タイの家庭・園芸用品市場

2022年、タイではインバウンド観光の再開と国際貿易の増加によって消費者信頼感が向上しました。しかし、2022年初頭にロシアがウクライナに侵攻した結果、エネルギー価格が高騰し、インフレ率が急上昇しました。このエネルギー価格の上昇は農業費の増大、ひいては食品価格の引き上げにつながり、タイ全体のインフレ率6.1%に寄与しました。

当レポートでは、タイの家庭・園芸用品市場について調査し、最新の小売販売データ、主要企業、主要ブランド、新製品開発・消費者のライフスタイル・市場開拓ルート・価格問題などの需要に影響を与える主要因の戦略的分析など、包括的な情報を提供しています。

目次

目次と表のリスト

エグゼクティブサマリー

• 2022年の家庭・園芸用品：全体像
• 2022年の主要動向
• 競合情勢
• 小売業の発展
• 家庭・園芸用品で次に来るのは？

市場データ

免責事項

ソース

タイのガーデニング

タイの家具

タイのリフォーム

タイの家庭用品

Thailand witnessed an increase in consumer confidence in 2022, which was attributed to the reopening of the country to inbound tourism and an increase in international trade. However, there was a surge in the inflation rate due to soaring energy prices which was the result of Russia's invasion of Ukraine in early 2022. This increase in energy costs led to a rise in agricultural expenses and subsequently food prices, contributing to an overall inflation rate of 6.1% in Thailand.

Euromonitor International's Home and Garden in Thailand report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Home and garden in 2022: The big picture
• 2022 key trends
• Competitive landscape
• Retailing developments
• What next for home and garden?

MARKET DATA

• Table 1 Sales of Home and Garden by Category: Value 2017-2022
• Table 2 Sales of Home and Garden by Category: % Value Growth 2017-2022
• Table 3 NBO Company Shares of Home and Garden: % Value 2018-2022
• Table 4 LBN Brand Shares of Home and Garden: % Value 2019-2022
• Table 5 Distribution of Home and Garden by Format: % Value 2017-2022
• Table 6 Distribution of Home and Garden by Format and Category: % Value 2022
• Table 7 Forecast Sales of Home and Garden by Category: Value 2022-2027
• Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

• Summary 1 Research Sources

GARDENING IN THAILAND

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Interest in new technology fuels demand for robotic lawn mowers
• Food security encourages urban farming
• New plant varieties help capture the attention of consumers looking to become 'plant parents'

PROSPECTS AND OPPORTUNITIES

• Gardening expected to benefit from health and wellness benefits
• Sustainable gardening products have strong potential for growth
• E-commerce expected to gain further share

CATEGORY DATA

• Table 9 Sales of Gardening by Category: Value 2017-2022
• Table 10 Sales of Gardening by Category: % Value Growth 2017-2022
• Table 11 NBO Company Shares of Gardening: % Value 2018-2022
• Table 12 LBN Brand Shares of Gardening: % Value 2019-2022
• Table 13 Distribution of Gardening by Format: % Value 2017-2022
• Table 14 Forecast Sales of Gardening by Category: Value 2022-2027
• Table 15 Forecast Sales of Gardening by Category: % Value Growth 2022-2027

HOME FURNISHINGS IN THAILAND

KEY DATA FINDINGS

2022 DEVELOPMENTS

• LED lamps sees dynamic growth in 2022 as layered lighting becomes popular
• New product developments in mattresses promotes healthy demand
• Multi-functional furniture witnesses increased demand in 2022

PROSPECTS AND OPPORTUNITIES

• Eco-friendly home furnishings set to gain popularity
• Search for cost savings could boost demand for rented furniture
• E-commerce set for further gains while IKEA is set to benefit from opening of new store in central Bangkok

CATEGORY DATA

• Table 16 Sales of Home Furnishings by Category: Value 2017-2022
• Table 17 Sales of Home Furnishings by Category: % Value Growth 2017-2022
• Table 18 NBO Company Shares of Home Furnishings: % Value 2018-2022
• Table 19 LBN Brand Shares of Home Furnishings: % Value 2019-2022
• Table 20 LBN Brand Shares of Light Sources: % Value 2019-2022
• Table 21 Distribution of Home Furnishings by Format: % Value 2017-2022
• Table 22 Forecast Sales of Home Furnishings by Category: Value 2022-2027
• Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2022-2027

HOME IMPROVEMENT IN THAILAND

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Sales benefit from pent-up demand for home improvement and the impact of flooding on floor coverings
• Wallpapers finding growing appeal while decorative paint retains its popularity
• Increase in the cost of living encourages consumers to invest in hand tools to make their own repairs and home improvements in 2022

PROSPECTS AND OPPORTUNITIES

• Innovative offerings in kitchen sinks should help stimulate demand
• Smart toilets and effective designs to shape the future of Thai bathrooms
• Increasing willingness to carry out DIY projects is expected to drive demand for power tools

CATEGORY DATA

• Table 24 Sales of Home Improvement by Category: Value 2017-2022
• Table 25 Sales of Home Improvement by Category: % Value Growth 2017-2022
• Table 26 NBO Company Shares of Home Improvement: % Value 2018-2022
• Table 27 LBN Brand Shares of Home Improvement: % Value 2019-2022
• Table 28 Distribution of Home Improvement by Format: % Value 2017-2022
• Table 29 Forecast Sales of Home Improvement by Category: Value 2022-2027
• Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2022-2027

HOMEWARES IN THAILAND

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Ceramic proving popular in dinnerware as consumers focus on more sustainable materials
• Alcohol consumption backs the demand for beverageware in 2022
• Dining-at-home followed by consumers due to rising health concerns

PROSPECTS AND OPPORTUNITIES

• Sustainable homewares gaining popularity among consumers
• Ergonomic homewares likely to be a feature while younger consumers will demand multifunctional products
• Retail e-commerce set to win further share while IKEA prepares to open its fourth store in Thailand

CATEGORY DATA

• Table 31 Sales of Homewares by Category: Value 2017-2022
• Table 32 Sales of Homewares by Category: % Value Growth 2017-2022
• Table 33 Sales of Homewares by Material: % Value 2017-2022
• Table 34 NBO Company Shares of Homewares: % Value 2018-2022
• Table 35 LBN Brand Shares of Homewares: % Value 2019-2022
• Table 36 Distribution of Homewares by Format: % Value 2017-2022
• Table 37 Forecast Sales of Homewares by Category: Value 2022-2027
• Table 38 Forecast Sales of Homewares by Category: % Value Growth 2022-2027