Games by Category: % Value Growth 2017-2022
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