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市場調査レポート

ブラジルにおける玩具およびゲーム市場

Toys and Games in Brazil

発行 Euromonitor International 商品コード 113119
出版日 ページ情報 英文 33 Pages
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本日の銀行送金レート: 1USD=108.97円で換算しております。
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ブラジルにおける玩具およびゲーム市場 Toys and Games in Brazil
出版日: 2019年06月26日 ページ情報: 英文 33 Pages
概要

当レポートでは、ブラジルにおける玩具およびゲーム市場を分析しており、同市場の主な動向、競合の展望、見通しなどをまとめ、国内企業プロファイルを盛り込んでお届けします。

第1章 ブラジルにおける玩具およびゲーム

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場データ
  • 情報ソース

第2章 国内企業プロファイル - ブラジル

  • Hasbro Do Brasil Ltda
  • Mattel Do Brasil Ltda
  • Pbkids Brinquedos Ltda

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 従来の玩具およびゲーム
  • ビデオゲーム
目次
Product Code: TGBR

Although the last few years have been hard for Brazil, the country having suffered one of the hardest economic crisis in decades, the toys and games industry was an outlier as it continued to prosper. Picking up speed from the slower, albeit still positive, growth rates in the last two years, toys and games experienced a more optimistic scenario in 2018, with categories such as scientific/educational, dolls, action figures model vehicles posting above-average growth rates in traditional toys and...

Euromonitor International's Toys and Games in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

June 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Toys and Games Gains Traction in 2018, With Further Growth Expected

the "wow" Factor Continues To Drive Growth

International Manufacturers Continue To Lead Traditional Toys and Games, Albeit Toy Leaders Are Losing Share

E-commerce Continues Gaining Share in Toys and Games Sales

Toys and Games Projected To Continue Growing Over the Forecast Period

Market Data

  • Table 1 Sales of Toys and Games by Category: Value 2013-2018
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2013-2018
  • Table 3 NBO Company Shares of Toys and Games: % Value 2014-2018
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2015-2018
  • Table 5 Distribution of Toys and Games by Format: % Value 2013-2018
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2018-2023
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Traditional Toys and Games Surpasses Expectations in 2018

"wow" Factor To Propel Future Sales of Traditional Toys and Games

Logistics Poses Barrier for Faster Growth in Internet Retailing

Competitive Landscape

Matttel and Hasbro Continue To Lead in Traditional Toys and Games

Retailers Position Their Private Label Lines in the Marketplace

Local Companies Increase Their Participation in Traditional Toys and Games

Category Data

  • Table 8 Sales of Traditional Toys and Games by Category: Value 2013-2018
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2013-2018
  • Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2013-2018
  • Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2013-2018
  • Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2013-2018
  • Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2014-2018
  • Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2015-2018
  • Table 15 Distribution of Traditional Toys and Games by Format: % Value 2013-2018
  • Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2018-2023
  • Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
  • Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2018-2023
  • Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023

Headlines

Prospects

Rise in Streaming and Entertainment Boosts Sales of Online Games

Increase in Connectivity and Device Technology Drives Up Mobile Gaming

New Services for Gaming Are Popping Up

Competitive Landscape

Sony and Microsoft Continue To Dominate Static Consoles

Electronic Arts Games and Activision Blizzard Both Grow Strongly in 2018

Category Data

  • Table 20 Sales of Video Games by Category: Value 2013-2018
  • Table 21 Sales of Video Games by Category: % Value Growth 2013-2018
  • Table 22 NBO Company Shares of Video Games: % Value 2014-2018
  • Table 23 LBN Brand Shares of Video Games: % Value 2015-2018
  • Table 24 NBO Company Shares of Video Games Hardware: % Value 2014-2018
  • Table 25 LBN Brand Shares of Video Games Hardware: % Value 2015-2018
  • Table 26 NBO Company Shares of Video Games Software: % Value 2014-2018
  • Table 27 LBN Brand Shares of Video Games Software: % Value 2015-2018
  • Table 28 Distribution of Video Games by Format: % Value 2013-2018
  • Table 29 Distribution of Video Games Hardware by Format: % Value 2013-2018
  • Table 30 Distribution of Video Games Software by Format: % Value 2013-2018
  • Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2013-2018
  • Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2013-2018
  • Table 33 Forecast Sales of Video Games by Category: Value 2018-2023
  • Table 34 Forecast Sales of Video Games by Category: % Value Growth 2018-2023
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