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市場調査レポート

中国における玩具およびゲーム市場

Toys and Games in China

発行 Euromonitor International 商品コード 112380
出版日 ページ情報 英文 37 Pages
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価格
本日の銀行送金レート: 1USD=113.05円で換算しております。
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中国における玩具およびゲーム市場 Toys and Games in China
出版日: 2017年06月13日 ページ情報: 英文 37 Pages
概要

当レポートでは、中国における玩具およびゲーム市場の主な動向、競合情勢、将来の見通しなどをまとめ、国内企業のプロファイルを盛り込み、概略以下の構成でお届けします。

第1章 中国における玩具およびゲーム

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場データ

第2章 中国企業プロファイル

  • Guangdong Alpha Animation & Culture Co Ltd
  • Lego Trading (beijing) Co Ltd
  • Perfect World Co Ltd
  • Tencent Holdings
  • Toys "r" US (shanghai) Inc

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 従来の玩具およびゲーム
  • ビデオゲーム

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: TGCN

Toys and games recorded healthy value growth in 2016 driven by the strong performance of video games, which saw a double-digit increase in sales. In addition, traditional toys and games also posted positive growth, with construction toys leading the way.

Euromonitor International's Toys and Games in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

June 2017

LIST OF CONTENTS AND TABLES

Executive Summary

Healthy Value Growth in 2016

Ar/vr Headsets Posts Strong Growth Due To New One-piece Headsets

Domestic Players Dominate Toys and Games in 2016

Internet Retailing Continues To Gain Sales Share

Solid Growth Predicted for Toys and Games

Key Trends and Developments

Rising Birth Rate Boosting Growth

Internet Retailing and Traditional Toys and Games Stores Sales Increase

Market Data

  • Table 1 Sales of Toys and Games by Category: Value 2011-2016
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2011-2016
  • Table 3 NBO Company Shares of Toys and Games: % Value 2012-2016
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2013-2016
  • Table 5 Distribution of Toys and Games by Format: % Value 2011-2016
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2016-2021
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2016-2021

Sources

    • Summary 1 Research Sources

Alpha Group in Toys and Games (china)

  • Strategic Direction
  • Key Facts
    • Summary 2 Alpha Group: Key Facts
    • Summary 3 Alpha Group: Operational Indicators
  • Competitive Positioning
    • Summary 4 Alpha Group: Competitive Position 2016

Toys "r" US (shanghai) Inc in Toys and Games (china)

  • Strategic Direction
  • Key Facts
    • Summary 5 Toys "R" Us (Shanghai) Inc: Key Facts
    • Summary 6 Toys "R" Us (Shanghai) Inc: Operational Indicators
  • Company Background
  • Internet Strategy

Private Label

    • Summary 7 Toys "R" Us (Shanghai) Inc: Private Label Portfolio
  • Competitive Positioning
    • Summary 8 Toys "R" Us (Shanghai) Inc: Competitive Position 2016

Headlines

Trends

Competitive Landscape

Prospects

Licensing

Category Data

  • Table 8 Sales of Traditional Toys and Games by Category: Value 2011-2016
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2011-2016
  • Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2011-2016
  • Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2011-2016
  • Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2011-2016
  • Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2012-2016
  • Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2013-2016
  • Table 15 Distribution of Traditional Toys and Games by Format: % Value 2011-2016
  • Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2016-2021
  • Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2016-2021
  • Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2016-2021
  • Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 20 Sales of Video Games by Category: Value 2011-2016
  • Table 21 Sales of Video Games by Category: % Value Growth 2011-2016
  • Table 22 NBO Company Shares of Video Games: % Value 2012-2016
  • Table 23 LBN Brand Shares of Video Games: % Value 2013-2016
  • Table 24 NBO Company Shares of Video Games Hardware: % Value 2012-2016
  • Table 25 LBN Brand Shares of Video Games Hardware: % Value 2013-2016
  • Table 26 NBO Company Shares of Video Games Software: % Value 2012-2016
  • Table 27 LBN Brand Shares of Video Games Software: % Value 2013-2016
  • Table 28 Distribution of Video Games by Format: % Value 2011-2016
  • Table 29 Distribution of Video Games Hardware by Format: % Value 2011-2016
  • Table 30 Distribution of Video Games Software by Format: % Value 2011-2016
  • Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2011-2016
  • Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2011-2016
  • Table 33 Forecast Sales of Video Games by Category: Value 2016-2021
  • Table 34 Forecast Sales of Video Games by Category: % Value Growth 2016-2021
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