電子タバコ (E-cigarette) の世界市場：2019年～2026年
Global E-Cigarette Market - 2019-2026
|電子タバコ (E-cigarette) の世界市場：2019年～2026年|
発行: DataM Intelligence
電子タバコ (E-cigarette) 市場は、健康への意識による需要の拡大、高度な技術デバイスを採用しているVAPEショップや店舗数の急増によって促進されています。電子タバコ (E-cigarette) は、高学歴で経済的条件の良い中高年層が主に消費しています。
当レポートでは、世界の電子タバコ (E-cigarette) 市場について調査分析し、業界分析、セグメント別の市場分析、競合情勢、主要企業などについて、体系的な情報を提供しています。
E-Cigarette is the electronic medium or device that helps in smoking the tobacco. The device has battery, atomizer and a container to store the tobacco. Thus deice enables the smoker to inhale the "vaping" using this device instead of using traditional smoking. The e-cigarette has heating element that atomizes a liquid solution called e-liquid by pressing a button on the device. The e-liquid is mixture of food grade flavoring, water, vegetable glycerin (VG), propylene glycol (PG), a choice of nicotine levels, and cannabis. These e-cigarettes are reusable and have less health effects as compare to traditional smoking. Global E-Cigarette market valued USD XX million in 2018 and it is expected to grow at a CAGR of XX% to reach USD XX million by 2026.
The market is driven by the rising demand for e-cigarettes with growing health awareness, surge in the number of vape shops and stores with advanced technology devices adoption. E-Cigarette is being consumed mostly by the middle-aged and high educated person who has good economic conditions. As per the Truth Initiative Organization study in 2019 found that, around 43% of middle and high school students have been used e-cigarettes for smoking. Thus the e-cigarette consumption is increasing at the rate of 7.6% in the 2018 as compare to 5.2% in 2017. According to the Japan Tobacco International (JTI) in 2014 e-cigarette market was valued USD 6.8 billion in 2014 and has been increased to around USD 15.6 billion in 2018.
There is a rise in the launch of new innovative technology e-cigarettes with highest battery power of for atomizing and smoking. Furthermore many Companies are planning to invest e-cigarettes in the developing countries. For instance, 30th Jan 2019, Juul the leading E-cigarette company has planned to launch its products in India.
The global E-Cigarette market is segmented based on product type, composition, distribution channel, and region.
In terms of product type the global E-Cigarette market is bifurcated into Vape Mod, T-Vapor, Rechargeable, Disposable, Vaporizer, and Cig-a-like. Among this Vape Mod has the highest share owing to increase in the demand for the socio-economic distribution of smokers with the help of e-cigarettes. As per the Action on Smoking & Health (ASH), e-cigarettes have highest prevalence in Great Britain which was increased in 2012 from 700000 to 3.6 million people in 2019. In this Vape mod has number of e-cigarette users.
Similarly T-Vapor, rechargeable, disposable, vaporizer, and cig-a-like are also growing at faster pace due to increase in smokers. According to the report of Tobacco Atlas Organization in 2018, there were around 942 million men and 175 million women with different age groups are being addicted to smoking around the globe.
Depending on the composition type, the global e-cigarette market is divided into Nicotine and Non-Nicotine. Among this nicotine based has the highest market shared in 2019, owing to increase in the prevalence of tobacco smokers followed by leading players. For instance in 2015, the leading e-cigarette manufacturer has launched 5% nicotine based pod for the smokers whereas in 2018 the Company has reduced the nicotine concentration to 3%. This the company has made both e-cigarettes available in both concentration in 3% and 5%.
Depending on distribution channel, the global E-Cigarette is segmented into Tobacconist, Online, Vape Shops, and Hypermarket/Supermarket. Among this, Tobacconist segment has the highest market share in 2019. This growth is anticipated due rise in the tobacconist owing to increasing demand for the people from the in the middle income and developing region like China, India and Brazil and.
Similarly, online, Vape shops, and hypermarket/supermarket segment has the highest market share owing to increase in the e-cigarette trends with surge in the online, Vape shops and hypermarket and supermarket shops sales. According Truth Initiative Organization study, the Vape shops has 19% prevalence, hypermarket/supermarket with 53% whereas online and other retail channels has prevalence of around 28% consumption rate.
By region, the global E-Cigarette market is segmented into North America, South America, Europe, Asia-Pacific, Middle-East, and Africa. Among all of the regions, The North America region is dominated for E-Cigarette market growth due to the growing demand for the smokers with high and middle class families in this region.. Furthermore, the increasing advanced technology adoption for manufacturing facilities for the E-cigarettes with rising global demand in this region shall boost the demand for the E-Cigarette over the forecasted period followed by Europe. According to the Tobacco Control Research Group and University of BATH, in the United States the E-cigarette market was valued USD 2.6 billion in 2014 to USD 6.8 billion whereas in Europe market for E-cigarette was estimated to around USD 5.2 billion. Furthermore the e-cigarette has the highest taxation rates owing to rise in the adoption of e-cigarettes among the people. According to the Russian Treasury reports, revenue from taxes on liquids for e-cigarettes increased from 85 million rubles in 2017 to 152 million rubles in 2018.
The Asia Pacific is also fastest growing market for the e-cigarette with valued of the nearly USD 1.4 billion as per study report by the Tobacco Control Research Group and University of BATH in 2018.
The global E-Cigarette market is highly competitive with the presence of several international and local markets. Product diversification, revenue generation, and opportunities intensify the market competition. Japan Tobacco Inc., Imperial Brands PLC, NJOY LLC, Turning Point Brands , Vapor Hub International, FIN Branding Group, Shenzhen iSmoka Electronics Co., Shenzhen IVPS Technology Corporation Ltd., Innokin Technology Co. Ltd, JUUL Labs Inc., Philip Morris International, British American Tobacco are the leading market players with significant market share.
Companies are entering into the collaborations, acquisitions, mergers, and licensing for increasing their market penetration. For instance, 20th December 2018, Altria the leading tobacco provider company had been purchased around 35% stake from JUUL's e-cigarette company at around USD 38 billion.