表紙:インドネシアのタバコ
市場調査レポート
商品コード
1015081

インドネシアのタバコ

Tobacco in Indonesia

出版日: | 発行: Euromonitor International | ページ情報: 英文 54 Pages | 納期: 即納可能 即納可能とは

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=110.57円
インドネシアのタバコ
出版日: 2021年06月09日
発行: Euromonitor International
ページ情報: 英文 54 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

COVID-19は、パンデミックによる経済的ショックで多くの現地消費者の購買力が低下したため、2020年のインドネシアのタバコ需要に大きなマイナスの影響を与えました。この影響は、年初に導入されたタバコの物品税水準の引き上げによって増幅されました。これにより、タバコの単価の上昇率が大幅に加速しました。

当レポートは、インドネシアのタバコ市場について調査しており、市場規模や予測、市場に影響を与える主な要因、企業・ブランドシェア、流通データ、製品別の市場分析などの情報を提供しています。

目次

目次と表のリスト

エグゼクティブサマリー

  • COVID-19のタバコへの影響
  • COVID-19国への影響
  • 企業の対応
  • 小売シフト
  • タバコの今後

運用環境

  • 立法
  • 立法の概要
  • 最低法定喫煙年齢
  • 喫煙率
  • タールレベル
  • 健康上の警告
  • プレーンパッケージ
  • 広告とスポンサーシップ
  • POSの表示禁止
  • 公共の場所での喫煙
  • 低発火性向(LIP)タバコ規制
  • フレーバータバコ製品の禁止
  • 害の軽減
  • 蒸気製品

生産/輸入/輸出

市場指標

市場データ

世界のマクロ経済環境

世界の産業環境

免責事項

情報源

インドネシアのタバコ

重要なデータの発見

2020年の影響

  • COVID-19のタバコ販売量に対する経済効果は、増税によりさらに悪化
  • 競合の価格により、Gudang Garam Tbk PTが長年のリーダーであるHM Sampoerna Tbk PTを追い抜く
  • パンデミックによりKT&G Corp.の小売数量シェアの拡大にブレーキがかかる

回復と機会

  • 追加増税により、タバコの小売数量の減少圧力が続く
  • メーカーは、小売数量シェアを獲得するために、パッケージの若返り、先端技術、フレーバーカプセルに注目する
  • 露天商が主な流通チャネルである、eコマースの重要性は増す見通し

課税と価格設定

  • 課税率
  • タバコパックの平均価格の内訳

カテゴリデータ

インドネシアの葉巻、シガリロス、紙巻タバコ

重要なデータの発見

2020年の影響

  • パンデミックによる経済ショックとタバコ税増税の影響で、ファインカットタバコの需要が急拡大
  • COVID-19に直面しても、シガーの需要は底堅く推移
  • 流通の拡大により、Indonesian Tobacco Tbk PTはファインカットタバコの優位性を深めている

回復と機会

  • タバコへの課税が増加し続けるにつれて、より多くの喫煙者がファインカットタバコに切り替える
  • プロモーションイベントは葉巻の需要を後押しするのに役立つ
  • より広い流通ネットワークとソーシャルメディアマーケティングは、Taru MartaniPTが小売量シェアを拡大するのに役立ちます

カテゴリデータ

インドネシアの無煙タバコ、電子式水蒸気タバコ、加熱式タバコ

重要なデータの発見

2020年の影響

  • パンデミックによる経済的ショックがe-vapour製品の需要に大きく影響する
  • 電子タバコの世界は依然として非常に細分化されている
  • JUUL Labsの小売店での存在感は長く続かなかった

回復と機会

  • オープンベイピングシステムの需要は、規制によって抑制される可能性がある
  • オープンベイピングシステム需要の高まり
  • 加熱式タバコによるオープンベイピングシステムへの挑戦

カテゴリインジケータ

カテゴリデータ

インドネシアの禁煙経口ニコチン

重要なデータの発見

2020年の影響

  • BATがインドネシアでニコチンパウチを発売
  • 有名人の起用やソーシャルメディアを活用したマーケティング戦略を展開
  • オンラインでしか販売していないため、現地の喫煙者のVELOブランドの認知度は非常に低い

回復と機会

  • パンデミック後の経済回復と意識の高まりにより、2021年にはタバコを使わない経口ニコチンの需要が高まる
  • タバコ不使用の経口ニコチンは、従来型タバコの代替品として、Eベイパー製品や加熱式タバコの影に隠れてしまう可能性が高い
  • 新規参入企業が認知度を高め、流通を拡大する可能性がある

カテゴリデータ

目次
Product Code: TBID

COVID-19 had a significant negative effect on demand for tobacco in Indonesia during 2020, as the economic shock of the pandemic undermined the purchasing power of many local consumers. The impact of this was amplified by a hike in the level of excise duty on cigarettes that was introduced early in the year. This drove a significantly acceleration in the rate of growth of the unit price of cigarettes. In addition to boosting demand for economy cigarettes at the expense of mid-priced brands, the...

Euromonitor International's Tobacco in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • COVID-19 impact on tobacco
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for tobacco?

OPERATING ENVIRONMENT

  • Legislation
  • Legislative overview
    • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Health warnings
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Low ignition propensity (LIP) cigarette regulation
  • Flavoured tobacco product ban
  • Reduced harm
  • Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

  • Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

  • Table 2 Sales of Tobacco by Category: Volume 2015-2020
  • Table 3 Sales of Tobacco by Category: Value 2015-2020
  • Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
  • Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
  • Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 2 Research Sources

CIGARETTES IN INDONESIA

KEY DATA FINDINGS

2020 IMPACT

  • Tax hike exacerbates economic impact of COVID-19 on volume sales of cigarettes
  • Competitive prices helps Gudang Garam Tbk PT overtake long-time leader HM Sampoerna Tbk PT
  • Pandemic puts a brake on the growing retail volume share of KT&G Corp

RECOVERY AND OPPORTUNITIES

  • Additional tax hikes will continue to put downward pressure on retail volume sales of cigarettes
  • Manufacturers will look to packaging rejuvenation, advanced technology and flavour capsules as they fight for retail volume share
  • Street vendors will remain the leading distribution channel, but e-commerce will grow in importance

TAXATION AND PRICING

  • Taxation rates
    • Summary 3 Taxation and Duty Levies 2015-2020
  • Average cigarette pack price breakdown
    • Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

  • Table 10 Sales of Cigarettes: Volume 2015-2020
  • Table 11 Sales of Cigarettes by Category: Value 2015-2020
  • Table 12 Sales of Cigarettes: % Volume Growth 2015-2020
  • Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020
  • Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020
  • Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
  • Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
  • Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020
  • Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020
  • Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020
  • Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020
  • Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
  • Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
  • Table 23 Forecast Sales of Cigarettes: Volume 2020-2025
  • Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025
  • Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
  • Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
  • Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
  • Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
  • Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
  • Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
  • Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN INDONESIA

KEY DATA FINDINGS

2020 IMPACT

  • Pandemic economic shock and cigarette tax hike combine to drive a surge in demand for fine cut tobacco
  • Demand for cigars proves resilient in the face of COVID-19
  • Wider distribution helps Indonesian Tobacco Tbk PT deepen its dominance of fine cut tobacco

RECOVERY AND OPPORTUNITIES

  • As taxes on cigarettes continue to increase, more smokers will switch to fine cut tobacco
  • Promotional events will help to boost demand for cigars
  • A wider distribution network and social media marketing will help Taru Martani PT grow its retail volume share

CATEGORY DATA

  • Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
  • Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
  • Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
  • Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
  • Table 36 Sales of Cigars by Size: % Volume 2015-2020
  • Table 37 Sales of Cigarillos by Price Platform 2015-2020
  • Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
  • Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
  • Table 40 NBO Company Shares of Cigars: % Volume 2016-2020
  • Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020
  • Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020
  • Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020
  • Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
  • Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
  • Table 46 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
  • Table 47 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
  • Table 48 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
  • Table 49 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
  • Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
  • Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
  • Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
  • Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN INDONESIA

KEY DATA FINDINGS

2020 IMPACT

  • Economic shock of pandemic weighs heavily on demand for e-vapour products
  • E-vapour landscape remains highly fragmented
  • JUUL Labs' retail presence proves to be a short lived

RECOVERY AND OPPORTUNITIES

  • Strong rebound in demand for open vaping systems could be curbed by regulation
  • Celebrity stardust could boost demand for open vaping systems
  • Heated tobacco set to mount a challenge to open vaping systems

CATEGORY INDICATORS

  • Table 54 Number of Adult Vapers 2015-2020

CATEGORY DATA

  • Table 55 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
  • Table 56 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
  • Table 57 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
  • Table 58 NBO Company Shares of E-Vapour Products: % Value 2016-2020
  • Table 59 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
  • Table 60 Distribution of E-Vapour Products by Format: % Value 2015-2020
  • Table 61 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
  • Table 62 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2025
  • Table 63 Forecast Sales of Heated Tobacco: Volume 2020-2025
  • Table 64 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2025
  • Table 65 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
  • Table 66 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

TOBACCO FREE ORAL NICOTINE IN INDONESIA

KEY DATA FINDINGS

2020 IMPACT

  • BAT brings nicotine pouches to Indonesia
  • Marketing strategy focuses on celebrity endorsement and social media
  • As it is only distributed online, awareness of the VELO brand remains very low among local smokers

RECOVERY AND OPPORTUNITIES

  • Post-pandemic economic rebound and growing awareness will boost demand for tobacco free oral nicotine in 2021
  • Tobacco free oral nicotine is likely to remain in the shadow of e-vapour products and heated tobacco as an alternative to traditional tobacco
  • New entrants could help to boost awareness and broaden distribution

CATEGORY DATA

  • Table 67 Sales of Tobacco Free Oral Nicotine: Volume 2015-2020
  • Table 68 Sales of Tobacco Free Oral Nicotine by Category: Value 2015-2020
  • Table 69 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2016-2020
  • Table 70 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2017-2020
  • Table 71 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2020-2025
  • Table 72 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2020-2025
  • Table 73 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2020-2025
  • Table 74 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2020-2025