無料レポート プレゼントキャンペーン 実施中 : メールサービスに新規登録いただいた方にご用意した無料レポートをご提供

株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

中国における玩具およびゲーム市場

Toys and Games in China

発行 Euromonitor International 商品コード 112380
出版日 ページ情報 英文 31 Pages
即納可能
価格
本日の銀行送金レート: 1USD=113.36円で換算しております。
Back to Top
中国における玩具およびゲーム市場 Toys and Games in China
出版日: 2018年06月14日 ページ情報: 英文 31 Pages
概要

当レポートでは、中国における玩具およびゲーム市場の主な動向、競合情勢、将来の見通しなどをまとめ、国内企業のプロファイルを盛り込み、概略以下の構成でお届けします。

第1章 中国における玩具およびゲーム

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場データ

第2章 中国企業プロファイル

  • Guangdong Alpha Animation & Culture Co Ltd
  • Lego Trading (beijing) Co Ltd
  • Perfect World Co Ltd
  • Tencent Holdings
  • Toys "r" US (shanghai) Inc

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 従来の玩具およびゲーム
  • ビデオゲーム
目次
Product Code: TGCN

Toys and games recorded strong retail value sales growth in 2017. Although the birth rate dropped, despite the introduction of a 2-child per family policy, an increase in the 0-14-year-old population, the growing number of adult players and a consumer shift to high-quality products promise robust value growth in toys and games. Manufacturers continued to introduce educational products to meet the demand for toys and games with intelligence explorer functions.

Euromonitor International's Toys and Games in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

High Value Sales Growth for Toys and Games

More Emphasis on Intelligence Explorer Function

Domestic Players Continue To Lead

Physical Retailers Try To Revive With Store Upgrades

Strong Value Growth Is Expected Over the Forecast Period

Market Data

  • Table 1 Sales of Toys and Games by Category: Value 2012-2017
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2012-2017
  • Table 3 NBO Company Shares of Toys and Games: % Value 2013-2017
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2014-2017
  • Table 5 Distribution of Toys and Games by Format: % Value 2012-2017
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2017-2022
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Healthy Growth for Traditional Toys and Games

Intelligence Explorer Function Toys on the Rise

Traditional Toys and Games Stores Upgrade

Competitive Landscape

Animated Series and Films To Drive Sales of Licensed Toys

More Emphasis on Experiential Services

International Players Partner Local Giants To Win Over Local Consumers

Category Data

  • Table 8 Sales of Traditional Toys and Games by Category: Value 2012-2017
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
  • Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
  • Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
  • Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
  • Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
  • Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
  • Table 15 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
  • Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
  • Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
  • Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
  • Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022

Headlines

Prospects

Mobile Games Provide A Strong Boost To Video Games in 2017

Emergence of Ar/vr Headsets

Spend on Gaming Inspires Static Consoles

Competitive Landscape

Tencent Games Continues To Lead Video Games Software

Sony (china) Tops Video Games Hardware

Domestic Internet Giants Head Video Games

Category Data

  • Table 20 Sales of Video Games by Category: Value 2012-2017
  • Table 21 Sales of Video Games by Category: % Value Growth 2012-2017
  • Table 22 NBO Company Shares of Video Games: % Value 2013-2017
  • Table 23 LBN Brand Shares of Video Games: % Value 2014-2017
  • Table 24 NBO Company Shares of Video Games Hardware: % Value 2013-2017
  • Table 25 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
  • Table 26 NBO Company Shares of Video Games Software: % Value 2013-2017
  • Table 27 LBN Brand Shares of Video Games Software: % Value 2014-2017
  • Table 28 Distribution of Video Games by Format: % Value 2012-2017
  • Table 29 Distribution of Video Games Hardware by Format: % Value 2012-2017
  • Table 30 Distribution of Video Games Software by Format: % Value 2012-2017
  • Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
  • Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
  • Table 33 Forecast Sales of Video Games by Category: Value 2017-2022
  • Table 34 Forecast Sales of Video Games by Category: % Value Growth 2017-2022
Back to Top