表紙
市場調査レポート

ブラジルにおける玩具およびゲーム市場

Toys and Games in Brazil

発行 Euromonitor International 商品コード 113119
出版日 ページ情報 英文 39 Pages
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ブラジルにおける玩具およびゲーム市場 Toys and Games in Brazil
出版日: 2015年07月28日 ページ情報: 英文 39 Pages
概要

当レポートでは、ブラジルにおける玩具およびゲーム市場を分析しており、同市場の主な動向、競合の展望、見通しなどをまとめ、国内企業プロファイルを盛り込んでお届けします。

第1章 ブラジルにおける玩具およびゲーム

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場データ
  • 情報ソース

第2章 国内企業プロファイル - ブラジル

  • Hasbro Do Brasil Ltda
  • Mattel Do Brasil Ltda
  • Pbkids Brinquedos Ltda

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 従来の玩具およびゲーム
  • ビデオゲーム

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: TGBR

The economic situation in Brazil started to reflect on the toys and games industry in 2014. Traditional toys and games did not grow much above the national inflation rate in 2014, registering losses in revenue in a few categories. Video games, on the other hand, is doing well and growing steadily with good sales prospects for the forecast period, mainly driven by novelties, a more mature consumer and more accessible products.

Euromonitor International's Toys and Games in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Toys and Games Struggles To Keep the Growth Pace From Previous Years
  • Abrin Toy Fair Generates Brl1.3KKKKK Billion in Trades, 25% of B2b Revenues
  • Lego Swims Against the Stream and Grows Above the Construction Toys Average in A Negative Scenario
  • Online Sales Are Gaining Relevance, But Not in All Types of Traditional Toys and Games
  • Good Prospects for Video Games in Brazil Over the Forecast Period

Key Trends and Developments

  • Licensed Brands Are Investing More in Internet and Social Network Approaches To Reinforce Brand Equity and Positioning
  • Creating An Experience Is An Ally When It Comes To Revenues for Toys and Games Brands
  • in the Negative Macroeconomic Scenario, Price Sensitivity Affects Toys and Games

Market Data

  • Table 1. Sales of Toys and Games by Category: Value 2009-2014
  • Table 2. Sales of Toys and Games by Category: % Value Growth 2009-2014
  • Table 3. NBO Company Shares of Toys and Games: % Value 2010-2014
  • Table 4. LBN Brand Shares of Toys and Games: % Value 2011-2014
  • Table 5. Distribution of Toys and Games by Format: % Value 2009-2014
  • Table 6. Forecast Sales of Toys and Games by Category: Value 2014-2019
  • Table 7. Forecast Sales of Toys and Games by Category: % Value Growth 2014-2019

Sources

  • Summary 1. Research Sources

Hasbro Do Brasil Ltda in Toys and Games (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 2. Hasbro do Brasil Ltda: Key Facts
    • Summary 3. Hasbro do Brasil Ltda: Operational Indicators
  • Competitive Positioning
    • Summary 4. Hasbro do Brasil Ltda: Competitive Position 2014

Mattel Do Brasil Ltda in Toys and Games (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 5. Mattel do Brasil Ltda: Key Facts
    • Summary 6. Mattel do Brasil Ltda: Operational Indicators
  • Competitive Positioning
    • Summary 7. Mattel do Brasil Ltda: Competitive Position 2014

Pbkids Brinquedos Ltda in Toys and Games (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 8. PBKIDS Brinquedos Ltda: Key Facts
    • Summary 9. PBKIDS Brinquedos Ltda: Operational Indicators
  • Company Background
  • Internet Strategy

Private Label

  • Competitive Positioning
    • Summary 10. PBKIDS Brinquedos Ltda: Competitive Position 2014

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 8. Sales of Traditional Toys and Games by Category: Value 2009-2014
  • Table 9. Sales of Traditional Toys and Games by Category: % Value Growth 2009-2014
  • Table 10. Sales of Traditional Toys and Games by Type: % Value Breakdown 2009-2014
  • Table 11. NBO Company Shares of Traditional Toys and Games: % Value 2010-2014
  • Table 12. LBN Brand Shares of Traditional Toys and Games: % Value 2011-2014
  • Table 13. Distribution of Traditional Toys and Games by Format: % Value 2009-2014
  • Table 14. Forecast Sales of Traditional Toys and Games by Category: Value 2014-2019
  • Table 15. Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16. Sales of Video Games by Category: Value 2009-2014
  • Table 17. Sales of Video Games by Category: % Value Growth 2009-2014
  • Table 18. Sales of Video Games Software by Type: % Value Breakdown 2009-2014
  • Table 19. NBO Company Shares of Video Games: % Value 2010-2014
  • Table 20. LBN Brand Shares of Video Games: % Value 2011-2014
  • Table 21. NBO Company Shares of Video Games Hardware: % Value 2010-2014
  • Table 22. LBN Brand Shares of Video Games Hardware: % Value 2011-2014
  • Table 23. NBO Company Shares of Video Games Software: % Value 2010-2014
  • Table 24. LBN Brand Shares of Video Games Software: % Value 2011-2014
  • Table 25. NBO Company Shares of Digital Gaming: % Value 2010-2014
  • Table 26. LBN Brand Shares of Digital Gaming: % Value 2011-2014
  • Table 27. Distribution of Video Games by Format: % Value 2009-2014
  • Table 28. Distribution of Video Games Hardware by Format: % Value 2009-2014
  • Table 29. Distribution of Video Games Software by Format: % Value 2009-2014
  • Table 30. Forecast Sales of Video Games by Category: Value 2014-2019
  • Table 31. Forecast Sales of Video Games by Category: % Value Growth 2014-2019
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