デフォルト表紙
市場調査レポート
商品コード
1301558

マレーシアのアルコール飲料市場

Alcoholic Drinks in Malaysia

出版日: | 発行: Euromonitor International | ページ情報: 英文 73 Pages | 納期: 即日から翌営業日

価格
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本日の銀行送金レート: 1USD=152.52円
マレーシアのアルコール飲料市場
出版日: 2023年06月26日
発行: Euromonitor International
ページ情報: 英文 73 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

RTDのオントレード販売量は2022年も堅調な伸びを示しましたが、オフトレード販売はわずかな伸びにとどまっています。これは、2022年2月に残っていたCOVID-19規制がすべて解除されたことを受けて、消費者が外食産業に戻ったためです。

当レポートでは、マレーシアのアルコール飲料市場について調査し、2018年~2022年の最新小売販売データ、主要企業、主要ブランド、法律・流通・価格問題などの市場に影響を与える主要な要因など、包括的な情報を提供しています。

目次

目次と表のリスト

エグゼクティブサマリー

  • 2022年のアルコール飲料:全体像
  • 2022年の主要動向
  • 競合情勢
  • 小売業の発展
  • オントレードとオフトレードの分割
  • アルコール飲料で次に来るのは?

市場の背景

  • 法律
  • 法定購入年齢と法定飲酒年齢
  • 飲酒運転
  • 広告
  • 禁煙
  • 営業時間
  • 貿易施設

税金と関税

運営環境

  • 密輸・並行輸入
  • 免税
  • 越境・個人輸入

主要な新製品の発売

  • 見通し

市場指標

市場データ

免責事項

ソース

目次
Product Code: ADMY

On-trade RTD volume sales continued to see solid growth in 2022, while off-trade sales only experienced minor growth. This was due to consumers returning to food service establishments following the lifting of all remaining COVID-19 restrictions in February 2022. Bacardi Breezer, Smirnoff Ice and Shaker continued to dominate the RTD landscape in Denmark as all three brands enjoy high levels of brand recognition, consumer loyalty, and wide distribution. However, new players continued to enter the...

Euromonitor International's Alcoholic Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?

MARKET BACKGROUND

  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 1 Number of On-trade Establishments by Type 2016-2022

TAXATION AND DUTY LEVIES

  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022

OPERATING ENVIRONMENT

  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

  • Outlook

MARKET INDICATORS

  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022

MARKET DATA

  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027

DISCLAIMER

SOURCES

  • Summary 2 Research Sources