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市場調査レポート

トルコの衣料品・フットウェア市場

Apparel and Footwear in Turkey

発行 Euromonitor International 商品コード 103066
出版日 ページ情報 英文 78 Pages
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トルコの衣料品・フットウェア市場 Apparel and Footwear in Turkey
出版日: 2019年03月01日 ページ情報: 英文 78 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、トルコの衣料品・フットウェア市場について包括的に分析しており、最新の小売り売上データ、市場成長促進分野、主要企業、主要ブランド、主な市場影響因子の戦略分析、新製品の開発動向、パッケージング革新、経済/ライフスタイルの影響、流通または価格の問題などについてまとめた結果をお届けします。

トルコの衣料品・フットウェア市場:市場分析

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場データ
  • 定義
  • 情報ソース

企業プロファイル

  • Adidas Spor Malzemeleri Satis Ve Pazarlama As
  • Lc Waikiki Magazacilik Hizmetleri Tic As
  • Mavi Giyim Sanayi Ve Ticaret As

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • トルコの子供服市場
  • トルコの衣料小物市場
  • トルコの紳士服市場
  • トルコの婦人服市場
  • トルコのジーンズ市場
  • トルコの靴下市場
  • トルコのフットウェア市場
  • トルコのスポーツウェア市場
目次
Product Code: CLFTR

Despite political and economic difficulties over the review period, apparel and footwear continued to record a positive performance in current value terms in 2018. Turkey continues to have one of the most robust economies in Europe, with one of the fastest growing apparel and footwear markets due to the opening of new shopping centres and new store openings. The ongoing consumer shift from unbranded and counterfeit products towards branded products continued to have a positive impact on sales in...

Euromonitor International's Apparel and Footwear in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Apparel and Footwear Continues To Grow Despite the Unfavourable Climate

Millennial Consumers and Digitalisation

Rivalry Continues in Apparel and Footwear

the Growth of Internet Retailing

Stable Outlook

Market Data

  • Table 1 Sales of Apparel and Footwear by Category: Volume 2013-2018
  • Table 2 Sales of Apparel and Footwear by Category: Value 2013-2018
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2013-2018
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2018
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Licensed Products Remain Popular

A Shift Towards Branded Products in Childrenswear

the Demand for Organic Childrenswear Increases

Competitive Landscape

Lc Waikiki Magazacilik Hizmetleri Continues To Lead Childrenswear

Domestic Players Continue To Outperform International Brands

General Apparel Brands Perform Better Than Specific Childrenswear Brands

Category Data

  • Table 13 Sales of Childrenswear by Category: Volume 2013-2018
  • Table 14 Sales of Childrenswear by Category: Value 2013-2018
  • Table 15 Sales of Childrenswear by Category: % Volume Growth 2013-2018
  • Table 16 Sales of Childrenswear by Category: % Value Growth 2013-2018
  • Table 17 NBO Company Shares of Childrenswear: % Value 2014-2018
  • Table 18 LBN Brand Shares of Childrenswear: % Value 2015-2018
  • Table 19 Forecast Sales of Childrenswear by Category: Volume 2018-2023
  • Table 20 Forecast Sales of Childrenswear by Category: Value 2018-2023
  • Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
  • Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Headlines

Prospects

Veiled Women Benefit Sales of Scarves in Apparel Accessories

Internet Retailing Is Growing Within Apparel Accessories

Sales of Sports-orientated Accessories Support Growth

Competitive Landscape

Lc Waikiki Leads Apparel Accessories

Nike Benefits From Consumers' Increasing Adoption of A Healthier Lifestyle

Apparel and Footwear Specialist Retailers Remains the Leading Distribution Channel

Category Data

  • Table 23 Sales of Apparel Accessories by Category: Volume 2013-2018
  • Table 24 Sales of Apparel Accessories by Category: Value 2013-2018
  • Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
  • Table 26 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
  • Table 27 NBO Company Shares of Apparel Accessories: % Value 2014-2018
  • Table 28 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
  • Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
  • Table 30 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
  • Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
  • Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Headlines

Prospects

Menswear Registers A Similar Performance To Womenswear

Jeans and Leather Are on the Rise

Turkish Men Are Still Traditional in the Way They Dress

Competitive Landscape

Lc Waikiki Magazacilik Hizmetleri Continues To Lead Menswear

Defacto Perakende Remains the Second Player in Menswear

the Main Threats To Menswear

Category Data

  • Table 33 Sales of Menswear by Category: Volume 2013-2018
  • Table 34 Sales of Menswear by Category: Value 2013-2018
  • Table 35 Sales of Menswear by Category: % Volume Growth 2013-2018
  • Table 36 Sales of Menswear by Category: % Value Growth 2013-2018
  • Table 37 NBO Company Shares of Menswear: % Value 2014-2018
  • Table 38 LBN Brand Shares of Menswear: % Value 2015-2018
  • Table 39 NBO Company Shares of Men's Nightwear: % Value 2014-2018
  • Table 40 LBN Brand Shares of Men's Nightwear: % Value 2015-2018
  • Table 41 NBO Company Shares of Men's Outerwear: % Value 2014-2018
  • Table 42 LBN Brand Shares of Men's Outerwear: % Value 2015-2018
  • Table 43 NBO Company Shares of Men's Swimwear: % Value 2014-2018
  • Table 44 LBN Brand Shares of Men's Swimwear: % Value 2015-2018
  • Table 45 NBO Company Shares of Men's Underwear: % Value 2014-2018
  • Table 46 LBN Brand Shares of Men's Underwear: % Value 2015-2018
  • Table 47 Forecast Sales of Menswear by Category: Volume 2018-2023
  • Table 48 Forecast Sales of Menswear by Category: Value 2018-2023
  • Table 49 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023
  • Table 50 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

Headlines

Prospects

the Athleisure Trend

Product Placement in Turkish Soap Operas As A Marketing Tool

Changing Demographics Shape Womenswear

Competitive Landscape

Designer Brand Collaborations Continue

Sustainable Collections Are on the Rise

the Most Frequently Used Advertising and Promotional Tools

Category Data

  • Table 51 Sales of Womenswear by Category: Volume 2013-2018
  • Table 52 Sales of Womenswear by Category: Value 2013-2018
  • Table 53 Sales of Womenswear by Category: % Volume Growth 2013-2018
  • Table 54 Sales of Womenswear by Category: % Value Growth 2013-2018
  • Table 55 NBO Company Shares of Womenswear: % Value 2014-2018
  • Table 56 LBN Brand Shares of Womenswear: % Value 2015-2018
  • Table 57 NBO Company Shares of Women's Nightwear: % Value 2014-2018
  • Table 58 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
  • Table 59 NBO Company Shares of Women's Outerwear: % Value 2014-2018
  • Table 60 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
  • Table 61 NBO Company Shares of Women's Swimwear: % Value 2014-2018
  • Table 62 LBN Brand Shares of Women's Swimwear: % Value 2015-2018
  • Table 63 NBO Company Shares of Women's Underwear: % Value 2014-2018
  • Table 64 LBN Brand Shares of Women's Underwear: % Value 2015-2018
  • Table 65 Forecast Sales of Womenswear by Category: Volume 2018-2023
  • Table 66 Forecast Sales of Womenswear by Category: Value 2018-2023
  • Table 67 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
  • Table 68 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

Headlines

Prospects

Both Skinny Jeans and Boyfriend Jeans Are Popular

Standard Jeans Records the Most Dynamic Performance

Shapewear Jeans Have Increased in Popularity Amongst Turkish Consumers

Competitive Landscape

Lc Waikiki Magazacilik Hizmetleri Continues To Lead Jeans

An Increasing Number of Fast Fashion Retailers Invest in Jeans

Domestic Players Continue To Outperform International Players

Category Data

  • Table 69 Sales of Jeans by Category: Volume 2013-2018
  • Table 70 Sales of Jeans by Category: Value 2013-2018
  • Table 71 Sales of Jeans by Category: % Volume Growth 2013-2018
  • Table 72 Sales of Jeans by Category: % Value Growth 2013-2018
  • Table 73 Sales of Men's Jeans by Category: Volume 2013-2018
  • Table 74 Sales of Men's Jeans by Category: Value 2013-2018
  • Table 75 Sales of Men's Jeans by Category: % Volume Growth 2013-2018
  • Table 76 Sales of Men's Jeans by Category: % Value Growth 2013-2018
  • Table 77 Sales of Women's Jeans by Category: Volume 2013-2018
  • Table 78 Sales of Women's Jeans by Category: Value 2013-2018
  • Table 79 Sales of Women's Jeans by Category: % Volume Growth 2013-2018
  • Table 80 Sales of Women's Jeans by Category: % Value Growth 2013-2018
  • Table 81 NBO Company Shares of Jeans: % Value 2014-2018
  • Table 82 LBN Brand Shares of Jeans: % Value 2015-2018
  • Table 83 Forecast Sales of Jeans by Category: Volume 2018-2023
  • Table 84 Forecast Sales of Jeans by Category: Value 2018-2023
  • Table 85 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
  • Table 86 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
  • Table 87 Forecast Sales of Men's Jeans by Category: Volume 2018-2023
  • Table 88 Forecast Sales of Men's Jeans by Category: Value 2018-2023
  • Table 89 Forecast Sales of Men's Jeans by Category: % Volume Growth 2018-2023
  • Table 90 Forecast Sales of Men's Jeans by Category: % Value Growth 2018-2023
  • Table 91 Forecast Sales of Women's Jeans by Category: Volume 2018-2023
  • Table 92 Forecast Sales of Women's Jeans by Category: Value 2018-2023
  • Table 93 Forecast Sales of Women's Jeans by Category: % Volume Growth 2018-2023
  • Table 94 Forecast Sales of Women's Jeans by Category: % Value Growth 2018-2023

Headlines

Prospects

Hosiery Continues To Register A Positive Performance

Non-sheer Hosiery Is Growing in Popularity

Sheer Hosiery Is Losing Share

Competitive Landscape

Penti Giyim Leads Hosiery

Apparel and Footwear Specialist Retailers Remains the Main Distribution Channel

Domestic Players Continue To Outperform International Players

Category Data

  • Table 95 Sales of Hosiery by Category: Volume 2013-2018
  • Table 96 Sales of Hosiery by Category: Value 2013-2018
  • Table 97 Sales of Hosiery by Category: % Volume Growth 2013-2018
  • Table 98 Sales of Hosiery by Category: % Value Growth 2013-2018
  • Table 99 NBO Company Shares of Hosiery: % Value 2014-2018
  • Table 100 LBN Brand Shares of Hosiery: % Value 2015-2018
  • Table 101 Forecast Sales of Hosiery by Category: Volume 2018-2023
  • Table 102 Forecast Sales of Hosiery by Category: Value 2018-2023
  • Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023
  • Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023

Headlines

Prospects

the Athleisure Trend Benefits Sports Footwear

Women and Men Have Different Shopping Habits

Internet Retailing Is the Fastest-growing Channel

Competitive Landscape

Ziylan Ayakkabi Continues To Lead Footwear

Domestic Players Continue To Outperform International Brands

Adidas Maintains Second Position

Category Data

  • Table 105 Sales of Footwear by Category: Volume 2013-2018
  • Table 106 Sales of Footwear by Category: Value 2013-2018
  • Table 107 Sales of Footwear by Category: % Volume Growth 2013-2018
  • Table 108 Sales of Footwear by Category: % Value Growth 2013-2018
  • Table 109 NBO Company Shares of Footwear: % Value 2014-2018
  • Table 110 LBN Brand Shares of Footwear: % Value 2015-2018
  • Table 111 Distribution of Footwear by Format: % Value 2013-2018
  • Table 112 Forecast Sales of Footwear by Category: Volume 2018-2023
  • Table 113 Forecast Sales of Footwear by Category: Value 2018-2023
  • Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023
  • Table 115 Forecast Sales of Footwear by Category: % Value Growth 2018-2023

Headlines

Prospects

Women's Sportswear Continues To Record A Dynamic Performance

Technological Improvement Is A Key Aspect in the Development of Sportswear

Speed Is Power in Sportwear

Competitive Landscape

Adidas Spor Malzemeleri Leads Sportswear

Decathlon Is the Leading Private Label Provider in Sportswear

Environmental Issues Shape New Product Developments

Category Data

  • Table 116 Sales of Sportswear by Category: Value 2013-2018
  • Table 117 Sales of Sportswear by Category: % Value Growth 2013-2018
  • Table 118 NBO Company Shares of Sportswear: % Value 2014-2018
  • Table 119 LBN Brand Shares of Sportswear: % Value 2015-2018
  • Table 120 Distribution of Sportswear by Format: % Value 2013-2018
  • Table 121 Forecast Sales of Sportswear by Category: Value 2018-2023
  • Table 122 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023
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