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市場調査レポート

米国における玩具およびゲーム市場

Toys and Games in the US

発行 Euromonitor International 商品コード 113129
出版日 ページ情報 英文 34 Pages
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価格
本日の銀行送金レート: 1USD=109.93円で換算しております。
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米国における玩具およびゲーム市場 Toys and Games in the US
出版日: 2019年06月25日 ページ情報: 英文 34 Pages
概要

過去数年間、米国社会は収入の下落圧力を受け続けてきました。「倹約」と「質素さ」が、親が子供に与える教訓となりました。そして玩具・ゲームへの支出を切り詰めるようになり、それが関連業界の不振につながりました。親は子供に、普段は自分の小遣いの範囲内で買える安価な玩具で満足し、高価な玩具を買うのは何かの機会に留めるように教えています。そして子供たちは、スマートフォンから購入できる「99セントのゲームアプリ」で満足するようになっています。

当レポートでは、米国における玩具およびゲーム市場を分析しており、同市場の主な動向、競合の展望、見通しなどをまとめ、国内企業プロファイルを盛り込んで、概略以下の構成でお届けします。

第1章 米国における玩具およびゲーム

  • エグゼクティブサマリー
    • 家計消費の引き締めによる、伝統的玩具およびゲームの売上低下
    • スマートフォン・タブレットによる、玩具およびゲーム業界の変化
    • Gamestop Vs 任天堂:今後のテレビゲーム市場での繁栄
    • ハイパーマーケットが量販店から市場シェアを奪い返す
    • テレビゲーム業界・ゲーム製造業での今後の大きな変化
  • 主な動向および発展
    • スマートフォン・タブレット市場で「年齢圧縮(Age Compression)」傾向が強まる
    • 消費者が玩具・ゲームをディスカウントストアで求めるようになる
    • テレビゲームの将来を象徴する、「クラウドゲーム」と「サービスとしてのゲーム(Games-as-a-service)」
    • 時流の変化への適応を模索するハードウェア
    • エンタテインメント・メディア:認可玩具(Licensed Toy)の重要な販売促進要因
  • 市場データ
  • 情報源

第2章 国内企業プロファイル - 米国

  • Activision Blizzard Inc
  • Gamestop Corp
  • Hasbro Inc
  • Jakks Pacific Inc
  • Mattel Inc
  • Nintendo of America Inc
  • Toys "r" US Inc

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 従来の玩具およびゲーム
  • ビデオゲーム
目次
Product Code: TGUS

Toys and games continued to see significant current value growth in the US in 2018, driven solely by video games. As there is a continuing trend of children and adults alike moving towards video games for entertainment, this shift in interest led traditional toys and games to see a stagnant performance. Only action figures and accessories and dolls and accessories saw significant current value growth in 2018, whilst most other categories declined. The strong growth of video games was mainly driv...

Euromonitor International's Toys and Games in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

June 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Significant Growth for Video Games Offsets Stagnancy in Traditional Toys and Games

Collectibles and Licensing Remain Bright Spots in Traditional Toys and Games

Leading Players and Successful Strategies

A New Era of Distribution in Toys and Games

Continued Growth for Traditional Toys and Games and Video Games

Market Data

  • Table 1 Sales of Toys and Games by Category: Value 2013-2018
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2013-2018
  • Table 3 NBO Company Shares of Toys and Games: % Value 2014-2018
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2015-2018
  • Table 5 Distribution of Toys and Games by Format: % Value 2013-2018
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2018-2023
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

the Departure of Toy "r" US

Population Trends Affect Sales

Digital Consumption Drives Growth

Competitive Landscape

Dinosaurs Are Back, and Better Than Ever

Lego Group's Turnaround

Spin Master Continues To Diversify

Market Data

  • Table 8 Sales of Traditional Toys and Games by Category: Value 2013-2018
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2013-2018
  • Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2013-2018
  • Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2013-2018
  • Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2013-2018
  • Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2014-2018
  • Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2015-2018
  • Table 15 Distribution of Traditional Toys and Games by Format: % Value 2013-2018
  • Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2018-2023
  • Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
  • Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2018-2023
  • Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023

Headlines

Prospects

Free To Play and In-game Purchases Are Preferred

Ar/vr Headsets Grows As New and Cheaper Models Are Offered

Battle Royale Genre Proves Popular Amongst Consumers in 2018

Competitive Landscape

Activision Blizzard Leads Video Games Software, Despite Share Decline

Epic Games Sees Strongest Increase, Thanks To Fortnite

E-sports' Popularity Boosts Sales of Fortnite

Market Data

  • Table 20 Sales of Video Games by Category: Value 2013-2018
  • Table 21 Sales of Video Games by Category: % Value Growth 2013-2018
  • Table 22 NBO Company Shares of Video Games: % Value 2014-2018
  • Table 23 LBN Brand Shares of Video Games: % Value 2015-2018
  • Table 24 NBO Company Shares of Video Games Hardware: % Value 2014-2018
  • Table 25 LBN Brand Shares of Video Games Hardware: % Value 2015-2018
  • Table 26 NBO Company Shares of Video Games Software: % Value 2014-2018
  • Table 27 LBN Brand Shares of Video Games Software: % Value 2015-2018
  • Table 28 Distribution of Video Games by Format: % Value 2013-2018
  • Table 29 Distribution of Video Games Hardware by Format: % Value 2013-2018
  • Table 30 Distribution of Video Games Software by Format: % Value 2013-2018
  • Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2013-2018
  • Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2013-2018
  • Table 33 Forecast Sales of Video Games by Category: Value 2018-2023
  • Table 34 Forecast Sales of Video Games by Category: % Value Growth 2018-2023
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