表紙:フィリピンのコンシューマーヘルス市場
市場調査レポート
商品コード
1031364

フィリピンのコンシューマーヘルス市場

Consumer Health in the Philippines

出版日: | 発行: Euromonitor International | ページ情報: 英文 116 Pages | 納期: 即納可能 即納可能とは

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=114.82円
フィリピンのコンシューマーヘルス市場
出版日: 2021年09月29日
発行: Euromonitor International
ページ情報: 英文 116 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

フィリピンのコンシューマーヘルス市場は、新型コロナウイルス感染症 (COVID-19) 感染拡大の影響が続いていることから、多くのカテゴリーで売上高が急速に拡大し、2021年も引き続き大幅なプラス成長を達成しました。最大のカテゴリーはビタミンと栄養補助食品で、COVID-19ウイルスに対する予防策として消費者がこれらの製品に殺到しました。特に、ビタミンCとビタミンDは、消費者が、これらの製品がCOVID-19ウイルスの予防に役立つという科学的な研究結果を認識したことにより、力強い成長を遂げました。

当レポートでは、フィリピンにおけるコンシューマー・ヘルス (一般用医薬品) 市場について分析し、市場全体の動向と発展、主な成長分野とその促進要因、有力企業・ブランドの競合情勢、全体的な市場動向 (2016年~2020年) と今後の見通し (2025年まで)、各部門の動向・競争力・将来展望などを調査しております。

目次

エグゼクティブサマリー

  • コンシューマーヘルス市場の全体像 (2021年)
  • 市場の主な動向 (2021年)
  • 競合情勢
  • 小売業の動向
  • コンシューマーヘルス市場に次に何が起こるのか?

市場指標

市場データ

付録

  • OTC医薬品の登録と分類
  • ビタミン剤/栄養補助食品の登録と分類
  • セルフメディケーションと予防薬
  • 製品切り替えの動き

免責事項

定義

ソース

フィリピンの鎮痛薬市場

  • 市場データ:概略
  • 市場への影響 (2021年)
    • COVID-19の症状や予防接種の副作用に伴う、鎮痛薬の需要
    • セルフメディケーションへの移行:OTC鎮痛薬の販売にプラスに働く
    • ブランド・ロイヤルティ:現在も鎮痛剤の重要な要素
  • 展望と機会
    • 日常生活の再開:鎮痛剤の販売促進
    • フィリピンの人口高齢化:鎮痛剤需要の継続的な促進
    • ジェネリック医薬品:ブランドのOTC鎮痛薬との競合激化の見通し
  • カテゴリ別データ

フィリピンの咳・風邪・アレルギー (花粉症) 治療薬市場

フィリピンの消化剤市場

フィリピンの薬用スキンケア用品市場

フィリピンのNRT (ニコチン置換療法) 禁煙補助剤市場

フィリピンの睡眠剤市場

フィリピンのアイケア用品市場

フィリピンの創傷ケア用品市場

フィリピンのビタミン剤市場

フィリピンの栄養補助食品 (サプリメント) 市場

フィリピンの体重管理製品市場

フィリピンのスポーツ栄養剤市場

フィリピンのハーブ/伝統的製品市場

フィリピンの小児用コンシューマーヘルス市場

目次
Product Code: CHPH

Consumer health in the Philippines continued to register strong positive sales growth during 2021 as the ongoing impact of the COVID-19 pandemic spurred sales across numerous key categories. Among the most categories was vitamins and dietary supplements, with consumers flocking to these products as a preventative measure against the COVID-19 virus. In particular, vitamin C and vitamin D registered strong growth as consumers became aware of the scientific research showing that these products offe...

Euromonitor International's Consumer Health in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Consumer health in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
  • Table 2 Life Expectancy at Birth 2016-2021

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2016-2021
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
  • Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX

  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches

DISCLAIMER

DEFINITIONS

SOURCES

    • Summary 1 Research Sources

ANALGESICS IN THE PHILIPPINES

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Demand for analgesics boosted by COVID symptoms and vaccination side-effects
  • The shift towards self-medication benefits sales of OTC analgesics
  • Brand loyalty remains a crucial demand factor in analgesics

PROSPECTS AND OPPORTUNITIES

  • Resumption of regular daily activities and lifestyles set to boost sales of analgesics
  • Ageing of the Philippine population set to continue supporting demand for analgesics
  • Generics expected to present stronger competition to branded OTC analgesics

CATEGORY DATA

  • Table 12 Sales of Analgesics by Category: Value 2016-2021
  • Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
  • Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
  • Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
  • Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE PHILIPPINES

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Demand increases as consumers look for COVID-19 preventive measures
  • Demand comes under pressure due to social distancing and hygiene protocols
  • Brand loyalty remains a major influence on category sales

PROSPECTS AND OPPORTUNITIES

  • Slower growth expected as the threat of COVID-19 infection subsides
  • Growing consumer interest in a wider range of OTC products to present challenges
  • Increased trust in generics represent competition to the leading brands

CATEGORY DATA

  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026

DIGESTIVE REMEDIES IN THE PHILIPPINES

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Concern over the gastrointestinal symptoms of COVID-19 boost demand
  • Side-effects of the COVID-19 vaccine contribute to elevated demand
  • Stockpiling not seen in 2021 as consumers adopt a more conservative approach

PROSPECTS AND OPPORTUNITIES

  • The return of outbound and domestic travel set to boost motion sickness remedies
  • H2 blockers set to see higher levels of competition as new players enter the category
  • Greater awareness of digestive health likely to support stronger sales growth

CATEGORY DATA

  • Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026

DERMATOLOGICALS IN THE PHILIPPINES

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Lower incidence of common skin conditions due to enhanced hygiene harms sales
  • Category sales benefit from stronger enthusiasm for self-medication
  • Sales of dermalotogicals benefit from increased incidence of acne due to face masks

PROSPECTS AND OPPORTUNITIES

  • COVID baby boom expected to boost demand for nappy (diaper) rash treatments
  • The return of in-person education set to boost demand for antiparasitics
  • Anticipated increases in sunburn and insect bites and stings set to boost demand

CATEGORY DATA

  • Table 30 Sales of Dermatologicals by Category: Value 2016-2021
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2021-2026
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026

NRT SMOKING CESSATION AIDS IN THE PHILIPPINES

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Private and public sector initiatives to boost the numbers of Filipinos quitting smoking
  • Increased incidence of chronic diseases linked to smoking and tobacco use
  • Ezeequit launches the first mobile app to help Filipinos quit smoking

PROSPECTS AND OPPORTUNITIES

  • Shift to smoke-free alternatives to cigarettes set to influence category sales
  • Ezeequit to face stronger competition as more brands are poised to enter
  • Higher rates of sin tax likely to motivate many to quit smoking in a bid to save money

CATEGORY INDICATORS

  • Table 37 Number of Smokers by Gender 2016-2021

CATEGORY DATA

  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026

SLEEP AIDS IN THE PHILIPPINES

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Demand for Melatonin as a COVID-19 therapy increases due to government support
  • Slower growth in 2021 as economic pressures and financial distress diminish
  • More diverse products emerge as consumers look for more than just sleep aids

PROSPECTS AND OPPORTUNITIES

  • More brands to enter sleep aids as competition intensifies
  • Diversification in terms of delivery formats set to widen consumer choice
  • The primacy of the BPO industry and the prevalence of shift work to support sales

CATEGORY DATA

  • Table 44 Sales of Sleep Aids: Value 2016-2021
  • Table 45 Sales of Sleep Aids: % Value Growth 2016-2021
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2017-2021
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2018-2021
  • Table 48 Forecast Sales of Sleep Aids: Value 2021-2026
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2021-2026

EYE CARE IN THE PHILIPPINES

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Increased screen time due to social distancing and home seclusion boasts demand
  • New product launches set to ride on the rising need for regular eye care routines
  • Shift in marketing focus set to broaden the category's appeal

PROSPECTS AND OPPORTUNITIES

  • Increased screen time here to stay, with positive implications for eye care sales
  • Offering products for preventative eye care presents strong growth opportunities
  • Herbal/traditional products set to become more important in the category

CATEGORY DATA

  • Table 50 Sales of Eye Care by Category: Value 2016-2021
  • Table 51 Sales of Eye Care by Category: % Value Growth 2016-2021
  • Table 52 NBO Company Shares of Eye Care: % Value 2017-2021
  • Table 53 LBN Brand Shares of Eye Care: % Value 2018-2021
  • Table 54 Forecast Sales of Eye Care by Category: Value 2021-2026
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026

WOUND CARE IN THE PHILIPPINES

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Stable growth for wound care as correction in sales is seen after stockpiling in 2020
  • The end of social distancing to result in more accidents, supporting sales growth
  • Innovation focus on anti-microbial products that promote faster healing

PROSPECTS AND OPPORTUNITIES

  • Background trends set to be generally positive for the development of wound care
  • More diversity expected in the category as competition intensifies
  • A stronger focus on aesthetics to be seen as brands look to stand out

CATEGORY DATA

  • Table 56 Sales of Wound Care by Category: Value 2016-2021
  • Table 57 Sales of Wound Care by Category: % Value Growth 2016-2021
  • Table 58 NBO Company Shares of Wound Care: % Value 2017-2021
  • Table 59 LBN Brand Shares of Wound Care: % Value 2018-2021
  • Table 60 Forecast Sales of Wound Care by Category: Value 2021-2026
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026

VITAMINS IN THE PHILIPPINES

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Strong demand for vitamins as preventative health measures, even after vaccination
  • Vitamin D benefits from its status as an important anti-COVID measure
  • Strong interest in vitamins + zinc results in the launch of new combination products

PROSPECTS AND OPPORTUNITIES

  • Focus on immunity set to broaden to cover other illnesses during the forecast period
  • Higher sales for sodium ascorbate (vitamin C) that emphasises skin care benefits
  • Products that combine vitamins with dietary supplements set to proliferate

CATEGORY DATA

  • Table 62 Sales of Vitamins by Category: Value 2016-2021
  • Table 63 Sales of Vitamins by Category: % Value Growth 2016-2021
  • Table 64 Sales of Multivitamins by Positioning: % Value 2016-2021
  • Table 65 NBO Company Shares of Vitamins: % Value 2017-2021
  • Table 66 LBN Brand Shares of Vitamins: % Value 2018-2021
  • Table 67 Forecast Sales of Vitamins by Category: Value 2021-2026
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

DIETARY SUPPLEMENTS IN THE PHILIPPINES

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Sales of probiotics boom as consumers seek to mitigate the impact of COVID-19
  • Increased demand for virgin coconut oil-based supplements as anti-viral products
  • Fish oil remains a big winner as consumers look to improve their heart health

PROSPECTS AND OPPORTUNITIES

  • Innovation and development expected to be seen in coconut oil supplements
  • Increased focus on gut health to be hugely influential on sales of probiotics
  • Growth in online distribution set to boost sales, benefiting smaller brands in particular

CATEGORY DATA

  • Table 69 Sales of Dietary Supplements by Category: Value 2016-2021
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2016-2021
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2017-2021
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026

WEIGHT MANAGEMENT AND WELLBEING IN THE PHILIPPINES

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • More COVID-19 cases and deaths seen among the obese, motivating weight loss
  • Constant focus on advertising and marketing remains a major driver of sales growth
  • Home seclusion and comfort eating expand the group of overweight Filipinos

PROSPECTS AND OPPORTUNITIES

  • Apple cider vinegar supplements set to emerge strongly during the forecast period
  • A wider range of products to emerge as brands target specific consumer groups
  • Consumers expected to favour safe, gentle and natural ways to lose weight

CATEGORY DATA

  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026

SPORTS NUTRITION IN THE PHILIPPINES

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Rising interest in physical exercise boosts demand for sports nutrition
  • E-commerce remains an important channel for sales of sports nutrition
  • Consumers become more interested in products that offer immune function support

PROSPECTS AND OPPORTUNITIES

  • Sports nutrition marketing to focus on wellness and overall health
  • Sports nutrition to increasingly be positioned as lifestyle products
  • The key role of nutrition in overall health and fitness set to become more known

CATEGORY DATA

  • Table 82 Sales of Sports Nutrition by Category: Value 2016-2021
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2017-2021
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026

HERBAL/TRADITIONAL PRODUCTS IN THE PHILIPPINES

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • The dramatic rise of virgin coconut oil supplements linked to COVID-19
  • Increased demand for dietary supplements based on common food ingredients
  • Herbal products that are familiar due to their status as food become more popular

PROSPECTS AND OPPORTUNITIES

  • VCO-MCT products to proliferate during the forecast period
  • General preference for herbal/traditional dietary supplements to continue expanding
  • Expansion of distribution to make herbal/traditional products more widely available

CATEGORY DATA

  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2016-2021
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026

PAEDIATRIC CONSUMER HEALTH IN THE PHILIPPINES

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • High demand for paediatric vitamins and dietary supplements due to COVID-19
  • Convenience to remain a top priority among parents, especially busy urban-dwellers
  • Strong consumer interest in herbal/traditional alternatives pushes paediatric sales

PROSPECTS AND OPPORTUNITIES

  • Vaccine hesitancy and the prioritisation of children's health set to boost sales
  • Probiotic supplements to boom despite competition from FF packaged food
  • More convenient delivery formats set to be seen in paediatric dietary supplements

CATEGORY DATA

  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2016-2021
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
  • Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
  • Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
  • Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
  • Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026