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市場調査レポート

サブサハラアフリカ地域のOTT TV&ビデオ市場の予測

Sub-Saharan Africa OTT TV and Video Forecasts

発行 Digital TV Research 商品コード 656648
出版日 ページ情報 英文 227 Pages
納期: 即日から翌営業日
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サブサハラアフリカ地域のOTT TV&ビデオ市場の予測 Sub-Saharan Africa OTT TV and Video Forecasts
出版日: 2019年01月14日 ページ情報: 英文 227 Pages
概要

当レポートでは、サブサハラアフリカ地域の35カ国におけるOTT TV&ビデオ市場を調査し、主要SVODプラットフォームと市場シェア、OTT TV&ビデオ収益および加入者数の推移と予測、プラットフォーム別の内訳、国別の詳細プロファイルなどをまとめています。

調査内容

  • エグゼクティブサマリー・地域予測
  • 主なSVODプラットフォーム・市場シェア
  • 地域予測サマリー
    • 世帯普及率
    • SVOD加入者数
    • OTT収益
  • 35カ国のトップライン予測
    • 人口
    • 世帯構成
    • 世帯数
    • TV世帯数
    • 固定ブロードバンド世帯数
    • スマートフォンユーザー数
    • タブレットユーザー数
  • 国別プロファイル:35カ国
  • 詳細国別予測:35カ国
  • 市場の展望:35カ国の加入者予測
目次

Sub-Saharan African OTT movie and TV episode revenues will reach $1,018 million by 2024 - up from $223 million in 2018. Despite this quintupling of revenues, Africa still has a lot of potential growth in the long-term.

South Africa will account for 40% of the region's revenues by 2024, with Nigeria bringing in a further 22%. From the 35 countries covered in the Sub-Saharan Africa OTT TV and Video Forecasts report, only 15 will generate OTT revenues of more than $10 million by 2024.

SVOD is already the main revenue driver for OTT TV and video by some distance. SVOD revenues will reach $782 million by 2024; nearly quintuple the 2018 total.

The report forecasts 10.21 million SVOD subscriptions by 2024, up from 3.03 million at end-2018. South Africa (3.46 million by 2024) will remain the leader, with Nigeria (2.56 million) in second place.

South Africa and Nigeria will together account for 59% of the region's SVOD subscribers by 2024, but this is down from 71% in 2018. Therefore, the rest of the region is growing faster than the two main countries.

Simon Murray, Principal Analyst at Digital TV Research, said: “Market dynamics have shifted over the last year. Despite its relatively high prices, Netflix has consolidated its market leadership. There have been many fewer platform launches, especially on a country level. Furthermore, several multinational players appear to have reined in their ambitions.”

Table of Contents

Published in January 2019, this 227-page report covers movie and TV episode developments.

It comes in three parts:

  • Outlook: Forecasts for 35 countries in a 75-page PowerPoint document full of charts, graphs and bullet points;
  • An 80-page Excel workbook covering each year from 2010 to 2024 for 35 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes. As well as summary tables by country and by platform;
  • Insight: Detailed country-by-country analysis in a 72-page PDF document.

Forecasts for the following 35 countries:

Country SVOD ops SVOD Platforms
Angola 3 Netflix; Amazon; Iroko
Benin 3 Netflix; Amazon; Iroko
Botswana 5 Netflix; Amazon; Showmax; Iroko; Iflix
Burkina Faso 3 Netflix; Amazon; Iroko
Burundi 5 Netflix; Amazon; Iflix; Iroko; Showmax
Cameroon 4 Netflix; Amazon; Iroko; Showmax
CAR 4 Netflix; Amazon; Showmax; Iroko
Chad 4 Netflix; Amazon; Showmax; Iroko
DR Congo 4 Netflix; Amazon; Iroko; Showmax
Rep Congo 4 Netflix; Amazon; Iroko; Showmax
Cote d'Ivoire 3 Netflix; Amazon; Iroko
Eq. Guinea 4 Netflix; Amazon; Showmax; Iroko
Ethiopia 5 Netflix; Amazon; Iflix; Iroko; Showmax
Gabon 4 Netflix; Amazon; Showmax; Iroko
Gambia 4 Netflix; Amazon; Showmax; Iroko
Ghana 4 Netflix; Amazon; Iflix; Iroko
Guinea 4 Netflix; Amazon; Iroko; Showmax
Kenya 5 Netflix; Amazon; Iflix; Iroko; Showmax
Liberia 5 Netflix; Amazon; Showmax; Iroko; Iflix
Madagascar 4 Netflix; Amazon; Iroko; Showmax
Malawi 5 Netflix; Amazon; Iflix; Iroko; Showmax
Mali 3 Netflix; Amazon; Iroko
Mozambique 3 Netflix; Amazon; Iroko
Namibia 4 Netflix; Amazon; Showmax; Iroko
Niger 3 Netflix; Amazon; Iroko
Nigeria 4 Netflix; Amazon; Iflix; Iroko
Rwanda 5 Netflix; Amazon; Iflix; Iroko; Showmax
Senegal 4 Netflix; Amazon; Iroko; Showmax
Sierra Leone 3 Netflix; Amazon; Iroko
South Africa 5 Netflix; Amazon; Iflix; Showmax; Black by Cell C
Tanzania 5 Netflix; Amazon; Iflix; Iroko; Showmax
Togo 3 Netflix; Amazon; Iroko
Uganda 5 Netflix; Amazon; Iflix; Iroko; Showmax
Zambia 5 Netflix; Amazon; Iflix; Iroko; Showmax
Zimbabwe 5 Netflix; Amazon; Iflix; Iroko; Showmax
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