インドネシアの玩具・ゲーム市場

従来型玩具・ゲームは、パンデミックの影響で2020年に見られた大きな損失の後、2022年には力強い回復を続けています。消費者信頼感が回復し、より多くの人々がブランド玩具を購入するようになり、また、玩具・ゲームを探す際に店舗での買い物に戻る自由も得られたようです。経済活動の活発化とインバウンドの回復の恩恵を受け、ロックダウン後の所得はパンデミック以前の水準に徐々に回復しました。

当レポートでは、インドネシアの玩具・ゲーム市場について調査し、2018年～2022年の最新小売販売データ、主要企業、主要ブランド、新製品開発・流通・価格問題などの市場に影響を与える主要な要因など、詳細な情報を提供しています。

目次

目次と表のリスト

エグゼクティブサマリー

• 2022年の玩具・ゲーム：全体像
• 2022年の主要動向
• 競合情勢
• 小売業の発展
• 玩具・ゲームで次に来るのは？

市場データ

免責事項

ソース

インドネシアの従来型玩具・ゲーム

主要データ調査結果

2022年：発展

• 経済が改善の兆しを示す中、従来型玩具・ゲームは力強い回復を見せている
• COVID-19の恐怖が沈静化するにつれ、パンデミックでの最大の敗者が2022年には最大の勝者となる
• Mattelは現地生産の利用から恩恵を受け、2022年にリードを拡大

見通しと機会

• インドネシア経済の成長に伴う従来型玩具・ゲームの明るい見通し
• オンライン販売がますます重要な役割を果たす見込み
• 教育が需要を促進する上で重要な役割を果たす可能性が高い一方で、キッダルトは成長に拍車をかける

カテゴリーデータ

インドネシアのビデオゲーム

主要データ調査結果

2022年：発展

見通しと機会

カテゴリーデータ

Traditional toys and games continued to see a strong recovery in 2022 after the heavy losses seen in 2020 as a result of the pandemic. Consumer confidence seems to be returning which encouraged more people to purchase branded toys, while they also had the freedom to go back to shopping in store when looking for toys and games. Incomes slowly recovered to pre-pandemic levels in the post lockdown period with the country benefiting from an increase in economic activity and the return of inbound tou...

Euromonitor International's Toys and Games in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Toys and games in 2022: The big picture
• 2022 key trends
• Competitive landscape
• Retailing developments
• What next for toys and games?

MARKET DATA

• Table 1 Sales of Toys and Games by Category: Value 2017-2022
• Table 2 Sales of Toys and Games by Category: % Value Growth 2017-2022
• Table 3 NBO Company Shares of Toys and Games: % Value 2018-2022
• Table 4 LBN Brand Shares of Toys and Games: % Value 2019-2022
• Table 5 Distribution of Toys and Games by Format: % Value 2017-2022
• Table 6 Forecast Sales of Toys and Games by Category: Value 2022-2027
• Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

• Summary 1 Research Sources

TRADITIONAL TOYS AND GAMES IN INDONESIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Traditional toys and games posts a strong recovery as the economy shows signs of improvement
• Biggest losers from the pandemic become the biggest winners in 2022 as COVID-19 fears subside
• Mattel increases its lead in 2022 with it benefiting from access to local production

PROSPECTS AND OPPORTUNITIES

• Bright outlook for traditional toys and games as Indonesia's economy grows
• Online sales set to play an increasingly important role
• Education likely to play key role in driving demand while kidults set to fuel growth

CATEGORY DATA

• Table 8 Sales of Traditional Toys and Games by Category: Value 2017-2022
• Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
• Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
• Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022
• Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022
• Table 13 Distribution of Traditional Toys and Games by Format: % Value 2017-2022
• Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027
• Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027
• Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027

VIDEO GAMES IN INDONESIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Video games still thriving despite seeing more stable growth in 2022
• Static consoles and esports are key growth drivers in 2022
• Eager gamers embrace popular titles like Roblox and Genshin Impact

PROSPECTS AND OPPORTUNITIES

• Video games should return to dynamic growth as consumer confidence returns
• Social media and streaming seen to be crucial marketing tools
• Bright outlook for consoles as Indonesia's middle-income population continues to grow

CATEGORY DATA

• Table 17 Sales of Video Games by Category: Value 2017-2022
• Table 18 Sales of Video Games by Category: % Value Growth 2017-2022
• Table 19 NBO Company Shares of Video Games: % Value 2018-2022
• Table 20 LBN Brand Shares of Video Games: % Value 2019-2022
• Table 21 NBO Company Shares of Video Games Hardware: % Value 2018-2022
• Table 22 LBN Brand Shares of Video Games Hardware: % Value 2019-2022
• Table 23 NBO Company Shares of Video Games Software: % Value 2018-2022
• Table 24 Distribution of Video Games by Format: % Value 2017-2022
• Table 25 Distribution of Video Games Hardware by Format: % Value 2017-2022
• Table 26 Distribution of Video Games Software by Format: % Value 2017-2022
• Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022
• Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022
• Table 29 Forecast Sales of Video Games by Category: Value 2022-2027
• Table 30 Forecast Sales of Video Games by Category: % Value Growth 2022-2027