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市場調査レポート

中国における玩具およびゲーム市場

Toys and Games in China

発行 Euromonitor International 商品コード 112380
出版日 ページ情報 英文 31 Pages
即納可能
価格
本日の銀行送金レート: 1USD=108.92円で換算しております。
中国における玩具およびゲーム市場 Toys and Games in China
出版日: 2019年06月21日 ページ情報: 英文 31 Pages
概要

当レポートでは、中国における玩具およびゲーム市場の主な動向、競合情勢、将来の見通しなどをまとめ、国内企業のプロファイルを盛り込み、概略以下の構成でお届けします。

第1章 中国における玩具およびゲーム

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場データ

第2章 中国企業プロファイル

  • Guangdong Alpha Animation & Culture Co Ltd
  • Lego Trading (beijing) Co Ltd
  • Perfect World Co Ltd
  • Tencent Holdings
  • Toys "r" US (shanghai) Inc

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 従来の玩具およびゲーム
  • ビデオゲーム
目次
Product Code: TGCN

The Chinese toys and games market saw growth slow significantly in 2018, largely as a result of the suspension of approval for new video games due to a restructuring of government departments and regulatory concerns relating to violence and gambling related content in some games. The suspension of approval affected online, mobile and console games and led to a marked deceleration of growth in video games software. While the approval process resumed in 2019, the situation highlighted the influence.

Euromonitor International's 'Toys and Games in China report 'offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Suspension of Approval for New Games Slows Down Growth
  • Growing Focus on Immersion and Interactivity As Lines Between Traditional Toys and Video Games Blur
  • Leading Players Looking To Strengthen Positions Through Partnerships and Store Openings
  • Internet Retailing Dominates But Visits To Toy Shops Are Still Important
  • Positive Outlook As Steam-positioned Toys Attract Attention

Market Data

  • Table 1 Sales of Toys and Games by Category: Value 2013-2018
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2013-2018
  • Table 3 NBO Company Shares of Toys and Games: % Value 2014-2018
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2015-2018
  • Table 5 Distribution of Toys and Games by Format: % Value 2013-2018
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2018-2023
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

  • Ongoing Strong Growth Due To Toy Store Expansion and Investment From Manufacturers
  • Continued Expansion of Licensed Products As Foreign Cartoons Reach Chinese Shores
  • Countering the Impact of Falling Birth Rates With Higher Spend and Purchases by Adults, for Adults

Competitive Landscape

  • Ever-popular Lego's Lead Remains Unshaken
  • Increasing Fragmentation Having Positive Effect of Innovation and Diversification
  • Educational Positioning Underpins Strong Performances

Category Data

  • Table 8 Sales of Traditional Toys and Games by Category: Value 2013-2018
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2013-2018
  • Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2013-2018
  • Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2013-2018
  • Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2013-2018
  • Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2014-2018
  • Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2015-2018
  • Table 15 Distribution of Traditional Toys and Games by Format: % Value 2013-2018
  • Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2018-2023
  • Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
  • Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2018-2023
  • Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023

Headlines

Prospects

  • Video Games Influenced by Regulatory Processes
  • Trading Up in Ar/vr Headsets As Gamers Get Serious
  • Nintendo Switch Thriving Despite Lack of Official Market Entry

Competitive Landscape

  • Capital Flowing Into Software Confirms It Is the Way Forward
  • Increasing Investment in Esports To Widen Appeal and Improve Gamer-experience
  • New Products Perform Well in Ar/vr Headsets

Category Data

  • Table 20 Sales of Video Games by Category: Value 2013-2018
  • Table 21 Sales of Video Games by Category: % Value Growth 2013-2018
  • Table 22 NBO Company Shares of Video Games: % Value 2014-2018
  • Table 23 LBN Brand Shares of Video Games: % Value 2015-2018
  • Table 24 NBO Company Shares of Video Games Hardware: % Value 2014-2018
  • Table 25 LBN Brand Shares of Video Games Hardware: % Value 2015-2018
  • Table 26 NBO Company Shares of Video Games Software: % Value 2014-2018
  • Table 27 LBN Brand Shares of Video Games Software: % Value 2015-2018
  • Table 28 Distribution of Video Games by Format: % Value 2013-2018
  • Table 29 Distribution of Video Games Hardware by Format: % Value 2013-2018
  • Table 30 Distribution of Video Games Software by Format: % Value 2013-2018
  • Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2013-2018
  • Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2013-2018
  • Table 33 Forecast Sales of Video Games by Category: Value 2018-2023
  • Table 34 Forecast Sales of Video Games by Category: % Value Growth 2018-2023