Global Wireless Mouse Market - 2019-2026
|世界のワイヤレスマウス市場-2019-2026 Global Wireless Mouse Market - 2019-2026|
|出版日: 2020年06月22日||ページ情報: 英文||
Wireless mouse are connected to the computers, and laptops without the use any wires. The mouse is connected through the wireless technologies like radio frequency (RF), Bluetooth, and, infrared radio waves. It has USB receiver which can be plugged into the laptops & computer for receiving signals for the cordless mouse. The wireless mouse consists of high configurations including optical tracking, sensor resolution, advanced GHz wireless connectivity with unifying supports and scroll wheel. The wireless mouse has wide range of varieties including remote control mice, gaming mice, tilting wheel mice biometric mice, multi-media mice, and motion-based mice. The global wireless mouse market valued USD XX million in 2018 and it is expected to grow at a CAGR of XX% to reach USD XX million by 2026.
The market is driven by the rising demand for wireless mouse for the gaming industry, IT industry due to surge in the digitalization. The digital platforms are increasing the demand with rise in adoption of advanced technology of mouse with improved battery life to fulfill the basic need of the computers and laptops. Furthermore, increase in the employment in the Information and Communications Technology sector which requires computers, and wireless mouse in the huge amount. As per the United Nations Conference on Trade and Development (UNCTAD) in 2015, global employment in the ICT sector was around 39 million which has largest share of around 38% for computer services like wireless mouse, keyboard and other accessories.
There is a rise in the launch of new innovative technology implemented with highest battery power of wireless mouse for the gaming and other IT related industry. For instance, in Dec 2018, Razer Company had launched and designed the world's first wireless mouse and keyboard for Xbox. This product has stable and fast connectivity with 2.4 GHz wireless connection of the mouse and keyboard, and can provide battery life of up to 40 hours with single charge.
The global wireless mouse market is segmented based on product connectivity, distribution channel, application, and region. In terms of product connectivity the global wireless mouse marker is bifurcated into radio frequency, and bluetooth. Among this Radio Frequency segment has highest share in 2019 owing to increasing new radio frequency based launching of wireless mouse by the prominent players like Samsung, Razor, Logitech, Microsoft Corp., Razer, L.P., Apple, Dell Technologies, Lenovo Group Ltd, and Anker Innovations. For instance in June 2020, Lenovo Group has launched legion M600 wireless gaming mouse with higher battery life up to 200 hours.
Similarly, Bluetooth segment also increasing at fastest pace owing to surge in the adoption of wireless mouse with bluetooth connectivity by the people around the globe.
Depending on the distribution channel, the global wireless mouse is segmented into online and offline. Among this, offline segment has the highest market share in 2019. This growth is anticipated due rise in the retail shopping trends among the people from the developing region like China, India and Brazil.
Similarly, online segment has the highest market share owing to increase in the ecommerce trends with surge in the online sales through portals like Flipkart, Amazon, etc.
Further, the market is also classified based on the application as desktop, laptops, notebooks and others. Among this desktop segment has the highest market share in 2019 as surge in the utilization of wireless mouse by the gaming audiences which are being played on the desktops. As per the UK Interactive Entertainment Association (Ukie) games audience was estimated from around 2.2 to 2.6 billion people across the globe which utilizes wireless mouse for playing video games on the desktop.
The laptops segment is expected to witness positive market growth due to the growing demand for the wireless mouse used for operating in information technology companies and by gaming enthusiast.
By region, the global wireless mouse market is segmented into North America, South America, Europe, Asia-Pacific, Middle-East, and Africa. Among all of the regions, North America dominated the global wireless mouse market and expected to grow at the highest CAGR during the forecasted period due to presence of advanced technology adoption and surge in digitalization followed by Europe region. According to CompTIA Organization, the United States has largest technology market value estimated around USD 1.7 trillion representing 32% of world tech market.
The Asia-Pacific region is expected to have positive market growth due to the growing technological advancement like wireless connectivity and high battery power technology especially in South Asia and Pacific regions in countries such as Indonesia, Pakistan, India, and Bangladesh. The increasing advanced technology adoption for computer accessories like wireless mouse, keyboards etc with surge in manufacturing facilities and rising purchasing power of the people shall boost the demand for the wireless mouse over the forecasted period. Several companies are shifting their manufacturing facilities of computer accessories like wireless mouse, keyboard, etc to Asia Pacific, Middle-East, and Africa region due to the surge in demand by IT companies and in digital gaming population. The drastic market growth is expected to witness in countries such as China, India, and the UAE due to the rapid economic growth because of rise in adoption of digital technologies in these countries.
The global wireless mouse market is highly competitive with the presence of several international and local markets. Product diversification, revenue generation, and opportunities intensify the market competition. Samsung Group, Logitech International S.A., Microsoft Corp., Razer, Hewlett-Packard, L.P., Apple, Dell Technologies, Lenovo Group Ltd, Anker Innovations Ltd., and SteelSeries are the leading market players with significant market share.
Major players are receiving launching new technology advanced wireless mouse for gaming industry as well as for iPad products. For instance, on 18th March 2020, Logitech International S.A had launched pebble mouse i345 with Bluetooth connectivity, ultra-portable, comfortable wireless for any ipad and personal computers. Furthermore in April 2020, Logitech Company has launched light synchronous new Logitech g203 gaming mouse with high performance, versatility and a classic design at an affordable price. Thus such rise in new product launch with adoption of new technology impels the growth of wireless mouse market during the study period.
Companies are entering into the collaborations, acquisitions, mergers, and licensing for increasing their market penetration. For instance, on 25th June 2018, Microsoft and Razer has been made partnership for bringing wireless mouse and keyboard which are supporting Xbox. Furthermore in 2019, Microsoft and Alphabet have been made investment in telecommunications equipment with making acquisition of Motorola and Nokia.
*The global Wireless Mouse market report will provide access to approximately 53 market data tables, 44 figures, and 178 pages.