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市場調査レポート

トルコにおける玩具およびゲーム市場

Toys and Games in Turkey

発行 Euromonitor International 商品コード 114200
出版日 ページ情報 英文 31 Pages
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本日の銀行送金レート: 1USD=111.33円で換算しております。
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トルコにおける玩具およびゲーム市場 Toys and Games in Turkey
出版日: 2019年06月24日 ページ情報: 英文 31 Pages
概要

当レポートでは、トルコにおける玩具およびゲーム市場の主な動向、競合情勢、将来の見通しなどをまとめ、国内企業のプロファイルを盛り込み、概略以下の構成でお届けします。

第1章 トルコにおける玩具およびゲーム

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場データ
  • 定義

第2章 トルコ企業プロファイル

  • Adore Oyuncak Ve Egitim Araclari AS
  • ATM Dis Ticaret Pazarlama AS
  • Dogan Muzik Kitap Mag Paz As
  • Hasbro Turkiye
  • Mattel Oyuncakcilik Tic Ltd Sti
  • Pilsan Plastik Oyuncak Sanayi AS
  • Sony Eurasia Pazarlama AS

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 従来の玩具およびゲーム
  • ビデオゲーム
目次
Product Code: TGTR

Toys and games in Turkey continued to be hit by the difficult economic situation over 2018. This was characterised by the devaluation of the Turkish lira that led to large price increases for all consumer goods including toys and games. As a result, consumers were increasingly price sensitive as they looked to lower expenditure on non-essential products such as toys and games, with this impacting both gift and personal purchases.

Euromonitor International's' Toys and Games in Turkey report' offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Challenging Economic Picture and Price Rises Boost Price-sensitivity
  • Vat Introductions and New Import Tariffs Put Pressure on Manufacturers
  • International Players Continue To Dominate Despite Price Rises
  • Retailing Polarises Between Discounters and Internet Retailing As Consumers Seek Value
  • 2019 Likely To Be A Difficult Year With An Upswing Expected From 2020

Market Data

  • Table 1 Sales of Toys and Games by Category: Value 2013-2018
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2013-2018
  • Table 3 NBO Company Shares of Toys and Games: % Value 2014-2018
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2015-2018
  • Table 5 Distribution of Toys and Games by Format: % Value 2013-2018
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2018-2023
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

  • Economic Difficulties Continue To Hamper Sales in Turkey
  • Turkish Government Imposes New Import Tariff on Imported Toys and Games
  • Traditional Toys and Games Stores See Better Sales Thanks To Lower Prices

Competitive Landscape

  • Mattel Oyuncakcilik Tic Ltd Sti Takes Top Spot in 2018 Thanks To Hot Wheels and Barbie
  • Blind Collectibles Continue To Simulate Sales Thanks To Popularity in Dolls and Accessories
  • Small and Medium Businesses Feel Pinch As Customs Tariffs Rise

Category Data

  • Table 8 Sales of Traditional Toys and Games by Category: Value 2013-2018
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2013-2018
  • Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2013-2018
  • Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2013-2018
  • Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2013-2018
  • Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2014-2018
  • Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2015-2018
  • Table 15 Distribution of Traditional Toys and Games by Format: % Value 2013-2018
  • Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2018-2023
  • Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
  • Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2018-2023
  • Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023

Headlines

Prospects

  • Static Consoles See Major Dip in Volume Sales Growth Due To Economic Hardship
  • Computer Games Become More Affordable and See Gains As A Result
  • Popularity of Playerunknown's Battlegrounds and Fortnite Boost Mobile Games and Online Games

Competitive Landscape

  • Bluehole Studio Becomes Leader While Epic Games Also Sees Share Surge
  • Nintendo Re-enters Turkey As Nintendo Switch in 2018
  • Domestic Game Developers Likely To Tap Into Demand for Mobile Games

Category Data

  • Table 20 Sales of Video Games by Category: Value 2013-2018
  • Table 21 Sales of Video Games by Category: % Value Growth 2013-2018
  • Table 22 NBO Company Shares of Video Games: % Value 2014-2018
  • Table 23 LBN Brand Shares of Video Games: % Value 2015-2018
  • Table 24 NBO Company Shares of Video Games Hardware: % Value 2014-2018
  • Table 25 LBN Brand Shares of Video Games Hardware: % Value 2015-2018
  • Table 26 NBO Company Shares of Video Games Software: % Value 2014-2018
  • Table 27 LBN Brand Shares of Video Games Software: % Value 2015-2018
  • Table 28 Distribution of Video Games by Format: % Value 2013-2018
  • Table 29 Distribution of Video Games Hardware by Format: % Value 2013-2018
  • Table 30 Distribution of Video Games Software by Format: % Value 2013-2018
  • Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2013-2018
  • Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2013-2018
  • Table 33 Forecast Sales of Video Games by Category: Value 2018-2023
  • Table 34 Forecast Sales of Video Games by Category: % Value Growth 2018-2023
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