Digital TV World Revenue Forecasts
|発行||Digital TV Research||商品コード||247505|
|出版日||ページ情報||英文 248 Pages
世界の有料テレビ収益 (加入料、PPV、TV番組) は、2021年には2,059億2千万米ドルに達し、2015年〜2021年の間に9,900万米ドルの増加が見込まれています。成長のピークは、2018年になると予測されています。
Global pay TV revenues [subscription fees and PPV movies and TV episodes] for 138 countries will only grow by $99 million between 2015 and 2021 to $205.92 billion; having peaked in 2018. This follows 19.5% growth between 2010 and 2015, according to the Digital TV Revenue Forecasts report.
Global pay TV revenues by region ($ billion)
Source: Digital TV Research Ltd.
North American pay TV revenues will fall by $13.5 billion between 2015 and 2021. Cord-cutting is responsible for some of this loss, but greater competition and conversion to bundles (with the lower revenues for TV than standalone offers) are more pressing factors. Western Europe will be flat at $31 billion.
Simon Murray, Principal Analyst at Digital TV Research, said: “Most of the rest of the world will not follow the North American experience. True, pay TV revenues will fall in 27 countries between 2015 and 2021, but not to the same extent as in Canada and the US. Most countries are nowhere near the market maturity achieved in North America.”
Excluding North America, pay TV revenues will climb by $13.6 billion (up by 14%) between 2015 and 2021 to $107.82 billion, having recorded $20 billion growth (up by 28%) between 2010 and 2015. North America's share of the global total will fall from 57.4% in 2010 to 54.2% in 2015 and 47.6% in 2021.
Asia Pacific revenues will grow by $8 billion (up by 25%) between 2015 and 2021 to $40 billion. Asia Pacific overtook Western Europe in 2014, and will be larger than the whole of Europe by 2019.
Revenues will rocket by 63% (up by $2.5 billion) in the Sub-Saharan Africa region and by 26% (up by $1.0 billion) in Middle East & North Africa between 2015 and 2021. Sub-Saharan Africa will pass MENA in 2016.
Pay TV revenues in Eastern Europe will be 40% higher in 2021 ($5,970 million) than in 2010 ($4,271 million). However, the revenue increase will only be 9.9% between 2015 and 2021. Latin America will add a further $1.6 billion (up by only 9.1%) between 2015 and 2021.
Revenues will decline for 27 countries between 2015 and 2021. However, revenues will more than double for a further 19 countries during that period. Most of the fast-growth nations by percentage increase will be in Africa, with Myanmar, Laos, Oman and Bangladesh providing exceptions. India's revenues will climb by $3.5 billion between 2015 and 2021 to $7.8 million, with China up by $1.9 billion to $11.7 billion.
Published in May 2016, this 248-page electronically-delivered report comes in two parts:
|Forecasts for 138 countries:|
|DR Congo||Rep Congo||Costa Rica||Cote d'Ivoire|
|Dominican Rep.||Ecuador||Egypt||El Salvador|
|Slovakia||Slovenia||South Africa||South Korea|
|Austria pay TV revenue forecasts|
|2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021|
|Revenues (US$ million)|
|Stand-alone digital cable revs|
|Dual-play digital cable TV revenues|
|Triple-play digital cable TV revenues|
|Digital cable TV subs revenues|
|Digital cable TV on-demand revs|
|Digital cable TV revenues|
|Analog cable TV subs revs|
|Cable TV revenues|
|Stand-alone IPTV revenues|
|Dual-play IPTV revenues|
|Triple-play IPTV revenues|
|IPTV subscription revenues|
|IPTV on-demand revenues|
|Satellite TV subscription revenues|
|Satellite TV on-demand revenues|
|Satellite TV revenues|
|DTT subscription revs|
|DTT on-demand revenues|
|Average Revenue Per User (ARPU - US$)|
|Stand-alone digital cable subs|
|Dual-play digital cable TV subs|
|Triple-play digital cable TV subs|
|Average digital cable (subs & VOD)|
|Analog cable TV subs|
|Stand-alone IPTV subs|
|Dual-play IPTV subs|
|Triple-play IPTV subs|
|Average IPTV (subs and VOD)|
|Pay satellite TV (subs)|
|Pay satellite TV (subs and PPV)|
|Pay DTT (subs)|
|Pay DTT (subs and PPV)|
|Average monthly ARPU|
|Source: digital TV research Ltd.|