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市場調査レポート

アジアのビデオゲーム産業:戦略・動向・市場機会 (2019年)

Asian Video Games Industry: Strategies, Trends & Opportunities, 2019

発行 Digital Vector, Inc. 商品コード 818033
出版日 ページ情報 英文 284 Pages, 68 Figures, 38 Tables
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=108.49円で換算しております。
アジアのビデオゲーム産業:戦略・動向・市場機会 (2019年) Asian Video Games Industry: Strategies, Trends & Opportunities, 2019
出版日: 2019年03月31日 ページ情報: 英文 284 Pages, 68 Figures, 38 Tables
概要

2018年におけるアジアのビデオゲーム産業は300億米ドルの規模と推計されています。

当レポートでは、アジアのビデオゲーム産業を調査し、産業構造、ビジネスモデルとその変化、ビデオゲーム・モバイルゲームのバリューチェーン、市場戦略・市場規模・市場機会の分析、eスポーツ部門の動向・予測、主要国市場の詳細分析・予測などをまとめています。

世界のビデオゲーム産業

  • 主要動向
    • 産業構造
    • ビデオゲームのビジネスモデルの変化
    • オンラインビデオゲームのビジネスモデル
    • ビデオゲーム産業のバリューチェーン
    • モバイルゲーム産業のバリューチェーン
  • 主な市場機会・戦略
    • ゲーム産業のコンピテンシーとスキル
  • AI・ビッグデータアナリティクスによるハイパーパーソナライゼーション
    • ゲーム内アナリティクス・ユーザー獲得・保持のための機械学習
  • ビデオゲーム市場の区分
    • モバイルビデオゲーム区分・ジャンル
  • 市場規模・市場機会
    • ゲーム・映画のクロスオーバー

アジアのビデオゲーム産業:主要国別

  • インド
  • 中国
  • 韓国
  • フィリピン
  • 台湾
  • ベトナム
  • 日本
  • タイ
  • シンガポール
  • マレーシア
  • インドネシア
  • パキスタン
  • バングラデシュ
    • 主要動向
    • 産業構造
    • ビジネスモデル:ビデオゲーム
    • ビジネスモデル:オンラインビデオゲーム
    • バリューチェーン:ビデオゲーム
    • バリューチェーン:モバイルゲーム
    • 主な市場機会・戦略
    • 市場規模:区分別
    • 市場規模・市場機会、など
目次

OVERVIEW

The demand for gaming in Asia has expanded with the increased availability of low-cost internet access, penetration of mobile devices along with the growing popularity of streaming video. The rapid advancement of technology has made video games available to the masses, and this industry has become one of the fastest growing segments in the global media and entertainment market. We are increasingly seeing more of the global games production taking place in a globally distributed mode. An emerging trend in the Asian video games industry is the increasing focus towards production of local animation content for television as well as production of animated movies. A number of Asian games studios are giving importance to owning and protecting animation content by investing in intellectual property protection mechanisms.

STRATEGIES, TRENDS, OPPORTUNITIES, GROWTH FACTORS

Global consumers are displaying a growing appetite for engaging, high-definition visual experiences. Cloud Gaming services which are growing at an exponential pace would need the right pricing model to both drive adoption and generate sufficient returns for platforms and publishers. The availability of low cost micro-payment systems is allowing users to pay for access or download small quantities of digital content and is the key for online games market to grow. Artificial Intelligence and Machine Learning based techniques are being used for in-game analytics, customer acquisition, retention, cross sell, churn, classify player behavior etc.

Popular eSports tournaments have rich spectator interactions and immersive fan experiences for in-person and online viewers. Micro-segmentation of fans is emerging as eSports leagues and tournament are consolidating various genres, platforms and viewing experiences by careful customer segmentation, targeting and positioning. China has become a leader in eSports and several tournaments are organized throughout the year with millions participating in both online and offline modes.

  • The size of Asian Video Gaming industry was valued at US$ 30 billion in 2018
  • Gaming companies are focusing on Augmented Reality (AR) and Virtual Reality (VR) enabled games
  • Cloud Gaming services would need the right pricing model to both drive adoption and generate sufficient returns for platforms and publishers
  • The availability of low cost micro-payment systems is allowing users to pay for access or download of small quantities of digital content and is the key online games market to grow
  • Artificial Intelligence and Machine Learning based techniques can be used for in-game analytics, customer acquisition, retention, cross sell, churn, classify player behavior, etc.
  • The traditional revenue models of video games industry is changing and firms are exploiting competing that they are using alone or in combination
  • In the games industry, both the digital and physical distribution channels exist side by side with the share of physical distribution channels expected to shrink in the future

Table of Contents

Global Video Games Industry

  • Key Trends in the Global Video Games Industry
    • VIDEO GAMES INDUSTRY STRUCTURE
    • CHANGING VIDEO GAME BUSINESS MODELS
    • ONLINE VIDEO GAMING BUSINESS MODELS
    • VIDEO GAMES INDUSTRY VALUE CHAIN
    • MOBILE GAMES INDUSTRY VALUE CHAIN
  • Key Opportunities & Strategies for the Global Video Games Industry
    • GAMES INDUSTRY COMPETENCIES & SKILLS
  • Artificial Intelligence & Big Data Analytics driven Hyper-Personalisation for Video Games
    • MACHINE LEARNING FOR IN-GAME ANALYTICS, USER ACQUISITION & RETENTION
  • Video Games Market Segments
    • MOBILE VIDEO GAMES SEGMENTS & GENRES
  • Global Video Games Market Size & Opportunity
    • CROSS OVER BETWEEN GAMES AND MOVIES

India Video Games Industry

  • KEY TRENDS IN THE INDIAN VIDEO GAMES INDUSTRY
  • INDIAN VIDEO GAMES INDUSTRY STRUCTURE
  • VIDEO GAME BUSINESS MODELS IN INDIA
  • ONLINE VIDEO GAMING BUSINESS MODELS IN INDIA
  • INDIAN VIDEO GAMES INDUSTRY VALUE CHAIN
  • MOBILE GAMES INDUSTRY VALUE CHAIN IN INDIA
  • Key Opportunities & Strategies for Indian Video Games Industry
  • Video Games Market Segments in India
    • MOBILE VIDEO GAMES SEGMENTS & GENRES IN INDIA
  • Indian Video Games Market Size & Opportunity

China Video Games Industry

  • KEY TRENDS IN THE CHINESE VIDEO GAMES INDUSTRY
  • CHINESE VIDEO GAMES INDUSTRY STRUCTURE
  • VIDEO GAME BUSINESS MODELS IN CHINA
  • ONLINE VIDEO GAMING BUSINESS MODELS IN CHINA
  • VIDEO GAMES INDUSTRY VALUE CHAIN
  • MOBILE GAMES INDUSTRY VALUE CHAIN IN CHINA
  • Key Opportunities & Strategies for Chinese Video Games Industry
    • VIDEO GAMES MARKET SEGMENTS IN CHINA
    • MOBILE VIDEO GAMES SEGMENTS & GENRES IN CHINA
  • Chinese Video Games Market Size & Opportunity

South Korea Video Games Industry

  • KEY TRENDS IN THE KOREAN VIDEO GAMES INDUSTRY
  • KOREAN VIDEO GAMES INDUSTRY STRUCTURE
  • VIDEO GAME BUSINESS MODELS IN KOREA
  • ONLINE VIDEO GAMING BUSINESS MODELS IN KOREA
  • VIDEO GAMES INDUSTRY VALUE CHAIN
  • MOBILE GAMES INDUSTRY VALUE CHAIN IN KOREA
  • Key Opportunities & Strategies for Korean Video Games Industry
  • Video Games Market Segments in Korea
    • MOBILE VIDEO GAMES SEGMENTS & GENRES
  • Korean Video Games Market Size & Opportunity

Philippines Video Games Industry

  • KEY TRENDS IN THE PHILIPPINE VIDEO GAMES INDUSTRY
  • VIDEO GAME BUSINESS MODELS IN PHILIPPINES
  • ONLINE VIDEO GAMING BUSINESS MODELS IN PHILIPPINES
  • Key Opportunities & Strategies for Philippines Video Games Industry
  • Video Games Market Segments
    • MOBILE VIDEO GAMES SEGMENTS & GENRES
  • Philippines Video Games Market Size & Opportunity

Tawian Video Games Industry

  • KEY TRENDS IN THE TAIWANESE VIDEO GAMES INDUSTRY
  • VIDEO GAME BUSINESS MODELS IN TAIWAN
  • ONLINE VIDEO GAMING BUSINESS MODELS IN TAIWAN
  • Key Opportunities & Strategies for Taiwan's Video Games Industry
  • Video Games Market Segments in Taiwan
    • MOBILE VIDEO GAMES SEGMENTS & GENRES
  • Taiwan's Video Games Market Size & Opportunity

Vietnam Video Games Industry

  • ONLINE VIDEO GAMING BUSINESS MODELS IN VIETNAM
  • Key Opportunities & Strategies for Vietnam's Video Games Industry
  • Video Games Market Segments in Vietnam
    • MOBILE VIDEO GAMES SEGMENTS & GENRES
  • Vietnamese Video Games Market Size & Opportunity

Japan Video Games Industry

  • KEY TRENDS IN THE VIDEO GAMES INDUSTRY IN JAPAN
  • VIDEO GAMES INDUSTRY STRUCTURE IN JAPAN
  • VIDEO GAME BUSINESS MODELS IN JAPAN
  • ONLINE VIDEO GAMING BUSINESS MODELS IN JAPAN
  • JAPANESE VIDEO GAMES INDUSTRY VALUE CHAIN
  • MOBILE GAMES INDUSTRY VALUE CHAIN IN JAPAN
  • Japan's Video Games Market Size & Opportunity

Thailand Video Games Industry

  • KEY TRENDS IN THE THAI VIDEO GAMES INDUSTRY
  • VIDEO GAME BUSINESS MODELS IN THAILAND
  • ONLINE VIDEO GAMING BUSINESS MODELS IN THAILAND
  • Key Opportunities & Strategies for Thailand Video Games Industry
  • Video Games Market Segments
    • MOBILE VIDEO GAMES SEGMENTS & GENRES
  • Thai Video Games Market Size & Opportunity

Singapore Video Games Industry

  • KEY TRENDS IN THE SINGAPORE VIDEO GAMES INDUSTRY
  • VIDEO GAME BUSINESS MODELS IN SINGAPORE
  • ONLINE VIDEO GAMING BUSINESS MODELS IN SINGAPORE
  • Key Opportunities & Strategies for Singapore Video Games Industry
  • Video Games Market Segments
    • MOBILE VIDEO GAMES SEGMENTS & GENRES
  • Singapore Video Games Market Size & Opportunity

Malaysia Video Games Industry

  • ONLINE VIDEO GAMING BUSINESS MODELS IN MALAYSIA
  • Key Opportunities & Strategies for Malaysia' Video Games Industry
  • Video Games Market Segments in Malaysia
    • MOBILE VIDEO GAMES SEGMENTS & GENRES
  • Malaysian Video Games Market Size & Opportunity

Indonesia Video Games Industry

  • KEY TRENDS IN THE INDONESIAN VIDEO GAMES INDUSTRY
  • VIDEO GAME BUSINESS MODELS IN INDONESIA
  • ONLINE VIDEO GAMING BUSINESS MODELS IN INDONESIA
  • Key Opportunities & Strategies for Indonesia's Video Games Industry
  • Video Games Market Segments
    • MOBILE VIDEO GAMES SEGMENTS & GENRES
  • Indonesian Video Games Market Size & Opportunity

Pakistan Video Games Industry

  • ONLINE VIDEO GAMING BUSINESS MODELS IN PAKISTAN
  • Key Opportunities & Strategies for Pakistan's Video Games Industry
  • Video Games Market Segments in Pakistan
    • MOBILE VIDEO GAMES SEGMENTS & GENRES
  • Pakistan's Video Games Market Size & Opportunity

Bangladesh Video Games Industry

  • ONLINE VIDEO GAMING BUSINESS MODELS IN BANGLADESH
  • Key Opportunities & Strategies for Bangladesh's Video Games Industry
  • Video Games Market Segments in Bangladesh
    • MOBILE VIDEO GAMES SEGMENTS & GENRES
  • Bangladesh's Video Games Market Size & Opportunity

Figures and Tables

  • TABLE 1 LEADING GLOBAL GAMES STUDIOS
  • FIGURE 1: COST STRUCTURE OF VIDEO GAMES
  • TABLE 2: TOP VIDEO GAMES BY COST OF DEVELOPMENT
  • TABLE 3: TOP GROSSING VIDEO GAMES
  • TABLE 4: TOP GROSSING VIDEO GAMES FRANCISES
  • TABLE 5: KEY IN-GAME METRICS FOR BIG DATA ANALYTICS
  • FIGURE 2: GAMES INDUSTRY REVENUES BY DEVICE TYPES
  • FIGURE 3: MARKET SIZE OF GLOBAL GAMES INDUSTRY
  • FIGURE 4: GEOGRAPHICAL MARKET SIZE BREAK-UP OF GLOBAL GAMES INDUSTRY
  • FIGURE 5: MARKET SIZE OF GAMES INDUSTRY IN THE US
  • FIGURE 6: MARKET SIZE OF GAMES INDUSTRY IN EUROPE
  • FIGURE 7: MARKET SIZE OF GAMES INDUSTRY IN ASIA
  • FIGURE 8: MARKET SIZE OF GAMES INDUSTRY IN REST OF THE WORLD
  • FIGURE 9: REVENUE BREAK-DOWN BY GAME INDUSTRY GENRES
  • FIGURE 10: CEOGRAPHICAL MARKET SIZE BREAK-UP OF MOBILE GAMES INDUSTRY
  • FIGURE 11: MARKET SIZE OF MOBILE GAMES INDUSTRY IN THE US
  • FIGURE 12: MARKET SIZE OF MOBILE GAMES INDUSTRY IN EUROPE
  • FIGURE 13: MARKET SIZE OF MOBILE GAMES INDUSTRY IN ASIA
  • FIGURE 14: MARKET SIZE OF MOBILE GAMES INDUSTRY IN REST OF THE WORLD
  • TABLE 6: LEADING GLOBAL GAMING ECO-SYSTEM PLAYERS BY COUNTRY
  • TABLE 7: GAMES BASED ON ANIMATION MOVIES
  • TABLE 8: MOVIES BASED ON VIDEO GAMES
  • TABLE 9: LEADING INDIAN GAME STUDIOS
  • FIGURE 15: COST STRUCTURE OF INDIAN VIDEO GAMES
  • TABLE 10: TOP GROSSING PLAY STORE GAMING APPLICATIONS IN INDIA
  • TABLE 11: TOP GROSSING APPLE STORE GAMING APPLICATIONS IN INDIA
  • FIGURE 16: INDIAN GAMES INDUSTRY REVENUES BY DEVICE TYPES
  • FIGURE 17: MARKET SIZE OF INDIAN GAMES INDUSTRY
  • FIGURE 18: MARKET SIZE OF MOBILE GAMES INDUSTRY IN INDIA
  • FIGURE 19: REVENUE BREAK-DOWN BY MOBILE GAME GENRES IN INDIA
  • TABLE 12: LEADING CHINESE GAME STUDIOS
  • FIGURE 20: COST STRUCTURE OF CHINESE VIDEO GAMES
  • TABLE 13: TOP GROSSING APPLE STORE GAMING APPLICATIONS IN CHINA
  • FIGURE 21: CHINESE GAMES INDUSTRY REVENUES BY DEVICE TYPES
  • FIGURE 22: MARKET SIZE OF CHINESE GAMES INDUSTRY
  • FIGURE 23: MARKET SIZE OF MOBILE GAMES INDUSTRY IN CHINA
  • FIGURE 24: REVENUE BREAK-DOWN BY MOBILE GAME GENRES IN CHINA
  • TABLE 14: LEADING KOREAN GAME STUDIOS
  • FIGURE 25: COST STRUCTURE OF KOREAN VIDEO GAMES
  • TABLE 15: LEADING GAME STUDIOS IN KOREA
  • TABLE 16 TOP GROSSING PLAY STORE GAMING APPLICATIONS IN KOREA
  • TABLE 17: TOP GROSSING APPLE STORE GAMING APPLICATIONS IN KOREA
  • FIGURE 26: KOREAN GAMES INDUSTRY REVENUES BY DEVICE TYPES
  • FIGURE 27: MARKET SIZE OF GAMES INDUSTRY IN KOREA
  • FIGURE 28: MARKET SIZE OF MOBILE GAMES INDUSTRY IN KOREA
  • FIGURE 29: REVENUE BREAK-DOWN BY MOBILE GAME GENRES IN KOREA
  • TABLE 18: TOP GROSSING PLAY STORE GAMING APPLICATIONS IN PHILIPPINES
  • TABLE 19: TOP GROSSING APPLE STORE GAMING APPLICATIONS IN PHILIPPINES
  • FIGURE 30: PHILIPPINES GAMES INDUSTRY REVENUES BY DEVICE TYPES
  • FIGURE 31 MARKET SIZE OF PHILIPPINES VIDEO GAMES INDUSTRY
  • FIGURE 32: MARKET SIZE OF MOBILE GAMES INDUSTRY IN PHILIPPINES
  • FIGURE 33: REVENUE BREAK-DOWN BY MOBILE GAME GENRES IN PHILIPPINES
  • TABLE 20: TOP GROSSING PLAY STORE GAMING APPLICATIONS IN TAWAN
  • TABLE 21: TOP GROSSING APPLE STORE GAMING APPLICATIONS IN THAILAND
  • FIGURE 99: TAIWAN GAMES INDUSTRY REVENUES BY DEVICE TYPES
  • FIGURE 34: MARKET SIZE OF TAIIWANESE VIDEO GAMES INDUSTRY
  • FIGURE 35: MARKET SIZE OF MOBILE GAMES INDUSTRY IN TAIWAN
  • FIGURE 36: REVENUE BREAK-DOWN BY MOBILE GAME GENRES IN TAIWAN
  • TABLE 22: TOP GROSSING PLAY STORE GAMING APPLICATIONS IN VIETNAM
  • TABLE 23: TOP GROSSING APPLE STORE GAMING APPLICATIONS IN VIETNAM
  • FIGURE 37: VIETNAMESE GAMES INDUSTRY REVENUES BY DEVICE TYPES
  • FIGURE 38: MARKET SIZE OF VIETNAMESE VIDEO GAMES INDUSTRY
  • FIGURE 39: MARKET SIZE OF MOBILE GAMES INDUSTRY IN VIETNAM
  • FIGURE 40: REVENUE BREAK-DOWN BY MOBILE GAME GENRES IN VIETNAM
  • TABLE 24: LEADING GAME STUDIOS IN JAPAN
  • FIGURE 41: COST STRUCTURE OF VIDEO GAMES JAPAN
  • TABLE 25: TOP GROSSING PLAY STORE GAMING APPLICATIONS IN JAPAN
  • TABLE 26: TOP GROSSING APPLE STORE GAMING APPLICATIONS IN JAPAN
  • FIGURE 42: MARKET SIZE OF GAMES INDUSTRY IN JAPAN
  • FIGURE 43: MARKET SIZE OF MOBILE GAMES INDUSTRY IN JAPAN
  • FIGURE 44: REVENUE BREAK-DOWN BY MOBILE GAME GENRES IN JAPAN
  • TABLE 27: TOP GROSSING PLAY STORE GAMING APPLICATIONS IN THAILAND
  • TABLE 28: TOP GROSSING APPLE STORE GAMING APPLICATIONS IN THAILAND
  • FIGURE 45: THAILAND GAMES INDUSTRY REVENUES BY DEVICE TYPES
  • FIGURE 46: MARKET SIZE OF THAI VIDEO GAMES INDUSTRY
  • FIGURE 47: MARKET SIZE OF MOBILE GAMES INDUSTRY IN THAILAND
  • FIGURE 48: REVENUE BREAK-DOWN BY MOBILE GAME GENRES IN THAILAND
  • TABLE 29: LEADING GAME STUDIOS IN SINGAPORE
  • TABLE 30: TOP GROSSING PLAY STORE GAMING APPLICATIONS IN SINGAPORE
  • TABLE 31: TOP GROSSING APPLE STORE GAMING APPLICATIONS IN SINGAPORE
  • FIGURE 49: SINGAPORE GAMES INDUSTRY REVENUES BY DEVICE TYPES
  • FIGURE 50; MARKET SIZE OF SINGAPORE VIDEO GAMES INDUSTRY
  • FIGURE 51: MARKET SIZE OF MOBILE GAMES INDUSTRY IN SINGAPORE
  • FIGURE 52: REVENUE BREAK-DOWN BY MOBILE GAME GENRES IN SINGAPORE
  • TABLE 32: TOP GROSSING PLAY STORE GAMING APPLICATIONS IN MALAYSIA
  • TABLE 33: TOP GROSSING APPLE STORE GAMING APPLICATIONS IN MALAYSIA
  • FIGURE 53: MALAYSIAN GAMES INDUSTRY REVENUES BY DEVICE TYPES
  • FIGURE 54: MARKET SIZE OF MALAYSIAN VIDEO GAMES INDUSTRY
  • FIGURE 55: MARKET SIZE OF MOBILE GAMES INDUSTRY IN MALAYSIA
  • FIGURE 56: REVENUE BREAK-DOWN BY MOBILE GAME GENRES IN MALAYSIA
  • TABLE 34: TOP GROSSING PLAY STORE GAMING APPLICATIONS IN INDONESIA
  • TABLE 35: TOP GROSSING APPLE STORE GAMING APPLICATIONS IN INDONESIA
  • FIGURE 57: INDONESIAN GAMES INDUSTRY REVENUES BY DEVICE TYPES
  • FIGURE 58: MARKET SIZE OF INDONESIAN VIDEO GAMES INDUSTRY
  • FIGURE 59: MARKET SIZE OF MOBILE GAMES INDUSTRY IN INDONESIA
  • FIGURE 60: REVENUE BREAK-DOWN BY MOBILE GAME GENRES IN THAILAND
  • TABLE 36: TOP GROSSING PLAY STORE GAMING APPLICATIONS IN PAKISTAN
  • TABLE 37: TOP GROSSING APPLE STORE GAMING APPLICATIONS IN PAKISTAN
  • FIGURE 61: PAKISTAN'S GAMES INDUSTRY REVENUES BY DEVICE TYPES
  • FIGURE 62: MARKET SIZE OF PAKISTAN'S VIDEO GAMES INDUSTRY
  • FIGURE 63: MARKET SIZE OF MOBILE GAMES INDUSTRY IN PAKISTAN
  • FIGURE 64: REVENUE BREAK-DOWN BY MOBILE GAME GENRES IN PAKISTAN
  • TABLE 38: TOP GROSSING PLAY STORE GAMING APPLICATIONS IN BANGLADESH
  • FIGURE 65: BANGLADESH'S GAMES INDUSTRY REVENUES BY DEVICE TYPES
  • FIGURE 66: MARKET SIZE OF BANGLADESH'S VIDEO GAMES INDUSTRY
  • FIGURE 67: MARKET SIZE OF MOBILE GAMES INDUSTRY IN BANGLADESH
  • FIGURE 68: REVENUE BREAK-DOWN BY MOBILE GAME GENRES IN BANGLADESH