表紙:コンシューマーヘルス - マレーシア市場
市場調査レポート
商品コード
1031355

コンシューマーヘルス - マレーシア市場

Consumer Health in Malaysia

出版日: | 発行: Euromonitor International | ページ情報: 英文 112 Pages | 納期: 即納可能 即納可能とは

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本日の銀行送金レート: 1USD=114.08円
コンシューマーヘルス - マレーシア市場
出版日: 2021年09月29日
発行: Euromonitor International
ページ情報: 英文 112 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

2021年、マレーシアでは、5月からの数ヶ月間のロックダウンなど、ウイルスの拡散を抑制するための政府の努力にもかかわらず、COVID-19の症例数と死亡率が毎日高い数値を記録し続けています。消費者は重大な失業に直面しており、一方でウイルスは国の医療制度に深刻な負担をかけ続けています。コンシューマーヘルスでは、免疫力を強化する製品が多くのマレーシア人の注目を集めています。

当レポートでは、マレーシアのコンシューマーヘルス市場について調査分析し、国レベルの市場規模・形状に焦点を当てて、2016年~2020年の小売販売データのほか、2025年までの市場予測について、体系的な情報を提供しています。

製品の範囲:アレルギー治療薬、ハーブ/従来型製品、OTC、小児用コンシューマーヘルス、スポーツ栄養、ビタミン・栄養補助食品、体重管理・ウェルビーイング

データの範囲:市場規模(実績・予測)、企業シェア、ブランドシェア、流通データ

目次

エグゼクティブサマリー

  • 2021年のコンシューマーヘルス:全体像
  • 2021年の主な動向
  • 競合情勢
  • 小売業の発展
  • コンシューマーヘルスの次の展開は?

市場指標

市場データ

付録

免責事項

定義

情報源

マレーシアの鎮痛薬

マレーシアの咳・風邪・アレルギー (花粉症) 治療薬

マレーシアの消化器系治療薬

マレーシアの皮膚科治療薬

マレーシアのNRT禁煙補助薬

マレーシアの睡眠補助薬

マレーシアのアイケア

マレーシアの創傷ケア

マレーシアのビタミン

マレーシアの栄養補助食品

マレーシアの体重管理・ウェルビーイング

マレーシアのスポーツ栄養

マレーシアのハーブ/従来型製品

マレーシアの小児用コンシューマーヘルス

目次
Product Code: CHMY

During 2021, high daily COVID-19 case numbers and the death rate continue to be recorded in Malaysia, despite government efforts to curtail the spread of the virus, including months of lockdown from May. Consumers are facing significant job losses while the virus continues to put the country's health system under severe strain. In terms of consumer health, products that provide immunity strengthening have become the main focus for many Malaysians. Consumers are prioritising their spending in thi...

Euromonitor International's Consumer Health in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Consumer health in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
  • Table 2 Life Expectancy at Birth 2016-2021

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2016-2021
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
  • Table 7 Distribution of Consumer Health by Format: % Value 2016-2021
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2021
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2021-2026
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX

  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches

DISCLAIMER

DEFINITIONS

SOURCES

    • Summary 1 Research Sources

ANALGESICS IN MALAYSIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Rising popularity of home remedies sustained in 2021 due to the ongoing presence of COVID-19
  • Regular new product launches including those by local manufacturers increases competition for leading players
  • Diversification of products through innovative launches

PROSPECTS AND OPPORTUNITIES

  • Demand grows for convenience as well as products produced locally
  • Spike in e-commerce less relevant in analgesics due to immediate necessity
  • Product innovation increasingly adopted as a competitive marketing strategy particularly in topical analgesics/anaesthetic as lifestyles become more active again

CATEGORY DATA

  • Table 11 Sales of Analgesics by Category: Value 2016-2021
  • Table 12 Sales of Analgesics by Category: % Value Growth 2016-2021
  • Table 13 NBO Company Shares of Analgesics: % Value 2017-2021
  • Table 14 LBN Brand Shares of Analgesics: % Value 2018-2021
  • Table 15 Forecast Sales of Analgesics by Category: Value 2021-2026
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN MALAYSIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Ongoing public health measures to deal with COVID-19 also suppress the flu season leading to lower demand for cough, cold and flu (hay fever) remedies
  • Competition from dietary supplements
  • Emergence of local players, new product developments, product improvements and expansion of distribution networks

PROSPECTS AND OPPORTUNITIES

  • E-commerce develops over the forecast period as more companies make an entrance and offer a wide range of products
  • Wider development of herbal/traditional cough, cold and allergy (hay fever) range helps category achieve a greater share
  • Rising demand for more specialised types of home remedies as well as vitamins and dietary supplements

CATEGORY DATA

  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026

DIGESTIVE REMEDIES IN MALAYSIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Lifestyle changes stimulated by the pandemic create diverse effects across the category in 2021
  • Mushrooming in local player numbers and brands present in the category during 2021
  • E-commerce sees some gains as a result of lockdown, home seclusion and social distancing measures

PROSPECTS AND OPPORTUNITIES

  • Competition remains intense from digestive-related dietary supplements
  • Demand for convenience creates a surge in online shopping platforms and individual pack sizes as lifestyles become increasingly hectic once again
  • Demand rises for antacids while H2 blockers and motion sickness remedies are not popular in consumer health

CATEGORY DATA

  • Table 23 Sales of Digestive Remedies by Category: Value 2016-2021
  • Table 24 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
  • Table 25 NBO Company Shares of Digestive Remedies: % Value 2017-2021
  • Table 26 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
  • Table 27 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
  • Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026

DERMATOLOGICALS IN MALAYSIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Ongoing heightened hygiene routines stimulate demand for dermatologicals
  • Growing number of new brands tap into the market
  • Domestic players remain competitive in dermatologicals, while high demand creates opportunities for private label

PROSPECTS AND OPPORTUNITIES

  • Steady growth for most categories of dermatologicals over the forecast period
  • E-commerce holds little attraction for players in dermatologicals while direct sellers experiences slow recovery from the pandemic
  • Growing demand for convenient application formats, while emerging use of sensitive skin care could reduce demand for dermatologicals

CATEGORY DATA

  • Table 29 Sales of Dermatologicals by Category: Value 2016-2021
  • Table 30 Sales of Dermatologicals by Category: % Value Growth 2016-2021
  • Table 31 NBO Company Shares of Dermatologicals: % Value 2017-2021
  • Table 32 LBN Brand Shares of Dermatologicals: % Value 2018-2021
  • Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2021-2026
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026

NRT SMOKING CESSATION AIDS IN MALAYSIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • High COVID-19 death rate among smokers prompts many to quit the habit with quitters encouraged by government campaigns
  • International brands characterise the competitive landscape
  • Enhanced online purchase options boost distribution network expansion

PROSPECTS AND OPPORTUNITIES

  • Demand continues over the forecast period stimulated by government initiatives as well as growing product availability and medical consultations online
  • Gum and lozenges remain key NRT formats
  • E-cigarettes represent competition as "healthier" alternatives to traditional cigarettes

CATEGORY INDICATORS

  • Table 36 Number of Smokers by Gender 2016-2021

CATEGORY DATA

  • Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
  • Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
  • Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
  • Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026

SLEEP AIDS IN MALAYSIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Sleep aids strictly controlled in Malaysia
  • Alternative products stifle demand potential

PROSPECTS AND OPPORTUNITIES

  • Pessimistic outlook for sleep aids

EYE CARE IN MALAYSIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Increased exposure to digital devices elevates growth
  • Active new launches from international brands focus on multifunctional benefits
  • Eye Mo consolidates lead while bricks and mortar outlets remain the preferred distribution channels

PROSPECTS AND OPPORTUNITIES

  • Competition from eye health supplements increase over the forecast period
  • Surge in e-commerce sales over the forecast period
  • Eye care benefits from ongoing demand, new launches, especially in the gel format as well as new packaging formats

CATEGORY DATA

  • Table 43 Sales of Eye Care by Category: Value 2016-2021
  • Table 44 Sales of Eye Care by Category: % Value Growth 2016-2021
  • Table 45 NBO Company Shares of Eye Care: % Value 2017-2021
  • Table 46 LBN Brand Shares of Eye Care: % Value 2018-2021
  • Table 47 Forecast Sales of Eye Care by Category: Value 2021-2026
  • Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026

WOUND CARE IN MALAYSIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Sales slow slightly in 2021 thanks to ongoing COVID-19 restrictions
  • Internationals remain in the lead while bricks and mortar outlets are the preferred distribution channels
  • Emerging new formats in would care including focus on sensitivity

PROSPECTS AND OPPORTUNITIES

  • Despite growing sophistication in brands cost-concerns become more important which promotes private label
  • Marketing initiatives from various players remain important
  • Emerging brands attempt to differentiate with their new launches

CATEGORY DATA

  • Table 49 Sales of Wound Care by Category: Value 2016-2021
  • Table 50 Sales of Wound Care by Category: % Value Growth 2016-2021
  • Table 51 NBO Company Shares of Wound Care: % Value 2017-2021
  • Table 52 LBN Brand Shares of Wound Care: % Value 2018-2021
  • Table 53 Forecast Sales of Wound Care by Category: Value 2021-2026
  • Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026

VITAMINS IN MALAYSIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Immune-boosting considered a strong motivation factor in the intake of vitamins, especially single vitamin C
  • Strong performance of multivitamins as consumers require energy while multitasking working from home as well as home schooling
  • Vitamin D benefits from immune system-boosting claims, while private label gains strength

PROSPECTS AND OPPORTUNITIES

  • Vitamins targeting different benefits have a competitive advantage
  • E-commerce sales strengthen over the forecast period
  • Surge in popularity of private label products thanks to new product development and wider distribution and shelf allocation among retailers

CATEGORY DATA

  • Table 55 Sales of Vitamins by Category: Value 2016-2021
  • Table 56 Sales of Vitamins by Category: % Value Growth 2016-2021
  • Table 57 Sales of Multivitamins by Positioning: % Value 2016-2021
  • Table 58 NBO Company Shares of Vitamins: % Value 2017-2021
  • Table 59 LBN Brand Shares of Vitamins: % Value 2018-2021
  • Table 60 Forecast Sales of Vitamins by Category: Value 2021-2026
  • Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

DIETARY SUPPLEMENTS IN MALAYSIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Ongoing changes to lifestyles since the pandemic create opportunities for industry players in various categories of dietary supplements in 2021
  • The performance of immune-boosting dietary supplements excels in 2021 due to the ongoing presence of COVID-19 in the country
  • Herbal/traditional dietary supplements grow in popularity in 2021

PROSPECTS AND OPPORTUNITIES

  • Holistic wellbeing and beauty-from-within dietary supplements
  • Personalisation as an emerging trend strengthens over the forecast period
  • E-commerce benefits from changing purchase patterns with habits formed during the pandemic proving sticky

CATEGORY DATA

  • Table 62 Sales of Dietary Supplements by Category: Value 2016-2021
  • Table 63 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
  • Table 64 Sales of Dietary Supplements by Positioning: % Value 2016-2021
  • Table 65 NBO Company Shares of Dietary Supplements: % Value 2017-2021
  • Table 66 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
  • Table 67 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
  • Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026

WEIGHT MANAGEMENT AND WELLBEING IN MALAYSIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • COVID-19 encourages consumers to lose weight, increasing demand
  • Direct sellers remains the outright leading distribution channel, while e-commerce is marginal
  • Category becomes more fragmented thanks to activity around new launches

PROSPECTS AND OPPORTUNITIES

  • Surge in weight management and wellbeing products from chemists/pharmacies pose competition to direct sellers
  • Growth potential for e-commerce over the forecast period
  • Raising consumer awareness of weight management and wellbeing serves as a growth opportunity

CATEGORY DATA

  • Table 69 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
  • Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
  • Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
  • Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
  • Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
  • Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026

SPORTS NUTRITION IN MALAYSIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Mixed impact on demand for sports nutrition as gyms reopen only to have to close again in 2021
  • Sports non-protein products benefits from new flavour launches
  • Strong surge in e-commerce channels as leading players adopt a multichannel approach

PROSPECTS AND OPPORTUNITIES

  • Category recovers as sporting activities resume over the forecast period
  • Category characterised by an increasing number of international players and a surge in e-commerce over the forecast period
  • Rising competitiveness from protein in packaged food range

CATEGORY DATA

  • Table 75 Sales of Sports Nutrition by Category: Value 2016-2021
  • Table 76 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
  • Table 77 NBO Company Shares of Sports Nutrition: % Value 2017-2021
  • Table 78 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
  • Table 79 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
  • Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026

HERBAL/TRADITIONAL PRODUCTS IN MALAYSIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Emergence of herbal/traditional products that support immune health
  • Holistic wellbeing improvements by herbal/traditional vitamins and dietary supplements
  • Active new launches in herbal/traditional cough and cold remedies while distribution remains largely unchanged

PROSPECTS AND OPPORTUNITIES

  • Significant room for herbal/traditional vitamins and dietary supplements to grow
  • Strong cultural influence fuels growth in herbal/traditional consumer health
  • Herbal/traditional tonics as immune booster

CATEGORY DATA

  • Table 81 Sales of Herbal/Traditional Products by Category: Value 2016-2021
  • Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
  • Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
  • Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
  • Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
  • Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026

PAEDIATRIC CONSUMER HEALTH IN MALAYSIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Parents invest in preventative strategies regarding children's health
  • Lifestyle changes stimulate spike in demand for vitamins and dietary supplements
  • Growing diversity in innovative formats in paediatric consumer health in 2021

PROSPECTS AND OPPORTUNITIES

  • International brands focus on expanding paediatric vitamins and dietary supplements
  • Strong competitive advantage of local players in paediatric OTC while private label also grows in popularity
  • New products associate with popular vitamins and dietary supplements categories

CATEGORY DATA

  • Table 87 Sales of Paediatric Consumer Health by Category: Value 2016-2021
  • Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
  • Table 89 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
  • Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
  • Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
  • Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
  • Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026