エアフライヤーの世界市場-2023年～2030年

市場概要

世界のエアフライヤー市場は2022年に11億米ドルに達し、2023-2030年の予測期間中にCAGR 8.8％で成長し、2030年には20億米ドルに達すると予測されています。

エアフライヤーは、最小限の油脂でサクサクしたおいしい食品を作ることができるため、人気を博しました。メーカー各社はエアフライヤーの技術を継続的に改善し、正確な温度制御、直感的なデジタル表示、プログラム可能な設定、プリセット調理機能などの機能を強化しています。先進モデルの中には、遠隔操作やレシピ提案のためのスマート・コネクティビティを組み込んだものもあります。

デジタルエアフライヤーは世界的に第3位のシェアを占め、予測期間中に大幅な成長が見込まれます。デジタルエアフライヤーの発展は、その高度な機能、簡単な取り扱い、手動エアフライヤーよりも優れた効率によるものです。

市場力学

健康志向の高まり

健康志向の高まりと、より健康的な調理法への要望が、エアフライヤーの需要を煽っています。チョコレートメーカー、ハーシー・カンパニーの2021年のブログリリースによると、消費者の78％は調理された食事が健康的な食生活の鍵であると考えており、世界の消費者の60％は栄養密度の高い食品を摂取することが健康維持に不可欠であると考えています。

これらの器具は、消費者が揚げ物の味と食感を楽しみながら、油の消費量を減らし、より健康的な食習慣を促進できるソリューションを提供します。より健康的なライフスタイルを採用する方向へのシフトの高まりは、主要プレーヤーにエアフライヤー事業への投資を促しています。

例えば、2017年にTovalaはスマートオーブンと食事宅配サービスを発表し、食事の準備をたった1分の練習とQRコードのスキャンに効率化しました。さらに、同社は2023年に第2世代のキッチン機器であるTovala Smart Oven Air Fryerを発売し、先行のSmart Oven Proのすべての機能に洗練された対流調理という追加の利点を与えました。

高い製品コスト

エアフライヤーはコストが高いため、同じような結果をもたらす他の調理器具や調理法に比べて競争力が劣る。消費者は、対流式オーブン、オーブントースター、伝統的な揚げ物調理器など、より予算に見合った代替品を選ぶかもしれないです。より安価な代替品との競合は、エアフライヤーの市場シェアと成長に影響を与えうる。

さらに、エアフライヤーのコストが高いため、製品の市場浸透率や採用率が鈍る可能性があります。エアフライヤーを試してみたい、あるいはその利点に興味がある消費者は、高価な家電製品に投資することをためらうかもしれないです。市場浸透率の低下は、エアフライヤー市場全体の成長可能性を制限する可能性があります。

COVID-19影響分析

COVID-19は当初、エアフライヤーの需要急増の火付け役となったが、市場力学は状況の変化に応じて変化しうることに注意することが重要です。例えば、レストランの閉鎖や外食の選択肢の制限により、家庭での食事へのシフトが促されました。そのため、レストランのような料理を再現できるキッチン家電のニーズが生まれました。

エアフライヤーは、フライドポテト、手羽先、その他の揚げ物など、カリッとした風味豊かな食品を自宅で簡単に調理できることから人気を博し、市場のプラス成長要因となっています。しかし、サプライ・チェーンの混乱と二次的アイテムへの顧客の投資減少が、パンデミック期におけるエアフライヤー市場の世界全体の収益を減少させました。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • 健康志向の高まり
  • 抑制要因
    • 製品コストの高さ
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析

第6章 COVID-19分析

第7章 タイプ別

• デジタル
• マニュアル

第8章 流通チャネル別

• オンライン
  • eコマース小売業者
  • 企業ウェブサイト
• オフライン
  • ハイパーマーケット／スーパーマーケット
  • 専門店
  • その他

第9章 用途別

• 住宅
• 業務用

第10章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • ロシア
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ

第11章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第12章 企業プロファイル

• Koninklijke Philips N.V.
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な発展
• Avalon Bay
• GoWISE USA
• De'Longhi America Inc
• Tatung Company of America, Inc.
• Groupe SEB's（Krups）
• Bajaj Electricals Limited
• Pigeon Corporation
• American Micronic Instruments
• Meyer Corporation

第13章 付録

Market Overview

Global Air Fryer Market reached US$ 1.1 billion in 2022 and is expected to reach US$ 2.0 billion by 2030, growing with a CAGR of 8.8% during the forecast period 2023-2030.

It gained traction due to its ability to produce crispy and delicious foods with minimal oil or fat. Manufacturers are continuously improving air fryer technology, enhancing features such as precise temperature control, intuitive digital displays, programmable settings and pre-set cooking functions. Some advanced models also incorporate smart connectivity for remote control and recipe suggestions.

Digital air fryers hold a significant share, covering /3rd globally and are expected to show substantial growth in the forecast period. The development of digital air fryers is due to their advanced features, easy handling and better efficiency than manual air fryers

Market Dynamics

Rising Health Consciousness

The rising health consciousness and the desire for healthier cooking alternatives have fueled the demand for air fryers. According to a 2021 blog release by a chocolate manufacturer, The Hershey Company, 78% of consumers believe that cooked meals are the key to healthy eating and 60% of consumers globally believe that consuming nutrient-dense foods is essential to remaining healthy.

These appliances provide a solution that allows consumers to enjoy the taste and texture of fried foods while reducing oil consumption and promoting healthier eating habits. The growing shift toward adopting a healthier lifestyle has encouraged key players to invest in the air fryers business.

For instance, In 2017, Tovala introduced their smart oven and meal delivery service, which streamlines meal preparation to just one minute of practice and scanning a QR code. Additionally, the company launched its second-generation kitchen appliance, for Tovala Smart Oven Air Fryer, in 2023, which gives all the functionality of the prior Smart Oven Pro with the additional benefit of sophisticated convection cooking.

High Product Cost

The high cost of air fryers makes them less competitive compared to other cooking appliances or methods that provide similar results. Consumers may choose alternatives like convection ovens, toaster ovens, or traditional deep fryers that are often more budget-friendly. The competition from cheaper alternatives can impact air fryers' market share and growth.

Furthermore, the high cost of air fryers can slow down the product's market penetration and adoption rate. Consumers interested in trying out air frying or curious about its benefits may be hesitant to invest in an expensive appliance. Lower market penetration can limit the overall growth potential of the air fryer market.

COVID-19 Impact Analysis

COVID-19 initially sparked a surge in demand for air fryers, it's important to note that market dynamics can shift as the situation evolves. For instance, the closure of restaurants and limited dining-out options prompted a shift towards at-home dining. It created a need for kitchen appliances that could help recreate restaurant-style dishes.

Air fryers gained popularity as they allowed individuals to prepare crispy and flavorful foods, including fries, chicken wings and other fried favorites, in the comfort of their own homes which acts as a positive growth factor for the market. However, the supply chain disruption and less customer investment in secondary items have reduced the overall global revenue of the air fryers market during the pandemic phase.

Segment Analysis

The Global Air Fryer Market is segmented based on type, distribution channel, application, and region.

Rising Demand For Low Cost, Easy Application And Wide Availability Of Air Fryers

Manual air fryer holds a significant share of the global air fryer market. The easy availability of manual air fryers is a major factor contributing to the market growth. Manual air fryers are widely available from various brands and manufacturers. Their dominance in the market is partly due to the extensive range of options and price points offered by different companies. Consumers have ample choices regarding manual air fryers, making them readily accessible.

Furthermore, manual air fryers have been in the market for longer and have gained significant market penetration. Many consumers have become accustomed to the functionality and reliability of manual models, leading to continued demand and market dominance.

Geographical Analysis

Asia-Pacific's growing technological advancements and increasing shift towards a healthier lifestyle.

The Asia-Pacific air fryer market is witnessing robust growth driven by increasing health consciousness, changing lifestyles, technological advancements, and online shopping convenience. As consumers in the region continue to prioritize healthier cooking methods and seek convenient kitchen appliances, the demand for air fryers is expected to increase further in the coming years.

Furthermore, the Asia-Pacific air fryer market is highly competitive, with local and international manufacturers vying for market share. Key players in the market focus on product innovations, expanding their product portfolios and catering to the specific preferences and needs of consumers in the region. The competitive landscape has contributed to the overall growth and development of the air fryer market in Asia-Pacific.

Competitive Landscape

The major global players include: Koninklijke Philips N.V., Avalon Bay, GoWISE USA, De'Longhi America Inc, Tatung Company of America, Inc., Groupe SEB's (Krups), Bajaj Electricals Limited, Meyer Corporation, Pigeon Corporation and American Micronic Instruments.

Why Purchase the Report?

• To visualize the Global Air Fryer Market segmentation based on type, distribution channel, application, and region and understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous Air Fryer market-level data points with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The Global Air Fryer Market Report Would Provide Approximately 61 Tables, 59 Figures And 210 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Type
• 3.2. Snippet by Distribution Channel
• 3.3. Snippet by Application
• 3.4. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Rising health consciousness
  • 4.1.2. Restraints
    • 4.1.2.1. High Product Cost
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID
  • 6.1.2. Scenario During COVID
  • 6.1.3. Scenario Post COVID
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2. Market Attractiveness Index, By Type
• 7.2. Digital*
  • 7.2.1. Introduction
    • 7.2.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Manual

8. By Distribution Channel

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 8.1.2. Market Attractiveness Index, By Distribution Channel
• 8.2. Online *
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.2.3. E-commerce Retailers
  • 8.2.4. Company Website
• 8.3. Offline
  • 8.3.1. Hypermarkets/Supermarkets
  • 8.3.2. Specialty Stores
  • 8.3.3. Others

9. By Application

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.1.2. Market Attractiveness Index, By Application
• 9.2. Residential *
  • 9.2.1. Introduction
    • 9.2.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Commercial

10. By Region

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2. Market Attractiveness Index, By Region
• 10.2. North America
  • 10.2.1. Introduction
  • 10.2.2. Key Region-Specific Dynamics
  • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.6.1. The U.S.
    • 10.2.6.2. Canada
    • 10.2.6.3. Mexico
• 10.3. Europe
  • 10.3.1. Introduction
  • 10.3.2. Key Region-Specific Dynamics
  • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.6.1. Germany
    • 10.3.6.2. The UK
    • 10.3.6.3. France
    • 10.3.6.4. Italy
    • 10.3.6.5. Russia
    • 10.3.6.6. Rest of Europe
• 10.4. South America
  • 10.4.1. Introduction
  • 10.4.2. Key Region-Specific Dynamics
  • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.6.1. Brazil
    • 10.4.6.2. Argentina
    • 10.4.6.3. Rest of South America
• 10.5. Asia-Pacific
  • 10.5.1. Introduction
  • 10.5.2. Key Region-Specific Dynamics
  • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.6.1. China
    • 10.5.6.2. India
    • 10.5.6.3. Japan
    • 10.5.6.4. Australia
    • 10.5.6.5. Rest of Asia-Pacific
• 10.6. Middle East and Africa
  • 10.6.1. Introduction
  • 10.6.2. Key Region-Specific Dynamics
  • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

11. Competitive Landscape

• 11.1. Competitive Scenario
• 11.2. Market Positioning/Share Analysis
• 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

• 12.1. Koninklijke Philips N.V.*
  • 12.1.1. Company Overview
  • 12.1.2. Product Portfolio and Description
  • 12.1.3. Financial Overview
  • 12.1.4. Key Developments
• 12.2. Avalon Bay
• 12.3. GoWISE USA
• 12.4. De'Longhi America Inc
• 12.5. Tatung Company of America, Inc.
• 12.6. Groupe SEB's (Krups)
• 12.7. Bajaj Electricals Limited
• 12.8. Pigeon Corporation
• 12.9. American Micronic Instruments
• 12.10. Meyer Corporation

LIST NOT EXHAUSTIVE

13. Appendix

• 13.1. About Us and Services
• 13.2. Contact Us