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市場調査レポート

マレーシアにおける玩具およびゲーム市場

Toys and Games in Malaysia

発行 Euromonitor International 商品コード 113124
出版日 ページ情報 英文 30 Pages
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本日の銀行送金レート: 1USD=108.97円で換算しております。
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マレーシアにおける玩具およびゲーム市場 Toys and Games in Malaysia
出版日: 2019年06月27日 ページ情報: 英文 30 Pages
概要

当レポートでは、マレーシアにおける玩具およびゲーム市場を分析しており、同市場の主な動向、競合の展望、見通しなどをまとめ、国内企業プロファイルを盛り込んでいます。

第1章 マレーシアにおける玩具およびゲーム

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場データ
  • 定義

第2章 国内企業プロファイル - マレーシア

  • Hasbro Toys (m) Sdn Bhd
  • Lego Ooo
  • Mattel Inc

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 従来の玩具およびゲーム
  • ビデオゲーム
目次
Product Code: TGMY

Toys and games in Malaysia continued to post double-digit current value growth, primarily driven by the strong performance of video games, particularly digital video games software. Video games also continued to benefit from product innovation, with Nintendo launching new static consoles and console games towards the end of the review period, resulting in the player gaining overall leadership of the market and helping to drive current value growth of overall video games. Growing from a small bas...

Euromonitor International's Toys and Games in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

June 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Toys and Games Continues To Perform Well Driven by Demand for Digital Content

Growing Demand From Adult Consumers for Collectibles and Limited Edition Licensed Toys

Nintendo Continues To Strengthen Overall Lead Due To Strong Position in Video Games

Internet Retailing Strengthens Position As A Leading Distribution Channel, But Toy Shopping in Store Still Appeals

Toys and Games Set To Maintain Strong Performance Over Forecast Period As Parents Battle Devices

Market Data

  • Table 1 Sales of Toys and Games by Category: Value 2013-2018
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2013-2018
  • Table 3 NBO Company Shares of Toys and Games: % Value 2014-2018
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2015-2018
  • Table 5 Distribution of Toys and Games by Format: % Value 2013-2018
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2018-2023
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Young Children Remain Key Consumer Group, With Niche of Adult Consumers Growing

Licensed Toys Rank Highly in Action Figures and Accessories As Blockbuster Releases Capture the Imagination

Construction's Improved Performance Linked To Recovery of Lego Trading

Competitive Landscape

Hasbro Retains Lead Despite Stiff Competition

Stem Increasingly Influences Parents' Purchasing Decisions

Counterfeits Continue To Pose Problem for Players

Category Data

  • Table 8 Sales of Traditional Toys and Games by Category: Value 2013-2018
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2013-2018
  • Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2013-2018
  • Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2013-2018
  • Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2013-2018
  • Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2014-2018
  • Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2015-2018
  • Table 15 Distribution of Traditional Toys and Games by Format: % Value 2013-2018
  • Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2018-2023
  • Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
  • Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2018-2023
  • Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023

Headlines

Prospects

Price Drop for Nintendo Switch Supports Sales of Static Consoles

Physical Video Games Software Continues To Lose Out To Digital Format

In-game Purchases Driven by Mobile Gaming

Competitive Landscape

Nintendo Strengthens Leadership of Video Games Supported by Nintendo Switch

Further Success for Local Mobile Games Players

Niche Demand for Ar/vr Technology

Category Data

  • Table 20 Sales of Video Games by Category: Value 2013-2018
  • Table 21 Sales of Video Games by Category: % Value Growth 2013-2018
  • Table 22 NBO Company Shares of Video Games: % Value 2014-2018
  • Table 23 LBN Brand Shares of Video Games: % Value 2015-2018
  • Table 24 NBO Company Shares of Video Games Hardware: % Value 2014-2018
  • Table 25 LBN Brand Shares of Video Games Hardware: % Value 2015-2018
  • Table 26 NBO Company Shares of Video Games Software: % Value 2014-2018
  • Table 27 LBN Brand Shares of Video Games Software: % Value 2015-2018
  • Table 28 Distribution of Video Games by Format: % Value 2013-2018
  • Table 29 Distribution of Video Games Hardware by Format: % Value 2013-2018
  • Table 30 Distribution of Video Games Software by Format: % Value 2013-2018
  • Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2013-2018
  • Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2013-2018
  • Table 33 Forecast Sales of Video Games by Category: Value 2018-2023
  • Table 34 Forecast Sales of Video Games by Category: % Value Growth 2018-2023
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