表紙
市場調査レポート

マレーシアにおける玩具およびゲーム市場

Toys and Games in Malaysia

発行 Euromonitor International 商品コード 113124
出版日 ページ情報 英文 35 Pages
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価格
本日の銀行送金レート: 1USD=101.50円で換算しております。
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マレーシアにおける玩具およびゲーム市場 Toys and Games in Malaysia
出版日: 2016年06月22日 ページ情報: 英文 35 Pages
概要

当レポートでは、マレーシアにおける玩具およびゲーム市場を分析しており、同市場の主な動向、競合の展望、見通しなどをまとめ、国内企業プロファイルを盛り込んでいます。

第1章 マレーシアにおける玩具およびゲーム

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場データ
  • 定義

第2章 国内企業プロファイル - マレーシア

  • Hasbro Toys (m) Sdn Bhd
  • Lego Ooo
  • Mattel Inc

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 従来の玩具およびゲーム
  • ビデオゲーム

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: TGMY

Mobile games and computer games in digital format grew fastest in video games in 2015, while construction and action figures and accessories led growth in traditional toys and games. The anticipation for and success of Star Wars: The Force Awakens contributed to the sales growth of toys and games, which saw sluggish sales in the second and third quarters of 2015 due to the implementation of a goods and services tax and a weak currency exchange.

Euromonitor International's Toys and Games in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Toys and Games Records 9% Current Value Growth in 2015
  • Samsung Gear Vr Is Launched in October 2015
  • Hasbro Toys (m) Sdn Bhd and Sony Corp Lead Sales of Toys and Games
  • Bricks-and-mortar Stores Remain Highly Relevant
  • Toys and Games Is Expected To Grow by A Retail Value Cagr of 11% in Constant 2015. Terms Over the Forecast Period

Key Trends and Developments

  • the Implementation of A Goods and Services Tax (gst) and Weak Currency Exchange Constrain Growth in 2015
  • Aggressive Promotions and Frequent Roadshows Drive Sales of Toys and Games

Market Data

  • Table 1. Sales of Toys and Games by Category: Value 2010-2015
  • Table 2. Sales of Toys and Games by Category: % Value Growth 2010-2015
  • Table 3. NBO Company Shares of Toys and Games: % Value 2011-2015
  • Table 4. LBN Brand Shares of Toys and Games: % Value 2012-2015
  • Table 5. Distribution of Toys and Games by Format: % Value 2010-2015
  • Table 6. Forecast Sales of Toys and Games by Category: Value 2015-2020
  • Table 7. Forecast Sales of Toys and Games by Category: % Value Growth 2015-2020

Sources

  • Summary 1. Research Sources

Lego Trading (m) Sdn Bhd in Toys and Games (malaysia)

  • Strategic Direction
  • Key Facts
    • Summary 2. LEGO Trading (M) Sdn Bhd: Key Facts
  • Competitive Positioning
    • Summary 3. LEGO Trading (M) Sdn Bhd: Competitive Position 2015

Toys 'r' US (m) Sdn Bhd in Toys and Games (malaysia)

  • Strategic Direction
  • Key Facts
    • Summary 4. Toys "R" Us (Malaysia) Sdn Bhd: Key Facts
    • Summary 5. Toys "R" Us (Malaysia) Sdn Bhd: Operational Indicators
  • Company Background
  • Internet Strategy

Private Label

    • Summary 6. Toys "R" Us (Malaysia) Sdn Bhd: Private Label Portfolio
  • Competitive Positioning
    • Summary 7. Toys "R" Us (Malaysia) Sdn Bhd: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Licensing

Category Data

  • Table 8. Sales of Traditional Toys and Games by Category: Value 2010-2015
  • Table 9. Sales of Traditional Toys and Games by Category: % Value Growth 2010-2015
  • Table 10. Sales of Traditional Toys and Games by Demographic: % Value 2010-2015
  • Table 11. Sales of Traditional Toys and Games by Licenced vs Non-Licenced: % Value 2010-2015
  • Table 12. Sales of Traditional Toys and Games by Price: % Value 2010-2015
  • Table 13. Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2010-2015
  • Table 14. NBO Company Shares of Traditional Toys and Games: % Value 2011-2015
  • Table 15. LBN Brand Shares of Traditional Toys and Games: % Value 2012-2015
  • Table 16. Distribution of Traditional Toys and Games by Format: % Value 2010-2015
  • Table 17. Forecast Sales of Traditional Toys and Games by Category: Value 2015-2020
  • Table 18. Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
  • Table 19. Forecast Sales of Traditional Toys and Games by Licenced vs Non-Licenced 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 20. Sales of Video Games by Category: Value 2010-2015
  • Table 21. Sales of Video Games by Category: % Value Growth 2010-2015
  • Table 22. Video Gaming Population: Number of People 2010-2015
  • Table 23. Video Gaming Population: % Number of People 2010-2015
  • Table 24. NBO Company Shares of Video Games: % Value 2011-2015
  • Table 25. LBN Brand Shares of Video Games: % Value 2012-2015
  • Table 26. NBO Company Shares of Video Games Hardware: % Value 2011-2015
  • Table 27. LBN Brand Shares of Video Games Hardware: % Value 2012-2015
  • Table 28. NBO Company Shares of Video Games Software: % Value 2011-2015
  • Table 29. LBN Brand Shares of Video Games Software: % Value 2012-2015
  • Table 30. Distribution of Video Games by Format: % Value 2010-2015
  • Table 31. Distribution of Video Games Hardware by Format: % Value 2010-2015
  • Table 32. Distribution of Video Games Software by Format: % Value 2010-2015
  • Table 33. Forecast Sales of Video Games by Category: Value 2015-2020
  • Table 34. Forecast Sales of Video Games by Category: % Value Growth 2015-2020
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