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市場調査レポート

日本のソフトドリンク市場

Soft Drinks in Japan

発行 Euromonitor International 商品コード 100014
出版日 ページ情報 英文 90 Pages
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日本のソフトドリンク市場 Soft Drinks in Japan
出版日: 2019年03月06日 ページ情報: 英文 90 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、日本のソフトドリンク市場規模、市場動向、各種データに加え、セクター別の市場動向、競合環境、見通しなどを詳細に調査分析しており、国内企業のプロファイルなどをまとめ、概略下記の構成でお届けします。

日本のソフトドリンク:市場の洞察

  • エグゼクティブサマリー
  • 主な動向および発展
  • 市場データ
  • 付録
  • データ
  • 定義

国内企業のプロファイル

  • アサヒ飲料
  • カルピス
  • 日本コカ・コーラ
  • ダイドードリンコ
  • ハウス食品
  • 伊藤園
  • JT
  • キリンビバレッジ
  • サントリー

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 炭酸飲料
  • フルーツ/野菜ジュース
  • ボトルウォーター
  • 機能性飲料
  • 濃縮飲料
  • RTDティー
  • RTDコーヒー
  • アジア特有の飲料
目次
Product Code: SDJP

Companies operating in the Japanese soft drinks market are having to adapt to an environment undergoing significant changes. As well as a shrinking and ageing consumer base, demand in soft drinks is being affected by considerable shifts in consumer lifestyles and attitudes driven by factors such as growing female participation in the paid workforce and rising health-awareness. Products such as carbonates, RTD coffee and sports drinks are struggling to contend with an expanding range of competition.

Euromonitor International's 'Soft Drinks in Japan' report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Significant Shifts in Character of Demand
  • Health the Key Influence on Demand in 2018
  • Coca-Cola (japan) Retains Lead But Loses Share
  • New Pepsi Targets Local Tastes
  • Health Trend Set To Remain Influential Over Forecast Period

Market Data

  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
  • Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
  • Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
  • Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2014-2018
  • Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2015-2018
  • Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
  • Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
  • Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
  • Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
  • Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
  • Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 30 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 32 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 34 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2021
  • Table 35 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2021

Appendix

  • Fountain Sales in Japan

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

  • Benefiting From Health and Wellness Trend
  • Strong Growth for Carbonated Bottled Water
  • Concerns About Plastic Waste A Potential Constraint

Competitive Landscape

  • Domestic Brands Dominate
  • Suntory Beverage & Food Focusing on Health and Wellness
  • Leader Expands Flavoured Water Offer

Category Data

  • Table 36 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
  • Table 37 Off-trade Sales of Bottled Water by Category: Value 2013-2018
  • Table 38 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
  • Table 39 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
  • Table 40 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
  • Table 41 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
  • Table 42 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
  • Table 43 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
  • Table 44 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
  • Table 45 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
  • Table 46 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
  • Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Ongoing Shift From Low Calorie To Regular Cola
  • Alcoholic Drinks Trends Influencing Carbonates
  • Growing Onus on Innovation

Competitive Landscape

  • Coca-Cola Extends Lead
  • Asahi's Core Brand Targets Vending Machines
  • New Pepsi Targets Local Preferences

Category Data

  • Table 48 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
  • Table 49 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
  • Table 50 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
  • Table 51 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
  • Table 52 Off-trade Sales of Carbonates by Category: Volume 2013-2018
  • Table 53 Off-trade Sales of Carbonates by Category: Value 2013-2018
  • Table 54 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
  • Table 55 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
  • Table 56 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
  • Table 57 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
  • Table 58 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
  • Table 59 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
  • Table 60 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
  • Table 61 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
  • Table 62 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
  • Table 63 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
  • Table 64 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
  • Table 65 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
  • Table 66 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
  • Table 67 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2021
  • Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2021

Headlines

Prospects

  • Focusing on Health
  • Powder Format Suffering From Challenges Facing Sports Drinks
  • Coffee and Tea Concentrates Out of Step With Demand Trends

Competitive Landscape

  • Asahi Continues To Dominate
  • Mizkan Group Corp Sees Strongest Growth

Category Data

  • Concentrates Conversions
    • Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
  • Table 69 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
  • Table 70 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
  • Table 71 Off-trade Sales of Concentrates by Category: Value 2013-2018
  • Table 72 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
  • Table 73 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
  • Table 74 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
  • Table 75 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
  • Table 76 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
  • Table 77 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
  • Table 78 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
  • Table 79 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
  • Table 80 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
  • Table 81 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
  • Table 82 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
  • Table 83 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 84 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 85 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 86 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Rising Demand for Smoothies
  • Tomato Juice Benefits From Greater Focus on Health Benefits
  • Two Brands Drive Nectar Growth

Competitive Landscape

  • Kagome Increases Share
  • Pokka Sapporo the Most Dynamic Player
  • Competition From Alternative Health-orientated Options

Category Data

  • Table 87 Off-trade Sales of Juice by Category: Volume 2013-2018
  • Table 88 Off-trade Sales of Juice by Category: Value 2013-2018
  • Table 89 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
  • Table 90 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
  • Table 91 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
  • Table 92 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
  • Table 93 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
  • Table 94 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
  • Table 95 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
  • Table 96 NBO Company Shares of Off-trade Juice: % Value 2014-2018
  • Table 97 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
  • Table 98 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
  • Table 99 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
  • Table 100 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
  • Table 101 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Competition From Fresh Coffee
  • Need To Refresh Consumer Base
  • Need To Build A More Distinctive Positioning

Competitive Landscape

  • Coca-Cola Losing Share
  • Suntory's Dynamic New Brand Offers Hope Despite Overall Share Decline
  • Tully's Drives Ongoing Growth for Ito En

Category Data

  • Table 102 Off-trade Sales of RTD Coffee: Volume 2013-2018
  • Table 103 Off-trade Sales of RTD Coffee: Value 2013-2018
  • Table 104 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
  • Table 105 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
  • Table 106 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
  • Table 107 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
  • Table 108 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
  • Table 109 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
  • Table 110 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
  • Table 111 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
  • Table 112 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
  • Table 113 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

Headlines

Prospects

  • Compatible With Prevailing Trends
  • Mugicha Benefits From Health-conscious Demand
  • Shifting Distribution Patterns

Competitive Landscape

  • Ito En Retains Lead
  • Suntory Beverage & Food Expands Strongly
  • Smaller Players See Growth

Category Data

  • Table 114 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
  • Table 115 Off-trade Sales of RTD Tea by Category: Value 2013-2018
  • Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
  • Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
  • Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
  • Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
  • Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
  • Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
  • Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
  • Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Fashionable Status Drives Growth
  • Supported by Distinctive Positioning
  • Local Brands Failing To Benefit From Category Expansion

Competitive Landscape

  • Asahi Rises To the Top
  • Red Bull Successfully Courts Younger Consumers
  • Oronamin C Struggling To Attract Younger Consumers

Category Data

  • Table 127 Off-trade Sales of Energy Drinks: Volume 2013-2018
  • Table 128 Off-trade Sales of Energy Drinks: Value 2013-2018
  • Table 129 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
  • Table 130 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
  • Table 131 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
  • Table 132 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
  • Table 133 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
  • Table 134 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
  • Table 135 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 136 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 137 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 138 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Headlines

Prospects

  • Rival Products Encroach on Core Consumption
  • Limited Consumption Occasions
  • Negative Impact of Health Trend

Competitive Landscape

  • Coca-Cola Leads Despite Falling Share
  • Pocari Sweat Moves Beyond Core Sports Drink Consumption Occasions
  • Vaam Takes More Specialist Approach

Category Data

  • Table 139 Off-trade Sales of Sports Drinks: Volume 2013-2018
  • Table 140 Off-trade Sales of Sports Drinks: Value 2013-2018
  • Table 141 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
  • Table 142 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
  • Table 143 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
  • Table 144 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
  • Table 145 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
  • Table 146 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
  • Table 147 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
  • Table 148 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
  • Table 149 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
  • Table 150 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023

Headlines

Prospects

  • Strong Health Positioning for Key Products
  • Benefiting From the Natural Trend
  • Increasing Competition for Health-orientated Positioning

Competitive Landscape

  • Asahi Bolsters Dominant Position
  • Asahi Bolsters Dominant Position
  • Black Vinegar Drinks Perform Well

Category Data

  • Table 151 Off-trade Sales of Asian Speciality Drinks: Volume 2013-2018
  • Table 152 Off-trade Sales of Asian Speciality Drinks: Value 2013-2018
  • Table 153 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2013-2018
  • Table 154 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2013-2018
  • Table 155 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2014-2018
  • Table 156 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2015-2018
  • Table 157 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2014-2018
  • Table 158 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2015-2018
  • Table 159 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
  • Table 160 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
  • Table 161 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
  • Table 162 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023
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