Global Probiotic Drinks Market - 2021-2028
発行: DataM Intelligence
ページ情報: 英文 180 Pages
Probiotic drinks are made up of living microorganisms that have a variety of health benefits, including improving gut health. Probiotic drinks have been an essential part of maintaining a balanced gut and a strong immune system. Probiotics beverages further help maintain the natural balance of organisms in the intestines and participate in treating and preventing gastrointestinal issues (GI), such as diarrhea and irritable bowel syndrome. The global probiotic drinks market is likely to reach USD xx million in 2028, from its recorded value of USD xx million in 2020, growing with a CAGR of XX% during the forecast period. The growing number of health-conscious consumers, especially among the younger generation, is driving the probiotic drink market. Moreover, the availability of ready-to-drink products for on-the-go consumption has prompted the growth of the market.
Consumers are looking for beverages that have more than just a thirst-quenching experience. The growing number of health-conscious people is a major factor driving the functional beverages market. Functional beverages have additional nutritional benefits that may help to maintain the balance of the body, especially the gut. Consumers' adoption of the product has been fueled by increasing awareness of the product's health benefits. According to a Kerry Group survey, more than 75 percent of consumers in the United States and more than 50 percent of consumers worldwide are aware of the product's digestive health benefits. From 2014 to 2019, Google searches for "microbiome" increased by 267 percent. Google searches for "microbiome" increased by 267% from 2014 to 2019. Thus, the demand for probiotic drinks has been rising with the growing health consciousness among consumers. Moreover, many fruits and beverage companies are extending their product line by adding functional beverages to their portfolio, which includes probiotic drinks. For instance, plant-based yogurt drinks offered by Califia Farms are known for their unique 'Califia Culture Blend' taste. These drinks are available in a variety of flavors including mango, strawberry, almond, coconut, and oat milk.
Probiotics are generally considered safe to consume, but bacteria-host interactions can cause unwanted side effects in rare cases. Individuals with immunodeficiency, short bowel syndrome, cardiac valve disease and inflammatory bowel disease are not usually advised to take probiotics. Consumption of probiotics by children with a weak immune system can result in fatal conditions such as sepsis in rare cases. These are some of the factors that are likely to slow global market growth in the future.
In terms of type, the dairy-based probiotic drinks are dominating the market and is estimated to grow at a CAGR of XX% during the forecast period. Since probiotics are very compatible with dairy products, probiotic drinks have traditionally been associated with fermented dairy drinks or yogurt-based drinks. Traditional or regional dairy-based beverages are becoming increasingly popular around the world. For example, Kefir, a fermented milk beverage popular in Europe, is gaining popularity around the world. As reported by Food & Drink International in February 2020, Tesco plc, an international supermarket, has witnessed a demand growth of 400% for Kefir in the U.K. in the last 18 months. Key manufacturers including Yakult Honsha Co., Ltd., Danone S.A., and GCMMF (Amul) offer a range of milk-based products.
Over the forecast period, the plant-based product segment is projected to rise at the fastest rate. Plant-based drinks, such as probiotic fruit and vegetable juices, have seen a significant increase in demand in recent years. The segment has been driven by the rising number of lactose-intolerant people and raising concerns about animal cruelty in the beverage industry. Plant-based probiotic drinks are provided by companies including KeVita (PepsiCo), Goodbelly (NextFoods), and Harmless Harvest. Kombucha tea is one of the most popular beverages, and it's growing in popularity. Probucha, a probiotic kombucha tea, was launched by Neuro, a beverage company, in April 2020. This is a carbonated drink with lemon and ginger flavors that have been cultured with Bacillus subtilis bacteria.
Due to the demand for functional and nutritious food and beverages, the health awareness among an increasing number of consumers, increasing prevalence of chronic and acute diseases, and the presence of leading manufacturers in countries such as Amul (India) and Yakult (Japan), the Asia Pacific market is expected to grow at the fastest revenue rate during the forecast period. Moreover, growing demand for fermented products such as soy sauce and kefir (a probiotic yogurt drink) in countries is another key driver for market growth in the region. China contributed for highest market revenue share of XX% in the year 2020. According to the International Probiotics Association (IPA), China is one of the most important markets for probiotics in the world.
The market for probiotic drinks is dominated by the market's major companies. The key players are in a healthy competition to gain a greater share of the market and become the global leader. Customers have a higher level of brand loyalty to the market's leading players. Some of the key players in the market are Fonterra Co-op Group Ltd, GCMMF (Amul), Groupe Danone SA, and Yakult among others. Companies are increasing their competitiveness by introducing new flavors, healthy ingredients, and innovative packaging. For instance, in January 2020, Gut Drinks, which is a U.K.-based company, introduced Europe's first prebiotic sparkling soft drinks in two distinctive flavor combinations; Sicilian Lemon & Mint and Raspberry & Blueberry. In July 2020, Chobani, LLC. launched a new plant-based organic beverage made with fermented fruit juice and oats.
The demand for probiotic drinks has increased during the pandemic. The ongoing COVID-19 pandemic has changed consumers drinking and eating habits. People have become more conscious about the fruits and vegetables they have been consuming on a day-to-day basis. Almost every household kitchen has these immunity-boosting drinks at their disposal. Moreover, fruits rich in vitamin C and probiotic drink products like yogurt and kefir are all important in building up immunity. Hence, the pandemic is expected to propel the market growth.