表紙:コンシューマーヘルス - ベトナム市場
市場調査レポート
商品コード
1031382

コンシューマーヘルス - ベトナム市場

Consumer Health in Vietnam

出版日: | 発行: Euromonitor International | ページ情報: 英文 106 Pages | 納期: 即納可能 即納可能とは

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本日の銀行送金レート: 1USD=114.08円
コンシューマーヘルス - ベトナム市場
出版日: 2021年09月30日
発行: Euromonitor International
ページ情報: 英文 106 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

2021年に、いくつかの市や省がロックダウンやソーシャルディスタンス措置の対象になり続けているため、さらなる長期の自宅待機への不安から、多くの人々が保管用の医薬品を購入しています。特に、ビタミン・栄養補助食品、鎮痛薬、咳・風邪・アレルギー (花粉症) 治療薬などのカテゴリーは、金額・数量ともに高い成長率を示しています。

当レポートでは、ベトナムのコンシューマーヘルス市場について調査分析し、国レベルの市場規模・形状に焦点を当てて、2016年~2020年の小売販売データのほか、2025年までの市場予測について、体系的な情報を提供しています。

製品の範囲:アレルギー治療薬、ハーブ/従来型製品、OTC、小児用コンシューマーヘルス、スポーツ栄養、ビタミン・栄養補助食品、体重管理・ウェルビーイング

データの範囲:市場規模(実績・予測)、企業シェア、ブランドシェア、流通データ

目次

エグゼクティブサマリー

  • 2021年のコンシューマーヘルス:全体像
  • COVID-19パンデミックにより、ビタミン・栄養補助食品、鎮痛薬、咳止め薬の需要が増加
  • 2021年のコンシューマーヘルス市場の特徴は、国際的企業
  • 薬局はコンシューマーヘルスの重要チャネル、その一方でEコマースが力強い成長を達成
  • コンシューマーヘルスは、予測期間中に健全な成長を達成

市場指標

市場データ

付録

免責事項

定義

情報源

ベトナムの鎮痛薬

ベトナムの咳・風邪・アレルギー (花粉症) 治療薬

ベトナムの消化器系治療薬

ベトナムの皮膚科治療薬

ベトナムのNRT禁煙補助薬

ベトナムの睡眠補助薬

ベトナムのアイケア

ベトナムの創傷ケア

ベトナムのビタミン

ベトナムの栄養補助食品

ベトナムの体重管理・ウェルビーイング

ベトナムのスポーツ栄養

ベトナムのハーブ/従来型製品

ベトナムの小児用コンシューマーヘルス

目次
Product Code: CHVN

In 2021, as several cities and provinces continue to be subject to lockdown and social distancing measures, large numbers of people are buying medicines for storage purposes due to ongoing fears of further long periods of home seclusion. Vitamin and dietary supplements, analgesics and cough, cold, and allergy (hay fever) remedies are categories that are seeing particularly strong growth rates in both value and volume sales. However, products such as wound care and digestive remedies are continui...

Euromonitor International's Consumer Health in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Consumer health in 2021: The big picture
  • COVID-19 pandemic lifts demand for vitamin and dietary supplements, analgesics and cough remedies
  • International players characterise the consumer health market in 2021
  • Chemists/pharmacies remains a significant channel for consumer health, while e-commerce achieves strong growth
  • Consumer health achieves healthy growth over the forecast period

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
  • Table 2 Life Expectancy at Birth 2016-2021

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2016-2021
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
  • Table 7 Distribution of Consumer Health by Format: % Value 2016-2021
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2021
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2021-2026
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX

  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches

DISCLAIMER

DEFINITIONS

SOURCES

    • Summary 1 Research Sources

ANALGESICS IN VIETNAM

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Ongoing presence of COVID-19 boosts demand for analgesics
  • Local companies focus on penetrating chemists/pharmacies channel
  • Paediatric analgesics witnesses the fastest growth rate in value sales

PROSPECTS AND OPPORTUNITIES

  • Slower growth pace of analgesics due to market maturity and larger vaccinated population
  • Increasingly competitive landscape in analgesics
  • Positive performance of topical analgesics/anaesthetic as consumers resume normal activities

CATEGORY DATA

  • Table 11 Sales of Analgesics by Category: Value 2016-2021
  • Table 12 Sales of Analgesics by Category: % Value Growth 2016-2021
  • Table 13 NBO Company Shares of Analgesics: % Value 2017-2021
  • Table 14 LBN Brand Shares of Analgesics: % Value 2018-2021
  • Table 15 Forecast Sales of Analgesics by Category: Value 2021-2026
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN VIETNAM

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Cough, cold and allergy (hay fever) remedies performs well during the pandemic
  • Further developments in medicated confectionery in 2021
  • International companies remain the most popular led by GSK Consumer Healthcare

PROSPECTS AND OPPORTUNITIES

  • Ongoing growth for cough, cold and allergy remedies despite market maturity and a larger vaccinated population
  • Ongoing popularity of herbal/traditional products over the forecast period
  • A gradual improvement in demand for paediatric cough, cold and allergy (hay fever) remedies

CATEGORY DATA

  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026

DIGESTIVE REMEDIES IN VIETNAM

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Social distancing measures due to ongoing presence of COVID-19 in the country limits the growth rate of digestive remedies in 2021
  • Digestive remedies led by Beaufour-Ipsen International becomes increasingly competitive
  • Digestive remedies suffers growing competition from probiotic supplements

PROSPECTS AND OPPORTUNITIES

  • Digestive remedies is expected to recover gradually in the future.
  • Stressful and busier lifestyle contribute to the growth of digestive remedies
  • Local companies focus on herbal/traditional digestive remedies

CATEGORY DATA

  • Table 23 Sales of Digestive Remedies by Category: Value 2016-2021
  • Table 24 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
  • Table 25 NBO Company Shares of Digestive Remedies: % Value 2017-2021
  • Table 26 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
  • Table 27 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
  • Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026

DERMATOLOGICALS IN VIETNAM

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Sales growth of dermatologicals remains relatively unaffected from the ongoing presence and surge of the virus in the country in 2021
  • Foreign players retain the lead and a strong combined share of category sales
  • The Vietnam Health Programme provides opportunities for industry players to advertise their products

PROSPECTS AND OPPORTUNITIES

  • Category maturity limits the growth rate of dermatologicals over the forecast period
  • Local brands struggle within dermatologicals
  • Haemorrhoid treatments is forecast to buck the trend

CATEGORY DATA

  • Table 29 Sales of Dermatologicals by Category: Value 2016-2021
  • Table 30 Sales of Dermatologicals by Category: % Value Growth 2016-2021
  • Table 31 NBO Company Shares of Dermatologicals: % Value 2017-2021
  • Table 32 LBN Brand Shares of Dermatologicals: % Value 2018-2021
  • Table 33 Forecast Sales of Dermatologicals by Category: Value 2021-2026
  • Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026

NRT SMOKING CESSATION AIDS IN VIETNAM

2021 DEVELOPMENTS

  • Sales of NRT smoking cessation aids remain negligible in Vietnam

PROSPECTS AND OPPORTUNITIES

  • Stressful and busier lifestyles increase the number of smokers

SLEEP AIDS IN VIETNAM

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Use of sleep aids subject to strict regulation in Vietnam
  • Herbal/traditional sleep aids benefit from increasing popularity
  • Growing uptake of dietary supplements limits growth of sleep aids

PROSPECTS AND OPPORTUNITIES

  • Sleep aids grows well over the forecast period despite strict regulation
  • Category offers plenty of scope for new players to make an entrance
  • Rising sales despite competition from other product categories

CATEGORY DATA

  • Table 35 Sales of Sleep Aids: Value 2016-2021
  • Table 36 Sales of Sleep Aids: % Value Growth 2016-2021
  • Table 37 NBO Company Shares of Sleep Aids: % Value 2017-2021
  • Table 38 LBN Brand Shares of Sleep Aids: % Value 2018-2021
  • Table 39 Forecast Sales of Sleep Aids: Value 2021-2026
  • Table 40 Forecast Sales of Sleep Aids: % Value Growth 2021-2026

EYE CARE IN VIETNAM

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Eye care grows healthily during the COVID-19 pandemic although allergy eye care experiences slowdown as more time is spent at home
  • Rohto-Mentholatum Vietnam maintains its outright lead while there is a growing presence of more sophisticated standard eye care products
  • International companies continue to lead the market.

PROSPECTS AND OPPORTUNITIES

  • Blurry and dry eyes boost demand for eye care over the forecast period
  • Tougher conditions for eye care over the forecast period
  • Rising rates of pollution stimulate growth in allergy eye care

CATEGORY DATA

  • Table 41 Sales of Eye Care by Category: Value 2016-2021
  • Table 42 Sales of Eye Care by Category: % Value Growth 2016-2021
  • Table 43 NBO Company Shares of Eye Care: % Value 2017-2021
  • Table 44 LBN Brand Shares of Eye Care: % Value 2018-2021
  • Table 45 Forecast Sales of Eye Care by Category: Value 2021-2026
  • Table 46 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026

WOUND CARE IN VIETNAM

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • COVID-19 pandemic negatively affects the value growth of wound care
  • Sticking plasters/adhesive bandages accounts for the largest share of wound care
  • Urgo Healthcare Products continues to lead in wound care

PROSPECTS AND OPPORTUNITIES

  • Gradual recovery for wound care over the forecast period as restrictions ease
  • International brands remain prevalent in wound care
  • Categories other than sticking plasters/adhesive bandages not expected to take off

CATEGORY DATA

  • Table 47 Sales of Wound Care by Category: Value 2016-2021
  • Table 48 Sales of Wound Care by Category: % Value Growth 2016-2021
  • Table 49 NBO Company Shares of Wound Care: % Value 2017-2021
  • Table 50 LBN Brand Shares of Wound Care: % Value 2018-2021
  • Table 51 Forecast Sales of Wound Care by Category: Value 2021-2026
  • Table 52 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026

VITAMINS IN VIETNAM

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • COVID-19 stimulates demand for vitamins in 2021, while sales remain strongest in chemists/pharmacies channel
  • Vitamins experiences shortages at the onset of the pandemic which are quickly alleviated as the virus comes under greater control
  • Vitamin C is promoted during the COVID-19 pandemic via a number of channels, including government health initiatives

PROSPECTS AND OPPORTUNITIES

  • Slower growth pace of vitamins due to category maturity and larger vaccinated population
  • Growing demand for sophisticated products limits growth of vitamins
  • Vitamin C and E gain more attention from consumers

CATEGORY DATA

  • Table 53 Sales of Vitamins by Category: Value 2016-2021
  • Table 54 Sales of Vitamins by Category: % Value Growth 2016-2021
  • Table 55 Sales of Multivitamins by Positioning: % Value 2016-2021
  • Table 56 NBO Company Shares of Vitamins: % Value 2017-2021
  • Table 57 LBN Brand Shares of Vitamins: % Value 2018-2021
  • Table 58 Forecast Sales of Vitamins by Category: Value 2021-2026
  • Table 59 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

DIETARY SUPPLEMENTS IN VIETNAM

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Ageing population lifts the demand for dietary supplements
  • Herbal/traditional dietary supplements characterise the category although the strongest growth is seen in non-herbal/traditional dietary supplements
  • Stricter regulation process covering advertising and launch of dietary supplements

PROSPECTS AND OPPORTUNITIES

  • Market maturity limits the growth rate of dietary supplements
  • Tougher competitive landscape over the forecast period
  • International companies retain the lead while the government clamps down on counterfeit and substandard herbal/traditional dietary supplements

CATEGORY DATA

  • Table 60 Sales of Dietary Supplements by Category: Value 2016-2021
  • Table 61 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
  • Table 62 Sales of Dietary Supplements by Positioning: % Value 2016-2021
  • Table 63 NBO Company Shares of Dietary Supplements: % Value 2017-2021
  • Table 64 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
  • Table 65 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
  • Table 66 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026

WEIGHT MANAGEMENT AND WELLBEING IN VIETNAM

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Higher awareness of getting fit boosts demand for weight management and wellbeing
  • Strong but slowing growth for meal replacement in 2021
  • Herbalife Vietnam moves closer to the leader, Abbott Vietnam

PROSPECTS AND OPPORTUNITIES

  • Weight management and wellbeing performs well in the wake of the pandemic
  • Busier lifestyles lift the demand of weight management and supplement nutrition drinks over the forecast period
  • More new entrepreneurs and small companies enter the fray

CATEGORY DATA

  • Table 67 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
  • Table 68 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
  • Table 69 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
  • Table 70 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
  • Table 71 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
  • Table 72 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026

SPORTS NUTRITION IN VIETNAM

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Regional COVID-19 restrictions dampen growth of sports nutrition in 2021
  • E-commerce contributes to the growth of sports nutrition
  • International brands characterise the category in 2021

PROSPECTS AND OPPORTUNITIES

  • Greater focus on health and appearance in the wake of the pandemic boosts sales of sports nutrition
  • Mass vaccination stimulates demand for sport nutrition as consumers feel safe resuming their normal lifestyles
  • Vietnam a promising market for new players to enter, while Herbalife reinforces its strong lead

CATEGORY DATA

  • Table 73 Sales of Sports Nutrition by Category: Value 2016-2021
  • Table 74 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
  • Table 75 NBO Company Shares of Sports Nutrition: % Value 2017-2021
  • Table 76 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
  • Table 77 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
  • Table 78 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026

HERBAL/TRADITIONAL PRODUCTS IN VIETNAM

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Herbal/traditional products continue to garner attention during the ongoing pandemic in 2021
  • Herbal/traditional products category remains highly fragmented while distribution is mainly characterised by health and beauty specialist retailers
  • Herbal/traditional cough, cold and allergy (hay fever) remedies records the fastest value growth in 2021

PROSPECTS AND OPPORTUNITIES

  • Market maturity limits the growth rate of herbal/traditional products in consumer health
  • Herbal/traditional dietary supplements retains highest share of sales over the forecast period
  • Players consider developing standard products

CATEGORY DATA

  • Table 79 Sales of Herbal/Traditional Products by Category: Value 2016-2021
  • Table 80 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
  • Table 81 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
  • Table 82 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
  • Table 83 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
  • Table 84 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026

PAEDIATRIC CONSUMER HEALTH IN VIETNAM

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • COVID-19 pandemic lifts demand for paediatric consumer health as does growing online access
  • Higher demand for paediatric vitamins and dietary supplements and paediatric acetaminophen
  • International companies maintain their lead, despite being present with higher priced products than local counterparts

PROSPECTS AND OPPORTUNITIES

  • Growth rates return to pre-pandemic rates over the forecast period for paediatric consumer health as COVID-19 comes under control
  • Falling birth rate hampers the category while rising disposable incomes enable parents to spend more on fewer children
  • Industry players develop new formats and flavours to boost and maintain consumer interest in the category

CATEGORY DATA

  • Table 85 Sales of Paediatric Consumer Health by Category: Value 2016-2021
  • Table 86 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
  • Table 87 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
  • Table 88 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
  • Table 89 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
  • Table 90 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
  • Table 91 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026