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市場調査レポート

トルコの衣料品・フットウェア市場

Apparel and Footwear in Turkey

発行 Euromonitor International 商品コード 103066
出版日 ページ情報 英文 85 Pages
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本日の銀行送金レート: 1USD=108.48円で換算しております。
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トルコの衣料品・フットウェア市場 Apparel and Footwear in Turkey
出版日: 2018年02月14日 ページ情報: 英文 85 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、トルコの衣料品・フットウェア市場について包括的に分析しており、最新の小売り売上データ、市場成長促進分野、主要企業、主要ブランド、主な市場影響因子の戦略分析、新製品の開発動向、パッケージング革新、経済/ライフスタイルの影響、流通または価格の問題などについてまとめた結果をお届けします。

トルコの衣料品・フットウェア市場:市場分析

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場データ
  • 定義
  • 情報ソース

企業プロファイル

  • Adidas Spor Malzemeleri Satis Ve Pazarlama As
  • Lc Waikiki Magazacilik Hizmetleri Tic As
  • Mavi Giyim Sanayi Ve Ticaret As

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • トルコの子供服市場
  • トルコの衣料小物市場
  • トルコの紳士服市場
  • トルコの婦人服市場
  • トルコのジーンズ市場
  • トルコの靴下市場
  • トルコのフットウェア市場
  • トルコのスポーツウェア市場
目次
Product Code: CLFTR

Decreasing consumer confidence as a result of political unrest, terrorist attacks and the attempted coup in July 2016 started to recover slowly in 2017. Moreover, Turkey has restored relations with Russia after downing a Russian warplane in 2015. The country expected more Russian tourists in summer 2017, but their numbers did not replace those lost from Western countries and Asia Pacific. However, Turkey continues to have one of the most robust economies in Europe, with one of the fastest-growin...

Euromonitor International's Apparel and Footwear in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Apparel and Footwear Continues To Record Growth in 2017

the Rise of Athleisure

New Brands Intensify Competition

Omnichannel Retailing Grows

the Outlook Is Positive

Market Data

  • Table 1 Sales of Apparel and Footwear by Category: Volume 2012-2017
  • Table 2 Sales of Apparel and Footwear by Category: Value 2012-2017
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2012-2017
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Demand for Branded Products Increases

There Is A Growing Trend Towards Organic Products in Childrenswear

the Social Media Boom

Competitive Landscape

Lc Waikiki Magazacilik Hizmetleri Tic As Continues To Lead Childrenswear

the Rise of High-end Brands in Childrenswear

Licensed Products Remain Popular

Category Data

  • Table 13 Sales of Childrenswear by Category: Volume 2012-2017
  • Table 14 Sales of Childrenswear by Category: Value 2012-2017
  • Table 15 Sales of Childrenswear by Category: % Volume Growth 2012-2017
  • Table 16 Sales of Childrenswear by Category: % Value Growth 2012-2017
  • Table 17 NBO Company Shares of Childrenswear: % Value 2013-2017
  • Table 18 LBN Brand Shares of Childrenswear: % Value 2014-2017
  • Table 19 Forecast Sales of Childrenswear by Category: Volume 2017-2022
  • Table 20 Forecast Sales of Childrenswear by Category: Value 2017-2022
  • Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
  • Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Headlines

Prospects

the Scarves Category Constitutes the Majority of Sales

the Hats/caps Category Increases in Popularity

Threats To the Forecast Period Performance

Competitive Landscape

Apparel and Footwear Specialist Retailers Is the Leading Distribution Channel

Lc Waikiki Magazacilik Hizmetleri Continues To Lead Apparel Accessories

Apparel Accessories Is Dominated by Domestic Companies

Category Data

  • Table 23 Sales of Apparel Accessories by Category: Volume 2012-2017
  • Table 24 Sales of Apparel Accessories by Category: Value 2012-2017
  • Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2012-2017
  • Table 26 Sales of Apparel Accessories by Category: % Value Growth 2012-2017
  • Table 27 NBO Company Shares of Apparel Accessories: % Value 2013-2017
  • Table 28 LBN Brand Shares of Apparel Accessories: % Value 2014-2017
  • Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2017-2022
  • Table 30 Forecast Sales of Apparel Accessories by Category: Value 2017-2022
  • Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
  • Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2017-2022

Headlines

Prospects

Menswear Registers A Weaker Performance Compared With Womenswear in 2017

An Increasing Number of Men Is Giving More Priority To Their Personal Appearance

Men Are Using Internet Retailing More Often

Competitive Landscape

New Brands Intensify Competition

Lc Waikiki Magazacilik Hizmetleri Continues To Lead Menswear

Domestic Players Again Outperform International Companies

Category Data

  • Table 33 Sales of Menswear: Volume 2012-2017
  • Table 34 Sales of Menswear: Value 2012-2017
  • Table 35 Sales of Menswear: % Volume Growth 2012-2017
  • Table 36 Sales of Menswear: % Value Growth 2012-2017
  • Table 37 NBO Company Shares of Menswear: % Value 2013-2017
  • Table 38 LBN Brand Shares of Menswear: % Value 2014-2017
  • Table 39 NBO Company Shares of Men's Nightwear: % Value 2013-2017
  • Table 40 LBN Brand Shares of Men's Nightwear: % Value 2014-2017
  • Table 41 NBO Company Shares of Men's Outerwear: % Value 2013-2017
  • Table 42 LBN Brand Shares of Men's Outerwear: % Value 2014-2017
  • Table 43 NBO Company Shares of Men's Swimwear: % Value 2013-2017
  • Table 44 LBN Brand Shares of Men's Swimwear: % Value 2014-2017
  • Table 45 NBO Company Shares of Men's Underwear: % Value 2013-2017
  • Table 46 LBN Brand Shares of Men's Underwear: % Value 2014-2017
  • Table 47 LBN Brand Shares of Men's Nightwear: % Value 2014-2017
  • Table 48 NBO Company Shares of Men's Outerwear: % Value 2013-2017
  • Table 49 LBN Brand Shares of Men's Outerwear: % Value 2014-2017
  • Table 50 NBO Company Shares of Men's Swimwear: % Value 2013-2017
  • Table 51 LBN Brand Shares of Men's Swimwear: % Value 2014-2017
  • Table 52 NBO Company Shares of Men's Underwear: % Value 2013-2017
  • Table 53 LBN Brand Shares of Men's Underwear: % Value 2014-2017
  • Table 54 Forecast Sales of Menswear: Volume 2017-2022
  • Table 55 Forecast Sales of Menswear: Value 2017-2022
  • Table 56 Forecast Sales of Menswear: % Volume Growth 2017-2022
  • Table 57 Forecast Sales of Menswear: % Value Growth 2017-2022

Headlines

Prospects

Changing Demographics Shape Womenswear

the Retro Style Will Continue To Be A Key Fashion Trend in Womenswear

Women's Sportswear Continues To Record A Strongly Dynamic Performance

Competitive Landscape

Designer-brand Collaborations Continue

Internet Retailing Registers the Most Dynamic Growth

Product Placement in Turkish Soap Operas Is Used As A Marketing Tool

Category Data

  • Table 58 Sales of Womenswear: Volume 2012-2017
  • Table 59 Sales of Womenswear: Value 2012-2017
  • Table 60 Sales of Womenswear: % Volume Growth 2012-2017
  • Table 61 Sales of Womenswear: % Value Growth 2012-2017
  • Table 62 NBO Company Shares of Womenswear: % Value 2013-2017
  • Table 63 LBN Brand Shares of Womenswear: % Value 2014-2017
  • Table 64 NBO Company Shares of Women's Nightwear: % Value 2013-2017
  • Table 65 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
  • Table 66 NBO Company Shares of Women's Outerwear: % Value 2013-2017
  • Table 67 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
  • Table 68 NBO Company Shares of Women's Swimwear: % Value 2013-2017
  • Table 69 LBN Brand Shares of Women's Swimwear: % Value 2014-2017
  • Table 70 NBO Company Shares of Women's Underwear: % Value 2013-2017
  • Table 71 LBN Brand Shares of Women's Underwear: % Value 2014-2017
  • Table 72 Forecast Sales of Womenswear: Volume 2017-2022
  • Table 73 Forecast Sales of Womenswear: Value 2017-2022
  • Table 74 Forecast Sales of Womenswear: % Volume Growth 2017-2022
  • Table 75 Forecast Sales of Womenswear: % Value Growth 2017-2022

Headlines

Prospects

Jeans Registers Positive Current Value Growth

Standard Jeans Records the Most Dynamic Performance in 2017

Consumers Are Favouring Both New and Established Styles

Competitive Landscape

Lc Waikiki Magazacilik Hizmetleri Continues To Lead Jeans

Department Stores Is An Important Distribution Channel

An Increasing Number of Fast-fashion Retail Outlets Invests in Jeans

Category Data

  • Table 76 Sales of Jeans: Volume 2012-2017
  • Table 77 Sales of Jeans: Value 2012-2017
  • Table 78 Sales of Jeans: % Volume Growth 2012-2017
  • Table 79 Sales of Jeans: % Value Growth 2012-2017
  • Table 80 Sales of Men's Jeans: Volume 2012-2017
  • Table 81 Sales of Men's Jeans: Value 2012-2017
  • Table 82 Sales of Men's Jeans: % Volume Growth 2012-2017
  • Table 83 Sales of Men's Jeans: % Value Growth 2012-2017
  • Table 84 Sales of Women's Jeans: Volume 2012-2017
  • Table 85 Sales of Women's Jeans: Value 2012-2017
  • Table 86 Sales of Women's Jeans: % Volume Growth 2012-2017
  • Table 87 Sales of Women's Jeans: % Value Growth 2012-2017
  • Table 88 NBO Company Shares of Jeans: % Value 2013-2017
  • Table 89 LBN Brand Shares of Jeans: % Value 2014-2017
  • Table 90 Forecast Sales of Jeans: Volume 2017-2022
  • Table 91 Forecast Sales of Jeans: Value 2017-2022
  • Table 92 Forecast Sales of Jeans: % Volume Growth 2017-2022
  • Table 93 Forecast Sales of Jeans: % Value Growth 2017-2022
  • Table 94 Forecast Sales of Men's Jeans: Volume 2017-2022
  • Table 95 Forecast Sales of Men's Jeans: Value 2017-2022
  • Table 96 Forecast Sales of Men's Jeans: % Volume Growth 2017-2022
  • Table 97 Forecast Sales of Men's Jeans: % Value Growth 2017-2022
  • Table 98 Forecast Sales of Women's Jeans: Volume 2017-2022
  • Table 99 Forecast Sales of Women's Jeans: Value 2017-2022
  • Table 100 Forecast Sales of Women's Jeans: % Volume Growth 2017-2022
  • Table 101 Forecast Sales of Women's Jeans: % Value Growth 2017-2022

Headlines

Prospects

A Shift From Unbranded Hosiery To Branded Hosiery Is Observed

Non-sheer Hosiery Registers Higher Growth Than Sheer Hosiery

Hosiery Is Secondary To Apparel

Competitive Landscape

Apparel and Footwear Specialist Retailers Continue To Lead

Penti Giyim Leads Hosiery Again in 2017

Different Distribution Channels Provide Different Types of Hosiery

Category Data

  • Table 102 Sales of Hosiery by Category: Volume 2012-2017
  • Table 103 Sales of Hosiery by Category: Value 2012-2017
  • Table 104 Sales of Hosiery by Category: % Volume Growth 2012-2017
  • Table 105 Sales of Hosiery by Category: % Value Growth 2012-2017
  • Table 106 NBO Company Shares of Hosiery: % Value 2013-2017
  • Table 107 LBN Brand Shares of Hosiery: % Value 2014-2017
  • Table 108 Forecast Sales of Hosiery by Category: Volume 2017-2022
  • Table 109 Forecast Sales of Hosiery by Category: Value 2017-2022
  • Table 110 Forecast Sales of Hosiery by Category: % Volume Growth 2017-2022
  • Table 111 Forecast Sales of Hosiery by Category: % Value Growth 2017-2022

Headlines

Prospects

the Shift From Unregistered and Unbranded Footwear To Branded Footwear Continues

Children's Footwear Registers the Most Dynamic Performance

Demand for Medical and Therapeutic Footwear Is Increasing

Competitive Landscape

Domestic Manufacturers Continue To Have Higher Value Shares Than Multinationals

Ziylan Ayakkabi Again Leads Footwear

Footwear Specialist Retailers That Only Sell Sports Footwear Are the New Focus

Category Data

  • Table 112 Sales of Footwear by Category: Volume 2012-2017
  • Table 113 Sales of Footwear by Category: Value 2012-2017
  • Table 114 Sales of Footwear by Category: % Volume Growth 2012-2017
  • Table 115 Sales of Footwear by Category: % Value Growth 2012-2017
  • Table 116 NBO Company Shares of Footwear: % Value 2013-2017
  • Table 117 LBN Brand Shares of Footwear: % Value 2014-2017
  • Table 118 Distribution of Footwear by Format: % Value 2012-2017
  • Table 119 Forecast Sales of Footwear by Category: Volume 2017-2022
  • Table 120 Forecast Sales of Footwear by Category: Value 2017-2022
  • Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2017-2022
  • Table 122 Forecast Sales of Footwear by Category: % Value Growth 2017-2022

Headlines

Prospects

Increasing Interest in Sports Among Turkish Consumers Benefits the Category

the Rise of the Athleisure Trend

Sports-inspired Apparel Is the Fastest-growing Category

Competitive Landscape

Under Armour Emerges in Sportswear

Environmental Issues Represent A New Aspect of Competition

Private Label Is Developing at A Stable Rate in Sportswear

Category Data

  • Table 123 Sales of Sportswear: Value 2012-2017
  • Table 124 Sales of Sportswear: % Value Growth 2012-2017
  • Table 125 NBO Company Shares of Sportswear: % Value 2013-2017
  • Table 126 LBN Brand Shares of Sportswear: % Value 2014-2017
  • Table 127 Distribution of Sportswear by Format: % Value 2012-2017
  • Table 128 Forecast Sales of Sportswear: Value 2017-2022
  • Table 129 Forecast Sales of Sportswear: % Value Growth 2017-2022
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