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市場調査レポート

日本のソフトドリンク市場

Soft Drinks in Japan

発行 Euromonitor International 商品コード 100014
出版日 ページ情報 英文 88 Pages
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日本のソフトドリンク市場 Soft Drinks in Japan
出版日: 2018年04月05日 ページ情報: 英文 88 Pages
担当者のコメント
このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、日本のソフトドリンク市場規模、市場動向、各種データに加え、セクター別の市場動向、競合環境、見通しなどを詳細に調査分析しており、国内企業のプロファイルなどをまとめ、概略下記の構成でお届けします。

日本のソフトドリンク:市場の洞察

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場データ
  • 付録
  • データ
  • 定義

国内企業のプロファイル

  • アサヒ飲料
  • カルピス
  • 日本コカ・コーラ
  • ダイドードリンコ
  • ハウス食品
  • 伊藤園
  • JT
  • キリンビバレッジ
  • サントリー

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 炭酸飲料
  • フルーツ/野菜ジュース
  • ボトルウォーター
  • 機能性飲料
  • 濃縮飲料
  • RTDティー
  • RTDコーヒー
  • アジア特有の飲料
目次
Product Code: SDJP

Overall soft drinks in Japan saw an increase in 2017, despite the slowing of growth in both volume and current value terms due to the ageing population. However, whilst off-trade volume sales increased, on-trade sales declined. The weather is influential in sales of soft drinks in Japan. The hot summer in 2017 helped to maintain the growth of soft drinks, although sales were temporarily negatively affected by record-breaking rain and low temperatures from August.

Euromonitor International's Soft Drinks in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Soft Drinks Increases Despite A Slowdown Due To the Ageing Population

Health Awareness Rises, and Busier Consumers Appreciate Rtd Drinks

Coca-Cola (japan) Maintains Its Lead in Soft Drinks

New Packaging Designs for Specific Drinking Occasions Are on the Rise

Slow Growth Is Expected Over the Forecast Period

Market Data

  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
  • Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
  • Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
  • Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
  • Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
  • Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
  • Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
  • Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
  • Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
  • Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
  • Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 30 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 32 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 34 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2021
  • Table 35 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2021

Appendix

Fountain Sales in Japan

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Consumers Enjoy Bottled Water As It Is the Healthiest Beverage Offering

Carbonated Bottled Water Is Seen As A Healthier, More Refreshing Alternative To Carbonates

Flavoured Bottled Water Increases Thanks To New Tea Flavoured Offerings

Competitive Landscape

Domestic Brands Are Preferred by Consumers

Suntory Beverage & Food Strengthens Its Lead

the Expected Popularity of New Launches

Category Data

  • Table 36 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
  • Table 37 Off-trade Sales of Bottled Water by Category: Value 2012-2017
  • Table 38 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
  • Table 39 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
  • Table 40 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
  • Table 41 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
  • Table 42 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
  • Table 43 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
  • Table 44 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
  • Table 45 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
  • Table 46 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
  • Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Headlines

Prospects

Carbonates Struggles Due To the Weather and Competition From Healthier Beverages

the Leading Player Intensifies Brand Development

Increase in Value Sales Expected Due To Personalisation and Premiumisation

Competitive Landscape

Coca-Cola (japan) Maintains Its Lead in 2017

Brand Developments by Coca-Cola (japan)

Asahi Soft Drinks Continues To Lead Non-cola Carbonates

Category Data

  • Table 48 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
  • Table 49 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
  • Table 50 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
  • Table 51 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
  • Table 52 Off-trade Sales of Carbonates by Category: Volume 2012-2017
  • Table 53 Off-trade Sales of Carbonates by Category: Value 2012-2017
  • Table 54 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
  • Table 55 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
  • Table 56 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
  • Table 57 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
  • Table 58 Leading Flavours for Non-cola Carbonates: % Volume 2012-2017
  • Table 59 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
  • Table 60 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
  • Table 61 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
  • Table 62 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
  • Table 63 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
  • Table 64 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
  • Table 65 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
  • Table 66 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
  • Table 67 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2021
  • Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2021

Headlines

Prospects

Calpis's Lactobacillus Concentrates Lead Growth in 2017

Vinegar Concentrates Also Contribute To Growth, But Coffee/tea Concentrates Struggle

Improving the Value-added Product Portfolio Is Key for the Growth of Concentrates

Competitive Landscape

the Strong Presence of Asahi Soft Drinks With Its Calpis Brand

Category Data

Concentrates Conversions

  • Table 69 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 70 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
  • Table 71 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
  • Table 72 Off-trade Sales of Concentrates by Category: Value 2012-2017
  • Table 73 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
  • Table 74 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2012-2017
  • Table 75 Leading Flavours for Off-trade Powder Concentrates: % Volume 2012-2017
  • Table 76 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
  • Table 77 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
  • Table 78 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
  • Table 79 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
  • Table 80 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
  • Table 81 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
  • Table 82 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
  • Table 83 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
  • Table 84 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
  • Table 85 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
  • Table 86 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
  • Table 87 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Headlines

Prospects

Smoothies Are Popular Amongst Busy, Health-conscious Consumers

Sales of Tomato Juice Are Revitalised in Japan

Health Aspects Boost Sales

Competitive Landscape

Kagome Maintains Its Lead in Juice

Juice Competes With Other Healthy Beverage Offerings

Popular New Launch From Yasai Seikatsu 100

Category Data

  • Table 88 Off-trade Sales of Juice by Category: Volume 2012-2017
  • Table 89 Off-trade Sales of Juice by Category: Value 2012-2017
  • Table 90 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
  • Table 91 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
  • Table 92 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
  • Table 93 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
  • Table 94 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
  • Table 95 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
  • Table 96 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
  • Table 97 NBO Company Shares of Off-trade Juice: % Value 2013-2017
  • Table 98 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
  • Table 99 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
  • Table 100 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
  • Table 101 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
  • Table 102 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

Headlines

Prospects

Consumers Continue To Migrate From Rtd Coffee To Fresh Coffee

Innovation With Craft Boss

Packaging Product Developments Set To Boost Sales

Competitive Landscape

Coca-Cola (japan) Maintains Its Leading Position

Suntory Continues To Grow, Approaching the Leading Player

Category Data

  • Table 103 Off-trade Sales of RTD Coffee: Volume 2012-2017
  • Table 104 Off-trade Sales of RTD Coffee: Value 2012-2017
  • Table 105 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
  • Table 106 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
  • Table 107 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
  • Table 108 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
  • Table 109 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
  • Table 110 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
  • Table 111 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
  • Table 112 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
  • Table 113 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
  • Table 114 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022

Headlines

Prospects

Rtd Tea Is A Naturally Healthy Daily Beverage for Japanese Consumers

Health Continues To Be Explored in Rtd Tea

Forecast Growth Supported by Health Demands

Competitive Landscape

Ito En, the Pioneer in Rtd Tea, Maintains Its Lead

Coca-Cola (japan) and Suntory Beverage & Food Follow

Kirin Beverage Corp Continues To Develop Unique Rtd Tea Brands

Category Data

  • Table 115 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
  • Table 116 Off-trade Sales of RTD Tea by Category: Value 2012-2017
  • Table 117 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
  • Table 118 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
  • Table 119 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
  • Table 120 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
  • Table 121 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
  • Table 122 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
  • Table 123 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
  • Table 124 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 125 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Headlines

Prospects

Energy Drinks Are Now Consumed by A Wider Consumer Base

Classic Japanese Energy Drinks Brands Remain Popular

A Lack of Competitors

Competitive Landscape

Classic Domestic Brands Have Revived Sales of Energy Drinks

Flavour Expansion and Strong Distribution for Monster Energy

the Creation of An Exciting Image for Red Bull

Category Data

  • Table 128 Off-trade Sales of Energy Drinks: Volume 2012-2017
  • Table 129 Off-trade Sales of Energy Drinks: Value 2012-2017
  • Table 130 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
  • Table 131 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
  • Table 132 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
  • Table 133 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
  • Table 134 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
  • Table 135 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
  • Table 136 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 137 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 138 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 139 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Headlines

Prospects

Fixed Beliefs About the Consumption Occasions for Sports Drinks Limit Sales

Sports Drinks Also Suffers From Consumers' Rising Awareness of Health

Coca-Cola (japan) Addresses the Health Trend With A New Launch

Competitive Landscape

the Leading Manufacturers Struggle With Declining Sales and Unit Prices

Otsuka Holdings Strengthens Promotions Targeting the Younger Generation

Category Data

  • Table 140 Off-trade Sales of Sports Drinks: Volume 2012-2017
  • Table 141 Off-trade Sales of Sports Drinks: Value 2012-2017
  • Table 142 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
  • Table 143 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
  • Table 144 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
  • Table 145 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
  • Table 146 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
  • Table 147 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
  • Table 148 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
  • Table 149 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
  • Table 150 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
  • Table 151 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

Headlines

Prospects

Health Remains the Main Driver of Growth in Asian Speciality Drinks

Vinegar Drinks Follows Lactobacillus Beverages

the Importance of Natural Ingredients

Competitive Landscape

Asahi Soft Drinks Maintains Its Lead in Asian Speciality Drinks

the Launch of An Ffc Line Extension

Category Data

  • Table 152 Off-trade Sales of Asian Speciality Drinks: Volume 2012-2017
  • Table 153 Off-trade Sales of Asian Speciality Drinks: Value 2012-2017
  • Table 154 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2012-2017
  • Table 155 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2012-2017
  • Table 156 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2013-2017
  • Table 157 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2014-2017
  • Table 158 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2013-2017
  • Table 159 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2014-2017
  • Table 160 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2017-2022
  • Table 161 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2017-2022
  • Table 162 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2017-2022
  • Table 163 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2017-2022
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