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市場調査レポート

中国における玩具およびゲーム市場

Toys and Games in China

発行 Euromonitor International 商品コード 112380
出版日 ページ情報 英文 31 Pages
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価格
本日の銀行送金レート: 1USD=109.62円で換算しております。
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中国における玩具およびゲーム市場 Toys and Games in China
出版日: 2019年06月21日 ページ情報: 英文 31 Pages
概要

当レポートでは、中国における玩具およびゲーム市場の主な動向、競合情勢、将来の見通しなどをまとめ、国内企業のプロファイルを盛り込み、概略以下の構成でお届けします。

第1章 中国における玩具およびゲーム

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場データ

第2章 中国企業プロファイル

  • Guangdong Alpha Animation & Culture Co Ltd
  • Lego Trading (beijing) Co Ltd
  • Perfect World Co Ltd
  • Tencent Holdings
  • Toys "r" US (shanghai) Inc

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 従来の玩具およびゲーム
  • ビデオゲーム
目次
Product Code: TGCN

The Chinese toys and games market saw growth slow significantly in 2018, largely as a result of the suspension of approval for new video games due to a restructuring of government departments and regulatory concerns relating to violence and gambling related content in some games. The suspension of approval affected online, mobile and console games and led to a marked deceleration of growth in video games software. While the approval process resumed in 2019, the situation highlighted the influenc...

Euromonitor International's Toys and Games in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

June 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Suspension of Approval for New Games Slows Down Growth

Growing Focus on Immersion and Interactivity As Lines Between Traditional Toys and Video Games Blur

Leading Players Looking To Strengthen Positions Through Partnerships and Store Openings

Internet Retailing Dominates But Visits To Toy Shops Are Still Important

Positive Outlook As Steam-positioned Toys Attract Attention

Market Data

  • Table 1 Sales of Toys and Games by Category: Value 2013-2018
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2013-2018
  • Table 3 NBO Company Shares of Toys and Games: % Value 2014-2018
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2015-2018
  • Table 5 Distribution of Toys and Games by Format: % Value 2013-2018
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2018-2023
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Ongoing Strong Growth Due To Toy Store Expansion and Investment From Manufacturers

Continued Expansion of Licensed Products As Foreign Cartoons Reach Chinese Shores

Countering the Impact of Falling Birth Rates With Higher Spend and Purchases by Adults, for Adults

Competitive Landscape

Ever-popular Lego's Lead Remains Unshaken

Increasing Fragmentation Having Positive Effect of Innovation and Diversification

Educational Positioning Underpins Strong Performances

Category Data

  • Table 8 Sales of Traditional Toys and Games by Category: Value 2013-2018
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2013-2018
  • Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2013-2018
  • Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2013-2018
  • Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2013-2018
  • Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2014-2018
  • Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2015-2018
  • Table 15 Distribution of Traditional Toys and Games by Format: % Value 2013-2018
  • Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2018-2023
  • Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
  • Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2018-2023
  • Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023

Headlines

Prospects

Video Games Influenced by Regulatory Processes

Trading Up in Ar/vr Headsets As Gamers Get Serious

Nintendo Switch Thriving Despite Lack of Official Market Entry

Competitive Landscape

Capital Flowing Into Software Confirms It Is the Way Forward

Increasing Investment in Esports To Widen Appeal and Improve Gamer-experience

New Products Perform Well in Ar/vr Headsets

Category Data

  • Table 20 Sales of Video Games by Category: Value 2013-2018
  • Table 21 Sales of Video Games by Category: % Value Growth 2013-2018
  • Table 22 NBO Company Shares of Video Games: % Value 2014-2018
  • Table 23 LBN Brand Shares of Video Games: % Value 2015-2018
  • Table 24 NBO Company Shares of Video Games Hardware: % Value 2014-2018
  • Table 25 LBN Brand Shares of Video Games Hardware: % Value 2015-2018
  • Table 26 NBO Company Shares of Video Games Software: % Value 2014-2018
  • Table 27 LBN Brand Shares of Video Games Software: % Value 2015-2018
  • Table 28 Distribution of Video Games by Format: % Value 2013-2018
  • Table 29 Distribution of Video Games Hardware by Format: % Value 2013-2018
  • Table 30 Distribution of Video Games Software by Format: % Value 2013-2018
  • Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2013-2018
  • Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2013-2018
  • Table 33 Forecast Sales of Video Games by Category: Value 2018-2023
  • Table 34 Forecast Sales of Video Games by Category: % Value Growth 2018-2023
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