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市場調査レポート

ホットドリンクのトルコ市場

Hot Drinks in Turkey

発行 Euromonitor International 商品コード 100325
出版日 ページ情報 英文
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本日の銀行送金レート: 1USD=106.51円で換算しております。
ホットドリンクのトルコ市場 Hot Drinks in Turkey
出版日: 2019年12月19日 ページ情報: 英文
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概要

当レポートでは、トルコのホットドリンク市場規模、市場動向、各種データに加え、セクター別の市場動向、競合環境、見通しなどを詳細に調査分析しており、トルコ国内企業のプロファイルなどをまとめています。

トルコのホットドリンク:市場考察

  • エグゼクティブサマリー
  • 主な動向と発展
  • 市場データ
  • 付録
  • 定義

企業プロファイル:トルコ

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調査カテゴリー

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目次
Product Code: HDTR

In 2019, sales of hot drinks in Turkey continued to register positive retail volume and current value growth, at faster rates than in the previous year. Foodservice volume sales continued to perform better than retail volume sales in 2019, supported by tourism in the country and more people going out to eat and drink. In retail, middle- and higher-income consumers sought better quality and more sophisticated products in coffee such as fresh ground coffee pods and healthier tea products.

Euromonitor International's Hot Drinks in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

EXECUTIVE SUMMARY

  • Positive growth in hot drinks is stimulated by the availability of more sophisticated products
  • Value growth and new product development is driven by higher-income consumers
  • Private label continues to gain ground in hot drinks
  • Health and organic trends develop in tea
  • Continued positive growth forecast for hot drinks

MARKET DATA

  • Table 1. Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
  • Table 2. Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
  • Table 3. Retail Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 4. Retail Sales of Hot Drinks by Category: Value 2014-2019
  • Table 5. Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 6. Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
  • Table 7. Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 8. Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 9. Total Sales of Hot Drinks by Category: Total Volume 2014-2019
  • Table 10. Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
  • Table 11. NBO Company Shares of Hot Drinks: % Retail Value 2015-2019
  • Table 12. LBN Brand Shares of Hot Drinks: % Retail Value 2016-2019
  • Table 13. Penetration of Private Label in Hot Drinks by Category: % Retail Value 2014-2019
  • Table 14. Retail Distribution of Hot Drinks by Format: % Volume 2014-2019
  • Table 15. Retail Distribution of Hot Drinks by Format and Category: % Volume 2019
  • Table 16. Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
  • Table 17. Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
  • Table 18. Forecast Retail Sales of Hot Drinks by Category: Volume 2019-2024
  • Table 19. Forecast Retail Sales of Hot Drinks by Category: Value 2019-2024
  • Table 20. Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 21. Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
  • Table 22. Forecast Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
  • Table 23. Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 24. Forecast Total Sales of Hot Drinks by Category: Total Volume 2019-2024
  • Table 25. Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024

SOURCES

    • Summary 1. Research Sources

HEADLINES

PROSPECTS

  • Income level determines which coffee types are purchased
  • Consumers demand the same varieties of coffee in retail as those in foodservice
  • Fresh ground coffee pods maintains dynamic growth but remains in a niche

COMPETITIVE LANDSCAPE

  • Nescafe's leading position is assured by consumers' familiarity with the brand
  • Private label coffee gains greater penetration
  • Growth in fresh ground coffee pods encourages new product launches

CATEGORY DATA

  • Table 26. Retail Sales of Coffee by Category: Volume 2014-2019
  • Table 27. Retail Sales of Coffee by Category: Value 2014-2019
  • Table 28. Retail Sales of Coffee by Category: % Volume Growth 2014-2019
  • Table 29. Retail Sales of Coffee by Category: % Value Growth 2014-2019
  • Table 30. Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2014-2019
  • Table 31. NBO Company Shares of Coffee: % Retail Value 2015-2019
  • Table 32. LBN Brand Shares of Coffee: % Retail Value 2016-2019
  • Table 33. Forecast Retail Sales of Coffee by Category: Volume 2019-2024
  • Table 34. Forecast Retail Sales of Coffee by Category: Value 2019-2024
  • Table 35. Forecast Retail Sales of Coffee by Category: % Volume Growth 2019-2024
  • Table 36. Forecast Retail Sales of Coffee by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

  • Flavoured powder drinks continues to decline due to health concerns over the sugar content
  • Positive growth continues for other plant-based hot drinks
  • Rising material and production costs raise the average unit price

COMPETITIVE LANDSCAPE

  • Nestle and Nesquik remain leading brands
  • Private label gains ground gradually
  • Investment is required to develop other hot drinks as a whole

CATEGORY DATA

  • Table 37. Retail Sales of Other Hot Drinks by Category: Volume 2014-2019
  • Table 38. Retail Sales of Other Hot Drinks by Category: Value 2014-2019
  • Table 39. Retail Sales of Other Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 40. Retail Sales of Other Hot Drinks by Category: % Value Growth 2014-2019
  • Table 41. NBO Company Shares of Other Hot Drinks: % Retail Value 2015-2019
  • Table 42. LBN Brand Shares of Other Hot Drinks: % Retail Value 2016-2019
  • Table 43. Forecast Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
  • Table 44. Forecast Retail Sales of Other Hot Drinks by Category: Value 2019-2024
  • Table 45. Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 46. Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

  • A better harvest in 2019 sees retail volume sales of tea recover
  • Tea unit prices rise due to Turkey's economic circumstances
  • Green tea performs best due to consumers' increasing health consciousness

COMPETITIVE LANDSCAPE

  • Cay Isletmeleri Genel Mudurlugu's leading value share steadies in 2019
  • Private label continues to gain ground due to consumers' price sensitivity
  • Unilever launches organic fruit/herbal tea

CATEGORY DATA

  • Table 47. Retail Sales of Tea by Category: Volume 2014-2019
  • Table 48. Retail Sales of Tea by Category: Value 2014-2019
  • Table 49. Retail Sales of Tea by Category: % Volume Growth 2014-2019
  • Table 50. Retail Sales of Tea by Category: % Value Growth 2014-2019
  • Table 51. NBO Company Shares of Tea: % Retail Value 2015-2019
  • Table 52. LBN Brand Shares of Tea: % Retail Value 2016-2019
  • Table 53. Forecast Retail Sales of Tea by Category: Volume 2019-2024
  • Table 54. Forecast Retail Sales of Tea by Category: Value 2019-2024
  • Table 55. Forecast Retail Sales of Tea by Category: % Volume Growth 2019-2024
  • Table 56. Forecast Retail Sales of Tea by Category: % Value Growth 2019-2024