市場調査レポート
商品コード
1119261
ラテンアメリカのSVOD予測Latin America SVOD Forecasts |
ラテンアメリカのSVOD予測 |
出版日: 2022年08月25日
発行: Digital TV Research
ページ情報: 英文 102 Pages
納期: 即日から翌営業日
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ラテンアメリカにおけるSVODの市場規模は、2021年の50億1,000万米ドルから、2027年には85億4,000万米ドルの規模に達すると予測されています。また、同地域のSVOD加入者総数は、2021年末の7,500万件から、2027年には1億3,900万件になると予想されています。
当レポートでは、ラテンアメリカのSVOD市場を調査し、19カ国の世帯普及率、SVOD加入者、映画・テレビエピソード別の収益などをまとめています。
19カ国・151プラットフォームの予測:
国 | SVOD操作 | SVODプラットフォーム |
アルゼンチン | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
ボリビア | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Star+; Paramount+ |
ブラジル | 9 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; Globo Play; HBO; Star+; Paramount+ |
チリ | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
コロンビア | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
コスタリカ | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
ドミニカR | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
エクアドル | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
エルサルバドル | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
グアテマラ | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
ホンジュラス | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
メキシコ | 9 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; HBO; Star+; Paramount+ |
ニカラグア | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
パナマ | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
パラグアイ | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
ペルー | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
プエルトリコ | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Sling TV; Hulu; Paramount+ |
ウルグアイ | 7 | Netflix; Amazon Prime Video; Disney+; Claro Video; HBO; Star+; Paramount+ |
ベネズエラ | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Star+; Paramount+ |
Latin American SVOD revenues will reach $8.54 billion by 2027; up from $5.01 billion in 2021. Netflix will account for 41% of the 2027 total, down from 72% in 2021. Netflix's revenues will peak at $3.73 billion in 2023.
Simon Murray, Principal Analyst at Digital TV Research, explained: "Netflix will introduce AVOD-SVOD tiers [one for Brazil and another pan-regional one for the Spanish-speaking countries] in 2024, with SVOD revenues and ARPUs falling slowly as some subscribers convert to cheaper packages."
Disney+ is likely to introduce similar tiers in 2024. The platform is expected to follow its US example by converting its current subscription tier to AVOD-SVOD and charging more for SVOD-only. This will push up ARPU.
Latin America will have 139 million gross SVOD subscriptions by 2027; up from 75 million at end-2021. Seven US-based platforms (Netflix, Amazon Prime Video, Disney+, Star+, Paramount+, Apple TV+ and HBO) will account for 90% of the region's paying SVOD subscriptions by end-2027.
Forecasts for the following 151 platforms across 19 countries:
Country | SVOD ops | SVOD Platforms |
Argentina | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
Bolivia | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Star+; Paramount+ |
Brazil | 9 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; Globo Play; HBO; Star+; Paramount+ |
Chile | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
Colombia | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
Costa Rica | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
Dominican R | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
Ecuador | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
El Salvador | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
Guatemala | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
Honduras | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
Mexico | 9 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; HBO; Star+; Paramount+ |
Nicaragua | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
Panama | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
Paraguay | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
Peru | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO; Star+; Paramount+ |
Puerto Rico | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Sling TV; Hulu; Paramount+ |
Uruguay | 7 | Netflix; Amazon Prime Video; Disney+; Claro Video; HBO; Star+; Paramount+ |
Venezuela | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Star+; Paramount+ |