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西欧のOTTテレビ・ビデオ予測

Western Europe OTT TV and Video Forecasts

発行 Digital TV Research 商品コード 934255
出版日 ページ情報 英文 190 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=106.59円で換算しております。
西欧のOTTテレビ・ビデオ予測 Western Europe OTT TV and Video Forecasts
出版日: 2020年04月29日 ページ情報: 英文 190 Pages
概要

西欧では、2025年までに1億9700万人がSVODに加入すると予測されており、2019年末の8800万人から倍増となるでしょう。2020年だけでも約4,500万人の加入者が増加する見込みですが、これは新型コロナウイルスによるロックダウンが大きな後押しとなります。西欧では、Netflixが最大のSVODプラットフォームであり続け、2025年までに6,770万人の有料加入者が見込まれます。Disney+は、2020年半ばまでに西欧のほとんどの国で開始される予定です。Disney+は、そのブランド認知度、低価格、魅力的なラインナップにより、2025年までに同地域での有料加入者数が5,754万人になると予測されています。

当レポートでは、西欧18ヶ国のOTTテレビ・ビデオ市場について調査分析し、OTTオペレーターの概要 (国別) 、2010年から2025年までの実績と予測を世帯普及率、SVOD加入者数、映画やTVエピソードのOTT収入別に提供しています。

調査対象国とSVODプラットフォーム

  • オーストリア
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
    • Sky X/Ticket
    • Maxdome/Joyn
    • RTL Now
  • ベルギー
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
    • Videoland
    • YeloPlay
    • Proximus
  • デンマーク
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
    • HBO
    • Viaplay
    • C More
    • TV2 Play
  • フィンランド
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
    • HBO
    • Viaplay
    • C More
  • フランス
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
    • OCS
    • Salto
    • MyCanal
  • ドイツ
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
    • Sky X/Ticket
    • Maxdome/Joyn
    • Magenta TV App
    • Horizon
    • Giga
    • Zattoo
    • RTL TV Now Premium
  • アイスランド
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
  • アイルランド
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
    • Sky X/Now
  • イタリア
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
    • Sky X/Now
    • TIMVision
    • Mediaset Infinity
  • ルクセンブルク
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
  • マルタ
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
  • オランダ
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
    • Videoland Unlimited
    • NPO Plus
    • NL Ziet
    • Ziggo Movies & Series
  • ノルウェー
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
    • HBO
    • Viaplay
    • C More
    • TV2 Sumo
  • ポルトガル
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
    • HBO
    • NOS Play
  • スペイン
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
    • HBO
    • Orange Cine
    • Movistar+ Lite
    • MiTele Plus
    • Atresplayer Prem
  • スウェーデン
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
    • HBO
    • Viaplay
    • C More
  • スイス
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
    • Premium Plus
    • Teleclub Play
  • 英国
    • Netflix
    • Amazon Prime Video
    • Disney+
    • Apple TV+
    • Sky X/Now TV
    • Britbox
    • ITV Hub+
目次

Western Europe is forecast to have 197 million SVOD subscriptions by 2025, doubling from 88 million at end-2019. About 45 million subscribers will be added in 2020 alone, with the Covid lockdown providing a major boost.

Netflix will remain the largest pan-regional SVOD platform, with 67.70 million paying subscribers expected by 2025. Netflix will add 24 million subs from 2019.

Disney+ has made a strong and immediate impact, given its brand recognition, low price and impressive content line-up. Disney+ will launch in most Western European countries by mid-2020. Disney+ is forecast to have 57.54 million paying subscribers in Western Europe by 2025.

Simon Murray, Principal Analyst at Digital TV Research, said: “The Covid 19 pandemic and subsequent lockdowns have had two major effects on Western European OTT: a surge in SVOD subscriptions and a loss in advertiser confidence, which will result in lower AVOD growth for 2020.”

Murray continued: “Netflix reported impressive first quarter results and the newly-launched Disney+ has enjoyed great success. Crucial for the SVOD platforms will be retaining subscribers after the lockdown is lifted - and to attract new ones.”

Murray warned: “The danger is that subscribers will watch so much of one platform's library during lockdown that they will unsubscribe if they feel that there is little left for them to watch. This will affect Disney+ less as its younger audience will watch the same content multiple times. Older audiences to the other platforms always want new content, which may be difficult to achieve especially given the production suspension during lockdown.”

Table of Contents

Published in April 2020, this 190-page PDF, PowerPoint and excel report covers movies and TV episodes.

The report comes in three parts:

  • Outlook: Forecasts for 18 countries in a 41-page PowerPoint document full of charts, graphs and bullet points;
  • Excel workbook covering each year from 2010 to 2025 for 18 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes. As well as summary tables by country and by platform;
  • Insight: Detailed country-by-country analysis in an 88-page PDF document.

Forecasts for the following 122 platforms across 18 countries:

CountrySVOD opsSVOD Platforms
Austria 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky X/Ticket; Maxdome/Joyn; RTL Now
Belgium 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Videoland; YeloPlay; Proximus
Denmark 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More; TV2 Play
Finland 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More
France 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; OCS; Salto; MyCanal
Germany 11 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky X/Ticket; Maxdome/Joyn; Magenta TV App; Horizon; Giga; Zattoo; RTL TV Now Premium
Iceland 4 Netflix; Amazon Prime Video; Disney+; Apple TV+;
Ireland 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky X/Now
Italy 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky X/Now; TIMVision; Mediaset Infinity
Luxembourg 4 Netflix; Amazon Prime Video; Disney+; Apple TV+;
Malta 4 Netflix; Amazon Prime Video; Disney+; Apple TV+;
Netherlands 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Videoland Unlimited; NPO Plus; NL Ziet; Ziggo Movies & Series
Norway 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More; TV2 Sumo
Portugal 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; NOS Play
Spain 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Orange Cine; Movistar+ Lite; MiTele Plus; Atresplayer Prem
Sweden 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More
Switzerland 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Premium Plus; Teleclub Play
UK 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky X/Now TV; Britbox; ITV Hub+