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市場調査レポート

中国における玩具およびゲーム市場

Toys and Games in China

発行 Euromonitor International 商品コード 112380
出版日 ページ情報 英文 38 Pages
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本日の銀行送金レート: 1USD=114.81円で換算しております。
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中国における玩具およびゲーム市場 Toys and Games in China
出版日: 2016年06月20日 ページ情報: 英文 38 Pages
概要

当レポートでは、中国における玩具およびゲーム市場の主な動向、競合情勢、将来の見通しなどをまとめ、国内企業のプロファイルを盛り込み、概略以下の構成でお届けします。

第1章 中国における玩具およびゲーム

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場データ

第2章 中国企業プロファイル

  • Guangdong Alpha Animation & Culture Co Ltd
  • Lego Trading (beijing) Co Ltd
  • Perfect World Co Ltd
  • Tencent Holdings
  • Toys "r" US (shanghai) Inc

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 従来の玩具およびゲーム
  • ビデオゲーム

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: TGCN

As economic slowdown continued to occur in China in 2015, the toys and games market recorded slower growth. The reason for this was the saturated market environment, poor economic conditions, a lower birth rate and the strong impact of internet retailing. Facing weak potential, some leading traditional toys and games manufacturers started transition, such as turning into entertainment companies, as they aim to seek greater profit margins as content providers.

Euromonitor International's Toys and Games in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Toys and Games Market Sees Slowdown in 2015
  • Vr/ar Headsets Capture Consumers' Attention in 2015
  • Tencent Holdings Ltd Maintains Leading Position in Toys and Games
  • Internet Retailing Heats Up, Remains Most Dynamic Distribution Channel
  • Steady Growth Expected Over Forecast Period

Key Trends and Developments

  • Slowdown of Consumer Electronics Hinders Development of Online and Mobile Games
  • Internet Retailing Continues To See Dynamic Growth

Market Data

  • Table 1. Sales of Toys and Games by Category: Value 2010-2015
  • Table 2. Sales of Toys and Games by Category: % Value Growth 2010-2015
  • Table 3. NBO Company Shares of Toys and Games: % Value 2011-2015
  • Table 4. LBN Brand Shares of Toys and Games: % Value 2012-2015
  • Table 5. Distribution of Toys and Games by Format: % Value 2010-2015
  • Table 6. Forecast Sales of Toys and Games by Category: Value 2015-2020
  • Table 7. Forecast Sales of Toys and Games by Category: % Value Growth 2015-2020

Sources

  • Summary 1. Research Sources

Tencent Holdings Ltd in Toys and Games (china)

  • Strategic Direction
  • Key Facts
    • Summary 2. Tencent Holdings Ltd: Key Facts
    • Summary 3. Tencent Holdings Ltd: Operational Indicators
  • Competitive Positioning
    • Summary 4. Tencent Holdings Ltd: Competitive Position 2015

Toys "r" US (shanghai) Inc in Toys and Games (china)

  • Strategic Direction
  • Key Facts
    • Summary 5. Toys "R" Us (Shanghai) Inc: Key Facts
    • Summary 6. Toys "R" Us (Shanghai) Inc: Operational Indicators
  • Company Background
  • Internet Strategy

Private Label

    • Summary 7. Toys "R" Us (Shanghai) Inc: Private Label Portfolio
  • Competitive Positioning
    • Summary 8. Toys "R" Us (Shanghai) Inc: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Licencing

Category Data

  • Table 8. Sales of Traditional Toys and Games by Category: Value 2010-2015
  • Table 9. Sales of Traditional Toys and Games by Category: % Value Growth 2010-2015
  • Table 10. Sales of Traditional Toys and Games by Demographic: % Value 2010-2015
  • Table 11. Sales of Traditional Toys and Games by Licenced vs Non-Licenced: % Value 2010-2015
  • Table 12. Sales of Traditional Toys and Games by Price: % Value 2010-2015
  • Table 13. Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2010-2015
  • Table 14. NBO Company Shares of Traditional Toys and Games: % Value 2011-2015
  • Table 15. LBN Brand Shares of Traditional Toys and Games: % Value 2012-2015
  • Table 16. Distribution of Traditional Toys and Games by Format: % Value 2010-2015
  • Table 17. Forecast Sales of Traditional Toys and Games by Category: Value 2015-2020
  • Table 18. Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
  • Table 19. Forecast Sales of Traditional Toys and Games by Licenced vs Non-Licenced 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 20. Sales of Video Games by Category: Value 2010-2015
  • Table 21. Sales of Video Games by Category: % Value Growth 2010-2015
  • Table 22. Video Gaming Population: Number of People 2010-2015
  • Table 23. Video Gaming Population: % Number of People 2010-2015
  • Table 24. NBO Company Shares of Video Games: % Value 2011-2015
  • Table 25. LBN Brand Shares of Video Games: % Value 2012-2015
  • Table 26. NBO Company Shares of Video Games Hardware: % Value 2011-2015
  • Table 27. LBN Brand Shares of Video Games Hardware: % Value 2012-2015
  • Table 28. NBO Company Shares of Video Games Software: % Value 2011-2015
  • Table 29. LBN Brand Shares of Video Games Software: % Value 2012-2015
  • Table 30. Distribution of Video Games by Format: % Value 2010-2015
  • Table 31. Distribution of Video Games Hardware by Format: % Value 2010-2015
  • Table 32. Distribution of Video Games Software by Format: % Value 2010-2015
  • Table 33. Forecast Sales of Video Games by Category: Value 2015-2020
  • Table 34. Forecast Sales of Video Games by Category: % Value Growth 2015-2020
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