市場調査レポート
商品コード
1285077
トルティーヤの世界市場-2023-2030Global Tortilla Market - 2023-2030 |
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トルティーヤの世界市場-2023-2030 |
出版日: 2023年06月05日
発行: DataM Intelligence
ページ情報: 英文 195 Pages
納期: 約2営業日
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世界のトルティーヤ市場は、2022年に495億8,900万米ドルに達し、2030年には最大659億800万米ドルに達することで有利な成長を遂げると予測されています。同市場は予測期間(2023年~2030年)にCAGR 3.6%で成長しています。
トルティーヤ市場成長の主な促進要因は、高品質で本格的なメキシコの食材やフレーバーが入手しやすくなっていることです。専門店やオンラインショップの台頭により、消費者は様々な種類のトウモロコシや小麦粉、伝統的なスパイスや調味料など、より幅広い本場の食材を手に入れることができるようになりました。トルティーヤ市場は近年、消費者の嗜好や需要の変化に伴い、いくつかの動向を経験しています。健康志向が高まるにつれ、より健康的な素材を使ったトルティーヤへの需要が高まっています。
トルティーヤは汎用性が高く、使い勝手が良いため、手軽で簡単な食事によく使われます。そのため、多くのメーカーが、カット済みトルティーヤストリップ、フレーバー付きトルティーヤラップ、間食用のミニトルティーヤなど、食事の準備をさらに簡単にするための革新的な新製品を発表しています。市場におけるトルティーヤの革新的な製品発売の増加は、消費者の嗜好の変化と多様で便利な食品オプションへの需要の高まりを反映しています。
例えば、2023年3月8日、ドリトスはバーガーキングと提携し、市場で炎で焼いたワッパーのトルティーヤチップスを発売しました。タマネギ、トマト、ピクルスなど、ハンバーガーと同じ味わいです。ベジタリアンの方にもお召し上がりいただけます。
トルティーヤは低脂肪で、特に全粒粉やその他の健康的な材料で作られている場合は、低脂肪です。これは、全体的な脂肪の摂取量を減らしたい人にとって有益なことです。全粒粉を使ったトルティーヤは、食物繊維を多く含むことが多く、消化を良くし、心臓病や糖尿病などの慢性疾患のリスクを軽減することができます。全粒粉やその他の食物繊維の多い食材で作られたトルティーヤは、グリセミック指数が低く、血糖値の上昇を引き起こしにくいという特徴があります。
パンデミックの最も顕著な影響の1つは、トルティーヤの需要の増加です。家庭で料理をする人が増え、レストランで食事をする機会が減ったため、トルティーヤをはじめとするメキシコ産食品の売上が急増しました。タコスやブリトー、ケサディーヤやラップなど、さまざまな料理を作るのに便利な食材として、多くの消費者がトルティーヤを利用するようになりました。
The global tortilla market reached US$ 495,89 million in 2022 and is projected to witness lucrative growth by reaching up to US$ 659,08 million by 2030. The market is growing at a CAGR of 3.6% during the forecast period (2023-2030).
The key drivers of the growth of the tortilla market are the increasing availability of high-quality, authentic Mexican ingredients and flavors. With the rise of specialty stores and online retailers, consumers have access to a wider range of authentic ingredients, including various types of corn and flour, as well as traditional spices and seasonings. The tortilla market has been experiencing several trends in recent years, driven by changing consumer preferences and demands. As more consumers become health-conscious, there has been a growing demand for tortillas made with healthier ingredients.
Tortillas are versatile and easy to use, making them a popular choice for quick and easy meals. As a result, many manufacturers are introducing new and innovative products that are designed to make meal preparation even easier, such as pre-cut tortilla strips, flavored tortilla wraps, and mini-tortillas for snacking. The increase in innovative product launches of tortillas in the market is a reflection of changing consumer preferences and growing demand for diverse and convenient food options.
For instance, on 8 March 2023, Doritos partnered with Burger King and launched flame-grilled Whopper tortilla chips in the market. It tastes the same as a burger including its onions, tomatoes and pickles. It is suitable for vegetarians.
Tortillas are low in fat, especially if they are made with whole grains or other healthy ingredients. This can be beneficial for those looking to reduce overall fat intake. Tortillas made with whole grains are often high in fiber, which can help improve digestion and reduce the risk of chronic diseases like heart disease and diabetes. Tortillas made with whole grains or other high-fiber ingredients can have a lower glycemic index, which means they are less likely to cause spikes in blood sugar levels.
One of the most notable impacts of the pandemic has been an increase in demand for tortillas. With more people cooking at home and eating fewer meals in restaurants, sales of tortillas and other Mexican food products have soared. Many consumers have turned to tortillas as a versatile and convenient ingredient for making a wide range of dishes, from tacos and burritos to quesadillas and wraps.
The global tortilla market is segmented based on source, form, type, distribution channel and region.
Corn-based tortillas are more popular than wheat-based ones because of the properties associated with them. Corn tortillas have been proven to be a good source of fiber and magnesium, according to studies. Moreover, corn tortillas are also whole grain and have fewer carbohydrates, calories and fat than flour tortillas, which is also one of the reasons for its growing popularity. Major key players in the industry launched corn-based tortilla in the market.
For instance, on October 21, 2022, General Mills launched Fiesta Twists corn Old El Paso chips in the market. It is available in the different flavors such as Queso, Zesty Ranch and Cinnamon Churro.
By region, the global tortilla market is segmented into North America, South America, Europe, Asia-Pacific, Middle-East and America.
North America holds a significant share in the global tortilla market, owing to the presence of major market players in the region coupled with the rapid adoption of the Mexican diet in countries like the U.S., and Canada. Food retailing chains such as Tex-Mex and Taco Bell Corp are also gaining popularity, which is boosting the demand for tortillas. With Mexican food being a popular choice in many countries and is now becoming an important diet in their snacking habits, the tortilla market is expected to witness significant growth in the coming years. According to the Mintel's forecasted data for United States, market size for the Tortilla and potato chip is estimated $20.2bn for 2022 and suggesting strong growth over the next 5 years.
The major global players include: GRUMA, S.A.B. de C.V, PepsiCo Inc., Easy Foods Inc., La Tortilla Factory, Liven, S.A., Ole Mexican Foods Inc., Catallia Mexican Foods, Aranda's Tortilla Company, Inc., Arevalo Tortilleria, Inc., and Azteca Foods, Inc.
The global tortilla market report would provide approximately 69 tables, 61 figures and 195 Pages.
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