インドの玩具・ゲーム市場

インドの玩具・ゲーム業界は2022年も上昇基調を維持し、現在の金額ベースで2桁の伸びを示しました。しかし、従来型玩具・ゲームとビデオゲームの2つのカテゴリーでは、業績に大きな違いが見られました。

当レポートでは、インドの玩具・ゲーム市場について調査し、2018年～2022年の最新小売販売データ、主要企業、主要ブランド、新製品開発・流通・価格問題などの市場に影響を与える主要な要因など、詳細な情報を提供しています。

目次

目次と表のリスト

エグゼクティブサマリー

• 2022年の玩具・ゲーム：全体像
• 2022年の主要動向
• 競合情勢
• 小売業の発展
• 玩具・ゲームで次に来るのは？

市場データ

免責事項

ソース

インドの従来型玩具・ゲーム

主要データ調査結果

2022年：発展

• BIS認証要件の継続的な影響により、複数のカテゴリーで入手困難の事態に
• インドの親は子供の発達を助けるため、STEM玩具を優先
• Eコマースはシェアを拡大し続けているが、パンデミック後は成長が鈍化

見通しと機会

• 消費者の従来型・地域限定玩具への関心の高まりが成長を促進
• 購買力向上により従来型玩具・ゲームへプラスの影響
• 玩具の定期購入ボックスに注目が集まる

カテゴリーデータ

インドのビデオゲーム

主要データ調査結果

2022年：発展

見通しと機会

カテゴリーデータ

The toys and games industry in India continued its upwards trajectory in 2022, with a double-digit increase in current value terms. However, the performances across the two categories, traditional toys and games and video games, saw a significant difference.

Euromonitor International's Toys and Games in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Toys and games in 2022: The big picture
• 2022 key trends
• Competitive landscape
• Retailing developments
• What next for toys and games?

MARKET DATA

• Table 1 Sales of Toys and Games by Category: Value 2017-2022
• Table 2 Sales of Toys and Games by Category: % Value Growth 2017-2022
• Table 3 NBO Company Shares of Toys and Games: % Value 2018-2022
• Table 4 LBN Brand Shares of Toys and Games: % Value 2019-2022
• Table 5 Distribution of Toys and Games by Format: % Value 2017-2022
• Table 6 Forecast Sales of Toys and Games by Category: Value 2022-2027
• Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

• Summary 1 Research Sources

TRADITIONAL TOYS AND GAMES IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Continued impact of requirement for BIS certification leads to lack of availability in multiple categories
• Indian parents prioritise STEM toys to aid their children's development
• E-commerce continues to gain share, but growth slows post-pandemic

PROSPECTS AND OPPORTUNITIES

• Increasing consumer focus on traditional and localised toys to drive growth
• Rising purchasing power to positively impact traditional toys and games
• Subscription boxes for toys set to gain prominence

CATEGORY DATA

• Table 8 Sales of Traditional Toys and Games by Category: Value 2017-2022
• Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
• Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
• Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022
• Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022
• Table 13 Distribution of Traditional Toys and Games by Format: % Value 2017-2022
• Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027
• Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027
• Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027

VIDEO GAMES IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Demand for gaming subscriptions is on the rise
• Rising popularity of video games based on Indian culture and mythology
• Static consoles records slower growth in 2022

PROSPECTS AND OPPORTUNITIES

• Mobile games poised to maintain its dominance in video games
• Rising support for e-sports set to drive strong growth
• Growing traction for digital video games software

CATEGORY DATA

• Table 17 Sales of Video Games by Category: Value 2017-2022
• Table 18 Sales of Video Games by Category: % Value Growth 2017-2022
• Table 19 NBO Company Shares of Video Games: % Value 2018-2022
• Table 20 LBN Brand Shares of Video Games: % Value 2019-2022
• Table 21 NBO Company Shares of Video Games Hardware: % Value 2018-2022
• Table 22 LBN Brand Shares of Video Games Hardware: % Value 2019-2022
• Table 23 NBO Company Shares of Video Games Software: % Value 2018-2022
• Table 24 Distribution of Video Games by Format: % Value 2017-2022
• Table 25 Distribution of Video Games Hardware by Format: % Value 2017-2022
• Table 26 Distribution of Video Games Software by Format: % Value 2017-2022
• Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022
• Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022
• Table 29 Forecast Sales of Video Games by Category: Value 2022-2027
• Table 30 Forecast Sales of Video Games by Category: % Value Growth 2022-2027