市場調査レポート

世界におけるアジアの風力タービン戦略:2011〜2025年

Asia Wind Turbine Strategies in the Global Market: 2011-2025

発行 IHS Emerging Energy Research 商品コード 144558
出版日 ページ情報 英文
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=101.50円で換算しております。
Back to Top
世界におけるアジアの風力タービン戦略:2011〜2025年 Asia Wind Turbine Strategies in the Global Market: 2011-2025
出版日: 2011年02月07日 ページ情報: 英文
概要

アジアは世界の風力発電業界における主要な成長地域となっています。アジア太平洋地域は2025年にかけて世界で追加されるメガワット総量の少なくとも44%を占めるとみられています。

当レポートでは、世界の風力発電市場の概要とともに、アジア太平洋地域の風力発電動向、風力タービン供給動向、サプライヤーによる競合、今後の課題と見通しなどをまとめ、概略下記の構成でお届けいたします。

第1章 エグゼクティブサマリー

第2章 アジアの風力発電市場予測

  • 予測方法
  • 世界の風力発電市場概要
  • アジア太平洋地域のオンショア風力発電用量予測
  • アジア太平洋地域のオフショア風力発電用量予測

第3章 アジアの国内風力タービン供給市場における競合動向

  • 風力タービンインフラ市場動向
  • アジアの風力タービンサイズの動向と予測
  • 風力タービン価格の動向と予測
  • 風力タービンメーカー市場シェア分析
  • 風力タービンメーカーの競合分析
  • 風力タービン製品開発戦略
  • 風力タービン生産戦略
  • 風力タービン販売戦略
  • 風力タービンの販売後戦略
  • アジアの風力タービンOEM企業プロファイル

第4章 世界市場におけるアジアの風力タービン供給の競合分析

  • 世界市場におけるアジアの風力タービンサプライヤー
  • アジアの風力タービン輸出
  • アジアのOEM外国市場参入戦略
  • 世界市場におけるアジアのOEMポジショニング
  • 今後の見通し:待ち受ける主な課題

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次

Asia is now the main area of growth for the global wind industry, having led in annual wind market installations worldwide since 2009. The Asia Pacific region will account for at least 44% of total megawatts added globally through 2025, adding an average of 22 GW of grid-accessible capacity annually. This exponential demand has encouraged local OEMs to scale up their sales strategies, giving rise to a flood of local manufacturing investments in China, India, and South Korea - both by aspiring domestic players and by entrenched global OEMs. At the same time, in response to increasing competition in China' s overheated supply market, key regional equipment suppliers have begun looking abroad in an effort to leverage newly-acquired technology and lower-cost advantage.

This unique study from IHS Emerging Energy Research analyzes Asian wind turbine supply on a regional and global level, providing context for a broader assessment of foreign market entrance strategies and evaluating the current and future positioning of Asian OEMs abroad.

Key trends include the following:

  • Export key to absorb excess China wind capacity: In light of the 27% assembly capacity utilization rate that may ensue in China by 2011, export will constitute a key avenue for absorbing excess domestic manufacturing capacity. This is becoming increasingly critical to business strategies of top regional OEMs.
  • Asia players pursue diverse foreign market entry strategies: Suppliers such as Goldwind have embraced multiple market entrance strategies: targeting initial public offerings, acquiring European wind turbine design firms, expanding value chain positioning, and offering attractive project financing conditions.
  • Bankable wind turbine track record will be critical to establishing foreign market foothold: To successfully compete in the global wind industry, Asian turbine manufacturers can look to Suzlon as a model as they strive to gain greater operational experience.

STUDY HIGHLIGHTS

Asia Wind Market Forecasts through 2025

  • Asia Pacific Onshore Wind Capacity Forecasts, 2011-2025
  • Asia Pacific Offshore Wind Capacity Forecasts, 2011-2025

Competitive Trends in Asia' s Domestic Wind Turbine Supply Markets

  • Trends and Forecasts in Wind Turbine Size, Pricing
  • Wind Turbine Manufacturer Market Share Analysis
  • Competitive Analysis of OEM Strategies for Product Development, Production, Sales, After-Sales Service

Asia Wind Turbine OEM Company Profiles

  • Top Chinese, Japanese, Indian, and Korean Suppliers

Competitive Analysis of Asia Wind Turbine Supply in the Global Market

  • Asian Turbine Export Overview (to Emerging and Mature Markets)
  • Asian OEM Global Sales and Manufacturing Footprints
  • Foreign Market Entrance Strategies
  • Overview of Relevant Asian IPOs, Technology Acquisitions, Project Finance Offering, Value Chain Movement
  • Asian OEM Positioning in the Global Marketplace

Table of Contents

I. EXECUTIVE SUMMARY

II. ASIA WIND MARKET FORECASTS

1. Forecasts Methodology

2. Global Wind Market Overview

  • Asia Turbine Supplier Deliveries Still Largely Asia-Centric, with Only Select Few Tapping Export Sales
  • China and India Arising as Key Asian Wind Growth Drivers

3. Asia Pacific Onshore Wind Power Capacity Forecasts

  • China Boosting Region with 306 GW of New Capacity Through 2025
  • India Leading Second-Tier of Asian Wind Markets; Australia Accelerating to Surpass 16 GW Mark by 2025
  • Northeast/East Asian Growth Slowing Onshore
  • Emerging South/Southeast Asian Markets Poised for Long-Term Wind Play, Awaiting Policy Reinforcement

4. Asia Pacific Offshore Wind Power Capacity Forecasts

III. COMPETITIVE TRENDS IN ASIA' S DOMESTIC WIND TURBINE SUPPLY MARKETS

1. Wind Turbine Infrastructure Market Trends

2. Trends and Forecasts in Asia Wind Turbine Size

  • Asia Pacific Scaling Toward Average of 2 MW Per Turbine Installed Over Forecast Period

3. Trends and Forecasts in Wind Turbine Pricing

  • Scope of Supply Wide-Ranging with Rapid Growth, New Entrant Proliferation
  • Plummeting Chinese Prices Reflect Learning Curve, Intense Local Market Competition
  • Western-Owned Manufacturers Face Uphill Battle in Pricing Segment
  • Evolving Demand Factors, Economies of Scale to Sustain Competitive Chinese Turbine Pricing

4. Wind Turbine Manufacturer Market Share Analysis

  • Asia Increasingly Supplied by Chinese Vendors, Locally-Based Manufacturing Plants
  • Chinese SOEs Carrying Asian Market to Date; Foreign-Owned OEMs Trailing by a Margin

5. Wind Turbine Manufacturer Competitive Analysis

6. Wind Turbine Product Development Strategies

  • Licensing Strategies Critical for Start-Up Manufacturers
  • As Top Suppliers Strive to Scale Product Size, New Entrants Race Toward Initial Serial Production

7. Wind Turbine Production Strategies

  • Newer Entrants Locking-Up Multiple-Source Supply Chain Networks; Entrenched Players Streamlining Procurement Patterns
  • China Targeted in Asian Wind Industry Build-Out, Manufacturing Investments
  • Local Wind Industry Beginning to Scale in India

8. Wind Turbine Sales Strategies

  • Chinese Capture Bulk of Regional Wind Turbine Orders, with Wind Power Base Concessions Fundamental to OEM Positioning
  • India Turnkey Project Development Paradigm Driving Local Turbine Demand
  • Asia-Based Foreign OEMs Aggressively Ramping-Up Sales, Manufacturing Presence to Defend Market Share

9. Evolving Wind Turbine After-Sales Strategies

10. Asia Wind Turbine OEM Company Profiles

  • Top China Wind Turbine Suppliers:
    • Sinovel Wind Group Co
    • Xinjiang Goldwind Science & Technology (Goldwind)
    • Dongfang Turbine Co
    • Guangdong Mingyang Wind Power Technology Co (Mingyang)
    • Guodian United Power Technology Co (United Power)
    • Hunan Hara XEMC Windpower Co (XEMC)
    • Zhejiang Yunda (Windey) Wind Power Co
    • Sewind Co
    • Shenyang Huachuang Wind Energy Corp (Huachuang)
    • Beijing Beizhong Steam Turbine Generator Co (Beizhong)
    • CSR Zhuzhou Electric Locomotive Research Institute (CSR ZELRI)
    • Envision Energy
    • Zhejiang Huayi Wind (HeWind)
    • Chongqing Haizhuang Windpower Equipment Co (CSIC Haizhuang)
    • Jiangsu Xinyu Wind Power Equipment Co (CPC New Unite)
    • Baoding Huide Wind Power Engineering Co (Baoding Huide)
    • Liaoning GaoKe Energy Group (A-Power/ GaoKe)
    • Baoding Tianwei Wind Power Technology Co (Tianwei)
    • Guangxi Yinhe Avantis Wind Power Co (Yinhe Avantis)
    • Sany Electric
    • Shandong Changxing Wind Power Technology Co (CX Windtech)
  • Top Japan Wind Turbine Suppliers: Mitsubishi Heavy Industries (MHI)
  • Top India Wind Turbine Suppliers:
    • Suzlon Energy Ltd.
    • Leitner Shiram Manufacturing Ltd (Leitner Shiram)
    • Kenersys
  • Top Korea Wind Turbine Suppliers:
    • DeWind Inc (Daewoo)
    • Hyosung Wind Power Holdings Co
    • Samsung Heavy Industries
    • Doosan Heavy Industries & Construction
    • Hyundai Heavy Industries
    • Unison Co.
    • STX Windpower B.V.

IV. COMPETITIVE ANALYSIS OF ASIA WIND TURBINE SUPPLY IN THE GLOBAL MARKET

1. Asia Wind Turbine Suppliers in the Global Market

  • Chinese OEMs Joining Global Top Five in 2009
  • China Facing Overheated Supply Market Conditions

2. Asian Turbine Exports on the Horizon

  • Early Asian Initiatives Targeting Emerging Markets with Pilots, Small-Scale Turbine Orders
  • OEMs Targeting High-Growth Foreign Wind Markets with TSAs

3. Asian OEM Foreign Market Entrance Strategies

  • Asian Players Honing in on Foreign Sales, Local Manufacturing Opportunities
  • Asian Wind Turbine OEMs Rise in Stock Market Debut
  • Proprietary Technology, In-House Engineering Capabilities Provide Strategic Market Entry Platform
  • Asia Vendors Offer Financing Solutions, Seeking to Exploit Global Economic Downturn
  • Value Chain Positions and Warrantees Expanded for Competitive Advantage
  • Pricing Competition Leveraged as Key Differentiator Abroad, Particularly Among Chinese

4. Asian OEM Positioning in the Global Marketplace

  • Asian Entrants Eclipsed by Consolidated Supply Market Landscape in North America
  • Global Industrial Conglomerates Increase Wind Market Stronghold (Particularly in US), Challenging Asian Entrants
  • As Western Technology Offerings Scale, Most Chinese and Koreans in Early Stages of Product Development
  • Operational Track Record Constitutes Primary Barrier to Foreign Wind Market Entry

5. Outlook: Key Challenges Going Forward

Back to Top