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市場調査レポート

コンタクトセンターゲーミフィケーション製品・市場レポート

2014 Contact Center Gamification Product and Market Report

発行 DMG Consulting LLC 商品コード 310318
出版日 ページ情報 英文
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=101.55円で換算しております。
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コンタクトセンターゲーミフィケーション製品・市場レポート 2014 Contact Center Gamification Product and Market Report
出版日: 2014年09月17日 ページ情報: 英文
概要

当レポートでは、ゲーミフィケーション市場における企業、市場参入戦略、製品とサービス、基礎技術、機能的能力、料金および計画中の革新について詳細に調査しており、市場動向・課題と競合情勢の分析、市場活動と実行のベストプラクティスについての洞察などをまとめ、お届けいたします。

第1章 エグゼクティブサマリー

第2章 イントロダクション

第3章 DMG Consulting の調査手法

第4章 ゲーミフィケーションとは?

  • ゲーミフィケーションの定義
  • ベンダーのゲーミフィケーションアプローチ
  • ゲーミフィケーションソリューションのコア、付加価値およびオプションコンポーネント

第5章 コンタクトセンターエコシステムにおけるゲーミフィケーション

第6章 ゲーミフィケーションサービスデリバリーモデル

第7章 ゲーミフィケーション動向・課題

第8章 ゲーミフィケーション市場の革新

第9章 ミレニアル世代、ソーシャルメディアおよび顧客エンゲージメントの新ルール

  • ミレニアル世代および新たな労働力統計
  • ゲームの開始

第10章 ゲーミフィケーションが遂行すること・しないこと

  • ゲーミフィケーションをする人・しない人
  • ゲーミフィケーション決定のフレームワーク

第11章 ゲーミフィケーション市場活動

第12章 ゲーミフィケーションの競合情勢

第13章 ゲーミフィケーションベンダー・ソリューション

  • ハイレベル企業サマリー
  • ベンダー戦略
  • ベンダーサービス・製品
  • ハイレベル製品情報

第14章 ゲーミフィケーションの詳細機能分析

  • ゲーミフィケーション機能
  • リワード・認証
  • デザイン、設定および構成
  • インテグレーション
  • レポーティング、ダッシュボードおよび分析

第15章 ゲーミフィケーションの利用、メリットおよび投資利益率(ROI)

  • ゲーミフィケーションの利用
  • ゲーミフィケーションのメリット
  • ROIメリットのカテゴリー

第16章 実行分析

  • 実行プロセス
  • トレーニング、ワークショップおよびサポートサービス
  • 実行のベストプラクティス

第17章 料金

  • クラウド型料金

第18章 企業レポート

  • Badgeville
  • Bunchball
  • ClearView
  • nGUVU
  • PlayVox
  • Snowfly

付録

図表リスト

目次

DMG Consulting's inaugural edition of the Contact Center Gamification Product and Market Report is the only publication that provides an in-depth look at this key IT sector. The Report explores the companies, go-to-market strategies, products and services, underlying technology, functional capabilities, pricing and planned innovations in the gamification market. It also analyzes market trends and challenges and the competitive landscape, and provides insight into market activity and implementation best practices, to help users understand the market so they can acquire the right gamification capabilities for their organization.

The concept and practice of using challenges and reward levels to engage people has been around for years. Many customer-facing organizations like airlines, retailers and credit card companies use reward programs to build brand loyalty and incentivize repeat business. Now the market is taking this a step further by packaging gamification solutions, giving companies a framework, development environment and tools to create custom programs that differentiate the organization for employees and customers alike.

The emerging gamification solutions are being designed to engage employees and customers using game mechanics, intrinsic and extrinsic rewards, and recognition rooted in the principles of behavioral science to drive desired outcomes. These new applications are growing in popularity and are being incorporated into internal production environments and customer-facing websites to engage and retain personnel and customers.

Gamification in the contact center

Gamification solutions empower employees by giving them visibility into their performance, with tools and the means to make self-directed improvements and sustainable changes (thereby improving the experience they deliver to customers). Gamification is ideal for staff-intensive environments and operating areas in both front- and back-offices, and it's especially valuable for helping to capture and retain an increasingly Millennial workforce. Challenges, tasks, activities and quests are designed to motivate staff, "level-up" performance and tie into important key performance indicators (KPIs). Many of these solutions come with internal social media communities that promote collaboration and friendly competition while also providing a welcome diversion that supports departmental goals and enhances the customer experience.

A growing number of contact center requests for proposals (RFPs) for workforce optimization (WFO) solutions are asking vendors if they offer gamification functionality. These capabilities are a logical fit for WFO suites, and many of the leading and contending WFO suite providers have already incorporated, or are planning to incorporate, gamification modules into their solutions. Ultimately, gamification tools will be used to make findings from performance management, quality assurance, workforce management and surveying solutions more actionable for contact center leadership.

Gamification for customers

Building on today's ubiquitous game addictions (think: Angry Birds and Candy Crush), customer-focused companies are employing game mechanics to promote customer engagement, driving participation in online community sites and encouraging active ("out loud") brand loyalty. By making routine customer activities fun and even competitive, companies can not only improve customer satisfaction, but also get customers to take certain actions themselves without requiring assistance from costly agents and employees. Gamification is being used for things like on-boarding, product registration, assembly instructions, tutorials, frequently asked questions, and more. By rewarding customers for handling these actions on their own, companies are seeing growing traffic in the self-service portions of their websites as customers look for additional ways to earn points and achieve higher status levels in the game.

Over the next 18-24 months, DMG expects to see substantial research and development (R&D) investments in the area of gamification. During this period of active innovation, prospects should take the opportunity to share their specific requirements with vendors. When a market is new, vendors often race to get their solutions to market, but welcome ideas to enhance them.

Although most of the demand is currently being seen in the US, DMG expects interest in gamification functionality to grow quickly across other geographies. Contact center vendors will continue to incorporate gaming techniques into their solutions through internal development, partnerships and/or acquisitions. As the gamification sector matures and the applications themselves become more robust and easier to use, DMG anticipates they will generate data and analytics that will be used to develop more personalized motivational tools for employees and customers.

DMG covers emerging contact center trends and IT sectors that are likely to have a lasting impact on the market. Coverage is initiated early to help end-user organizations understand emerging solutions and provide information that aids proper solution identification and acquisition. The 2014 - 2015 Gamification Product and Market Report is the only in-depth analysis of the gamification market. This timely and thorough guide analyzes six vendors that provide gamification solutions to contact centers, although a few of these solutions are designed for broader use. The five vendors covered in detail are: Badgeville, Bunchball, ClearView, PlayVox and Snowfly. nGUVU, with a solution expected to be released in January 2015, is covered at a higher level..

Report Highlights

  • Gamification has the potential to take employee and customer loyalty to a whole new level: The concept of earning points and status with customer-facing brands has existed for quite some time. For the first time, vendors are offering packaged gaming solutions that provide a framework, development environment and tools that allow companies to truly differentiate themselves to both their own employees and their customers.
  • Gamification solutions empower employees and reduce churn: Rooted in behavioral science, gaming tools promote collaboration and friendly competition among workers through creative challenges and quests. These applications empower employees with tools to improve performance, enhance the customer experience they deliver, gain recognition and better meet KPIs - all of which leads to higher job satisfaction, reduced operating costs and an improved bottom line.
  • Customers love a good challenge: Gaming is rampant. Companies are leveraging this gaming addiction to drive increased engagement and brand loyalty through contests and rewards. Although gamification is still in its early stage, all signs indicate user companies are experiencing the desired outcomes these solutions purport to provide.
  • This market is new and will grow quickly: Gamification solutions are in their infancy, and interest is mainly being seen in the US. DMG expects interest to grow around the globe, and for WFO suite providers and many other vendor categories to incorporate this helpful and practical functionality into their solutions as demand increases.

Key Reasons to Buy this Report

  • Definition of gamification and the various approaches being used by vendors to deliver these solutions
  • Overview of gamification, including service delivery models and the functional components that comprise these solutions
  • Analysis of the trends and challenges that are driving interest and adoption
  • Review of product enhancements that are on the vendors' short-term roadmaps
  • Discussion of the how the Millennial workforce is driving changes in corporate culture and business practices
  • Best practices for succeeding with a gamification initiative
  • Market activity analysis
  • Review of the gamification competitive landscape
  • In-depth review and side-by-side comparative analyses of gamification vendors and products, including key functional capabilities of the five featured solutions
  • Examination of gamification uses and benefits
  • Detailed pricing comparison for cloud-based gamification solutions
  • Company reports for the six featured vendors, analyzing their products, functionality and future product development plans
  • Gamification Vendor Directory

Sample Figure

Table of Contents

1. Executive Summary

2. Introduction

3. DMG Consulting Research Methodology

  • 3.1. Report Participation Criteria

4. What is Gamification?

  • 4.1. Gamification Defined
  • 4.2. Vendor Gamification Approach
  • 4.3. Core, Value-Added and Optional Components of Gamification Solutions

5. Gamification in the Contact Center Ecosystem

6. Gamification Service Delivery Models

7. Gamification Trends and Challenges

8. Gamification Market Innovation

9. Millennials, Social Media and the New Rules of Customer Engagement

  • 9.1. Millennials and the New Workforce Demographic
  • 9.2. Let the Games Begin

10. What Gamification Does and Does Not Accomplish

  • 10.1. Do's and Don'ts of Gamification
  • 10.2. Gamification Decision Framework

11. Gamification Market Activity

12. Gamification Competitive Landscape

13. Gamification Vendors and Solutions

  • 13.1. High-Level Company Summary
  • 13.2. Vendor Strategies
  • 13.3. Vendor Offerings and Products
  • 13.4. High-Level Product Information

14. Gamification Detailed Functional Analysis

  • 14.1. Gamification Features
  • 14.2. Rewards and Recognition
  • 14.3. Design, Set-Up and Configuration
  • 14.4. Integration
  • 14.5. Reporting, Dashboards and Analytics

15. Gamification Uses, Benefits and Return on Investment (ROI)

  • 15.1. Uses of Gamification
  • 15.2. Benefits of Gamification
  • 15.3. ROI Benefit Categories

16. Implementation Analysis

  • 16.1. Implementation Process
  • 16.2. Training, Workshops and Support Services
  • 16.3. Implementation Best Practices

17. Pricing

  • 17.1. Cloud-Based Pricing

18. Company Reports

  • 18.1. Badgeville
  • 18.2. Bunchball
  • 18.3. ClearView
  • 18.4. nGUVU
  • 18.5. PlayVox
  • 18.6. Snowfly

Appendix: Contact Center Gamification Vendor Directory

Table of Figures

  • Figure 1: Vendor Definition of Gamification
  • Figure 2: Vendor Gamification Approach
  • Figure 3: Gamification Functional Building Blocks
  • Figure 4: Gamification Trends
  • Figure 5: Gamification Challenges
  • Figure 6: Future Enhancements
  • Figure 7: Millennial Generation Workforce Profile
  • Figure 8: Providing Timely Feedback is Essential for Motivating a Millennial Workforce
  • Figure 9: Gamification Features to Support the Millennial Workforce Challenge
  • Figure 10: Gamification Do's and Don'ts
  • Figure 11: Gamification Decision Framework
  • Figure 12: Market Activity
  • Figure 13: Company Information
  • Figure 14: Vendor Gamification Strategy
  • Figure 15: Gamification Products
  • Figure 16: High-Level Product Information
  • Figure 17: Gamification Features
  • Figure 18: Rewards and Recognition
  • Figure 19: Design, Set-Up and Configuration
  • Figure 20: Integration
  • Figure 21: Reporting, Analytics and Dashboards
  • Figure 22: Gamification Uses
  • Figure 23: Benefits of Gamification
  • Figure 24: Vendor Benefit Categories Used to Calculate ROI
  • Figure 25: Vendor Implementation Process
  • Figure 26: Training, Workshops and Support Services
  • Figure 27: Implementation Best Practices
  • Figure 28: Gamification Costs - Cloud-Based (for a 250-seat contact center)
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