表紙:タバコ - イタリア市場
市場調査レポート
商品コード
1015091

タバコ - イタリア市場

Tobacco in Italy

出版日: | 発行: Euromonitor International | ページ情報: 英文 57 Pages | 納期: 即納可能 即納可能とは

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本日の銀行送金レート: 1USD=116.46円
タバコ - イタリア市場
出版日: 2021年06月09日
発行: Euromonitor International
ページ情報: 英文 57 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

2020年、イタリアのタバコは、主に健康への懸念とカテゴリー価格の上昇により、従来型の紙巻きタバコが大幅に減少しました。しかし、紙巻きタバコの減少は、加熱式タバコやEベイパー製品の需要が同様に増加したことで、相殺されました。

当レポートでは、イタリアのタバコ市場について調査分析し、最新の小売販売データのほか、主要企業やそのブランド、市場に影響を与える主要な要因の戦略的分析など、体系的な情報を提供しています。

製品の範囲:紙巻きタバコ、葉巻、シガリロ、喫煙タバコ、無煙タバコ、Eベイパー製品、加熱式タバコ

データの範囲:市場規模(実績・予測)、企業シェア、ブランドシェア、流通データ

目次

エグゼクティブサマリー

経営環境

生産/輸入/輸出

市場指標

市場データ

世界のマクロ経済環境

世界の業界環境

免責事項

情報源

イタリアの紙巻きタバコ

主なデータの調査結果

2020年の影響

  • 健康商品や代替商品が減少の要因に
  • 増税による戦略の変更と消費の変化
  • 消費者のステイホームと海外との取引の減少が、さらなる減少へ

回復と機会

  • 価格と健康志向が、カテゴリーの売上にマイナスの影響
  • その他のカテゴリーへのメーカーのシフトが、イノベーションの停滞へ
  • 増税によって、メーカーと消費者の投資意欲の減退

課税と価格

  • 課税率
  • 紙巻きタバコの平均価格の内訳

カテゴリーデータ

イタリアの葉巻、シガリロ、喫煙タバコ

主なデータの調査結果

2020年の影響

  • 手頃な価格が、依然としてカテゴリーの主要な購入促進要因
  • 葉巻とシガリロの数量増加は、富裕層がロックダウン中の退屈しのぎに購入し続けるため
  • ブランドの認知度が高く、購入価値のある商品が主流になるため、カテゴリー情勢は限定的

回復と機会

  • 制限が残っている間は、イノベーションは流通の二の次
  • プレミアム化が、葉巻の新製品開発に影響
  • 喫煙タバコは、革新的なカテゴリーと競合

カテゴリーデータ

イタリアの無煙タバコ、Eベイパー製品、加熱式タバコ

主なデータの調査結果

2020年の影響

  • 大幅な減速にもかかわらず、カテゴリーは急速に成長
  • 加熱式タバコは、メーカーの投資が活発
  • Eベイパー製品は、堅調に推移するも、シガライクは売上が減少

回復と機会

  • カテゴリーが成熟するにつれ、成長は鈍化するも堅調に
  • 特にEベイパー製品で、統合の予想
  • 増税によって、成長にマイナスの影響予想

カテゴリー指標

カテゴリーデータ

イタリアの無煙オーラルタバコ

主なデータの調査結果

2020年の影響

  • COVID-19の渡航制限により、製品を試す機会が限定的
  • タバコのオンライン販売禁止のため、外国ブランドが商品を提供できず

回復と機会

  • 特に渡航制限が続いている間は、カテゴリーの機会が限定的
目次
Product Code: TBIT

In 2020, Italian tobacco saw strong declines for traditional cigarettes, mostly due to health concerns and rising category prices. However, the decline of cigarettes was counterbalanced by an equally strong increase in demand for heated tobacco and e-vapour products. Smoking tobacco grew at a slightly positive rate due to consumers, who were less concerned about the health issues around smoking, downtrading to a cheaper, similar product. Price sensitivity was also a key driver in cigars and ciga...

Euromonitor International's Tobacco in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • COVID-19 impact on tobacco
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for tobacco?

OPERATING ENVIRONMENT

  • Legislation
  • Legislative overview
    • Summary 1 Legislation Summary at a Glance
  • Smoking prevalence
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Flavoured tobacco product ban
  • Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

  • Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

  • Table 2 Sales of Tobacco by Category: Volume 2015-2020
  • Table 3 Sales of Tobacco by Category: Value 2015-2020
  • Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
  • Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
  • Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 2 Research Sources

CIGARETTES IN ITALY

KEY DATA FINDINGS

2020 IMPACT

  • Health and alternative products contribute to decline
  • Rising taxes lead to different strategies and shape consumption
  • Consumers staying close to home and reduced border trade causes further declines

RECOVERY AND OPPORTUNITIES

  • Price and health trends to continue negatively affecting category sales
  • Shift of manufacturers to other categories set to cause stagnation in innovation
  • Rising taxes set to deter both manufacturers and consumers from investing in cigarettes

TAXATION AND PRICING

  • Taxation rates
    • Summary 3 Taxation and Duty Levies 2015-2020
  • Average cigarette pack price breakdown
    • Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

  • Table 10 Sales of Cigarettes: Volume 2015-2020
  • Table 11 Sales of Cigarettes by Category: Value 2015-2020
  • Table 12 Sales of Cigarettes: % Volume Growth 2015-2020
  • Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020
  • Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020
  • Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
  • Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
  • Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020
  • Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020
  • Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020
  • Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020
  • Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
  • Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
  • Table 23 Forecast Sales of Cigarettes: Volume 2020-2025
  • Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025
  • Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
  • Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
  • Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
  • Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
  • Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
  • Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
  • Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN ITALY

KEY DATA FINDINGS

2020 IMPACT

  • Affordability remains key purchase driver for category
  • Faster volume growth for cigars and cigarillos as affluent consumers continue to purchase to alleviate boredom in lockdown
  • Limited movement in category landscape as brand with high brand awareness and value for money products prevail

RECOVERY AND OPPORTUNITIES

  • Innovation expected to remain secondary to distribution whilst restrictions remain in place
  • Premiumisation anticipated to influence new product development in cigars
  • Smoking tobacco set for competition from more innovative categories

CATEGORY DATA

  • Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
  • Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
  • Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
  • Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
  • Table 36 Sales of Cigars by Size: % Volume 2015-2020
  • Table 37 Sales of Cigarillos by Price Platform 2015-2020
  • Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
  • Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
  • Table 40 NBO Company Shares of Cigars: % Volume 2016-2020
  • Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020
  • Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020
  • Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020
  • Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
  • Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
  • Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
  • Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
  • Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
  • Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
  • Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
  • Table 51 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
  • Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
  • Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
  • Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
  • Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN ITALY

KEY DATA FINDINGS

2020 IMPACT

  • Category growth remains rapid despite strong slowdown
  • Heated tobacco benefits from strong manufacturer investments
  • Despite overall strong growth in e-vapour products, cig-a-likes sees decreasing sales

RECOVERY AND OPPORTUNITIES

  • Strong, albeit slowed, growth expected as category matures
  • Consolidation expected, particularly in e-vapour products
  • Tax increases expected to impact growth somewhat negatively

CATEGORY INDICATORS

  • Table 56 Number of Adult Vapers 2015-2020

CATEGORY DATA

  • Table 57 Sales of Tobacco Heating Devices: Volume 2015-2020
  • Table 58 Sales of Tobacco Heating Devices: % Volume Growth 2015-2020
  • Table 59 Sales of Heated Tobacco: Volume 2015-2020
  • Table 60 Sales of Heated Tobacco: % Volume Growth 2015-2020
  • Table 61 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
  • Table 62 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
  • Table 63 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
  • Table 64 NBO Company Shares of E-Vapour Products: % Value 2016-2020
  • Table 65 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
  • Table 66 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
  • Table 67 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
  • Table 68 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
  • Table 69 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
  • Table 70 Distribution of E-Vapour Products by Format: % Value 2015-2020
  • Table 71 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
  • Table 72 Distribution of Heated Tobacco by Format: % Volume 2015-2020
  • Table 73 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
  • Table 74 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
  • Table 75 Forecast Sales of Heated Tobacco: Volume 2020-2025
  • Table 76 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
  • Table 77 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
  • Table 78 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

TOBACCO FREE ORAL NICOTINE IN ITALY

KEY DATA FINDINGS

2020 IMPACT

  • Limited opportunity to try products due to COVID-19 travel restrictions
  • Foreign brands unable to offer products due to online tobacco retailing ban

RECOVERY AND OPPORTUNITIES

  • Limited opportunities for category, particularly while travel restrictions remain in place