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市場調査レポート

トルコの衣料品・フットウェア市場

Apparel and Footwear in Turkey

発行 Euromonitor International 商品コード 103066
出版日 ページ情報 英文 89 Pages
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本日の銀行送金レート: 1USD=108.13円で換算しております。
トルコの衣料品・フットウェア市場 Apparel and Footwear in Turkey
出版日: 2020年03月12日 ページ情報: 英文 89 Pages
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概要

当レポートでは、トルコの衣料品・フットウェア市場について包括的に分析しており、最新の小売り売上データ、市場成長促進分野、主要企業、主要ブランド、主な市場影響因子の戦略分析、新製品の開発動向、パッケージング革新、経済/ライフスタイルの影響、流通または価格の問題などについてまとめた結果をお届けします。

トルコの衣料品・フットウェア市場:市場分析

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場データ
  • 定義
  • 情報ソース

企業プロファイル

  • Adidas Spor Malzemeleri Satis Ve Pazarlama As
  • Lc Waikiki Magazacilik Hizmetleri Tic As
  • Mavi Giyim Sanayi Ve Ticaret As

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • トルコの子供服市場
  • トルコの衣料小物市場
  • トルコの紳士服市場
  • トルコの婦人服市場
  • トルコのジーンズ市場
  • トルコの靴下市場
  • トルコのフットウェア市場
  • トルコのスポーツウェア市場
目次
Product Code: CLFTR

Despite ongoing economic uncertainty arising from the recent currency and debt crisis, apparel and footwear in Turkey continued to post growth in total volume and current value sales in 2019. The stabilisation of the Turkish lira and improved access to credit helped to maintain the expansion of the market as a whole. Growth in total volume and current value sales was also supported by rising fashion-consciousness among local consumers, particularly younger people exposed to global style trends v...

Euromonitor International's Apparel and Footwear in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

April 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

Price hikes temper overall expansion of apparel and footwear in Turkey

Digital technologies influence consumer behaviour and competitive strategies

Domestic firms continue to lead but are hardest hit by fallout from currency crisis

E-commerce channel continues to perform strongly

Positive outlook is contingent on macroeconomic conditions

MARKET DATA

  • Table 1 Sales of Apparel and Footwear by Category: Volume 2014-2019
  • Table 2 Sales of Apparel and Footwear by Category: Value 2014-2019
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2014-2019
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2019
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

    • Summary 1 Research Sources

HEADLINES

PROSPECTS

Weak lira gives multinationals with local production bases a cost advantage

Demand for women's athleisure wear continues to rise

Synthetic leather items expected to become more popular in womenswear

COMPETITIVE LANDSCAPE

Womenswear operators embrace more sophisticated digital tools

LC Waikiki and Roman unveil new retail concepts in 2019

Penti launches wearable tech product Mybra Touch

CATEGORY DATA

  • Table 13 Sales of Womenswear by Category: Volume 2014-2019
  • Table 14 Sales of Womenswear by Category: Value 2014-2019
  • Table 15 Sales of Womenswear by Category: % Volume Growth 2014-2019
  • Table 16 Sales of Womenswear by Category: % Value Growth 2014-2019
  • Table 17 NBO Company Shares of Womenswear: % Value 2015-2019
  • Table 18 LBN Brand Shares of Womenswear: % Value 2016-2019
  • Table 19 NBO Company Shares of Women's Nightwear: % Value 2015-2019
  • Table 20 LBN Brand Shares of Women's Nightwear: % Value 2016-2019
  • Table 21 NBO Company Shares of Women's Outerwear: % Value 2015-2019
  • Table 22 LBN Brand Shares of Women's Outerwear: % Value 2016-2019
  • Table 23 NBO Company Shares of Women's Swimwear: % Value 2015-2019
  • Table 24 LBN Brand Shares of Women's Swimwear: % Value 2016-2019
  • Table 25 NBO Company Shares of Women's Underwear: % Value 2015-2019
  • Table 26 LBN Brand Shares of Women's Underwear: % Value 2016-2019
  • Table 27 Forecast Sales of Womenswear by Category: Volume 2019-2024
  • Table 28 Forecast Sales of Womenswear by Category: Value 2019-2024
  • Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2019-2024
  • Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Rising image-consciousness among Turkish men lifts performance of menswear

Further gains projected for the e-commerce channel

Fallout from currency and debt crisis may result in greater consolidation

COMPETITIVE LANDSCAPE

Qatari firm Mayhoola takes majority stakes in Beymen and Network

Benetton reopens flagship Istanbul store with new "Light Colours" concept

Launch of Damat-Tween's "smart mirror" service expected in 2020

CATEGORY DATA

  • Table 31 Sales of Menswear by Category: Volume 2014-2019
  • Table 32 Sales of Menswear by Category: Value 2014-2019
  • Table 33 Sales of Menswear by Category: % Volume Growth 2014-2019
  • Table 34 Sales of Menswear by Category: % Value Growth 2014-2019
  • Table 35 NBO Company Shares of Menswear: % Value 2015-2019
  • Table 36 LBN Brand Shares of Menswear: % Value 2016-2019
  • Table 37 NBO Company Shares of Men's Nightwear: % Value 2015-2019
  • Table 38 LBN Brand Shares of Men's Nightwear: % Value 2016-2019
  • Table 39 NBO Company Shares of Men's Outerwear: % Value 2015-2019
  • Table 40 LBN Brand Shares of Men's Outerwear: % Value 2016-2019
  • Table 41 NBO Company Shares of Men's Swimwear: % Value 2015-2019
  • Table 42 LBN Brand Shares of Men's Swimwear: % Value 2016-2019
  • Table 43 NBO Company Shares of Men's Underwear: % Value 2015-2019
  • Table 44 LBN Brand Shares of Men's Underwear: % Value 2016-2019
  • Table 45 Forecast Sales of Menswear by Category: Volume 2019-2024
  • Table 46 Forecast Sales of Menswear by Category: Value 2019-2024
  • Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2019-2024
  • Table 48 Forecast Sales of Menswear by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Impact of declining fertility rate offset by higher spending per child

Licensed items based on domestic and sports franchises gain popularity

Parents show growing interest in sustainable and organic childrenswear products

COMPETITIVE LANDSCAPE

LC Waikiki strengthens its lead in 2019

Innovation contributes to continued progression of Defacto

Brands with wide apparel portfolios outperform childrenswear specialists

CATEGORY DATA

  • Table 49 Sales of Childrenswear by Category: Volume 2014-2019
  • Table 50 Sales of Childrenswear by Category: Value 2014-2019
  • Table 51 Sales of Childrenswear by Category: % Volume Growth 2014-2019
  • Table 52 Sales of Childrenswear by Category: % Value Growth 2014-2019
  • Table 53 NBO Company Shares of Childrenswear: % Value 2015-2019
  • Table 54 LBN Brand Shares of Childrenswear: % Value 2016-2019
  • Table 55 Forecast Sales of Childrenswear by Category: Volume 2019-2024
  • Table 56 Forecast Sales of Childrenswear by Category: Value 2019-2024
  • Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
  • Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Athleisure trend boosts the development of sportswear

Cycling shorts gain popularity in 2019

Coordinated workout outfits increasingly favoured by Turkish women

COMPETITIVE LANDSCAPE

adidas maintains its overall lead in sportswear

Leading brands continue to embrace celebrity collaborations

Consumers show growing appreciation for benefits of seamless sportswear

CATEGORY DATA

  • Table 59 Sales of Sportswear by Category: Value 2014-2019
  • Table 60 Sales of Sportswear by Category: % Value Growth 2014-2019
  • Table 61 NBO Company Shares of Sportswear: % Value 2015-2019
  • Table 62 LBN Brand Shares of Sportswear: % Value 2016-2019
  • Table 63 Distribution of Sportswear by Format: % Value 2014-2019
  • Table 64 Forecast Sales of Sportswear by Category: Value 2019-2024
  • Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Broad appeal of jeans mitigates threat from other product types

Standard jeans set to remain the most popular category

Women's jeans will continue to witness a higher level of innovation

COMPETITIVE LANDSCAPE

LC Waikiki and Mavi remain the clear leaders in jeans

More brands choose Turkish celebrities for advertising campaigns

Levi's marks Nisantasi store opening with launch of new collections

CATEGORY DATA

  • Table 66 Sales of Jeans by Category: Volume 2014-2019
  • Table 67 Sales of Jeans by Category: Value 2014-2019
  • Table 68 Sales of Jeans by Category: % Volume Growth 2014-2019
  • Table 69 Sales of Jeans by Category: % Value Growth 2014-2019
  • Table 70 Sales of Men's Jeans by Category: Volume 2014-2019
  • Table 71 Sales of Men's Jeans by Category: Value 2014-2019
  • Table 72 Sales of Men's Jeans by Category: % Volume Growth 2014-2019
  • Table 73 Sales of Men's Jeans by Category: % Value Growth 2014-2019
  • Table 74 Sales of Women's Jeans by Category: Volume 2014-2019
  • Table 75 Sales of Women's Jeans by Category: Value 2014-2019
  • Table 76 Sales of Women's Jeans by Category: % Volume Growth 2014-2019
  • Table 77 Sales of Women's Jeans by Category: % Value Growth 2014-2019
  • Table 78 NBO Company Shares of Jeans: % Value 2015-2019
  • Table 79 LBN Brand Shares of Jeans: % Value 2016-2019
  • Table 80 Forecast Sales of Jeans by Category: Volume 2019-2024
  • Table 81 Forecast Sales of Jeans by Category: Value 2019-2024
  • Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2019-2024
  • Table 83 Forecast Sales of Jeans by Category: % Value Growth 2019-2024
  • Table 84 Forecast Sales of Men's Jeans by Category: Volume 2019-2024
  • Table 85 Forecast Sales of Men's Jeans by Category: Value 2019-2024
  • Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2019-2024
  • Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2019-2024
  • Table 88 Forecast Sales of Women's Jeans by Category: Volume 2019-2024
  • Table 89 Forecast Sales of Women's Jeans by Category: Value 2019-2024
  • Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2019-2024
  • Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Demand for hosiery falls in 2019 following widespread discounting in 2018

Non-sheer category will remain core driver of growth in total volume sales

Changing dress styles of Turkish women curb demand for sheer hosiery

COMPETITIVE LANDSCAPE

Penti strengthens its lead in hosiery

Domestic players remain dominant

Multinational brands perform well in 2019

CATEGORY DATA

  • Table 92 Sales of Hosiery by Category: Volume 2014-2019
  • Table 93 Sales of Hosiery by Category: Value 2014-2019
  • Table 94 Sales of Hosiery by Category: % Volume Growth 2014-2019
  • Table 95 Sales of Hosiery by Category: % Value Growth 2014-2019
  • Table 96 NBO Company Shares of Hosiery: % Value 2015-2019
  • Table 97 LBN Brand Shares of Hosiery: % Value 2016-2019
  • Table 98 Forecast Sales of Hosiery by Category: Volume 2019-2024
  • Table 99 Forecast Sales of Hosiery by Category: Value 2019-2024
  • Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2019-2024
  • Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Scarves remains the dominant category due to popularity of hijabs

Changing fashions and lifestyles stimulate demand in hats/caps

Rise of e-commerce channel presents opportunities for smaller producers

COMPETITIVE LANDSCAPE

Competitive pricing strategy helps LC Waikiki consolidate its lead in 2019

Nike and adidas face growing competition from fast fashion brands

Social media will continue to shape consumer choices and company strategies

CATEGORY DATA

  • Table 102 Sales of Apparel Accessories by Category: Volume 2014-2019
  • Table 103 Sales of Apparel Accessories by Category: Value 2014-2019
  • Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2014-2019
  • Table 105 Sales of Apparel Accessories by Category: % Value Growth 2014-2019
  • Table 106 NBO Company Shares of Apparel Accessories: % Value 2015-2019
  • Table 107 LBN Brand Shares of Apparel Accessories: % Value 2016-2019
  • Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2019-2024
  • Table 109 Forecast Sales of Apparel Accessories by Category: Value 2019-2024
  • Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
  • Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Specialist chains dedicated to sports footwear continue expanding in Turkey

Children's footwear expected to remain the most dynamic category

Demand for higher quality branded footwear products set to continue rising

COMPETITIVE LANDSCAPE

Competitive pricing strategy helps Ziylan Ayakkabi increase its overall lead

Decathlon is showing strong growth

Footwear specialist retailers continue to embrace digital tools

Fallout from currency and debt crisis could lead to greater consolidation in footwear

CATEGORY DATA

  • Table 112 Sales of Footwear by Category: Volume 2014-2019
  • Table 113 Sales of Footwear by Category: Value 2014-2019
  • Table 114 Sales of Footwear by Category: % Volume Growth 2014-2019
  • Table 115 Sales of Footwear by Category: % Value Growth 2014-2019
  • Table 116 NBO Company Shares of Footwear: % Value 2015-2019
  • Table 117 LBN Brand Shares of Footwear: % Value 2016-2019
  • Table 118 Distribution of Footwear by Format: % Value 2014-2019
  • Table 119 Forecast Sales of Footwear by Category: Volume 2019-2024
  • Table 120 Forecast Sales of Footwear by Category: Value 2019-2024
  • Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2019-2024
  • Table 122 Forecast Sales of Footwear by Category: % Value Growth 2019-2024