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市場調査レポート

ブラジルにおける玩具およびゲーム市場

Toys and Games in Brazil

発行 Euromonitor International 商品コード 113119
出版日 ページ情報 英文 38 Pages
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本日の銀行送金レート: 1USD=114.77円で換算しております。
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ブラジルにおける玩具およびゲーム市場 Toys and Games in Brazil
出版日: 2016年08月25日 ページ情報: 英文 38 Pages
概要

当レポートでは、ブラジルにおける玩具およびゲーム市場を分析しており、同市場の主な動向、競合の展望、見通しなどをまとめ、国内企業プロファイルを盛り込んでお届けします。

第1章 ブラジルにおける玩具およびゲーム

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場データ
  • 情報ソース

第2章 国内企業プロファイル - ブラジル

  • Hasbro Do Brasil Ltda
  • Mattel Do Brasil Ltda
  • Pbkids Brinquedos Ltda

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 従来の玩具およびゲーム
  • ビデオゲーム

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: TGBR

Despite the negative economic environment in Brazil in 2015, the category of toys and games performed above expectations in value terms, being able to offset the inflation rate in the country. Industry-related measures such as the migration of production to the national territory helped companies to balance losses with imported products, which was despite the instability of the Brazilian currency and ever-growing logistical costs.

Euromonitor International's Toys and Games in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Toys and Games Performs Well, Driven by Sales of Traditional Toys
  • Parents Are Spending More on Fewer Occasions
  • National Companies Perform Better in 2015
  • Traditional Toys and Games Stores Continues To Be the Leading Channel, But Internet Retailing Is Growing
  • Toys and Games To Grow More Slowly Over the Forecast Period Despite Growth in 2015

Key Trends and Developments

  • National Industry Is Developing at A Faster Pace Due To An Unfavourable Exchange Rate
  • Store-based Retailing Still Highly Relevant

Market Data

  • Table 1. Sales of Toys and Games by Category: Value 2010-2015
  • Table 2. Sales of Toys and Games by Category: % Value Growth 2010-2015
  • Table 3. NBO Company Shares of Toys and Games: % Value 2011-2015
  • Table 4. LBN Brand Shares of Toys and Games: % Value 2012-2015
  • Table 5. Distribution of Toys and Games by Format: % Value 2010-2015
  • Table 6. Forecast Sales of Toys and Games by Category: Value 2015-2020
  • Table 7. Forecast Sales of Toys and Games by Category: % Value Growth 2015-2020

Sources

  • Summary 1. Research Sources

Hasbro Do Brasil Ltda in Toys and Games (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 2. Hasbro do Brasil Ltda: Key Facts
    • Summary 3. Hasbro do Brasil Ltda: Operational Indicators
  • Competitive Positioning
    • Summary 4. Hasbro do Brasil Ltda: Competitive Position 2015

Pbkids Brinquedos Ltda in Toys and Games (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 5. PBKIDS Brinquedos Ltda: Key Facts
    • Summary 6. PBKIDS Brinquedos Ltda: Operational Indicators
  • Company Background
  • Internet Strategy

Private Label

  • Competitive Positioning
    • Summary 7. PBKIDS Brinquedos Ltda: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Licensing

Category Data

  • Table 8. Sales of Traditional Toys and Games by Category: Value 2010-2015
  • Table 9. Sales of Traditional Toys and Games by Category: % Value Growth 2010-2015
  • Table 10. Sales of Traditional Toys and Games by Demographic: % Value 2010-2015
  • Table 11. Sales of Traditional Toys and Games by Licenced vs Non-Licenced: % Value 2010-2015
  • Table 12. Sales of Traditional Toys and Games by Price: % Value 2010-2015
  • Table 13. Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2010-2015
  • Table 14. NBO Company Shares of Traditional Toys and Games: % Value 2011-2015
  • Table 15. LBN Brand Shares of Traditional Toys and Games: % Value 2012-2015
  • Table 16. Distribution of Traditional Toys and Games by Format: % Value 2010-2015
  • Table 17. Forecast Sales of Traditional Toys and Games by Category: Value 2015-2020
  • Table 18. Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
  • Table 19. Forecast Sales of Traditional Toys and Games by Licenced vs Non-Licenced 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 20. Sales of Video Games by Category: Value 2010-2015
  • Table 21. Sales of Video Games by Category: % Value Growth 2010-2015
  • Table 22. Video Gaming Population: Number of People 2010-2015
  • Table 23. Video Gaming Population: % Number of People 2010-2015
  • Table 24. NBO Company Shares of Video Games: % Value 2011-2015
  • Table 25. LBN Brand Shares of Video Games: % Value 2012-2015
  • Table 26. NBO Company Shares of Video Games Hardware: % Value 2011-2015
  • Table 27. LBN Brand Shares of Video Games Hardware: % Value 2012-2015
  • Table 28. NBO Company Shares of Video Games Software: % Value 2011-2015
  • Table 29. LBN Brand Shares of Video Games Software: % Value 2012-2015
  • Table 30. Distribution of Video Games by Format: % Value 2010-2015
  • Table 31. Distribution of Video Games Hardware by Format: % Value 2010-2015
  • Table 32. Distribution of Video Games Software by Format: % Value 2010-2015
  • Table 33. Forecast Sales of Video Games by Category: Value 2015-2020
  • Table 34. Forecast Sales of Video Games by Category: % Value Growth 2015-2020
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