表紙:クラフトビールの世界市場:2021~2028年
市場調査レポート
商品コード
982648

クラフトビールの世界市場:2021~2028年

Global Craft Beer Market - 2021-2028

出版日: | 発行: DataM Intelligence | ページ情報: 英文 180 Pages | 納期: 約2営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=110.22円
クラフトビールの世界市場:2021~2028年
出版日: 2021年07月15日
発行: DataM Intelligence
ページ情報: 英文 180 Pages
納期: 約2営業日
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  • 概要
  • 目次
概要

世界におけるクラフトビール市場の成長は、低アルコール度数(ABV)に対する嗜好の高まりが製品需要を牽引することによって強化されています。さらに、クラフトビールや地ビール醸造所の数の増加は、市場の成長に拍車をかけています。

低アルコール度数(ABV)飲料の人気が高まっており、低アルコールビールとノンアルコールビールの販売が進んでいます。これは主に、健康志向の消費者の関心の高まりに起因する可能性があります。味わいが向上した低アルコールクラフトビールの幅広い選択肢は、製品の消費を後押しします。低アルコールのシードル・ビールへの傾向の高まりは、主にアルコールの消費量に対する意識の高まりと消費者の新しい飲料への意欲の高まりに起因しており、低アルコールのクラフトビールの必要性をさらに高めています。オフライセンスやスーパーマーケットが急増している英国では、ソフトアルコール飲料の需要が急激に変化しています。

さらに、アルコール度数の低いビールは、アルコール度数の高いビールよりも比較的安価で、アルコール度数が2.8%以下です。したがって、コスト削減は、クラフトビールなどの低アルコールビールを推進するもう1つの重要な要素です。

当レポートでは、世界のクラフトビール市場について調査分析し、市場の概要、市場成長への影響要因、各セグメント・地域別による市場規模と前年比成長、および主要企業などについて分析しています。

目次

第1章 世界のクラフトビール市場:調査手法と範囲

  • 調査手法
  • 調査の目的と調査範囲

第2章 世界のクラフトビール市場:市場の定義と概要

第3章 世界のクラフトビール市場:エグゼクティブサマリー

  • 市場内訳:ビール種類別
  • 市場内訳:年齢層別
  • 市場内訳:流通チャネル別
  • 市場内訳:地域別

第4章 世界のクラフトビール市場:市場力学

  • 市場に影響を与える要因
    • 促進要因
    • 抑制要因
    • 市場機会
    • 影響分析

第5章 世界のクラフトビール市場:業界分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析
  • アンメットニーズ

第6章 世界のクラフトビール市場:COVID-19分析

  • 市場におけるCovid-19の分析
    • COVID-19以前の市場シナリオ
    • 現在の市場シナリオ
    • COVID-19以降または将来のシナリオ
  • Covid-19期間中の価格ダイナミクス
  • 需要と供給のスペクトル
  • パンデミック期間中の市場に関連する政府のイニシアチブ
  • メーカーの戦略的イニシアチブ
  • 結論

第7章 世界のクラフトビール市場:ビール種類別

  • イントロダクション
  • 市場規模分析および前年比成長分析(%):ビール種類
  • 市場魅力指数:ビール種類
    • エール
    • ラガー
    • その他

第8章 世界のクラフトビール市場:流通チャネル別

  • イントロダクション
  • 市場規模分析および前年比成長分析(%):流通チャネル別
  • 市場魅力指数:流通チャネル別
    • オントレードチャネル
    • オフトレードチャネル

第9章 世界のクラフトビール市場:年齢層別

  • イントロダクション
  • 市場規模分析および前年比成長分析(%):年齢層別
  • 市場魅力指数:年齢層別
    • 21~35歳
    • 36~54歳
    • 55歳以上

第10章 世界のクラフトビール市場:地域別

  • イントロダクション
    • 市場規模分析および前年比成長分析(%):地域別
    • 市場魅力指数:地域別
  • 北米
    • イントロダクション
    • 主要な地域固有のダイナミクス
    • 市場規模分析および前年比成長分析(%):ビール種類別
    • 市場規模分析および前年比成長分析(%):流通チャネル別
    • 市場規模分析および前年比成長分析(%):年齢層
    • 市場規模分析および前年比成長分析(%):国別
  • 欧州
  • 南米
  • アジア太平洋
  • 中東・アフリカ

第11章 世界のクラフトビール市場:競合情勢

  • 競合シナリオ
  • 市場ポジショニング/シェア分析
  • 合併と買収の分析

第12章 企業プロファイル

  • The Boston Beer Company
    • 企業概要
    • 製品ポートフォリオ・説明
    • 主なハイライト
    • 財務概要
  • AB In Bev
  • D.G. Yuengling & Son, Inc.
  • Heineken N.V.
  • Sierra Nevada Brewing Co.
  • Oskar Blues
  • Constellation Brands, Inc.
  • Gleckes Beer
  • Hangzhou Qiandaohu Beer Co., Ltd.
  • Harbin Beer
  • Reeb
  • Snow beer

第13章 世界のクラフトビール市場:重要考察

第14章 世界のクラフトビール市場:DataM

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  • お問い合わせ
目次
Product Code: DMFB2948

Market Overview:

Craft beer is one of the main types of beer which is processed with a traditional or non-mechanized procedure by small breweries. The American Brewer Association (ABA) defines craft brewery as 'small', 'independent' and 'traditional'. The Annual production of 6 million barrels of beer or less, refers to small craft brewery. Whereas in independent craft brewery, less than 25% of craft brewery is owned and controlled by a beverage alcohol industry member. The demand for low-alcoholic beverages has been rising with the growing interest of health-conscious consumers. Wider choice of the new product range offered by key players with improved taste and low alcoholic content in beer for those of 2.8% ABV and less is driving the market. The global craft beer market valued USD XX million in 2020 and is forecasted to reach USD XX million by 2028, growing at a CAGR of XX% during the forecast period (2021-2028). However, the threat from other alcoholic beverages, like wine, is one of the major hindering factors to the craft beer market.

Market Dynamics: Rising number of craft and microbreweries

The increasing socializing trends, especially among the millennials have increased the visits to the taprooms and brewpubs. This has also led to an increase in the development of small and independent breweries. Thus, breweries are improving beer production to cater to the surging demand of consumers. According to the Brewers Association, small and independent brewers in the U.S produced 26.3 million barrels of beer in 2019, with a volume growth of 4% than the prior year. The craft production in 2019 accounted for 25.2% of the beer retail market in the U.S, which has supported the overall market growth.

Moreover, the emergence of numerous varieties of strong and flavorful craft beers in the market, such as honey-flavored, fruit & spice, tart & funky and malty & sweet flavors has drawn consumers attention. The floral flavors such as chamomile, lavender, and elderflower add a subtle taste and smooth quality to the beers, along with balancing and complementing flavors. The inclusion of new ingredients and innovative flavors in beers have increasingly appealed to the consumers worldwide.

Beer in general has been the subject of many government regulations. Regulations serve several objectives such as enhancing government revenues through beer taxes, protecting consumer health, protecting society from alcohol abuse, reducing the price of bread grains, and constraining market power. Similarly, with the surge in demand for craft beers, governments have endured two-way interaction with rules and regulation. On one hand, regulations have stimulated, or constrained craft brewing compared to microbrewers. On the other hand, the growth of craft brewing has induced changes in regulations that have facilitated the subsequent entry of craft breweries.

Market Segmentation: On-trade segment is expected to dominate the global craft beer market, by distribution channel

The global craft beer market has been segmented by distribution channel into on-trade and off-trade. On-trade segment is expected to hold the highest market share in the year 2020. The on-trade distribution refers to the sale of the alcoholic drinks in bars, restaurants, clubs, pubs and other distribution channels in the hospitality industry. The on-trade craft beer is expensive as compared to off-trade; as a result, the craft beer market is growing substantially in developed economies on account of the high hospitality industry growth coupled with high consumers' spending ability. Off-trade distribution (distribution through retail stores, wholesalers, and online stores) market is expected to witness significant growth in developing and emerging economies on account of the low to medium consumer buying power. According to the Marston Beer Company's off trade beer report 2019, nearly 16% ale and 35% lager drinkers prefer purchasing beers from these off-trade channels. According to a survey by Stonegate Pub Company and Molson Colors in 2018, 87% of the consumers preferred comfortable drinking at homes which has positively impacted the segment growth. Moreover, as the culture of "Sit Home and Booze" got on the rise throughout the pandemic period, the off-trade distribution segment witnessed a remarkable growth, as store and online alcohol sales soared across the world.

Geographical Penetration: Asia Pacific is expected to be the fastest growing region during the forecast period.

By geography, Asia Pacific is expected to witness highest CAGR of xx% during the forecast period. High consumption coupled with consumer preference for flavored brews is expected to drive craft beer market growth over the projected period. Countries in the Asia-Pacific region, such as China and India, are expected to witness the fastest growth in the market, due to its increasing demand for beer, disposable income of the people, urbanized population, expansion of key companies in many countries and increasing craft breweries across the region. Over the last five years, the China craft beer industry has grown 250%, with more than 1000 craft breweries functioning in the country, which has contributed to the regional market growth.

North America is expected to hold a significant market revenue share of XX% in the year 2020. The majority of players in North America are focused on offering flavored craft beer. Overall U.S. beer volume sales were down 2% in 2019, whereas craft brewer sales continued to grow at a rate of 4% by volume, reaching 13.6% of the U.S. beer market by volume. Craft production grew the most for taprooms.

Competitive Landscape:

AB In Bev, Heineken NV, Constellation Brands, The Boston Beer Company, and Sieera Nevada are some of the key players in the market with their product innovation, in terms of flavours and packaging. In the past, low ABV beers have been mostly considered as tasteless, but are now getting a reboot by craft brewers. The scenario is much prominent in European countries like Sweden, where brewers are seeking to bring changes to the craft beer market. The craft beer industry is constantly changing, but with planning, breweries can prepare themselves for what the craft beer market demands. The players are also focusing on strategic mergers to expand their business and fortify their market presence. For instance, in May 2019, The Boston Beer Company and Dogfish Head Brewery signed a definitive merger agreement to expand their opportunities for future developments. In December 2019, White Owl Brewery has launched a strong craft beer called Spike, which is a handcrafted German Weizenbock with banana and clove flavor. In January 2019, Genius Brewing Ltd. Launched a 3% ABV craft lager in the U.K to promote 'smart drinking' as it has only 79 calories per can.

COVID-19 Impact: Negative impact on the craft beer market due to lockdowns in various countries

COVID-19 pandemic has resulted in closure of various pubs, restaurants and taprooms by the governments to maintain social distance norms. This has negatively impacted the global craft beer market. According to a study by the Brewers Association, the total brewery sales in the U.S went down by 30.5% in May compared to the previous year. Nearly 89% of the brewing companies, either had stopped or slowed down their production, as the Y-o-Y sales had declined in April. However, as the situation of COVID-19 has gradually improved, with lesser restrictions being imposed on foodservice channels, craft beer market is likely to gain back its elevating consumption levels from this year.

Why Purchase the Report?

  • Understand the current market scenario and viability of global craft beer over the forecast period.
  • Visualize the composition of the global craft beer market in terms of type and distribution channel to identify major players, growth potential, and market strategies
  • Identify the key regulations prevailing in the market and understand their impact on the market over the forecast period
  • Understand the key business factors such as market competition, product pricing, new product developments, and patent filings pertaining in the market

What we offer?

  • PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study.
  • Excel data sheet with valuable data points of the global craft beer market - Regional and Country level segmentation
  • Product mapping in excel for the key products of all major market players
  • Market Share Analysis covering business revenues ($) and revenue share (%) of key market players

Target Audience:

  • Alcoholic Beverages Manufacturers
  • Bars, Pubs and Tap Room Organizers
  • Industry Investors
  • Education & Research Institutes
  • Research Professionals

Table of Contents

1. Global Craft Beer Market -Scope and Methodology

  • 1.1. Research Methodology
  • 1.2. Scope of the Market

2. Global Craft Beer Market -Key Trends and Developments

3. Global Craft Beer Market - Executive Summary

  • 3.1. Market Snippet by Type
  • 3.2. Market Snippet by Distribution Channel

4. Global Craft Beer Market - Market Dynamics

  • 4.1. Market impacting factors
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunities
  • 4.2. Impact analysis

5. Global Craft Beer Market - Industry Analysis

  • 5.1. Porter's five forces analysis
  • 5.2. Value chain analysis
  • 5.3. Patent Analysis
  • 5.4. Regulatory Analysis

6. Global Craft Beer Market - COVID-19 Analysis

  • 6.1. Analysis of Covid-19 on the Market
    • 6.1.1. Before COVID-19 Market Scenario
    • 6.1.2. Present COVID-19 Market Scenario
    • 6.1.3. After COVID-19 or Future Scenario
  • 6.2. Pricing Dynamics Amid Covid-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives

7. Global Craft Beer Market - By Type

  • 7.1. Introduction
    • 7.1.1. Market size analysis, and y-o-y growth analysis (%), By Type segment
    • 7.1.2. Market attractiveness index, By Type segment
  • 7.2. Ale*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis, US$ Million, 2019-2028 And Y-O-Y Growth Analysis (%), 2020-2028
  • 7.3. Lager
  • 7.4. Pilsner
  • 7.5. Others

8. Global Craft Beer Market - By Distribution Channel

  • 8.1. Introduction
    • 8.1.1. Market size analysis, and y-o-y growth analysis (%), By Distribution Channel Segment
    • 8.1.2. Market attractiveness index, By Distribution Channel Segment
  • 8.2. On-Trade*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis, US$ Million, 2019-2028 And Y-O-Y Growth Analysis (%), 2020-2028
  • 8.3. Off-Trade

9. Global Craft Beer Market - By Region

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Region
    • 9.1.2. Market Attractiveness Index, By Region
  • 9.2. North America
    • 9.2.1. Introduction
    • 9.2.2. Key region-specific dynamics
    • 9.2.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 9.2.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.2.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 9.2.5.1. U.S.
      • 9.2.5.2. Canada
      • 9.2.5.3. Mexico
  • 9.3. South America
    • 9.3.1. Introduction
    • 9.3.2. Key Region-Specific Dynamics
    • 9.3.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 9.3.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.3.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 9.3.5.1. Brazil
      • 9.3.5.2. Argentina
      • 9.3.5.3. Rest of South America
  • 9.4. Europe
    • 9.4.1. Introduction
    • 9.4.2. Key Region-Specific Dynamics
    • 9.4.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 9.4.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.4.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 9.4.5.1. Germany
      • 9.4.5.2. U.K.
      • 9.4.5.3. France
      • 9.4.5.4. Spain
      • 9.4.5.5. Italy
      • 9.4.5.6. Rest of Europe
  • 9.5. Asia Pacific
    • 9.5.1. Introduction
    • 9.5.2. Key Region-Specific Dynamics
    • 9.5.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 9.5.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 9.5.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 9.5.5.1. China
      • 9.5.5.2. India
      • 9.5.5.3. Japan
      • 9.5.5.4. Australia
      • 9.5.5.5. Rest of Asia Pacific
  • 9.6. Middle East and Africa
    • 9.6.1. Introduction
    • 9.6.2. Key Region-Specific Dynamics
    • 9.6.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 9.6.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel

10. Global Craft Beer Market - Competitive Landscape

  • 10.1. Competitive scenario
  • 10.2. Competitor strategy analysis
  • 10.3. Market positioning/share analysis
  • 10.4. Mergers and acquisitions analysis

11. Company Profiles

  • 11.1. Anheuser-Busch In Bev*
    • 11.1.1. Company Overview
    • 11.1.2. Type Portfolio and Description
    • 11.1.3. Key Highlights
    • 11.1.4. Financial Overview
  • 11.2. Constellation Brands
  • 11.3. Heineken NV
  • 11.4. The Boston Beer Company Inc.
  • 11.5. Oskar Blues Brewery LLC
  • 11.6. D.G. Yuengling & Son Inc.
  • 11.7. New Belgium Brewing Company Inc.
  • 11.8. The Gambrinus Company
  • 11.9. Stone and Wood Brewing Co.
  • 11.10. Sierra Nevada Brewing Co.
  • List not Exhaustive*

12. Global Craft Beer Market - Premium Insights

13. Global Craft Beer Market - DataM

  • 13.1. Appendix
  • 13.2. About us and services
  • 13.3. Contact us