表紙:マレーシアのタバコ
市場調査レポート
商品コード
1015055

マレーシアのタバコ

Tobacco in Malaysia

出版日: | 発行: Euromonitor International | ページ情報: 英文 52 Pages | 納期: 即納可能 即納可能とは

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=115.12円
マレーシアのタバコ
出版日: 2021年06月09日
発行: Euromonitor International
ページ情報: 英文 52 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

2020年、COVID-19は、店舗閉鎖の義務化、在宅勤務の義務化、雇用の喪失、旅行の制限などにより、生活のさまざまな側面に影響を与えました。これらの要因はすべてタバコ産業に影響を与え、タバコ産業の現在の売上低下は過去2年間に比べてより強くなりました。タバコのカテゴリー全体の成長を妨げた主な要因には、在宅勤務、バーやレストランの閉鎖、社会的な距離感などが挙げられます。

当レポートは、マレーシアのタバコ市場について調査しており、市場規模や予測、市場に影響を与える主な要因、企業・ブランドシェア、流通データ、製品別の市場分析などの情報を提供しています。

目次

目次と表のリスト

エグゼクティブサマリー

  • COVID-19のタバコへの影響
  • COVID-19国への影響
  • 企業の対応
  • 小売シフト
  • タバコの今後

運用環境

  • 立法
  • 立法の概要
  • 最低法定喫煙年齢
  • 喫煙率
  • プレーンパッケージ
  • POSの表示禁止
  • 公共の場所での喫煙
  • フレーバータバコ製品の禁止
  • 蒸気製品

生産/輸入/輸出

市場指標

市場データ

世界のマクロ経済環境

世界の産業環境

免責事項

情報源

マレーシアのタバコ

重要なデータの発見

2020年の影響

  • 既存の動向とCOVID-19別継続的な売上減少
  • 違法取引は2020年にタバコの合法的な販売を脅かし続けている
  • British American Tobaccoはリードを維持しているものの、価格帯の切り替えが見られる

回復と機会

  • 収入が回復するにつれて、高級タバコに戻る
  • 一部の消費者は、より安全であると認識している他のタバコ製品に移行する可能性がある
  • 不法取引が高水準で安定する

課税と価格設定

  • 課税率
  • タバコパックの平均価格の内訳

カテゴリデータ

マレーシアの葉巻、シガリロス、紙巻タバコ

重要なデータの発見

2020年の影響

  • 葉巻は価格が高く、社会的機会が少ないため、COVID-19の影響に苦しんでいる
  • タバコよりも安価なオプションとして、ファインカットタバコは成長を維持する
  • 葉巻ではスウィッシャーが、タバコではシンシアがリードしている

回復と機会

  • 収入が回復すると、消費者は葉巻と葉巻の喫煙に戻る
  • 成長への回帰に貢献する可能性が高い葉巻喫煙に対する意識の高まり
  • ファインカットタバコは、低価格により、予測期間の早期において人気が見込まれている

カテゴリデータ

マレーシアの無煙タバコ、電子式水蒸気タバコ 、加熱式タバコ

重要なデータの発見

2020年の影響

  • 流通の問題は、e-vapour製品の減少の一因となっている
  • 低価格と目新しさは、消費者を加熱式タバコ製品に引き付ける
  • 競合はe-vapour製品のSMOKとAJVapeに悪影響を及ぼす

回復と機会

  • タバコの代替オプションとしての成長性
  • 制限が緩和され、価格が下がったことによるe-vapour製品のリバウンド
  • 強力なマーケティングと幅広い流通により、加熱式タバコの成長が維持される

カテゴリインジケータ

カテゴリデータ

マレーシアの禁煙経口ニコチン

2020年の影響

目次
Product Code: TBMY

In 2020, COVID-19 affected many aspects of life, due to mandatory store closures, work from home mandates, the loss of employment and travel restrictions. All these factors affected the tobacco industry, which saw a stronger current value decline than in the previous two years. Significant factors which hampered growth across tobacco categories included working from home, the closure of bars and restaurants and social distancing, all of which led to a strong decline in the amount of social smoki...

Euromonitor International's Tobacco in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • COVID-19 impact on tobacco
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for tobacco?

OPERATING ENVIRONMENT

  • Legislation
  • Legislative overview
    • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Plain packaging
  • Point-of-sale display bans
  • Smoking in public places
  • Flavoured tobacco product ban
  • Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

  • Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

  • Table 2 Sales of Tobacco by Category: Volume 2015-2020
  • Table 3 Sales of Tobacco by Category: Value 2015-2020
  • Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
  • Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
  • Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 2 Research Sources

CIGARETTES IN MALAYSIA

KEY DATA FINDINGS

2020 IMPACT

  • Continued sales decline due to pre-existing trends and COVID-19
  • Illicit trade continues to threaten legal sales of cigarettes in 2020
  • British American Tobacco maintains its lead but price band switches seen

RECOVERY AND OPPORTUNITIES

  • A move back to higher-end cigarettes as incomes recover
  • Some consumers likely to move to other tobacco products they perceive as safer
  • Illicit trade set to stabilise at a high level

TAXATION AND PRICING

  • Taxation rates
    • Summary 3 Taxation and Duty Levies 2015-2020
  • Average cigarette pack price breakdown
    • Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

  • Table 10 Sales of Cigarettes: Volume 2015-2020
  • Table 11 Sales of Cigarettes by Category: Value 2015-2020
  • Table 12 Sales of Cigarettes: % Volume Growth 2015-2020
  • Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020
  • Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020
  • Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
  • Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
  • Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020
  • Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020
  • Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020
  • Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020
  • Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
  • Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
  • Table 23 Forecast Sales of Cigarettes: Volume 2020-2025
  • Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025
  • Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
  • Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
  • Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
  • Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
  • Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
  • Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
  • Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN MALAYSIA

KEY DATA FINDINGS

2020 IMPACT

  • Cigars suffers from COVID-19 due to high prices and fewer social occasions
  • As a cheaper option than cigarettes, fine cut tobacco maintains growth
  • Swisher retains its lead in cigars and Sincere in smoking tobacco

RECOVERY AND OPPORTUNITIES

  • As incomes recover, consumers will return to smoking cigars and cigarillos
  • Rising awareness of cigar smoking likely to contribute to the return to growth
  • Fine cut tobacco will remain popular early in the forecast period due to its low price

CATEGORY DATA

  • Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
  • Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
  • Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
  • Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
  • Table 36 Sales of Cigars by Size: % Volume 2015-2020
  • Table 37 Sales of Cigarillos by Price Platform 2015-2020
  • Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
  • Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
  • Table 40 NBO Company Shares of Cigars: % Volume 2016-2020
  • Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020
  • Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020
  • Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020
  • Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
  • Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
  • Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
  • Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
  • Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
  • Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
  • Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
  • Table 51 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
  • Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
  • Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
  • Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
  • Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN MALAYSIA

KEY DATA FINDINGS

2020 IMPACT

  • Distribution problems contribute to decline for e-vapour products
  • Low price and novelty attract consumers to heated tobacco products
  • Strong competition negatively affects SMOK and AJ Vape in e-vapour products

RECOVERY AND OPPORTUNITIES

  • Potential for growth as an alternative option to cigarettes
  • Rebound for e-vapour products as restrictions ease and prices fall
  • Strong marketing and wider distribution will maintain growth for heated tobacco

CATEGORY INDICATORS

  • Table 56 Number of Adult Vapers 2015-2020

CATEGORY DATA

  • Table 57 Sales of Tobacco Heating Devices: Volume 2015-2020
  • Table 58 Sales of Tobacco Heating Devices: % Volume Growth 2018-2020
  • Table 59 Sales of Heated Tobacco: Volume 2015-2020
  • Table 60 Sales of Heated Tobacco: % Volume Growth 2018-2020
  • Table 61 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
  • Table 62 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
  • Table 63 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
  • Table 64 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
  • Table 65 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
  • Table 66 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
  • Table 67 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
  • Table 68 Distribution of Heated Tobacco by Format: % Volume 2015-2020
  • Table 69 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
  • Table 70 Forecast Sales of Heated Tobacco: Volume 2020-2025
  • Table 71 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
  • Table 72 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

TOBACCO FREE ORAL NICOTINE IN MALAYSIA

2020 IMPACT