SVODの西欧市場予測

西欧におけるSVOD加入数は、2025年までに1億9100万に達すると予測され、2019年末時点の9000万の倍以上となる見込みです。Covidの封鎖が大きな影響を及ぼし、2020年だけでも3500万の加入数が増加すると見込まれます。

当レポートでは、西欧におけるSVOD市場について調査し、地域の概要と各国の分析、世帯浸透率、SVOD加入数および映画・TVエピソードの収益、国・プラットフォーム別のサマリーテーブルなどを提供しています。

目次

レポートは2つのパートに分かれています。

• 分析：オーストリア、ベルギー、デンマーク、フィンランド、フランス、ドイツ、アイルランド、イタリア、オランダ、ノルウェー、ポルトガル、スペイン、スウェーデン、スイス、英国の地域概要と国別分析。68ページのPDFドキュメント。
• 2010年から2025年までの18か国の世帯浸透率、SVOD加入数、映画・テレビエピソード収益をカバーするExcelワークブック。国別およびプラットフォーム別のサマリーテーブル。

Western Europe to add 101 million SVOD subs

Western Europe will have 191 million SVOD subscriptions by 2025; more than double from 90 million at end-2019. About 35 million subscribers will be added in 2020 alone, with the Covid lockdown having a major effect.

Netflix will remain the largest platform, with 68.49 million paying subscribers expected by 2025. Despite adding 25 million subs between 2019 and 2025, Netflix will lose market share.

Disney+ has made a strong and immediate impact, given its brand recognition, low price and impressive content line-up. Disney+ launched in the remainder of Western European countries this month.

Simon Murray , Principal Analyst at Digital TV Research, said: "Disney+ will have a huge impact. However, we have downgraded Disney+ since our last forecasts in April. After strong early take-up and based on its June results, subscriber growth will decelerate rapidly. We have increased our forecasts for the 'other' category due to the wave of launches due from the likes of Hulu, Paramount+ and Peacock."

Table of Contents

Published in September 2020 and based on June results, this 114-page PDF and excel report based on June 2020 results covers movies and TV episodes.

The report comes in two parts:

• Insight: Regional overview and country analysis for Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the UK in a 68-page PDF document.

• Excel workbook covering each year from 2010 to 2025 for 18 countries by household penetration, by SVOD subscribers and revenues for movies and TV episodes. As well as summary tables by country and by platform;

Forecasts for the following 122 platforms across 18 countries: