英国のアルコール飲料市場

新型コロナウイルス感染症（COVID-19）の蔓延を抑制するためのロックダウンの影響を受け、英国の2020年のアルコール飲料の販売量および販売額は大幅に減少しました。多くのオントレード店舗では、1年間のほとんどを休業せざるを得ませんでした。夏には短期間の営業が許可されましたが、ソーシャルディスタンスを保つために、営業時間や来店者数を制限する規制が課されました。

当レポートでは、英国のアルコール飲料市場について調査し、市場規模の推移と予測、主な市場促進・抑制要因、市場競争の構造、市場が抱える法律・流通・価格設定の課題、主要企業・ブランドのプロファイル、今後の市場成長および事業展開の方向性などの情報をまとめています。

対象製品

ビール、シードル・ペリー、レディー・トゥ・ドリンク（RTD）、スピリッツ、ワイン

データ範囲

• 市場規模（実績値・予測値）
• 企業シェア
• ブランドシェア
• 流通データ

目次

英国のアルコール飲料市場

• エグゼクティブサマリー
  • 新型コロナウイルス感染症（COVID-19）のアルコール飲料市場への影響
  • 新型コロナウイルス感染症（COVID-19）の影響分析：英国
  • 企業側の対応
  • 小売市場のシフト
  • オントレード VS オフトレード
  • アルコール飲料市場に次に何が起こるのか？
• 市場背景
• 課税・徴税
• 市場環境（密輸・並行輸入・免税・越境取引・個人輸入）
• 主な新製品の発売
• 市場指標
• 市場データ
• 免責事項
• 出典

英国のビール市場

• 主な調査結果
• 2020年の影響
• 市場回復と機会
• カテゴリーデータ

英国のワイン市場

• 主な調査結果
• 2020年の影響
• 市場回復と機会
• カテゴリーデータ

英国のスピリッツ市場

• 主な調査結果
• 2020年の影響
• 市場回復と機会
• カテゴリーデータ

英国のシードル・ペリー市場

• 主な調査結果
• 2020年の影響
• 市場回復と機会
• カテゴリーデータ

英国のレディー・トゥ・ドリンク（RTD）市場

• 主な調査結果
• 2020年の影響
• 市場回復と機会
• カテゴリーデータ

In 2021, total volume sales of alcoholic drinks in the UK only partly recovered from the pandemic-driven declines of 2020. Restrictions continued into 2021, and volumes for the year remained some way below 2019 levels. Pent-up demand saw consumers enthusiastically return to bars and pubs as they reopened, although the emergence of the Omicron variant towards the end of 2021 set back on-trade sales during the important Christmas period.

Euromonitor International's Alcoholic Drinks in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Alcoholic drinks in 2021: The big picture
• 2021 key trends
• Competitive landscape
• Retailing developments
• On-trade vs off-trade split
• What next for alcoholic drinks?

MARKET BACKGROUND

• Legislation
• Legal purchasing age and legal drinking age
• Drink driving
• Advertising
• Smoking ban
• Opening hours
• On-trade establishments
• Table 1 Number of On-trade Establishments by Type 2016-2021

TAXATION AND DUTY LEVIES

• Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021

OPERATING ENVIRONMENT

• Contraband/parallel trade
• Duty free
• Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

• Outlook

MARKET INDICATORS

• Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021

MARKET DATA

• Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
• Table 4 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
• Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
• Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
• Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
• Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
• Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
• Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
• Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
• Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
• Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
• Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
• Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
• Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
• Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026

DISCLAIMER

SOURCES

• Summary 2 Research Sources

BEER IN THE UNITED KINGDOM

KEY DATA FINDINGS

2021 DEVELOPMENTS

• A solid start for on-trade recovery, but challenges remain
• Premiumisation is evident in recovery patterns
• Non-alcoholic beer is a key focus for innovation

PROSPECTS AND OPPORTUNITIES

• The resurgence of craft?
• The acceleration of e-commerce
• The rising importance of environmental and social credentials

CATEGORY BACKGROUND

• Lager price band methodology
• Summary 3 Lager by Price Band 2021
• Table 18 Number of Breweries 2016-2021

CATEGORY DATA

• Table 19 Sales of Beer by Category: Total Volume 2016-2021
• Table 20 Sales of Beer by Category: Total Value 2016-2021
• Table 21 Sales of Beer by Category: % Total Volume Growth 2016-2021
• Table 22 Sales of Beer by Category: % Total Value Growth 2016-2021
• Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
• Table 24 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
• Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
• Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
• Table 27 Sales of Beer by Craft vs Standard 2016-2021
• Table 28 GBO Company Shares of Beer: % Total Volume 2017-2021
• Table 29 NBO Company Shares of Beer: % Total Volume 2017-2021
• Table 30 LBN Brand Shares of Beer: % Total Volume 2018-2021
• Table 31 Forecast Sales of Beer by Category: Total Volume 2021-2026
• Table 32 Forecast Sales of Beer by Category: Total Value 2021-2026
• Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
• Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026

WINE IN THE UNITED KINGDOM

KEY DATA FINDINGS

2021 DEVELOPMENTS

• The impact of the COVID-19 pandemic on wine
• Port thrives in the off-trade
• Fluctuations in celebration wines

PROSPECTS AND OPPORTUNITIES

• The rise of rose wine
• Potential in the vermouth category
• Sustainable practices

CATEGORY DATA

• Table 35 Sales of Wine by Category: Total Volume 2016-2021
• Table 36 Sales of Wine by Category: Total Value 2016-2021
• Table 37 Sales of Wine by Category: % Total Volume Growth 2016-2021
• Table 38 Sales of Wine by Category: % Total Value Growth 2016-2021
• Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
• Table 40 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
• Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
• Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
• Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
• Table 44 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2016-2021
• Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
• Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
• Table 47 Sales of Wine by Origin 2019-2021
• Table 48 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
• Table 49 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
• Table 50 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
• Table 51 GBO Company Shares of Champagne: % Total Volume 2017-2021
• Table 52 NBO Company Shares of Champagne: % Total Volume 2017-2021
• Table 53 LBN Brand Shares of Champagne: % Total Volume 2018-2021
• Table 54 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
• Table 55 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
• Table 56 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
• Table 57 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
• Table 58 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
• Table 59 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
• Table 60 GBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
• Table 61 NBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
• Table 62 LBN Brand Shares of Non-grape Wine: % Total Volume 2018-2021
• Table 63 Forecast Sales of Wine by Category: Total Volume 2021-2026
• Table 64 Forecast Sales of Wine by Category: Total Value 2021-2026
• Table 65 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
• Table 66 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026

SPIRITS IN THE UNITED KINGDOM

KEY DATA FINDINGS

2021 DEVELOPMENTS

• The impact of the COVID-19 pandemic on spirits
• Shifting channels and category trends
• The gin trend has peaked

PROSPECTS AND OPPORTUNITIES

• The non-alcoholic spirits category is thriving
• Freedom for US spirits
• Celebrity endorsements: tequila and cognac

CATEGORY BACKGROUND

• Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
• Summary 4 Benchmark Brands 2021

CATEGORY DATA

• Table 67 Sales of Spirits by Category: Total Volume 2016-2021
• Table 68 Sales of Spirits by Category: Total Value 2016-2021
• Table 69 Sales of Spirits by Category: % Total Volume Growth 2016-2021
• Table 70 Sales of Spirits by Category: % Total Value Growth 2016-2021
• Table 71 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
• Table 72 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
• Table 73 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
• Table 74 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
• Table 75 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
• Table 76 Sales of White Rum by Price Platform: % Total Volume 2016-2021
• Table 77 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
• Table 78 Sales of English Gin by Price Platform: % Total Volume 2016-2021
• Table 79 Sales of Vodka by Price Platform: % Total Volume 2016-2021
• Table 80 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021
• Table 81 GBO Company Shares of Spirits: % Total Volume 2017-2021
• Table 82 NBO Company Shares of Spirits: % Total Volume 2017-2021
• Table 83 LBN Brand Shares of Spirits: % Total Volume 2018-2021
• Table 84 Forecast Sales of Spirits by Category: Total Volume 2021-2026
• Table 85 Forecast Sales of Spirits by Category: Total Value 2021-2026
• Table 86 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
• Table 87 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026

CIDER/PERRY IN THE UNITED KINGDOM

KEY DATA FINDINGS

2021 DEVELOPMENTS

• Limited on-trade recovery in 2021
• Growing competition from other categories
• The importance of local credentials

PROSPECTS AND OPPORTUNITIES

• On-trade recovery will take time
• Craft cider/perry could drive innovation
• Opportunities in no/low alcohol cider

CATEGORY DATA

• Table 88 Sales of Cider/Perry: Total Volume 2016-2021
• Table 89 Sales of Cider/Perry: Total Value 2016-2021
• Table 90 Sales of Cider/Perry: % Total Volume Growth 2016-2021
• Table 91 Sales of Cider/Perry: % Total Value Growth 2016-2021
• Table 92 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
• Table 93 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
• Table 94 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
• Table 95 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
• Table 96 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
• Table 97 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
• Table 98 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
• Table 99 Forecast Sales of Cider/Perry: Total Volume 2021-2026
• Table 100 Forecast Sales of Cider/Perry: Total Value 2021-2026
• Table 101 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
• Table 102 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026

RTDS IN THE UNITED KINGDOM

KEY DATA FINDINGS

2021 DEVELOPMENTS

• The impact of COVID-19 on RTDs
• A question mark for hard seltzers
• Established players experiment in the RTDs category

PROSPECTS AND OPPORTUNITIES

• Setting SKUs apart
• Premium and craft RTDs
• Low ABV and 0.0% RTDs

CATEGORY DATA

• Table 103 Sales of RTDs by Category: Total Volume 2016-2021
• Table 104 Sales of RTDs by Category: Total Value 2016-2021
• Table 105 Sales of RTDs by Category: % Total Volume Growth 2016-2021
• Table 106 Sales of RTDs by Category: % Total Value Growth 2016-2021
• Table 107 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
• Table 108 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
• Table 109 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
• Table 110 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
• Table 111 GBO Company Shares of RTDs: % Total Volume 2017-2021
• Table 112 NBO Company Shares of RTDs: % Total Volume 2017-2021
• Table 113 LBN Brand Shares of RTDs: % Total Volume 2018-2021
• Table 114 Forecast Sales of RTDs by Category: Total Volume 2021-2026
• Table 115 Forecast Sales of RTDs by Category: Total Value 2021-2026
• Table 116 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
• Table 117 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026