表紙:タイのコンシューマーヘルス市場
市場調査レポート
商品コード
1031358

タイのコンシューマーヘルス市場

Consumer Health in Thailand

出版日: | 発行: Euromonitor International | ページ情報: 英文 117 Pages | 納期: 即納可能 即納可能とは

価格
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本日の銀行送金レート: 1USD=114.82円
タイのコンシューマーヘルス市場
出版日: 2021年09月29日
発行: Euromonitor International
ページ情報: 英文 117 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

新型コロナウイルス感染症(COVID-19)の発生により、タイ政府は2020年4月に外出禁止措置を導入しました。その後、7月には外出禁止令が解除され、8月には営業が再開されました。全体的な状況は改善していましたが、12月下旬に第2波がタイを襲い、2021年前半にかけて陽性者数が急増しました。それにもかかわらず、タイ政府は以前と同じレベルの措置を講じていません。

当レポートでは、タイのコンシューマーヘルス市場について調査し、市場全体の動向と発展、主な成長分野とその促進要因、有力企業・ブランドの競合情勢、全体的な市場動向 (2016年~2020年) と今後の見通し (2025年まで)、各部門の動向・競争力・将来展望などをまとめています。

目次

  • エグゼクティブサマリー
    • コンシューマーヘルス市場の全体像 (2021年)
    • 市場の主な動向 (2021年)
    • 競合情勢
    • 小売業の動向
    • コンシューマーヘルス市場に次に何が起こるのか?
  • 市場指標
  • 市場データ
  • 付録
    • OTCの登録と分類
    • ビタミン剤・栄養補助食品の登録と分類
    • セルフメディケーション・予防医学
    • スイッチ医薬品
  • 免責事項
  • 定義
  • ソース

タイの鎮痛薬市場

  • 主な調査結果
  • 発展動向(2021年)
    • COVID-19の規制が緩和され、消費者がセルフメディケーションに向かうことで成長が回復
    • 従来の需要が減少する中、企業は新たな機会を模索
    • ニューノーマルに対応した流通のわずかな変化
  • 展望と機会
    • 汚染レベルの上昇により、抗ヒスタミン薬/アレルギー治療薬の成長が期待される
    • デジタル戦略を重視する企業
    • 新製品の開発が成長の鍵
  • カテゴリーデータ

タイの咳・風邪・アレルギー (花粉症) 治療薬市場

タイの消化剤市場

タイの薬用スキンケア用品市場

タイのNRT (ニコチン置換療法) 禁煙補助剤市場

タイの睡眠剤市場

タイのアイケア用品市場

タイの創傷ケア用品市場

タイのビタミン剤市場

タイの栄養補助食品 (サプリメント) 市場

タイの体重管理製品市場

タイのスポーツ栄養剤市場

タイのハーブ/伝統的製品市場

タイの小児用コンシューマーヘルス市場

目次
Product Code: CHTH

Following the outbreak of COVID-19 in Thailand the government introduced lockdown measures in April 2020. The curfew was subsequently lifted in July and venues started to re-open in August 2020. The overall situation had been improving before a second wave of COVID-19 hit the country in late December, with the number of active cases rising sharply through the first half of 2021. Nonetheless, the Thai government has not reintroduced the same level of restrictions as before. No lockdowns have been...

Euromonitor International's Consumer Health in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Consumer health in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
  • Table 2 Life Expectancy at Birth 2016-2021

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2016-2021
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
  • Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX

  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches

DISCLAIMER

DEFINITIONS

SOURCES

    • Summary 1 Research Sources

ANALGESICS IN THAILAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Contrasting fortunes for the two largest categories as COVID-19 continues to influence sales
  • Golden Cup sees share gain with the launch of gift sets
  • GSK Consumer Healthcare retains the lead while some players focus on the digital channel to drive sales

PROSPECTS AND OPPORTUNITIES

  • Thailand's ageing population presents growth opportunities
  • New product development set to drive growth with advanced formulas and herbal/traditional ingredients in focus
  • Local produces eye export opportunities

CATEGORY DATA

  • Table 12 Sales of Analgesics by Category: Value 2016-2021
  • Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
  • Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
  • Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
  • Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THAILAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Growth returns as COVID-19 restrictions ease and consumers turn to self-medication
  • Players look for new opportunities as traditional demand falls
  • Slight distribution shift seen in response to the new normal

PROSPECTS AND OPPORTUNITIES

  • Rising pollution levels point to strong growth potential for antihistamines/allergy remedies
  • Players focusing on digital strategies
  • New product development remains key to growth

CATEGORY DATA

  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026

DIGESTIVE REMEDIES IN THAILAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Diarrhoeal remedies sees sales recovery due to change in eating habits while home working supports demand for paediatric digestive remedies
  • Ageing population remains a key source of growth but some categories continue to struggle in 2021
  • Competitive landscape remains fragmented, while distribution focuses on convenience

PROSPECTS AND OPPORTUNITIES

  • A preventative approach to digestive health could impact demand for standard digestive remedies
  • Return to busy and stressful lifestyles likely to support demand
  • Antacids set to be the most dynamic category

CATEGORY DATA

  • Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026

DERMATOLOGICALS IN THAILAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Easing of COVID-19 restrictions boosts demand for dermatologicals
  • Closure of schools dents sales of antiparasitics/lice (head and body) treatments while all other products set for improved performances
  • Brand loyalty remains key in dermatologicals

PROSPECTS AND OPPORTUNITIES

  • Dermatologicals set for stable growth despite pressure from skin care
  • More active lifestyles should spell good news for dermatologicals
  • Alternatives outside of dermatologicals could hamper growth

CATEGORY DATA

  • Table 30 Sales of Dermatologicals by Category: Value 2016-2021
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2021-2026
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026

NRT SMOKING CESSATION AIDS IN THAILAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Sales return to growth due to mounting health concerns
  • Competitive landscape remains consolidated
  • Retailers play a key role in pushing sales of NRT smoking cessation aids

PROSPECTS AND OPPORTUNITIES

  • Pressure on smokers to quit should benefit sales
  • Alternative support for quitters could limit growth
  • Little change expected in NRT smoking cessation aids due to category maturity and a consolidated competitive landscape

CATEGORY INDICATORS

  • Table 37 Number of Smokers by Gender 2016-2021

CATEGORY DATA

  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026

SLEEP AIDS IN THAILAND

2021 DEVELOPMENTS

EYE CARE IN THAILAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Increased screen time driving demand for eye care
  • Rising pollution levels leading to rise in allergies
  • Little change in the competitive landscape as consumers rely on tried and tested products

PROSPECTS AND OPPORTUNITIES

  • Slight shift expected in the distribution landscape as consumers look for convenience
  • Eye care still full of potential with triggers of eye complaints growing
  • A greater focus on eye health could undermine growth

CATEGORY DATA

  • Table 44 Sales of Eye Care by Category: Value 2016-2021
  • Table 45 Sales of Eye Care by Category: % Value Growth 2016-2021
  • Table 46 NBO Company Shares of Eye Care: % Value 2017-2021
  • Table 47 LBN Brand Shares of Eye Care: % Value 2018-2021
  • Table 48 Forecast Sales of Eye Care by Category: Value 2021-2026
  • Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026

WOUND CARE IN THAILAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • COVID-19 puts the brakes on demand for wound care
  • E-commerce sees strong growth as consumers go in search of convenience
  • Competitive landscape sees little change

PROSPECTS AND OPPORTUNITIES

  • Wound care set to see stronger growth as consumers resume more active lifestyles
  • Price sensitivity could see consumers switching to private label and cheap Chinese products
  • New product development expected as players look to stand out in the marketplace

CATEGORY DATA

  • Table 50 Sales of Wound Care by Category: Value 2016-2021
  • Table 51 Sales of Wound Care by Category: % Value Growth 2016-2021
  • Table 52 NBO Company Shares of Wound Care: % Value 2017-2021
  • Table 53 LBN Brand Shares of Wound Care: % Value 2018-2021
  • Table 54 Forecast Sales of Wound Care by Category: Value 2021-2026
  • Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026

VITAMINS IN THAILAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Vitamins with immune-boosting claims continue to fuel dynamic growth
  • New product launches a key feature of vitamins
  • Competition heats up with players investing in marketing and distribution

PROSPECTS AND OPPORTUNITIES

  • Health and wellness trend set to fuel strong growth over the forecast period
  • New players expected to enter the market thanks to the significant potential of vitamins in Thailand
  • Could vitamin water trend threaten sales of vitamins?

CATEGORY DATA

  • Table 56 Sales of Vitamins by Category: Value 2016-2021
  • Table 57 Sales of Vitamins by Category: % Value Growth 2016-2021
  • Table 58 Sales of Multivitamins by Positioning: % Value 2016-2021
  • Table 59 NBO Company Shares of Vitamins: % Value 2017-2021
  • Table 60 LBN Brand Shares of Vitamins: % Value 2018-2021
  • Table 61 Forecast Sales of Vitamins by Category: Value 2021-2026
  • Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

DIETARY SUPPLEMENTS IN THAILAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Focus remains on the immune system as COVID-19 continues to cast its shadow
  • Retailers focus on the digital channel as they look to adapt to the new normal
  • Players forced to up their efforts as competition intensifies

PROSPECTS AND OPPORTUNITIES

  • Dietary supplements set for bright future with this being likely to attract new players
  • Distribution and competition expected to increase as demand rises
  • New product development likely to focus on specific consumer groups

CATEGORY DATA

  • Table 63 Sales of Dietary Supplements by Category: Value 2016-2021
  • Table 64 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
  • Table 65 Sales of Dietary Supplements by Positioning: % Value 2016-2021
  • Table 66 NBO Company Shares of Dietary Supplements: % Value 2017-2021
  • Table 67 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
  • Table 68 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
  • Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026

WEIGHT MANAGEMENT AND WELLBEING IN THAILAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Demand rises as home seclusion leads to expanding waistlines
  • Supplement nutrition drinks thriving thanks to focus on achieving a nutritionally balanced diet
  • Amway continues to extend its lead while sachets show potential

PROSPECTS AND OPPORTUNITIES

  • Focus on supplement nutrition drinks set to continue as demand rises
  • Weight management and wellbeing still retains strong potential despite focus on healthy diets and exercise
  • E-commerce and livestreaming seen to offer new avenues for growth

CATEGORY DATA

  • Table 70 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
  • Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
  • Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
  • Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
  • Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
  • Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026

SPORTS NUTRITION IN THAILAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Another disappointing year for sports protein due to home seclusion and disruption to team sports
  • Sports nutrition remains fragmented with marketing key to establishing a consumer base
  • E-commerce now accounts for a third of value sales of sports nutrition

PROSPECTS AND OPPORTUNITIES

  • Sports nutrition set for strong recovery once COVID-19 fears subside
  • Competitive landscape expected to become more diversified as players cater to niche consumer groups such as vegans
  • High protein food and drink could threaten sales of sports nutrition

CATEGORY DATA

  • Table 76 Sales of Sports Nutrition by Category: Value 2016-2021
  • Table 77 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
  • Table 78 NBO Company Shares of Sports Nutrition: % Value 2017-2021
  • Table 79 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
  • Table 80 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
  • Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026

HERBAL/TRADITIONAL PRODUCTS IN THAILAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Weak demand for herbal/traditional tonics continues to undermine growth
  • Improving sales results while distribution continues to shift online
  • Cerebos retains lead thanks to popularity of its tonics

PROSPECTS AND OPPORTUNITIES

  • Herbal/traditional products face a bright future as consumers turn to natural products to maintain good health
  • Further new product development expected as target audience for herbal/traditional products expands to include a younger audience
  • Distribution and marketing key to the category's expansion

CATEGORY DATA

  • Table 82 Sales of Herbal/Traditional Products by Category: Value 2016-2021
  • Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
  • Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
  • Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
  • Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
  • Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026

PAEDIATRIC CONSUMER HEALTH IN THAILAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • COVID-19 fuels interest in paediatric consumer health
  • Marketing and distribution important in the sale of paediatric consumer health
  • GSK comes under pressure as competition heats up

PROSPECTS AND OPPORTUNITIES

  • A more preventative approach to health should drive sales of paediatric consumer health
  • New players expected to enter the market thanks to the strong potential being seen in paediatric consumer health
  • Premiumisation and digitalisation expected to inform sales over the forecast period

CATEGORY DATA

  • Table 88 Sales of Paediatric Consumer Health by Category: Value 2016-2021
  • Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
  • Table 90 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
  • Table 91 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
  • Table 92 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
  • Table 93 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
  • Table 94 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026