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市場調査レポート

中国のアニメーション市場:戦略・動向・市場機会

Animation Industry in China: Strategies Trends & Opportunities

発行 Digital Vector, Inc. 商品コード 270735
出版日 ページ情報 英文 125 Pages
納期: 即日から翌営業日
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中国のアニメーション市場:戦略・動向・市場機会 Animation Industry in China: Strategies Trends & Opportunities
出版日: 2013年05月20日 ページ情報: 英文 125 Pages
概要

中国のアニメーション産業規模は、毎年約26万6,600分のアニメーションコンテンツを生産しています。中国には8,000以上のアニメーションスタジオがあります。主なアニメ産業の拠点は、杭州、深セン、瀋陽および無錫です。中国のアニメーション産業は前年比約10-15%で成長しています。中国におけるアニメーションのアウトソーシングコストは、1話あたり約6万〜7万米ドルです。

当レポートでは、中国におけるアニメーション産業の発展の経緯と現況などについて調査分析し、産業状況、市場規模・成長見通し、ビジネスモデル、ビジネス戦略、リスクと課題、主要スタジオ等をまとめ、概略以下の構成でお届けします。

イントロダクション

  • アジア社会におけるアニメーション
  • ローカルアニメーション産業の構築
  • 成功促進因子
  • アジアにおけるアニメーション融資のモデル
  • アジアにおける著作権チェーン
  • 外国のアニメーションスタイルの影響
  • アジアにおけるアニメーション生産の動向
  • アジアにおけるアニメーションコプロダクション
  • アジアと外国のアニメスタジオのコラボレーション
  • 外国アニメーションを取り巻く論争
  • アジアにおけるアニメーションスタジオ

中国

  • 産業の現況
    • 主要動向
    • 課題
    • ローカルコンテンツの需要
    • 政府サポート
    • 市場機会
  • 中国のTVアニメーション市場
    • 中国のアニメーションバリューチェーン
    • 中国のTVアニメーション市場における主な課題
  • 中国におけるアニメーションスタジオのビジネスモデル
    • 収益モデル
    • コスト構造
    • Thru the Moebius Strip:3Dアニメーション映画
  • 中国のアニメーション産業の規模
  • 中国におけるアニメーションスタジオの統計
  • リスク
  • 将来の見通し
  • 中国におけるアニメーションスタジオの戦略
  • 中国における主要アニメーションスタジオ

図表

目次

Abstract

The most authoritative Indian Animation Industry Analysis

The cost of labor in China is one of the lowest in the world. This coupled with the large pool of animators is attracting animation outsourcing to China. China probably has the largest number of animators in the world and the country is attracting large amounts of post-production jobs.

China has seen a proliferation of the broadcasting industry. Earlier Chinese viewers had only one option. Currently there are hundreds of television stations spread across China, which compete with one another.

The leading studios have made large scale investments in training employees and attracting and retaining talented animation professionals, who include artists, directors and production staff. The key factor which is driving the flow of outsourcing of animation jobs to China is the low cost labour as well as the availability of a large talent pool of animation professionals.

The rapid export growth of animation content can be attributed to the emphasis on originality and creativity among Chinese animators. The industry previously operated as an outsourcing destination for overseas studios. But the industry over the recent past has restructured itself with a shift in focus to creating original animation productions and ownership of Intellectual property.

Chinese animation has started to gain acclaim around the world, becoming increasingly popular in Southeast Asia and the Middle East. A popular Chinese cartoon called Pleasant Goat and Big Big Wolf has been translated into 17 languages and shown in over 50 countries and regions.

MARKET WATCH

image1

Chinese animation industry produces about 266,600 minutes of animation content every year. Foreign animation films dominate the market with more than 60% of television animation being of foreign origin. In China, there are about 8,000 animation studios. The key animation industrial bases in China are Hangzhou, Shenzhen, Shenyang and Wuxi. The Chinese animation industry is growing at the rate of about 10-15% YoY. The cost of outsourcing one episode of animation work to China is about US$ 60,000 - 70,000.


Getting the most from our research analysis

We provide key insights into the entire industry value chain

image2

Digital Vector is a research and consultancy firm offering services to leading clients across the world which includes executives, researchers, analysts and consultants. The analyst team of researchers and consultants has expertise in various aspects of industries such as Animation, Media, Retail, Life Sciences, Mobile Technologies, Telecommunications and Transportation.


Digital Vector publishes research reports that help the clients formulate and implement strategies by offering expert analysis and forecasts. We provide key insights into the entire value chain including market sizing, forecasting, segmentation, competitive benchmarking, industry and market analysis, product analysis, trends analysis, company profiles, supplier , distributor analysis and product launch strategies.

We offer custom research and consulting services drawing upon the strength of our highly qualified analysts many of who are

PhDs and MBAs from premier business schools. Our globally distributed business model enables us to offer high quality services at the same time keeping a control over costs.

Aided by sophisticated market analysis tools and our proprietary framework, we offer the most in-depth and focused analysis. This is made possible by the rigorous research methodology, which includes extensive Primary Research supported by indepth Secondary Research using advanced quantitative and qualitative analysis.

Being an independent research and consultancy firm, Digital Vector offers an objective analysis of markets and technologies. Digital Vector's custom consulting services are much valued by clients for our clear, accurate and executable strategies aimed to increase firm and customer value and producing measurable results.

Table of Contents

Introduction

  • Animation in Asian Societies
  • Establishment of Local Animation Industry
    • LOCAL CONTENT PRODUCTIONS
    • SUCCESSFUL BUSINESS MODELS
  • Drivers for Success
  • Models for Animation financing in Asia
  • Copyright Chain in Asia
  • Influence of Foreign Animation Styles
    • POPULARITY OF FOREIGN ANIMATION
  • Trends in Animation Production in Asia
  • Animation Co-Productions in Asia
  • Collaboration among Asian and Foreign Animation Studios
  • Controversies Surrounding Foreign Animation
  • Animation Studios in Asia

China

  • Current State of the Industry
    • KEY TRENDS
    • CHALLENGES
    • DEMAND FOR LOCAL CONTENT
  • Introduction
  • Animation in Asian Societies
  • Establishment of Local Animation Industry
    • LOCAL CONTENT PRODUCTIONS
    • SUCCESSFUL BUSINESS MODELS
  • Drivers for Success
  • Models for Animation financing in Asia
  • Copyright Chain in Asia
  • Influence of Foreign Animation Styles
    • POPULARITY OF FOREIGN ANIMATION
  • Trends in Animation Production in Asia
  • Animation Co-Productions in Asia
  • Collaboration among Asian and Foreign Animation Studios
  • Controversies Surrounding Foreign Animation
  • Animation Studios in Asia
  • China
  • Current State of the Industry
    • KEY TRENDS
    • CHALLENGES
    • DEMAND FOR LOCAL CONTENT
    • GOVERNMENT SUPPORT
    • MARKET OPPORTUNITY
  • Chinese Market for TV Animation
    • CHINESE TV ANIMATION VALUE CHAIN
    • KEY CHALLENGES IN THE CHINESE MARKET FOR TV ANIMATION
  • Business Models of Animation Studios in China
    • REVENUE MODELS
    • COST STRUCTURE
    • THRU THE MOEBIUS STRIP - 3D ANIMATION MOVIE
  • Size of the Chinese Animation Industry
  • Statistics on Animation Studios in China
  • The Risks
  • Future Outlook
  • Strategies for Animation Studios in China
  • Animation Studios in China

Figures and Tables

  • TABLE 1: ANIMATION MOVIE CO-PRODUCTIONS
  • TABLE 2: KEY ANIMATION STUDIOS IN ASIA
  • FIGURE 1: COST-QUALITY MATRIX OF ANIMATION IN ASIA
  • FIGURE 2: COST OF PRODUCING ONE EPISODE OF ANIMATION IN ASIA
  • FIGURE 3: ANNUAL ANIMATION OUTPUT IN ASIA
  • TABLE 3: ANIMATION MOVIES PRODUCED IN ASIA
  • TABLE 4: LEADING ANIMATION STUDIOS IN CHINA FOR TV ANIMATION CONTENT PRODUCTION
  • TABLE 5: LEADING CITIES IN CHINA FOR TV ANIMATION CONTENT PRODUCTION
  • TABLE 6: LEADING INDUSTRY CENTRES IN CHINA FOR TV ANIMATION CONTENT PRODUCTION
  • TABLE 7: LEADING PROVINCES AND KEY INSTITUTIONS IN CHINA FOR TV ANIMATION CONTENT PRODUCTION
  • TABLE 8: ANIMATION CONTENT DEVELOPED BY CHINESE STUDIOS
  • TABLE 9: CHINESE GOVERNMENT POLICIES FOR ANIMATION INDUSTRY
  • TABLE 10: CHINESE GOVERNMENT FUNDING FOR ANIMATION INDUSTRY
  • FIGURE 4: THRU THE MOEBIUS STRIP
  • FIGURE 5: SIZE OF CHINESE ANIMATION INDUSTRY
  • FIGURE 6: ANIMATION CONTENT DEMAND VS. SUPPLY IN CHINA
  • FIGURE 7: VALUE OF CHINESE ANIMATION CONTENT DEMAND VS. SUPPLY
  • FIGURE 8: COST OF PRODUCING ONE EPISODE OF ANIMATION IN CHINA
  • FIGURE 9: NUMBER OF ANIMATION STUDIOS IN CHINA
  • FIGURE 10: ANIMATION STUDIOS IN CHINA BASED ON SIZE
  • FIGURE 11: ANIMATION STUDIOS IN CHINA BASED ON CAPABILITIES
  • FIGURE 12: ANIMATION STUDIOS IN CHINA BASED ON APPLICATIONS
  • FIGURE 13: PEOPLE EMPLOYED IN THE CHINESE ANIMATION INDUSTRY
  • FIGURE 14: ANIMATION OUTPUT OF CHINESE ANIMATION INDUSTRY
  • FIGURE 15: BREAK-UP OF ANIMATION OUTPUT OF CHINESE ANIMATION INDUSTRY
  • FIGURE 16: 3D ANIMATION SALARIES IN CHINA
  • FIGURE 17: 2D ANIMATION SALARIES IN CHINA
  • FIGURE 18: FLASH ANIMATION SALARIES IN CHINA
  • FIGURE 19: GAMING SALARIES IN CHINA
  • TABLE 11: LIST OF ANIMATION SCHOOLS IN CHINA
  • TABLE 12: CHINA'S LEADING ANIMATION STUDIOS
  • TABLE 13: TOP TEN ANIMATION STUDIOS IN CHINA
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