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表紙：ココナッツウォーターの世界市場-2023年～2030年
市場調査レポート
商品コード
1319170

ココナッツウォーターの世界市場-2023年～2030年

Global Coconut Water Market - 2023-2030
出版日: | 発行: DataM Intelligence | ページ情報: 英文 190 Pages | 納期: 約2営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=155.42円
ココナッツウォーターの世界市場-2023年～2030年
出版日: 2023年07月31日
発行: DataM Intelligence
ページ情報: 英文 190 Pages
納期: 約2営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
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  • 概要
  • 目次
概要

市場概要

世界のココナッツウォーター市場は、2022年に38億米ドルに達し、2030年には80億米ドルに達すると予測され、予測期間2023-2030年のCAGRは9.9%で成長すると予測されています。ココナッツウォーターベースのレディ・トゥ・ドリンク（RTD）飲料の動向は勢いを増しています。例えば、いくつかのブランドはココナッツウォーターにフルーツジュースをブレンドしたり、天然フレーバーを配合したりして、消費者に便利で風味豊かな水分補給オプションを提供しています。

ココナッツウォーター市場は、その健康上の利点と天然特性に対する消費者の意識の高まりに後押しされ、近年著しい成長を遂げています。若いココナッツから採れるココナッツ・ウォーターは、さわやかな味、水分補給特性、栄養成分で知られています。電解質、ビタミン、ミネラルを豊富に含んでいるため、健康志向の人々の間で人気が高いです。ココナッツウォーター市場は、今後数年間もプラス成長を続けると予想されます。

自然でオーガニックな製品に対する消費者の嗜好の高まりが、ココナッツウォーター市場の促進要因となっています。例えば、消費者は、添加物や保存料を使用せず、オーガニックで持続可能な原材料を提供するココナッツウォーターブランドに惹かれています。この促進要因は、環境への影響に対する意識の高まりと、よりクリーンで透明性の高い飲食品を求める願望に影響されています。

市場力学

流通チャネルの拡大がココナッツウォーター市場の世界成長を牽引

流通チャネルの拡大はココナッツウォーター市場の成長を支える重要な要因です。企業は小売店、スーパーマーケット、コンビニエンスストア、オンラインプラットフォームと積極的に提携し、世界中の消費者がココナッツウォーターを入手しやすくしています。このように様々な流通チャネルにおける存在感が高まることで、ココナッツウォーターがより幅広い消費者層に届くようになり、新たな市場機会が生まれています。

世界の入手可能性と流通網の拡大というココナッツウォーター市場の動向は、市場の拡大とシェアの拡大に寄与しています。さらに、ココナッツウォーターブランドと飲料流通業者との連携が、新たな地理的地域や新興市場への浸透を促進し、市場成長をさらに後押ししています。

スポーツ・フィットネス業界におけるココナッツウォーターの採用拡大が市場需要を押し上げる

ココナッツウォーターがスポーツやフィットネス産業で好まれる飲料として採用されていることが、市場成長の主な促進要因となっています。アスリート、フィットネス愛好家、健康志向の人々は、水分補給と電解質補給のための自然で効果的な供給源としてのココナッツウォーターの利点をますます認識するようになっています。カリウム、マグネシウム、抗酸化物質を含むその栄養成分は、運動後の回復と水分補給のための貴重な選択肢となっています。

このように、スポーツやフィットネス分野での採用が増加しているココナッツウォーター市場の動向は、需要を牽引し、市場拡大の新たな機会を生み出しています。さらに、ココナッツウォーターの低カロリーで自然な特性は、糖分や人工的な成分を含むことが多い従来のスポーツドリンクに代わる健康的な飲料として位置づけられています。

健康飲料分野の激しい競合がココナッツウォーター市場のシェアと市場規模に課題

ココナッツウォーター市場に影響を与えている顕著な抑制要因の1つは、健康飲料セグメントにおける他の飲料との激しい競争です。ココナッツウォーターは天然の水分補給、栄養成分、電解質といった独自のメリットを提供する一方で、幅広い代替飲料との激しい競争に直面しています。消費者は健康的で爽やかな飲料を選ぶ際に様々な選択肢を持っているため、この競合はココナッツウォーター市場規模に影響を与える可能性があります。

さらに、ココナッツウォーター市場は、差別化を図り、独自の価値提案を消費者に効果的に伝えるという課題にも直面しています。持続可能なココナッツウォーター市場シェアと市場規模を維持するためには、ココナッツウォーターブランドは継続的にイノベーションを行い、提供する製品を差別化し、自然で健康的な飲料の選択肢としてのココナッツウォーターのユニークな特性を強調する効果的なマーケティング戦略に取り組む必要があります。

COVID-19影響分析

COVID-19分析には、COVID前シナリオ、COVIDシナリオ、COVID後シナリオに加え、価格力学（COVID前シナリオと比較したパンデミック中およびパンデミック後の価格変動を含む）、需給スペクトラム（取引制限、封鎖、およびその後の問題による需給の変化）、政府の取り組み（政府機関による市場、セクター、業界を活性化させる取り組み）、メーカーの戦略的取り組み（COVID問題を緩和するためにメーカーが行ったことをここで取り上げる）が含まれます。

目次

第1章 調査手法と調査範囲

第2章 市場の定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 市場への影響要因
    • 促進要因
    • 抑制要因
    • 機会
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析

第6章 COVID-19分析

第7章 タイプ別

  • プレーン
  • フレーバー

第8章 包装別

  • テトラパック
  • ペットボトル

第9章 形状別

  • 粉末
  • 液体

第10章 流通チャネル別

  • スーパーマーケット／ハイパーマーケット
  • コンビニエンスストア
  • オンラインストア
  • その他

第11章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • スペイン
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋地域
  • 中東・アフリカ

第12章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第13章 企業プロファイル

  • AllMarket Inc
    • 会社概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な発展
  • Amy & Brian Naturals
  • C2O Pure Coconut Water, LLC
  • Harmless Harvest, Inc
  • MOJO Organics Inc
  • PepsiCo（O.N.E. Coconut Water）
  • The Coca-Cola Company（ZICO）
  • Pulse Beverage Corp
  • C2O Pure Coconut Water, LLC
  • Naked Juice Company.

第14章 付録

目次
Product Code: FB3695

Market Overview

The Global Coconut Water Market reached US$ 3.8 billion in 2022 and is expected to reach US$ 8.0 billion by 2030 and is expected to grow with a CAGR of 9.9% during the forecast period 2023-2030. The trend of coconut water-based ready-to-drink (RTD) beverages is gaining momentum. For instance, several brands have introduced coconut water blended with fruit juices or infused with natural flavors, offering consumers convenient and flavorful hydration options.

The coconut water market has witnessed significant growth in recent years, driven by increasing consumer awareness of its health benefits and natural properties. Coconut water, derived from young coconuts, is known for its refreshing taste, hydrating properties, and nutrient composition. It is rich in electrolytes, vitamins, and minerals, making it a popular choice among health-conscious individuals. The coconut water market is expected to continue its positive growth trajectory in the coming years.

The increasing consumer preference for natural and organic products is a driver in the coconut water market. For example, consumers are gravitating towards coconut water brands that offer organic and sustainably sourced options, free from additives and preservatives. This driver is influenced by the growing awareness of the environmental impact and the desire for cleaner and more transparent food and beverage choices.

Market Dynamics

Expanding Distribution Channels Drive Global Growth of Coconut Water Market

The expansion of distribution channels has been a significant driver behind the growth of the coconut water market. Companies are actively partnering with retailers, supermarkets, convenience stores, and online platforms to enhance the availability and accessibility of coconut water to consumers worldwide. This increased presence in various distribution channels has opened up new market opportunities, allowing coconut water to reach a wider consumer base.

The coconut water market trend of expanding global availability and distribution networks has contributed to the market's expansion and increased market share. Furthermore, the collaboration between coconut water brands and beverage distributors has facilitated penetration into new geographical regions and emerging markets, further propelling the market growth.

Growing Adoption of Coconut Water in Sports and Fitness Industries Boosts Market Demand

The adoption of coconut water as a preferred beverage in the sports and fitness industries has been a key driver of market growth. Athletes, fitness enthusiasts, and health-conscious individuals are increasingly recognizing the benefits of coconut water as a natural and effective source of hydration and electrolyte replenishment. Its nutrient composition, including potassium, magnesium, and antioxidants, makes it a valuable choice for post-workout recovery and hydration.

This coconut water market trend of increased adoption in sports and fitness sectors has driven the demand and created new opportunities for market expansion. Moreover, coconut water's low-calorie and natural properties have positioned it as a healthier alternative to traditional sports drinks, which often contain added sugars and artificial ingredients.

Intense Competition in Healthy Drinks Segment Challenges Coconut Water Market's Share and Size

One notable restraint impacting the coconut water market is the intense competition from other beverages in the healthy drinks segment. While coconut water offers unique benefits, such as natural hydration, nutrient composition, and electrolytes, it faces fierce competition from a wide range of alternative beverages. This competition can impact the coconut water market size, as consumers have various choices when it comes to selecting healthy and refreshing beverages.

Additionally, the coconut water market faces the challenge of differentiating itself and effectively communicating its distinct value proposition to consumers. To maintain sustainable coconut water market share and size, coconut water brands need to continuously innovate, differentiate their offerings, and engage in effective marketing strategies that highlight the unique attributes of coconut water as a natural and healthy beverage choice.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global coconut water market is segmented based on type, packaging, form, distribution channel, and region.

Flavored Coconut Water Gains Momentum, Emerging as a Popular Choice for Refreshing Hydration with Added Taste

The flavored coconut water segment is the second largest sub-segment in the coconut water market, the flavored coconut water segment held an approximate market share of 30% within the coconut water market. gaining popularity among consumers seeking a refreshing twist to their hydration experience. Flavored coconut water combines the natural benefits of coconut juice with added flavor profiles, appealing to a wider consumer base.

These flavored variants often incorporate natural fruit extracts, such as pineapple, mango, or passion fruit, to enhance the taste while retaining the nutrient composition and electrolytes of coconut water. The addition of flavors does not compromise the hydrating properties of coconut water, making it an attractive option for those looking for both taste and functionality.

Geographical Analysis

Asia-Pacific Emerges as a Growing Force in the Coconut Water Market

By region, the global coconut water market is segmented into North America, South America, Europe, Asia-Pacific, Middle-east, and Africa.

The Asia-Pacific coconut water market has experienced re-boost growth due to the region's increasing preference for natural beverages. Consumers are gravitating towards healthier drink options, driving the demand for coconut water in the region. Beverage processing techniques, such as cold-pressed extraction and minimal processing, have helped preserve the natural properties and flavors of coconut water during production.

Efficient packaging techniques, including Tetra Pak and innovative bottle designs, have extended the shelf life of coconut water while maintaining its quality. The diverse range of coconut varieties in the region adds to the market's appeal, offering unique flavors and taste profiles. With continued innovation in processing, packaging, and the availability of different coconut varieties, the Asia-Pacific coconut water market is poised for further growth and market expansion.

Competitive Landscape

The major global players in the market include: AllMarket Inc, Amy & Brian Naturals, C2O Pure Coconut Water, LLC, Harmless Harvest, Inc, MOJO Organics Inc, PepsiCo (O.N.E. Coconut Water), The Coca-Cola Company (ZICO), Pulse Beverage Corp, C2O Pure Coconut Water, LLC, and Naked Juice Company.

Why Purchase the Report?

  • To visualize the global coconut water market segmentation based on type, packaging, form, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous data points of coconut water market-level with all segments.
  • The PDF report consists of a cogently put-together market analysis after exhaustive qualitative interviews and an in-depth market study.
  • Product mapping is available as Excel consists of key products of all the major market players.

The global coconut water market report would provide approximately 69 tables, 65 figures, and 190 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

  • 3.1. Market Snippet, by Type
  • 3.2. Market Snippet, by Packaging
  • 3.3. Market Snippet, by Form
  • 3.4. Market Snippet, by Distribution Channel
  • 3.5. Market Snippet, by Region

4. Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19 on the Market
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Scenario Post COVID-19
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During the Pandemic
  • 6.5. Manufacturer's Strategic Initiatives
  • 6.6. Conclusion

7. By Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 7.1.2. Market Attractiveness Index, By Type
  • 7.2. Plain*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Flavored

8. By Packaging

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 8.1.2. Market Attractiveness Index, By Packaging
  • 8.2. Tetra Pack*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Plastic Bottle

9. By Form

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 9.1.2. Market Attractiveness Index, By Form
  • 9.2. Powder*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Liquid

10. By Distribution Channel

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.1.2. Market Attractiveness Index, By Distribution Channel
  • 10.2. Supermarkets/Hypermarkets*
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. Convenience Stores
  • 10.4. Online Stores
  • 10.5. Others

11. By Region

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 11.1.2. Market Attractiveness Index, By Region
  • 11.2. North America*
    • 11.2.1. Introduction
    • 11.2.2. Key Region-Specific Dynamics
    • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.2.7.1. The U.S.
      • 11.2.7.2. Canada
      • 11.2.7.3. Mexico
  • 11.3. Europe
    • 11.3.1. Introduction
    • 11.3.2. Key Region-Specific Dynamics
    • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.3.7.1. Germany
      • 11.3.7.2. The U.K.
      • 11.3.7.3. France
      • 11.3.7.4. Italy
      • 11.3.7.5. Spain
      • 11.3.7.6. Rest of Europe
  • 11.4. South America
    • 11.4.1. Introduction
    • 11.4.2. Key Region-Specific Dynamics
    • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.4.7.1. Brazil
      • 11.4.7.2. Argentina
      • 11.4.7.3. Rest of South America
  • 11.5. Asia-Pacific
    • 11.5.1. Introduction
    • 11.5.2. Key Region-Specific Dynamics
    • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.5.7.1. China
      • 11.5.7.2. India
      • 11.5.7.3. Japan
      • 11.5.7.4. Australia
      • 11.5.7.5. Rest of Asia-Pacific
  • 11.6. Middle East and Africa
    • 11.6.1. Introduction
    • 11.6.2. Key Region-Specific Dynamics
    • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

  • 12.1. Competitive Scenario
  • 12.2. Market Positioning/Share Analysis
  • 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

  • 13.1. AllMarket Inc
    • 13.1.1. Company Overview
    • 13.1.2. Product Portfolio and Description
    • 13.1.3. Financial Overview
    • 13.1.4. Key Developments
  • 13.2. Amy & Brian Naturals
  • 13.3. C2O Pure Coconut Water, LLC
  • 13.4. Harmless Harvest, Inc
  • 13.5. MOJO Organics Inc
  • 13.6. PepsiCo (O.N.E. Coconut Water)
  • 13.7. The Coca-Cola Company (ZICO)
  • 13.8. Pulse Beverage Corp
  • 13.9. C2O Pure Coconut Water, LLC
  • 13.10. Naked Juice Company.

LIST NOT EXHAUSTIVE

14. Appendix

  • 14.1. About Us and Services
  • 14.2. Contact Us