インドネシアの家庭・園芸用品市場

2021年にはCOVID-19パンデミックの影響が薄れるにつれて需要が大幅に回復したため、ほとんどのカテゴリーで非常に高い伸びを記録しましたが、2022年には需要がやや失速したため、インドネシアの家庭・園芸用品の金額成長は大幅に鈍化しました。しかし、現在では、ほぼすべてのカテゴリーで需要がパンデミック前の水準に達するか、それを上回っています。

当レポートでは、インドネシアの家庭・園芸用品市場について調査し、最新の小売販売データ、主要企業、主要ブランド、新製品開発・消費者のライフスタイル・市場開拓ルート・価格問題などの需要に影響を与える主要因の戦略的分析など、包括的な情報を提供しています。

目次

目次と表のリスト

エグゼクティブサマリー

• 2022年の家庭・園芸用品：全体像
• 2022年の主要動向
• 競合情勢
• 小売業の発展
• 家庭・園芸用品で次に来るのは？

市場データ

免責事項

ソース

インドネシアのガーデニング

インドネシアの家具

インドネシアのリフォーム

インドネシアの家庭用品

2022 saw a significant slowdown in value growth across home and garden in Indonesia as demand faltered somewhat after very strong growth was recorded across most categories in 2021 due to demand picking up substantially as the impact of the COVID-19 pandemic wore off. However, demand has now either matched or exceeded pre-pandemic levels in virtually all categories. One major factor that put pressure on demand during 2022 is the supply chain disruptions that were caused by the Ukraine conflict,...

Euromonitor International's Home and Garden in Indonesia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Home and garden in 2022: The big picture
• 2022 key trends
• Competitive landscape
• Retailing developments
• What next for home and garden?

MARKET DATA

• Table 1 Sales of Home and Garden by Category: Value 2017-2022
• Table 2 Sales of Home and Garden by Category: % Value Growth 2017-2022
• Table 3 NBO Company Shares of Home and Garden: % Value 2018-2022
• Table 4 LBN Brand Shares of Home and Garden: % Value 2019-2022
• Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2017-2022
• Table 6 Distribution of Home and Garden by Format: % Value 2017-2022
• Table 7 Distribution of Home and Garden by Format and Category: % Value 2022
• Table 8 Forecast Sales of Home and Garden by Category: Value 2022-2027
• Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

• Summary 1 Research Sources

GARDENING IN INDONESIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Grow-your-own food movement gathers pace during the post-pandemic era
• Urban farming rises to prominence in key towns and cities throughout Indonesia
• Gardening equipment sees rising demand due to issues with Indonesia's soil

PROSPECTS AND OPPORTUNITIES

• Demand for gardening likely to even out during the post-pandemic era
• Gardening equipment made from sustainable materials to become more relevant
• The rising interest in so-called "tropical homes" to bolster demand for gardening

CATEGORY DATA

• Table 10 Sales of Gardening by Category: Value 2017-2022
• Table 11 Sales of Gardening by Category: % Value Growth 2017-2022
• Table 12 NBO Company Shares of Gardening: % Value 2018-2022
• Table 13 LBN Brand Shares of Gardening: % Value 2019-2022
• Table 14 Distribution of Gardening by Format: % Value 2017-2022
• Table 15 Forecast Sales of Gardening by Category: Value 2022-2027
• Table 16 Forecast Sales of Gardening by Category: % Value Growth 2022-2027

HOME FURNISHINGS IN INDONESIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Demand for rugs continues to increase during the post-pandemic era
• Outdoor living continues to boom as more consumers choose to entertain at home
• Greater energy efficiency of LED lamps supports rising demand

PROSPECTS AND OPPORTUNITIES

• Window coverings slated for an acceleration in sales growth
• Chests of drawers to become popular as an affordable storage solution
• The tropical homes movement set to influence the future of home furnishings

CATEGORY DATA

• Table 17 Sales of Home Furnishings by Category: Value 2017-2022
• Table 18 Sales of Home Furnishings by Category: % Value Growth 2017-2022
• Table 19 NBO Company Shares of Home Furnishings: % Value 2018-2022
• Table 20 LBN Brand Shares of Home Furnishings: % Value 2019-2022
• Table 21 LBN Brand Shares of Light Sources: % Value 2019-2022
• Table 22 Distribution of Home Furnishings by Format: % Value 2017-2022
• Table 23 Forecast Sales of Home Furnishings by Category: Value 2022-2027
• Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2022-2027

HOME IMPROVEMENT IN INDONESIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Home paint increasingly viewed as a cost-effective way to spruce up homes
• Hand tools and cordless drills increasingly considered essential household items
• Floor covering benefits from the greater focus on the home environment

PROSPECTS AND OPPORTUNITIES

• Demand for other power tools to continue rising over the forecast period
• Sustainability trend to develop further as consumers seek to reduce ecological impact
• Functionality and localisation set to remain influential trends and drive sales growth

CATEGORY DATA

• Table 25 Sales of Home Improvement by Category: Value 2017-2022
• Table 26 Sales of Home Improvement by Category: % Value Growth 2017-2022
• Table 27 NBO Company Shares of Home Improvement: % Value 2018-2022
• Table 28 LBN Brand Shares of Home Improvement: % Value 2019-2022
• Table 29 Distribution of Home Improvement by Format: % Value 2017-2022
• Table 30 Forecast Sales of Home Improvement by Category: Value 2022-2027
• Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2022-2027

HOMEWARES IN INDONESIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Wood, ceramic and glass increasingly popular as materials for beverageware
• An underwhelming performance for cutlery in 2022 after strong value growth in 2021
• Durability of homewares becomes increasingly important for local consumers

PROSPECTS AND OPPORTUNITIES

• Homewares slated for positive growth over the forecast period
• Homewares increasingly likely to be manufactured from sustainable materials

CATEGORY DATA

• Table 32 Sales of Homewares by Category: Value 2017-2022
• Table 33 Sales of Homewares by Category: % Value Growth 2017-2022
• Table 34 Sales of Homewares by Material: % Value 2017-2022
• Table 35 NBO Company Shares of Homewares: % Value 2018-2022
• Table 36 LBN Brand Shares of Homewares: % Value 2019-2022
• Table 37 Distribution of Homewares by Format: % Value 2017-2022
• Table 38 Forecast Sales of Homewares by Category: Value 2022-2027
• Table 39 Forecast Sales of Homewares by Category: % Value Growth 2022-2027