表紙:米国のアルコール飲料
市場調査レポート
商品コード
1009222

米国のアルコール飲料

Alcoholic Drinks in the US

出版日: | 発行: Euromonitor International | ページ情報: 英文 78 Pages | 納期: 即納可能 即納可能とは

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=115.11円
米国のアルコール飲料
出版日: 2021年05月27日
発行: Euromonitor International
ページ情報: 英文 78 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

COVID-19は、米国のアルコール飲料業界に大きな影響を与え、米国人のアルコールに費やす金額、消費する場所、選択する製品に影響を与えました。政府が強制的に行っているロックダウンや、自主的に行っている社会的な距離の取り方によって、オントレードのアルコール販売が大幅に削減され、米国人がバーやレストラン、醸造所やブドウ園などの生産地で過ごす時間が大幅に減少しました。

当レポートは、米国のアルコール飲料市場について調査しており、市場規模や予測、最新の小売売上高データ(2016年~2020年)、立法、流通、価格設定の問題など、市場に影響を与える主な要因の戦略的分析を提供しています。

製品の範囲:ビール、シードル/ペリー、RTD、スピリッツ、ワイン

データの範囲:市場規模(過去および予測)、企業のシェア、ブランドのシェア、および流通データ

目次

目次と表のリスト

エグゼクティブサマリー

COVID-19がアルコール飲料に与える影響

COVID-19の国への影響

企業の対応

小売のシフト

オントレードとオフトレードの分割

アルコール飲料の今後

市場の背景

立法

法定購入年齢と法定飲酒年齢

飲酒運転

広告

禁煙

営業時間

貿易施設

課税および義務の徴収

動作環境

コントラバンド/パラレルトレード

免税

越境/個人輸入

主な新製品の発売

見通し

市場指標

市場データ

免責事項

情報源

米国のビール

主要データの調査結果

2020年の影響

  • 国産のライトビールは、オフトレードで上昇傾向にある
  • ノンアルコールビールは、健康とウェルネスの動向がビールに到達するにつれて力強い成長を遂げている
  • 依然として最高の業績を上げている大規模生産者であるCrown Imports

回復と機会

  • 回復の始まりを見るために取引中
  • パンデミック後の回復でクラフトビールは困難な戦いに直面
  • ハードセルツァーマウントとの競合

カテゴリの背景

ラガー価格帯の調査手法

カテゴリデータ

米国のワイン

主要データの調査結果

2020年の影響

  • 取引の急激な減少
  • 市場をリードする売上ベースのブランドへの嗜好の高まり
  • シャットダウンの無発泡性低アルコールワインより小規模なカテゴリーへの影響

回復と機会

  • Eコマースの停滞
  • レストラン、バー、ワイナリーの回復の遅延
  • 直接販売による失われた取引の勢いの補い

カテゴリデータ

米国のスピリッツ

主要データの調査結果

2020年の影響

  • 困難な時代には、快適で親しみやすいものにシフトする
  • 加速するリュウゼツランのスピリッツ増加
  • Eコマースは急速に成熟する

回復と機会

  • 新しい政治時代は貿易戦争によって打撃を受けたカテゴリーに救済をもたらす
  • カテゴリー回復に拍車をかけるウイスキー
  • 個人消費を分裂させる「K字型」の回復

カテゴリの背景

ウォッカ、ジン、その他のブレンドスコッチウイスキー、ダークラム、ホワイトラムの価格帯の調査手法

カテゴリデータ

米国のシードル/ペリー

主要データの調査結果

2020年の影響

  • 小さなブランドは、このカテゴリーで大きな利益がみられる
  • ロックダウンによるオントレードへの大きな打撃

回復と機会

  • 落ち着いた回復を見るための取引中
  • 健康とウェルネスの動向に合わせてますます成長するサイダー

カテゴリデータ

米国のRTD

主要データの調査結果

2020年の影響

  • カクテル缶の人気が高まる
  • カテゴリが急上昇するに伴う、ハードセルツァー分野の集中
  • 健康とウェルネスの革新に目を向けるすべてのRTDカテゴリー

回復と機会

  • RTDの引き続き力強い成長、継続的なハードセルツァーの取引への参入
  • ほとんどのRTDカテゴリにおける、予測期間の増加の見込み

カテゴリデータ

目次
Product Code: ADUS

COVID-19 has had a profound impact on the US alcoholic drinks industry, shaping how much Americans spend on alcohol as well as where they consume it and which products they choose. Government-enforced lockdowns as well as voluntarily undertaken social distancing have drastically cut down on on-trade alcohol sales, with Americans spending much less time in bars, restaurants and production locations like breweries and vineyards. As a result, many consumption occasions have shifted towards the home...

Euromonitor International's Alcoholic Drinks in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025

CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025

CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025

CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age

Drink driving

Advertising

Smoking ban

Opening hours

On-trade establishments

  • Table 1 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

    • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER

SOURCES

    • Summary 2 Research Sources

BEER IN THE US

KEY DATA FINDINGS

2020 IMPACT

Domestic light beers see an uptick in the off-trade

Non-alcoholic beer sees strong growth as health and wellness trends reach beer

Crown Imports remains the best-performing large producer

RECOVERY AND OPPORTUNITIES

On-trade to see beginnings of recovery

Craft beer faces uphill battle in post-pandemic recovery

Competition from hard seltzers mounts

CATEGORY BACKGROUND

Lager price band methodology

    • Summary 3 Lager by Price Band 2020
  • Table 18 Number of Breweries 2014-2020

CATEGORY DATA

  • Table 19 Sales of Beer by Category: Total Volume 2015-2020
  • Table 20 Sales of Beer by Category: Total Value 2015-2020
  • Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020
  • Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020
  • Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
  • Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
  • Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
  • Table 27 Sales of Beer by Craft vs Standard 2015-2020
  • Table 28 GBO Company Shares of Beer: % Total Volume 2016-2020
  • Table 29 NBO Company Shares of Beer: % Total Volume 2016-2020
  • Table 30 LBN Brand Shares of Beer: % Total Volume 2017-2020
  • Table 31 Forecast Sales of Beer by Category: Total Volume 2020-2025
  • Table 32 Forecast Sales of Beer by Category: Total Value 2020-2025
  • Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
  • Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

WINE IN THE US

KEY DATA FINDINGS

2020 IMPACT

On-trade sees precipitous decline

Preference for market-leading, value-based brands grows

Shutdowns hurt smaller categories more than still light grape

RECOVERY AND OPPORTUNITIES

E-commerce is here to stay

Recovery for restaurants, bars and wineries will not be immediate

Direct-to-consumer could compensate for some lost on-trade momentum

CATEGORY DATA

  • Table 35 Sales of Wine by Category: Total Volume 2015-2020
  • Table 36 Sales of Wine by Category: Total Value 2015-2020
  • Table 37 Sales of Wine by Category: % Total Volume Growth 2015-2020
  • Table 38 Sales of Wine by Category: % Total Value Growth 2015-2020
  • Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
  • Table 40 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
  • Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
  • Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
  • Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020
  • Table 44 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2015-2020
  • Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020
  • Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020
  • Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
  • Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
  • Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020
  • Table 50 GBO Company Shares of Champagne: % Total Volume 2016-2020
  • Table 51 NBO Company Shares of Champagne: % Total Volume 2016-2020
  • Table 52 LBN Brand Shares of Champagne: % Total Volume 2017-2020
  • Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
  • Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
  • Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020
  • Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
  • Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
  • Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2017-2020
  • Table 59 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
  • Table 60 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
  • Table 61 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020
  • Table 62 Forecast Sales of Wine by Category: Total Volume 2020-2025
  • Table 63 Forecast Sales of Wine by Category: Total Value 2020-2025
  • Table 64 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
  • Table 65 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

SPIRITS IN THE US

KEY DATA FINDINGS

2020 IMPACT

A shift to the comforting and familiar in troubled times

The agave spirits surge only accelerates

E-commerce rapidly matures

RECOVERY AND OPPORTUNITIES

A new political era brings relief to categories battered by trade war

Whiskies will be the spur to category recovery

A "K-shaped" recovery to splinter consumer spending

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

    • Summary 4 Benchmark Brands 2020

CATEGORY DATA

  • Table 66 Sales of Spirits by Category: Total Volume 2015-2020
  • Table 67 Sales of Spirits by Category: Total Value 2015-2020
  • Table 68 Sales of Spirits by Category: % Total Volume Growth 2015-2020
  • Table 69 Sales of Spirits by Category: % Total Value Growth 2015-2020
  • Table 70 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
  • Table 71 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
  • Table 72 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
  • Table 73 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
  • Table 74 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020
  • Table 75 Sales of White Rum by Price Platform: % Total Volume 2015-2020
  • Table 76 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020
  • Table 77 Sales of English Gin by Price Platform: % Total Volume 2015-2020
  • Table 78 Sales of Vodka by Price Platform: % Total Volume 2015-2020
  • Table 79 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020
  • Table 80 GBO Company Shares of Spirits: % Total Volume 2016-2020
  • Table 81 NBO Company Shares of Spirits: % Total Volume 2016-2020
  • Table 82 LBN Brand Shares of Spirits: % Total Volume 2017-2020
  • Table 83 Forecast Sales of Spirits by Category: Total Volume 2020-2025
  • Table 84 Forecast Sales of Spirits by Category: Total Value 2020-2025
  • Table 85 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
  • Table 86 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025

CIDER/PERRY IN THE US

KEY DATA FINDINGS

2020 IMPACT

Smaller brands see major gains in the category

On-trade hit hard by lockdowns

RECOVERY AND OPPORTUNITIES

On-trade to see subdued recovery

Cider to grow increasingly more aligned with health and wellness trends

CATEGORY DATA

  • Table 87 Sales of Cider/Perry: Total Volume 2015-2020
  • Table 88 Sales of Cider/Perry: Total Value 2015-2020
  • Table 89 Sales of Cider/Perry: % Total Volume Growth 2015-2020
  • Table 90 Sales of Cider/Perry: % Total Value Growth 2015-2020
  • Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
  • Table 92 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
  • Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
  • Table 94 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
  • Table 95 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
  • Table 96 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
  • Table 97 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
  • Table 98 Forecast Sales of Cider/Perry: Total Volume 2020-2025
  • Table 99 Forecast Sales of Cider/Perry: Total Value 2020-2025
  • Table 100 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
  • Table 101 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025

RTDS IN THE US

KEY DATA FINDINGS

2020 IMPACT

Canned cocktails grow in popularity

Hard seltzers space becoming crowded as the category soars

All RTDs categories turning to health and wellness innovation

RECOVERY AND OPPORTUNITIES

RTDs will continue to see strong growth and hard seltzers will continue to enter the on-trade

Most RTDs categories expected to see forecast period growth

CATEGORY DATA

  • Table 102 Sales of RTDs by Category: Total Volume 2015-2020
  • Table 103 Sales of RTDs by Category: Total Value 2015-2020
  • Table 104 Sales of RTDs by Category: % Total Volume Growth 2015-2020
  • Table 105 Sales of RTDs by Category: % Total Value Growth 2015-2020
  • Table 106 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
  • Table 107 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
  • Table 108 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
  • Table 109 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
  • Table 110 GBO Company Shares of RTDs: % Total Volume 2016-2020
  • Table 111 NBO Company Shares of RTDs: % Total Volume 2016-2020
  • Table 112 LBN Brand Shares of RTDs: % Total Volume 2017-2020
  • Table 113 Forecast Sales of RTDs by Category: Total Volume 2020-2025
  • Table 114 Forecast Sales of RTDs by Category: Total Value 2020-2025
  • Table 115 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
  • Table 116 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025