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市場調査レポート

インドにおける玩具およびゲーム市場

Toys and Games in India

発行 Euromonitor International 商品コード 113122
出版日 ページ情報 英文 27 Pages
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本日の銀行送金レート: 1USD=109.62円で換算しております。
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インドにおける玩具およびゲーム市場 Toys and Games in India
出版日: 2019年08月09日 ページ情報: 英文 27 Pages
概要

当レポートでは、インドにおける玩具およびゲーム市場を分析しており、同市場の主な動向、競合の展望、見通しなどをまとめ、国内企業プロファイルを盛り込んで、概略以下の構成でお届けします。

第1章 インドにおける玩具およびゲーム

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場データ
  • 定義

第2章 国内企業プロファイル - インド

  • Funskool India Ltd
  • Hanung Toys & Textiles Ltd
  • Mitashi Edutainment Pvt Ltd
  • My Baby Excels Ltd
  • Pantaloon Retail India Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 従来の玩具およびゲーム
  • ビデオゲーム
目次
Product Code: TGIN

The impact of new government regulations imposed in 2017 was still visible in the first quarter of 2018. The high GST rates compared to previously prevalent VAT rate, continued to affect the margins of the manufacturers. However, sales stabilised in the second half of the year. In 2018, the video games led the growth. Mobile gaming was one of the most popular forms of gaming. As more Indian consumers move to smartphones and have access to the internet, growth in app-based games will continue.

Euromonitor International's Toys and Games in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

August 2019

LIST OF CONTENTS AND TABLES

Executive Summary

  • Toys and Games Industry Stabilises
  • Legislative Reforms Continue Spinning the Wheel of Fortune
  • Mattel Toys (india) Pvt Ltd and Sony India Pvt Ltd Rule the Toys and Games Industry in India
  • Traditional Toys and Games Stores Dominate
  • Brighter Days Ahead for Toys and Games Industry in India

Market Data

  • Table 1 Sales of Toys and Games by Category: Value 2013-2018
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2013-2018
  • Table 3 NBO Company Shares of Toys and Games: % Value 2014-2018
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2015-2018
  • Table 5 Distribution of Toys and Games by Format: % Value 2013-2018
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2018-2023
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023

Sources

  • Summary 1 Research Sources
    • Headlines

      Prospects

  • Child's Play Steals the Show
  • Adults Socialise by Indulging in Old-school Board-gaming
  • Homegrown Hero Chhota Bheem Continues To Be Popular

Competitive Landscape

  • Mattel Toys (india) Pvt Ltd Shows Its Dominance in Traditional Toys and Games
  • Hamleys Making Its Presence Felt in the Retail Space
  • Organised Retailing Is Catching Up

Category Data

  • Table 8 Sales of Traditional Toys and Games by Category: Value 2013-2018
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2013-2018
  • Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2013-2018
  • Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2013-2018
  • Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2013-2018
  • Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2014-2018
  • Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2015-2018
  • Table 15 Distribution of Traditional Toys and Games by Format: % Value 2013-2018
  • Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2018-2023
  • Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
  • Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2018-2023
  • Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023

Headlines

Prospects

  • Digital Video Games Software Drives the Growth, While Mobile Gaming Is the Most Loved Category of Digital Video Games Software
  • Ar/vr Headsets Slowly Securing A Share of Consumer Spending on Entertainment

Competitive Landscape

  • Sony India Pvt Ltd Dominates the Video Games Industry
  • Games Developed by Indian Developers Find Audience Due To Localisation

Category Data

  • Table 20 Sales of Video Games by Category: Value 2013-2018
  • Table 21 Sales of Video Games by Category: % Value Growth 2013-2018
  • Table 22 NBO Company Shares of Video Games: % Value 2014-2018
  • Table 23 LBN Brand Shares of Video Games: % Value 2015-2018
  • Table 24 NBO Company Shares of Video Games Hardware: % Value 2014-2018
  • Table 25 LBN Brand Shares of Video Games Hardware: % Value 2015-2018
  • Table 26 NBO Company Shares of Video Games Software: % Value 2014-2018
  • Table 27 LBN Brand Shares of Video Games Software: % Value 2015-2018
  • Table 28 Distribution of Video Games by Format: % Value 2013-2018
  • Table 29 Distribution of Video Games Hardware by Format: % Value 2013-2018
  • Table 30 Distribution of Video Games Software by Format: % Value 2013-2018
  • Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2013-2018
  • Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2013-2018
  • Table 33 Forecast Sales of Video Games by Category: Value 2018-2023
  • Table 34 Forecast Sales of Video Games by Category: % Value Growth 2018-2023
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