Animation Industry in China: Strategies Trends & Opportunities
|発行||Digital Vector, Inc.||商品コード||270735|
|出版日||ページ情報||英文 125 Pages
|中国のアニメーション市場：戦略・動向・市場機会 Animation Industry in China: Strategies Trends & Opportunities|
|出版日: 2013年05月20日||ページ情報: 英文 125 Pages||
The cost of labor in China is one of the lowest in the world. This coupled with the large pool of animators is attracting animation outsourcing to China. China probably has the largest number of animators in the world and the country is attracting large amounts of post-production jobs.
China has seen a proliferation of the broadcasting industry. Earlier Chinese viewers had only one option. Currently there are hundreds of television stations spread across China, which compete with one another.
The leading studios have made large scale investments in training employees and attracting and retaining talented animation professionals, who include artists, directors and production staff. The key factor which is driving the flow of outsourcing of animation jobs to China is the low cost labour as well as the availability of a large talent pool of animation professionals.
The rapid export growth of animation content can be attributed to the emphasis on originality and creativity among Chinese animators. The industry previously operated as an outsourcing destination for overseas studios. But the industry over the recent past has restructured itself with a shift in focus to creating original animation productions and ownership of Intellectual property.
Chinese animation has started to gain acclaim around the world, becoming increasingly popular in Southeast Asia and the Middle East. A popular Chinese cartoon called Pleasant Goat and Big Big Wolf has been translated into 17 languages and shown in over 50 countries and regions.
Chinese animation industry produces about 266,600 minutes of animation content every year. Foreign animation films dominate the market with more than 60% of television animation being of foreign origin. In China, there are about 8,000 animation studios. The key animation industrial bases in China are Hangzhou, Shenzhen, Shenyang and Wuxi. The Chinese animation industry is growing at the rate of about 10-15% YoY. The cost of outsourcing one episode of animation work to China is about US$ 60,000 - 70,000.
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