市場調査レポート
商品コード
1063122

緑茶の世界市場(2021年~2028年)

Global Green Tea Market - 2021-2028

出版日: | 発行: DataM Intelligence | ページ情報: 英文 160 Pages | 納期: 約2営業日

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本日の銀行送金レート: 1USD=152.52円
緑茶の世界市場(2021年~2028年)
出版日: 2022年02月18日
発行: DataM Intelligence
ページ情報: 英文 160 Pages
納期: 約2営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
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  • 概要
  • 目次
概要

緑茶が健康に良いという消費者の認識が広まっていることが、市場の急速な拡大を促しています。また、特定の疾患の予防に積極的な役割を証明する科学的研究が増えていることも、今後数年間、市場の成長を促進すると予想されます。

当レポートでは、世界の緑茶市場について調査分析し、市場力学、業界分析、市場分析、競合情勢など、体系的な情報を提供しています。

目次

第1章 世界の緑茶市場-範囲と調査手法

  • 調査手法
  • 市場の範囲

第2章 世界の緑茶市場-主要な動向と開発

第3章 世界の緑茶市場-エグゼクティブサマリー

  • 市場の内訳:形態別
  • 市場の内訳:フレーバー別
  • 市場の内訳:流通チャネル別
  • 市場の内訳:地域別

第4章 世界の緑茶市場-市場力学

  • 市場に影響を与える要因
    • 促進要因
    • 抑制要因
    • 市場機会
    • 影響分析

第5章 世界の緑茶市場-業界分析

  • ポーターのファイブフォース分析
  • バリューチェーン分析
  • 特許分析
  • 規制分析

第6章 世界の緑茶市場-COVID-19分析

  • 市場のCOVID-19分析
    • COVID-19以前の市場シナリオ
    • 現在のCOVID-19の市場シナリオ
    • COVID-19以後の市場シナリオ/将来の市場シナリオ
  • COVID-19における価格の力学
  • 需要と供給のスペクトル
  • パンデミック時の市場に関連する政府のイニシアチブ
  • メーカーの戦略的イニシアチブ

第7章 世界の緑茶市場:形態別

  • イントロダクション
    • 市場規模分析、および前年比成長分析(%):形態別
    • 市場魅力指数:形態別
  • ティーバッグ*
    • イントロダクション
    • 市場規模分析、100万米ドル(2019年~2028年)、および前年比成長分析(%)(2020年~2028年)
  • ルーズパウダー
  • ルーズリーブ
  • RTD(レディトゥドリンク)

第8章 世界の緑茶市場:フレーバー別

  • イントロダクション
    • 市場規模分析、および前年比成長分析(%):フレーバー別
    • 市場魅力指数:フレーバー別
  • フレーバー*
    • イントロダクション
    • 市場規模分析、100万米ドル(2019年~2028年)、および前年比成長分析(%)(2020年~2028年)
    • レモン
    • はちみつ
    • アロエ
    • シナモン
    • その他
  • 無香料

第9章 世界の緑茶市場:流通チャネル別

  • イントロダクション
    • 市場規模分析、および前年比成長分析(%):流通チャネル別
    • 市場魅力指数:流通チャネル別
  • スーパーマーケットとハイパーマーケット*
    • イントロダクション
    • 市場規模分析、100万米ドル(2019年~2028年)、および前年比成長分析(%)(2020年~2028年)
  • 専門店
  • コンビニエンスストア
  • オンライン販売

第10章 世界の緑茶市場:地域別

  • イントロダクション
    • 市場規模分析、および前年比成長分析(%):地域別
    • 市場魅力指数:地域別
  • 北米
  • 南米
  • 欧州
  • アジア太平洋
  • 中東とアフリカ

第11章 世界の緑茶市場-競合情勢

  • 競合シナリオ
  • 競合戦略分析
  • 市場ポジショニング/シェア分析
  • 合併と買収の分析

第12章 企業プロファイル

  • Unilever plc*
    • 企業概要
    • 製品ポートフォリオおよび説明
    • 主要ハイライト
    • 財務概要
  • Associated British Foods plc
  • The Bigelow Tea Company
  • Numi, Inc.
  • Tazo Tea Company
  • East West Tea Company, LLC
  • The Republic of Tea, Inc.
  • Shangri La Tea Company
  • Tata Consumer Products Limited
  • Keurig Dr. Pepper, Inc.

第13章 世界の緑茶市場-DataM

  • 付録
  • 当社・サービスについて
  • お問い合わせ
目次
Product Code: DMFB4743

Market Overview:

Camellia sinensis plant is used in the preparation of green tea. The dried leaves and leaf buds of these plants are used in the making of green tea. These leaves are made by pan-frying and steaming them, and drying them. Green tea has been shown to help with depression, cancer, and a variety of other health problems. The global market is expanding rapidly, owing to growing consumer awareness of green tea's health advantages. The rising prevalence of lifestyle-related health problems has boosted the demand for tea as a nutrient source to help prevent these problems. To leverage on modern consumer needs, key players have introduced unique types and forms of green type tea to profit on the rising popularity of functional beverages among millennials. The growing number of scientific researches and studies proving the positive role of tea in preventing certain diseases is expected to drive market growth in the upcoming years. The global green tea market valued USD XX million in 2020 and is forecast to reach USD XX million by 2028, growing at a CAGR of XX% during the forecast period (2021-2028)

Market Dynamics:

Increasing awareness about the health benefits of green tea

The demand for beverages such as tea that contain a high number of antioxidants has increased in recent years, due to the recognition regarding the positive health effects of antioxidants. The global green tea production is projected to increase at a rate of 7.5% annually, according to the Food & Drug Administration, driven by the emerging trend of antioxidant-rich beverages. Consumption of antioxidants and flavonoids augment cardiovascular health, physical and mental stress response, and several other functions in the body, according to various clinical studies carried out recently. Epidemiological observations carried out by the Indian Tea Association suggest that green type of tea consumption is associated with lower cancer rates of breast, prostate, and esophagus. Over 88 million American adults are prediabetic, according to the National Diabetes Statistics Report by the Center for Disease Control. The increasing awareness of the strong association between the overall wellbeing and consumption of antioxidant-rich food & beverages, contributes to the growing demand for green tea. Furthermore, in the past few years, the demand for green tea has gained remarkable popularity among consumers as an instant source of nutrients. Green tea contains high amounts of antioxidants that help improve normal body functions and reduce the aging of cells and tissues. To lower the risk of certain health problems, growing demand for nutrient-enriched beverages fuels the global green tea market.

The high cost of green tea, on the other hand, is projected to stifle market expansion to some extent. The price of green tea continues to be a key source of concern for the tea business. The Asian countries of China, India, and Japan produce the most of this tea variety. Farmers' lack of knowledge about excellent farming methods and the safe use of agrochemicals limits production and raises the cost of the product. Moreover, tea production is highly reliant on specific weather conditions, making it extremely vulnerable to climate change.

Market Segmentation:

Tea bags segment held largest market revenue share in the year 2020

Due to modern-day hectic lifestyles, the traditional method of brewing tea is being replaced by more convenient methods. Tea bags have the largest market share because of their widespread availability, ease of storage, and portability. Manufacturers are investing in environmentally friendly and food-grade tea bags to meet rising customer demand for clean-label products, owing to technological advancements in the tea processing industry. In the forecast period, market growth is likely to be fueled by the growing popularity of novel flavors in tea bags.

Flavored green tea is expected to hold highest market revenue share of XX% in the year 2020. Due to their appealing flavors and health-improving nutritional profiles, flavored green teas are gaining popularity among consumers all over the world. With the advent of new distribution channels, flavored teas are becoming more mainstream across retail channels. Due to the growing trend of flavored beverages, adding flavors like honey, citrus, floral, and fruity to packaged teas increases their market value and visibility.

Geographical Penetration:

Asia Pacific is expected to dominate the global green tea market in the year 2020

The large production of green tea in Asia Pacific is primarily responsible for the region's strong growth in the green tea market. With a long history of green tea production, China is the world's top consumer of the beverage. China produces 480,000 tons tea a year. Green teas are also produced in Japan (83,000 tons), Vietnam-(31,000 tons), Indonesia (38,000 tons), India (9,000 tons), and Russia (2,000 tons). Green tea has gained popularity among consumers in recent years as a result of its health-promoting nutritional profile. Consumers in countries like India have largely contributed to the market's growth by raising their awareness of its health benefits and increasing their discretionary incomes. As of 2019, India was the second largest tea producer in the world with production of 1,339.70 million kgs. In July 2021, estimated tea production in India stood at 179.01 million kgs. The country is home to a wide variety of teas, including CTC tea, orthodox tea, green tea and organic tea. Unlike many other teas producing and exporting nations, India has a manufacturing base for both CTC and orthodox tea in addition to green tea.

Due to the immense potential for the tea industry, North America is predicted to occupy a large market revenue share in the year 2020. The increased awareness of the health advantages of green tea is largely responsible for the region's green tea market growth. The prevalence of lifestyle-related health conditions such as obesity, diabetes, and cardiovascular disorders has increased among consumers as a result of today's hectic lifestyle. As a result, tea has become increasingly popular as a way to reduce the chance of developing these diseases. Tea has become more popular among millennials in the region as the popularity of functional beverages has grown.

Competitive Landscape:

Due to the presence of a large number of established and regional companies, the market is highly fragmented. Key players such as Tata Consumer Products Limited, Associated British Foods, Unilever plc and Numi, Inc. are focusing on acquisitions, new product developments and partnerships to gain a competitive market edge. Unilever plc, which owns the renowned green tea brand Lipton, is currently focusing on expanding its green tea portfolio in order to strengthen its market position. In March 2020, for example, the company and its partner PepsiCo released two new tea varieties: watermelon and white peach. The company will be able to increase its product selection in order to meet modern consumer demands as a result of this launch. In October 2020, Keurig Dr. Pepper, Inc. launched 100% recycled plastic bottles for its ready-to-drink green-type tea brands, Snapple and Core. In December 2019, OZiva, the leading clean-label nutrition brand in India, launched a new product called Matcha Plus, which is a healthy blend of organic Japanese matcha, licorice, activated charcoal, and ginger root.

COVID-19 Impact: Owing to growing health consciousness among consumers, the global green tea market is positively impacted

The global supply chain of various types of teas has experienced a sudden disturbance due to the outbreak of the COVID-19 pandemic. Nationwide lockdowns in various countries have resulted in the disruption of trade activities, which has slowed the growth of the green-type tea industry. However, the increased concerns related to immunity and overall health have re-established the demand for nutritional beverages across retail channels, which is expected to continue during & after the pandemic. The growing interest in consuming antioxidant-rich foods & beverages to reduce the risk of diseases is expected to further increase the demand for tea during and after the pandemic. According to a new study published in the journal RSC Advances, green tea might play an important role in tackling COVID-19 infection. It has high anti-inflammatory and anti-oxidative properties that could help reduce the risk of developing severe COVID-19 symptoms.

Why Purchase the Report?

  • Understand the current market scenario and viability of global green tea over the forecast period
  • Visualize the composition of the global green tea market in terms of flavor, form, and distribution channel to identify major players, growth potential, and market strategies
  • Identify the key regulations prevailing in the market and understand their impact on the market over the forecast period
  • Understand the key business factors such as market competition, product pricing, new product developments, and patent filings pertaining in the market

What we offer?

  • PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study
  • Excel data sheet with valuable data points of the global green tea market - Regional and Country level segmentation
  • Product mapping in excel for the key products of all major market players
  • Market share analysis covering business revenues ($) and revenue share (%) of key market players

The global green tea market report would provide an access to approximately 45 market data tables, 45 figures and 180 pages

Target Audience:

  • Food & Beverages Manufacturers
  • Foodservice Industry
  • Tea Producers and Processing Companies
  • Education & Research Institutes
  • Research Professionals

Table of Contents

1. Global Green Tea Market -Scope and Methodology

  • 1.1. Research Methodology
  • 1.2. Scope of the Market

2. Global Green Tea Market -Key Trends and Developments

3. Global Green Tea Market - Executive Summary

  • 3.1. Market Snippet by Form
  • 3.2. Market Snippet by Flavor
  • 3.3. Market Snippet by Distribution Channel
  • 3.4. Market Snippet by Region

4. Global Green Tea Market - Market Dynamics

  • 4.1. Market impacting factors
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunities
  • 4.2. Impact analysis

5. Global Green Tea Market - Industry Analysis

  • 5.1. Porter's five forces analysis
  • 5.2. Value chain analysis
  • 5.3. Patent Analysis
  • 5.4. Regulatory Analysis

6. Global Green Tea Market - COVID-19 Analysis

  • 6.1. Analysis of Covid-19 on the Market
    • 6.1.1. Before COVID-19 Market Scenario
    • 6.1.2. Present COVID-19 Market Scenario
    • 6.1.3. After COVID-19 or Future Scenario
  • 6.2. Pricing Dynamics Amid Covid-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives

7. Global Green Tea Market - By Form

  • 7.1. Introduction
    • 7.1.1. Market size analysis, and y-o-y growth analysis (%), By Form segment
    • 7.1.2. Market attractiveness index, By Form segment
  • 7.2. Tea Bags*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis, US$ Million, 2019-2028 And Y-O-Y Growth Analysis (%), 2020-2028
  • 7.3. Loose Powder
  • 7.4. Loose Leaves
  • 7.5. Ready-to Drink

8. Global Green Tea Market - By Flavor

  • 8.1. Introduction
    • 8.1.1. Market size analysis, and y-o-y growth analysis (%), By Flavor segment
    • 8.1.2. Market attractiveness index, By Flavor segment
  • 8.2. Flavored*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis, US$ Million, 2019-2028 And Y-O-Y Growth Analysis (%), 2020-2028
    • 8.2.3. Lemon
    • 8.2.4. Honey
    • 8.2.5. Aloe Vera
    • 8.2.6. Cinnamon
    • 8.2.7. Others
  • 8.3. Unflavored

9. Global Green Tea Market - By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market size analysis, and y-o-y growth analysis (%), By Distribution Channel segment
    • 9.1.2. Market attractiveness index, By Distribution Channel segment
  • 9.2. Supermarkets & Hypermarkets*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis, US$ Million, 2019-2028 And Y-O-Y Growth Analysis (%), 2020-2028
  • 9.3. Specialty Stores
  • 9.4. Convenience Stores
  • 9.5. Online Sales

10. Global Green Tea Market - By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America
    • 10.2.1. Introduction
    • 10.2.2. Key region-specific dynamics
    • 10.2.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Form
    • 10.2.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Flavor
    • 10.2.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 10.2.6.1. U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. South America
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Form
    • 10.3.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Flavor
    • 10.3.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 10.3.6.1. Brazil
      • 10.3.6.2. Argentina
      • 10.3.6.3. Rest of South America
  • 10.4. Europe
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Form
    • 10.4.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Flavor
    • 10.4.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 10.4.6.1. Germany
      • 10.4.6.2. U.K.
      • 10.4.6.3. France
      • 10.4.6.4. Spain
      • 10.4.6.5. Italy
      • 10.4.6.6. Rest of Europe
  • 10.5. Asia Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Form
    • 10.5.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Flavor
    • 10.5.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Form
    • 10.6.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Flavor
    • 10.6.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel

11. Global Green Tea Market - Competitive Landscape

  • 11.1. Competitive scenario
  • 11.2. Competitor strategy analysis
  • 11.3. Market positioning/share analysis
  • 11.4. Mergers and acquisitions analysis

12. Company Profiles

  • 12.1. Unilever plc *
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Key Highlights
    • 12.1.4. Financial Overview
  • 12.2. Associated British Foods plc
  • 12.3. The Bigelow Tea Company
  • 12.4. Numi, Inc.
  • 12.5. Tazo Tea Company
  • 12.6. East West Tea Company, LLC
  • 12.7. The Republic of Tea, Inc.
  • 12.8. Shangri La Tea Company
  • 12.9. Tata Consumer Products Limited
  • 12.10. Keurig Dr. Pepper, Inc.
  • List not Exhaustive*

13. Global Green Tea Market - DataM

  • 13.1. Appendix
  • 13.2. About us and services
  • 13.3. Contact us