Toys and Games in Malaysia
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Toys and games in Malaysia continued to post double-digit current value growth, primarily driven by the strong performance of video games, particularly digital video games software. Video games also continued to benefit from product innovation, with Nintendo launching new static consoles and console games towards the end of the review period, resulting in the player gaining overall leadership of the market and helping to drive current value growth of overall video games. Growing from a small bas...
Euromonitor International's Toys and Games in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
LIST OF CONTENTS AND TABLES
Toys and Games Continues To Perform Well Driven by Demand for Digital Content
Growing Demand From Adult Consumers for Collectibles and Limited Edition Licensed Toys
Nintendo Continues To Strengthen Overall Lead Due To Strong Position in Video Games
Internet Retailing Strengthens Position As A Leading Distribution Channel, But Toy Shopping in Store Still Appeals
Toys and Games Set To Maintain Strong Performance Over Forecast Period As Parents Battle Devices
Young Children Remain Key Consumer Group, With Niche of Adult Consumers Growing
Licensed Toys Rank Highly in Action Figures and Accessories As Blockbuster Releases Capture the Imagination
Construction's Improved Performance Linked To Recovery of Lego Trading
Hasbro Retains Lead Despite Stiff Competition
Stem Increasingly Influences Parents' Purchasing Decisions
Counterfeits Continue To Pose Problem for Players
Price Drop for Nintendo Switch Supports Sales of Static Consoles
Physical Video Games Software Continues To Lose Out To Digital Format
In-game Purchases Driven by Mobile Gaming
Nintendo Strengthens Leadership of Video Games Supported by Nintendo Switch
Further Success for Local Mobile Games Players
Niche Demand for Ar/vr Technology