市場調査レポート

世界の美容技術市場の分析

Global Analysis of the Technology Based Beauty Market, 2013

発行 Diagonal Reports 商品コード 274862
出版日 ページ情報 英文
納期: 即日から翌営業日
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世界の美容技術市場の分析 Global Analysis of the Technology Based Beauty Market, 2013
出版日: 2013年04月30日 ページ情報: 英文
概要

当レポートでは、世界の美容機器市場について取り上げ、美容専門家および機器業者とのインタビューに基づき、美容技術に関する消費者の要求、優良機器やブランド、購買基準と販売戦略について検証して、概略以下の構成でお届けいたします。

第1章 市場規模(国別):概要

  • 数量
  • 金額
  • 消耗品
  • 成長率

第2章 主要機器(カテゴリー別)と価格:概要

  • 広く利用可能な機器

第3章 美容技術と美容トリートメント:概要

  • 技術の販売
  • 顔のお手入れ(日課)
  • 脱毛

第4章 販売動向(国別):概要

  • 米国市場
  • 欧州(英国とフランス)市場
  • 中国市場
  • オンライン市場

第5章 ブランド:概要

  • ブランド数
  • 大手ブランド

第6章 消費者プロファイル:概要

  • 消費者年齢別
  • 世代交代

第7章 市場機会:概要

  • 機会
  • ライセンス

第8章 将来の方向性・結論・提言:概要

  • 将来の方向性
  • 結論
  • 提言

第9章 新しい美容機器が文化的に適合する理由:分析

  • 概念
  • 優れた結果

第10章 消費者の考え方と技術への需要:分析

第11章 訪問市場がスパ市場と異なる理由:分析

第12章 マーケティング - 成功戦略と弱み:分析

第13章 現在の市場の問題と障壁:分析

第14章 美容技術とトリートメントカテゴリー(小売レベル):分析

第15章 美容技術とトリートメントカテゴリー(スパレベル):分析

第16章 ブランド - 数・市場シェア(小売レベル):分析

第17章 価格と価格帯(小売レベル):分析

第18章 ブランド - 小売業者の評価:分析

第19章 付録:ケーススタディ

第20章 付録:ブランドのリスト

第21章 付録:主要な小売業者

第22章 調査手法、インタビュー

目次

Abstract

Diagonal Reports has now published its global analysis of the 2013 Beauty Device Market. It interviewed beauty professionals and device retailers (Feb-March 13) about consumer demand for beauty technology, best performing devices and brands, purchasing criteria and sales strategies .

Table of Contents

REPORT STRUCTURE

SECTION 1, SUMMARY MARKET SIZE BY COUNTRY

  • TABLE 1 Market size (volume) -- at-home and professional -- by country
  • TABLE 2 Market size (value) -- at-home -- by country
  • Market volumes
  • Market values
  • Consumables an ongoing market
  • Growth during downturn
  • TABLE 3 Market size professional
  • TABLE 4 Market size basis
  • TABLE 5 Market size basis
  • TABLE 6 The population by country as % of the global population

SECTION 2, SUMMARY THE TOP DEVICES BY CATEGORY, AND PRICES

  • TABLE 7 Technology categories ranked
  • The most /least widely available devices
  • TABLE 8 Technology categories and prices

SECTION 3, SUMMARY BEAUTY TECHNOLOGY AND THE BEAUTY TREATMENTS

  • Technology sells when ...
  • Daily face cleansing and other routines
  • Face concerns top the wish list
  • Hair removal
  • Body X and X

SECTION 4, SUMMARY SALES TRENDS BY COUNTRY 13

  • TABLE 9 Sales trends, current and forecast, by country
  • The US market
  • The market in Europe UK and France
  • The market in China
  • The market online

SECTION 5, SUMMARY BRANDS

  • The huge number of brands include many of ....
  • The big brands dominate
  • TABLE 10 Names
  • TABLE 11 The top brands and % of sales

SECTION 6, SUMMARY CONSUMER PROFILES

  • TABLE 12 Top consumer segments for beauty devices by technology category
  • Devices by consumer age
  • Devices benefit from generational change
  • Devices have m.. appeal
  • TABLE 13 Devices bought for self / as gift

SECTION 7, SUMMARY MARKET OPPORTUNITIES

  • The opportunities
  • TABLE 14 Beauty needs that are only partly met or unmet
  • TABLE 15 Innovations in devices that attract attention, by country
  • A license to print money

SECTION 7, SUMMARY FUTURE DIRECTIONS, CONCLUSIONS AND RECOMMENDATIONS

  • Future directions
  • Conclusions current state of market
  • Conclusions recommendations (keep an eye on)

SECTION 8, ANALYSIS WHY NEW BEAUTY DEVICES ARE A CULTURAL FIT

  • Conceptual .. - pure technology ...
  • Superior results sell devices
  • Devices a cultural ..
  • Beauty outcomes meet the gold standard
  • Devices - a distinctive beauty culture - from cosmetic vanities to scientific truths
  • The Inverse Square Law

SECTION 9, ANALYSIS CONSUMERS' ATTITUDES TO AND DEMANDS MADE OF TECHNOLOGY

  • Summary: what consumers want from devices
  • People are not ...
  • Give ME a solution for ...
  • Frankenstein ....
  • The technology wish list
  • Consumers' priorities are .. not the technology
  • Devices do not create new consumer behaviour
  • Demands vary by technology category
  • More likely to buy the ...
  • Brushing technology and p...... are familiar
  • New beauty protocols need to popularised
  • Device-specific beauty protocols
  • A lifetime of ....
  • Beauty devices are in line with consumer l......
  • Demand and higher priced devices

SECTION 10, ANALYSIS WHY THE AT-HOME MARKET IS DIFFERENT FROM THE SPA MARKET

  • The ever expanding area covered by devices
  • More affordable prices
  • Spa market is tip of iceberg
  • Consumers in the driving seat
  • Consumers are not "conflicted" about devices
  • Spas are conflicted
  • Spa opinion
  • Mass market spas are .....
  • Spas that create opportunities
  • TABLE 16 Numbers of women who visit beauty spas, by country
  • Regulatory conflict shapes beauticians' views

SECTION 11, ANALYSIS MARKETING - SUCCESSFUL STRATEGIES AND WEAKNESSES

  • Marketing both ...sells and under... new technology
  • Must market as more than incremental
  • Manufacturers are starting from zero
  • Beauty devices are not just "an app for my face" / a different quality of consumers' involvement
  • Face mistakes are visible
  • The information chain - where consumers learn / the opinion shapers
  • New technology coincides with the ....
  • Availability on and implications of the online
  • Online partnering
  • Marketing by ... (impact at spa level)
  • The online is the opportunity to appeal directly to buyers
  • The quality retailers and effective sales strategies
  • Customer reviews / feedback
  • Buying questions can be very basic
  • TABLE 17 Technology buying criteria - retail level and spa level
  • Selected quotes - from spas technology questions

SECTION 12, ANALYSIS CURRENT MARKET PROBLEMS AND OBSTACLES

  • Bewildering diversity of technology
  • The beauty shelf
  • Detective work
  • A free-for-all could be costly
  • Hard discounts / indeterminate value
  • TABLE 18 Barriers - at retail and at spa level
  • X and x costs
  • Beauty house of horrors
  • First generation technology over-promised
  • The fear of fakes
  • Spa reasons not to buy / use devices
  • T... issues
  • C.... costs
  • R.. uncertainty

SECTION 13, ANALYSIS THE BEAUTY TECHNOLOGY AND TREATMENT CATEGORIES AT RETAIL LEVEL

  • TABLE 19 What categories of devices are available by country?
  • TABLE 20 Forecast popularity of devices by category / USA, UK and China
  • Availability varies by retailer type
  • Availability online
  • Cleaning brushes are ... but ...systems prices must fall
  • TABLE 21 What categories of devices are available online and in stores in the UK?

SECTION 14, ANALYSIS THE BEAUTY TECHNOLOGY AND TREATMENT CATEGORIES AT SPA LEVEL

  • TABLE 22 The top devices and the beauty treatments they are used in
  • Microdermabrasion .. developed
  • TABLE 23 Why spas invest in microdermabrasion technology - technology reasons
  • TABLE 24 Why spas invest in microdermabrasion technology - beauty reasons
  • Barriers to spas investing in MDA devices
  • TABLE 25 Laser and IPL technology, the positives and the negatives

SECTION 15, ANALYSIS BRANDS - NUMBERS, AND MARKET SHARE AT RETAIL LEVEL

  • TABLE 26 How many brands are stocked by category / country?
  • USA and stocking issues
  • UK
  • China 48
  • TABLE 27 Brands that are m... category and m.. category
  • TABLE 28 Top brands by technology category and country - retail level
  • TABLE 29 Brands and their % of category sales - retail level
  • TABLE 30 The top brands and their share of sales in leading onliners, the USA
  • TABLE 31 The top brands and their share of sales in leading onliners, the UK
  • TABLE 32 Brands in the UK in IPL hair removal, by retail channel
  • TABLE 33 Sales of selected mega brands

SECTION 16, ANALYSIS PRICES AND PRICE POINTS AT RETAIL LEVEL

  • Many price points
  • Prices online
  • Impact of price reductions / sales
  • TABLE 34 Price points best sellers by technology, by retail channel and by country
  • TABLE 34. ... Prices USA

SECTION 17, ANALYSIS BRANDS - RETAILERS' EVALUATIONS

  • The experts discuss the brands they sell, and their consumers' buying criteria
  • TABLE 35 Brands ... experts' evaluations of cleaning brushes
  • Battery problems
  • TABLE 36 Brands ... experts' evaluations of devices used in skin care
  • TABLE 37 Brands ... experts' evaluations of light based and IPL devices

SECTION 18, APPENDIX CASE STUDIES OF SUCCESSFUL BRANDS X and X 55 X and its merits in the eyes of spas

  • Quotes on X by spas
  • TABLE 39 X offers a lot of technology
  • TABLE 40 X technology features
  • TABLE 41 X, the 1 minute routine and the beauty outcomes

SECTION 19, APPENDIX LISTINGS OF BRANDS IDENTIFIED RETAIL LEVEL

  • TABLE 42 Brands identified alphabetical order (x names)
  • TABLE 43 The top beauty device brands in USA on X, X, X (x names)
  • TABLE 44 Skin care and epilator device categories, X (x brands)

SECTION 20, APPENDIX RETAILERS IDENTIFIED AS SIGNIFICANT IN BEAUTY DEVICES

  • TABLE 46 Retailers (x names)

SECTION 21, METHODOLOGY AND EXPERTS INTERVIEWED

Experts and methodology TABLE 47 Retail experts profiled 6 INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS and ORGANISATIONS (REGULATORY, TRADE, PROFESSIONAL) DIAGONAL REPORTS STATEMENT Disclaimer

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