Product Code: ADGB
In 2021, total volume sales of alcoholic drinks in the UK only partly recovered from the pandemic-driven declines of 2020. Restrictions continued into 2021, and volumes for the year remained some way below 2019 levels. Pent-up demand saw consumers enthusiastically return to bars and pubs as they reopened, although the emergence of the Omicron variant towards the end of 2021 set back on-trade sales during the important Christmas period.
Euromonitor International's Alcoholic Drinks in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Alcoholic drinks in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- Table 1 Number of On-trade Establishments by Type 2016-2021
TAXATION AND DUTY LEVIES
- Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
MARKET INDICATORS
- Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
- Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
- Table 4 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
- Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
- Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
- Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
- Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
- Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
- Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
- Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
- Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
- Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
- Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
- Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
- Summary 2 Research Sources
BEER IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
- A solid start for on-trade recovery, but challenges remain
- Premiumisation is evident in recovery patterns
- Non-alcoholic beer is a key focus for innovation
PROSPECTS AND OPPORTUNITIES
- The resurgence of craft?
- The acceleration of e-commerce
- The rising importance of environmental and social credentials
CATEGORY BACKGROUND
- Lager price band methodology
- Summary 3 Lager by Price Band 2021
- Table 18 Number of Breweries 2016-2021
CATEGORY DATA
- Table 19 Sales of Beer by Category: Total Volume 2016-2021
- Table 20 Sales of Beer by Category: Total Value 2016-2021
- Table 21 Sales of Beer by Category: % Total Volume Growth 2016-2021
- Table 22 Sales of Beer by Category: % Total Value Growth 2016-2021
- Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
- Table 24 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
- Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
- Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
- Table 27 Sales of Beer by Craft vs Standard 2016-2021
- Table 28 GBO Company Shares of Beer: % Total Volume 2017-2021
- Table 29 NBO Company Shares of Beer: % Total Volume 2017-2021
- Table 30 LBN Brand Shares of Beer: % Total Volume 2018-2021
- Table 31 Forecast Sales of Beer by Category: Total Volume 2021-2026
- Table 32 Forecast Sales of Beer by Category: Total Value 2021-2026
- Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
- Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
WINE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
- The impact of the COVID-19 pandemic on wine
- Port thrives in the off-trade
- Fluctuations in celebration wines
PROSPECTS AND OPPORTUNITIES
- The rise of rose wine
- Potential in the vermouth category
- Sustainable practices
CATEGORY DATA
- Table 35 Sales of Wine by Category: Total Volume 2016-2021
- Table 36 Sales of Wine by Category: Total Value 2016-2021
- Table 37 Sales of Wine by Category: % Total Volume Growth 2016-2021
- Table 38 Sales of Wine by Category: % Total Value Growth 2016-2021
- Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
- Table 40 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
- Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
- Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
- Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
- Table 44 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2016-2021
- Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
- Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
- Table 47 Sales of Wine by Origin 2019-2021
- Table 48 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
- Table 49 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
- Table 50 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
- Table 51 GBO Company Shares of Champagne: % Total Volume 2017-2021
- Table 52 NBO Company Shares of Champagne: % Total Volume 2017-2021
- Table 53 LBN Brand Shares of Champagne: % Total Volume 2018-2021
- Table 54 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
- Table 55 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
- Table 56 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
- Table 57 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
- Table 58 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
- Table 59 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
- Table 60 GBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
- Table 61 NBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
- Table 62 LBN Brand Shares of Non-grape Wine: % Total Volume 2018-2021
- Table 63 Forecast Sales of Wine by Category: Total Volume 2021-2026
- Table 64 Forecast Sales of Wine by Category: Total Value 2021-2026
- Table 65 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
- Table 66 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
SPIRITS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
- The impact of the COVID-19 pandemic on spirits
- Shifting channels and category trends
- The gin trend has peaked
PROSPECTS AND OPPORTUNITIES
- The non-alcoholic spirits category is thriving
- Freedom for US spirits
- Celebrity endorsements: tequila and cognac
CATEGORY BACKGROUND
- Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 4 Benchmark Brands 2021
CATEGORY DATA
- Table 67 Sales of Spirits by Category: Total Volume 2016-2021
- Table 68 Sales of Spirits by Category: Total Value 2016-2021
- Table 69 Sales of Spirits by Category: % Total Volume Growth 2016-2021
- Table 70 Sales of Spirits by Category: % Total Value Growth 2016-2021
- Table 71 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
- Table 72 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
- Table 73 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
- Table 74 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
- Table 75 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
- Table 76 Sales of White Rum by Price Platform: % Total Volume 2016-2021
- Table 77 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
- Table 78 Sales of English Gin by Price Platform: % Total Volume 2016-2021
- Table 79 Sales of Vodka by Price Platform: % Total Volume 2016-2021
- Table 80 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021
- Table 81 GBO Company Shares of Spirits: % Total Volume 2017-2021
- Table 82 NBO Company Shares of Spirits: % Total Volume 2017-2021
- Table 83 LBN Brand Shares of Spirits: % Total Volume 2018-2021
- Table 84 Forecast Sales of Spirits by Category: Total Volume 2021-2026
- Table 85 Forecast Sales of Spirits by Category: Total Value 2021-2026
- Table 86 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
- Table 87 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
CIDER/PERRY IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Limited on-trade recovery in 2021
- Growing competition from other categories
- The importance of local credentials
PROSPECTS AND OPPORTUNITIES
- On-trade recovery will take time
- Craft cider/perry could drive innovation
- Opportunities in no/low alcohol cider
CATEGORY DATA
- Table 88 Sales of Cider/Perry: Total Volume 2016-2021
- Table 89 Sales of Cider/Perry: Total Value 2016-2021
- Table 90 Sales of Cider/Perry: % Total Volume Growth 2016-2021
- Table 91 Sales of Cider/Perry: % Total Value Growth 2016-2021
- Table 92 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
- Table 93 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
- Table 94 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
- Table 95 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
- Table 96 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
- Table 97 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
- Table 98 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
- Table 99 Forecast Sales of Cider/Perry: Total Volume 2021-2026
- Table 100 Forecast Sales of Cider/Perry: Total Value 2021-2026
- Table 101 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
- Table 102 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
RTDS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
- The impact of COVID-19 on RTDs
- A question mark for hard seltzers
- Established players experiment in the RTDs category
PROSPECTS AND OPPORTUNITIES
- Setting SKUs apart
- Premium and craft RTDs
- Low ABV and 0.0% RTDs
CATEGORY DATA
- Table 103 Sales of RTDs by Category: Total Volume 2016-2021
- Table 104 Sales of RTDs by Category: Total Value 2016-2021
- Table 105 Sales of RTDs by Category: % Total Volume Growth 2016-2021
- Table 106 Sales of RTDs by Category: % Total Value Growth 2016-2021
- Table 107 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
- Table 108 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
- Table 109 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
- Table 110 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
- Table 111 GBO Company Shares of RTDs: % Total Volume 2017-2021
- Table 112 NBO Company Shares of RTDs: % Total Volume 2017-2021
- Table 113 LBN Brand Shares of RTDs: % Total Volume 2018-2021
- Table 114 Forecast Sales of RTDs by Category: Total Volume 2021-2026
- Table 115 Forecast Sales of RTDs by Category: Total Value 2021-2026
- Table 116 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
- Table 117 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026