市場調査レポート

英国の温泉市場 2011(日帰り温泉、美容、保養、健康)

UK Spa Market 2011 (Day Spas, Beauty, Pampering, Wellness)

発行 Diagonal Reports 商品コード 219271
出版日 ページ情報 英文
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=102.12円で換算しております。
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英国の温泉市場 2011(日帰り温泉、美容、保養、健康) UK Spa Market 2011 (Day Spas, Beauty, Pampering, Wellness)
出版日: 2011年10月21日 ページ情報: 英文
概要

英国において、温泉(Spa)事業はそのユニークな利点である美容、保養、健康を軸に注目を集め、新たな産業カテゴリーとして過去10年の間にゼロから10億ポンドを上回る規模への急成長を遂げました。

当レポートでは、この英国温泉施設産業を取り上げ、その現況や周辺事業を検証しながら、将来発展への機会および課題を分析・考察する最新情報を集め、概略以下の構成でお届けします。

イントロダクション

  • 表 英国温泉市場概略データ
  • 温泉施設が開拓する新産業カテゴリーと消費生活の新たな優先順位
  • 表 温泉市場の三本柱
  • 保養 - 心身をリラックス
  • 新たな治療カテゴリー
  • 起点はゼロ、退廃からの出発
  • 新たな商品カテゴリー
  • 表 温泉の三本柱がつなぐもの

美容、保養、健康

  • ユニークで斬新な英国
  • 積極活用 - 保養、マッサージ、健康
  • 積極活用 - 美容
  • 積極活用 - 単一メニューに限定しないパッケージ
  • 通貨
  • 発行年月日

トレンドセッターとして利用客と共に新たな美容・健康優先の生活を形成する温泉事業

  • イントロダクションおよびサマリー
  • 利用客が温泉に求めるものは? 重大な手抜かりから提示された新たな優先事項
  • 温泉、新たなライフスタイル
  • 問われる問題を変える新たな優先順位
  • 心身を一体化させるヒーリングテンプルでの健康(引用)
  • 未来を提示するロンドンの温泉施設
  • ロンドン温泉来場者の規模と構成
  • 「富裕」と「確固たる姿勢」
  • ロンドンが引き寄せるさまざまな利用客、たとえば
  • 観光客、旅行者、買い物客
  • ロンドン2012年オリンピック大会

温泉の事業実態:売上推移、将来見通し

  • イントロダクションおよびサマリー
  • 売上変動、予測と過去の推移
  • 売上変動、温泉タイプ別
  • 温泉施設(引用)
  • 温泉での現実逃避
  • 品質維持に向けた温泉施設投資
  • ロケーション特有の営業成績
  • 無競争
  • 冬のトレンド
  • 夏季月間のトレンド

温泉の事業実態:主要収入源

  • イントロダクションおよびサマリー
  • 健康:より高級な市場?
  • 継承型カテゴリーにそぐわないデータの矛盾点と事業実態
  • 土産物認定料からの収入追求

温泉の事業実態 - 主要メニュー:マッサージおよびボディケア

  • イントロダクションおよびサマリー
  • 退廃から浮上したマッサージ
  • 深部組織(スウェーデン式)マッサージ
  • 西洋・東洋からのマッサージ技法
  • 女性向けマッサージ
  • 男性向けマッサージ
  • ストレスと美容
  • 限定特注マッサージ
  • 売上トレンド:部分的ボディマッサージ
  • ランチタイムおよび買い物客向けマッサージ
  • 着衣のままで受けられることが魅力的(引用)
  • マッサージとストレス軽減
  • 美容と健康の無境界化
  • ボディシェイピング治療

温泉の事業実態:美容およびフェイシャルトリートメント

  • イントロダクションおよびサマリー
  • 買い物客向けフェイシャル
  • ビッグな温泉施設ならビッグな売上
  • 老化防止フェイシャルが温泉事業に占める割合
  • フェイシャルリチュアル
  • 中には禁断の美容法も

温泉の事業実態:マニキュアほか

  • イントロダクションおよびサマリー
  • 温泉施設でのマニキュアやネイルビジネス
  • 温泉施設での脱毛ビジネス
  • 温泉施設でのレーザー脱毛ビジネス
  • ブラジル人による始動およびメンテナンス
  • 温泉施設での日焼けビジネス

温泉の事業実態:利用客のプロフィールと温泉支出への姿勢

  • イントロダクションおよびサマリー
  • 利用客の性別
  • 働く女性
  • 誰もがお金持ち
  • 気前の良い利用客が訪れる温泉施設は...
  • 2011年の温泉施設における利用客の金使いは?
  • マネージャーが語る気前の良い利用客
  • 利用体験を最大限に楽しむ賢い選択

温泉の事業実態:商品小売り販売と家庭治療

  • イントロダクションおよびサマリー
  • 温泉施設は、業界平均を上回る小売り販売の場
  • 仕入れはロンドンで
  • ヨガショップ
  • 香りや味わいを楽しみ、品質を体験
  • 利便性とプライバシー
  • 要望に応じた贅沢
  • 面倒な手続きを省いたショッピング
  • 温泉では推奨プランが次々と

積極活用そして結論:温泉治療

  • イントロダクションおよびサマリー
  • 生活の健全性や品質の強化手段
  • 女性に特化した療法
  • 男性に魅力の療法
  • 温泉の社交性
  • 睡眠不足
  • 利用客と時間
  • DIFMフィットネス
  • ヨガと霊気

温泉市場の外周環境

  • イントロダクションおよびサマリー
  • 成長のペース
  • 実証された2006年作成の将来予測
  • 参入障壁
  • 施設コスト:大きな参入障壁
  • 倍々の売上および複数の大企業
  • 大手医療機関における事業が...
  • 数社の大企業が...
  • 倍々の目標が...
  • かつてない規模の複数企業が美容分野に参入
  • 最大級の小売業者が活用・併合する温泉の販売力

温泉の事業実態:ブランド

  • イントロダクションおよびサマリー
  • 商品外装を自社レーベル化(特注仕様)
  • ブランドの特異性を保持する慣行
  • プロフェッショナル専用ブランド
  • 独占販売権

温泉の事業実態:価格

  • イントロダクションおよびサマリー
  • 価格設定(55)

事業実態:温泉価格、オンライン販売の影響

  • イントロダクションおよびサマリー
  • 価格設定とオンライン割引
  • オンライン取引が、丹念に線引きされてきたセグメントを曖昧に

企業プロフィール、商品メーカー

企業プロフィール、温泉施設運営業者(日帰り温泉)

補助データ:英国の美容・健康市場

美容・健康産業における認知スキーム

調査方法

国データ

索引 企業、ブランド、代表的刊行物、機関(規制、通商、職業)

目次

Abstract

Wellness is the new consumer priority.

Spas, with their unique mix of therapies and treatments, outperform the beauty market.

Innovation drives spa growth and best performers show double digit sales growth.

Spas pioneered new beauty and wellness treatments. In doing so, they established new beauty and wellness priorities for consumers. In what is the most curious development, spas have become the best performers in the beauty market by delivering appearance enhancement as a part - evena bonus - of their core wellness package.

Spas meet a new consumer need for wellness and in the process have grown from zero to a business worth more than UK Stg billion in a decade. The spa offer may appear diffuse but there are three distinct and well established pillars and these are wellness therapies, beauty or appearance enhancement, and pampering treatments. The particular therapy emphasis, or treatment mix, can vary but the spa visit is an integral part of a wellness lifestyle.

At first glance, spas present a confusing range of the traditional and high tech because they have drawn on such disparate sources for their treatment and wellness therapies. At home they have borrowed from the beauty salon, alternative wellness practitioner, the dermatologist, medical and laser clinic. Abroad, they have picked from Asia to Scandinavia.

The resulting "spa offer" is unique and quite distinct from that of the sectors out of which it developed. This ability to adapt and integrate explains why different philosophies, seemingly incompatible, co-exist and underpin the core business. For example, pampering and wellness elements must be exclusively natural. Beauty, however, can be organic or natural or even a combination of the organic and the high tech or medical.

Massages and spas are now synonymous because the massage is the main spa therapy. Massages which energise, rejuvenate and deliver wellness to clients generate well over 50% of sales for the spa. The best selling massage, - the "deep tissue" or Swedish massage - relieves tension and stress.

Bodycare sets the spa apart from the traditional beauty salon. Spas now offer treatments, previously only available for the face, which beautify the body. The most popular "facials for the body" are massages, wraps and scrubs which cleanse, exfoliate and refine the skin.

Spas have grown exponentially by delivering beauty from within, that is wellness cum appearance-enhancement. Additionally, stand-alone beauty treatments also generate significant revenues for spas. It is anti-ageing skin care which is the main driver of demand for beauty in spas. It must be noted that different types of spas (day, hotel, med) provide quite distinct body and skincare treatments but this is because a number of factors (regulations, location, space and philosophy) determines just what is possible.

It is innovation in beauty as with wellness - in terms of product formulation and treatment delivery - which has allowed spas to outperform the traditional beauty market. Beauty treatments, both high tech and natural, are sold as a package, that is a sequence and combination of treatments, utilizing a range of skills and a variety of products.

In a nutshell, spas outperform because they sell more treatments and products to more people more frequently. Their client base is wide as they have attracted millions of new consumers - especially younger women and men. They are a fixture of the urban lifestyle.

The wellness paradigm is now shaping the entire beauty, personal care and wellbeing sector. The effect can already be seen in selective beauty channel para-pharmacies and hypermarkets. This shift in consumer behaviour is forcing innovation on the beauty market.

The story of massages best explains both the spa trajectory and its potential . Massages are now mainstream which is a dramatic transformation of what was once an artisan sector. Until recently, they were mainly provided by sole practitioners (eg, alternative health) and viewed as a minority therapy or in some cases with suspicion as "sleaze". Now massage chains are being rolled out (especially in the US) such is their demand.

Not surprisingly, there is confidence in the fundamental strength of the sector and its capacity to grow. Spa sales softened in 2010 due to the recession but the best performers expect a return to double digit growth rates.

The main factors driving expansion are continuing demand for wellness by the consumer and constant innovation in therapies, treatments and technologies on the part of the spa. Spas are at a very virtuous point of their growth cycle. Increased demand for wellness by spa users drives innovation which then expands both demand and the consumer base.

Table of Contents

  • TABLE The UK spa market data glance
  • Spas pioneer new categories and new consumer priorities
  • TABLE The three pillars of the spa market
  • Pampering - - Relax body and mind
  • New treatment categories
  • From zero to ... From sleaze to ....
  • New categories of products
  • TABLE Three spa pillars bridge the ......

BEAUTY

PAMPERING

WELLNESS

  • UK uniquely innovative
  • Going forward - - pampering, massage and wellnes
  • Going forward - - beauty
  • Going forward - - packages not single treatments
  • Currency
  • Date of publication

SECTION TREND SETTING SPAS AND THEIR CONSUMERS SHAPE NEW BEAUTY AND WELLNESS PRIORITIES

  • Introduction and summary
  • What do spa clients want? A major omission suggests new priorities
  • Spas a new lifestyle
  • New priorities change the question being asked
  • Wellness in holistic healing temples (quote)
  • London spas showcase the future
  • TABLE The Best in Class spas in London experts' picks
  • London spas size and composition of the population
  • The "affluents" and the "determined"
  • London attracts diverse clientele, including ..
  • Tourists, travelers and shoppers
  • London 2012 Olympics

SECTION SPA BUSINESS ACTUALITIES, SALES VARIATIONS CURRENT AND FORECAST

  • Introduction / summary
  • TABLE Sales variations in day spas and hotel spas, 2010 to 2014
  • Sales variations, forecast and historical
  • Sales variations, by spa type
  • Spas (quotes)
  • Spa escapism
  • Spas invest to maintain quality
  • Location specific performance
  • No competition
  • TABLE Spa sales trends, the seasonal highs and low
  • Trends in the winter
  • Trends in the summer months

SECTION SPA BUSINESS ACTUALITIES, THE TOP SOURCES OF REVENUES

  • Introduction and summary
  • TABLE Spa revenues, (%) from treatments and from product retail
  • TABLE Wellness and beauty menus as (%) of revenues in spas
  • Wellness more upmarket?
  • TABLE The treatments most commonly offered by spas
  • Data discrepancies / Business actualities do not fit into inherited categories
  • Tracking income from gift certificates

SECTION SPA BUSINESS ACTUALITIES TOP TREATMENTS, MASSAGE AND BODY CARE

  • Introduction and summary
  • TABLE Massage, and other body business, summary
  • Rise of massage from sleaze
  • TABLE The best selling massage therapies
  • The deep tissue (Swedish) massage
  • Massage techniques from the West and the East
  • Massage for women
  • Massage for men
  • TABLE The solutions that massage therapies deliver
  • Stress and beauty
  • Only customized massages
  • TABLE Massages ranked (%) full body and partial body
  • Sales trends, partial body massages
  • The lunchtime and the shopper' s massage?
  • No undressing is attractive
  • Massage and stress relief (quotes)
  • Opportunities in massage 29 The latest massage therapies (quotes)
  • TABLE Body beauty and body care business, summary
  • Blurring of beauty and wellness
  • TABLE Body care treatment packages (examples)
  • TABLE Spa body treatments (%) from wraps, scrubs, and massages
  • Body shaping treatments

SECTION SPA BUSINESS ACTUALITIES, BEAUTY AND FACE TREATMENTS

  • Introduction and summary
  • TABLE The top beauty treatments in spas, data summary
  • TABLE Face care, the top rituals/purposes
  • Facials for shoppers
  • TABLE Facials as a % of business in spas
  • Big spas, big sales of ...
  • Anti ageing facials, % of spa business
  • TABLE Facials as a % of spa business and the brands used
  • TABLE Anti ageing facials (AAF), the top protocols
  • TABLE The cleansing facials, top protocols
  • TABLE The cleansing facials, the spa sequence
  • Facial rituals
  • TABLE Facials, high tech and medicalised
  • Some forbidden beauty

SECTION SPA BUSINESS ACTUALITIES, MANICURES, ETC.

  • Introduction and summary
  • TABLE Nail and other beauty treatments in spas, data summary
  • Manicure and nail business in spas
  • Hair removal business in spas
  • Laser hair business in spas
  • Starter and maintenance Brazilians
  • Tanning business in spas

SECTION SPA BUSINESS ACTUALITIES, CONSUMER PROFILES AND ATTITUDES TO SPA SPENDING

  • Introduction and summary
  • TABLE consumer segments in spas, summary profile
  • Gender of clients
  • Working women
  • Everyone with the money
  • The spas where extravagant spenders are ...
  • Consumer attitude to spending in spas in 2011?
  • Managers describe the extravagant spenders
  • Selecting wisely to maximize experience

SECTION BUSINESS ACTUALITIES PRODUCT RETAIL AND HOMECARE

  • Introduction and summary
  • TABLE Revenues (%) product retail, summary
  • Spas with higher retail than industry average
  • Stock up in London
  • TABLE Spa retail (%) from skincare lines
  • Yoga retail
  • TABLE Drivers of retail sales in spas
  • Smell, taste, and test quality
  • Convenience and privacy
  • Luxury on demand
  • Retail avoids rigmarole
  • Driving recommendations in spas

SECTION GOING FORWARD AND CONCLUSIONS SPA THERAPIES

  • Introduction and summary
  • TABLE The best and worst performing categories in beauty and wellness
  • TABLE Unmet consumer beauty and wellness needs
  • Wellness or quality of life enhancement
  • Women specific therapies
  • Therapies to attract men
  • Spa sociability
  • Sleep deprived
  • Clients and time
  • TABLE The new lifestyle menu
  • DIFM Fitness
  • Yoga and Reiki

SECTION BEYOND AND OUTSIDE THE SPA MARKET

  • Introduction and summary
  • TABLE Beauty provision, traditional and high tech
  • Pace of growth
  • Forecasts made in 2006 borne out
  • Barriers to entry
  • Cost of equipment significant entry barrier
  • Sales in multiples and large companies
  • Business in largest clinics is ...
  • A few large companies ......
  • Multiples target .....
  • Companies of unprecedented size in beauty provision
  • Biggest retailers adopt and adapt spas' selling strengths

SECTION SPA BUSINESS ACTUALITIES, BRANDS

  • Introduction and summary
  • TABLE ... brands
  • TABLE Brands in bodycare (x names) and face care (x names)
  • Product houses, own labels (bespoke)
  • TABLE Brands noted as new or innovative (x names)
  • TABLE Spa criteria to select / drop a brand
  • Practices that maintain brand exclusivity
  • Professional only brands
  • Exclusivity

SECTION SPA BUSINESS ACTUALITIES PRICES

  • Introduction and summary
  • Pricing 55
  • TABLE Prices, facials examples by status of therapist
  • TABLE Prices of injectables and Botox
  • TABLE Prices of peels (package of 6)
  • TABLE Prices fillers for facial lines, facial augmentation
  • TABLE Prices laser hair removal per sessions
  • TABLE Prices laser lipo and body

SECTION BUSINESS ACTUALITIES SPA PRICES, AND THE IMPACT OF THE ONLINE

  • Introduction and summary
  • Pricing and online discounts
  • On line deals blur carefully wrought segments

SECTION COMPANY PROFILES, PRODUCT MANUFACTURERS

  • TABLE Company and brands identified (X names)
  • Experts comments on brands (alphabetical order)

SECTION COMPANY PROFILES SPA OPERATORS (DAY SPAS)

  • TABLE Spa companies, and the largest chains(*) identified (X names)
  • Spa company (units UK)
  • TABLE Spa companies hotels identified (?X 20 names)
  • Spa company
  • TABLE Health clubs, and leisure clubs identified (?X names)
  • Health clubs
  • Comments on spa companies and retailers (alphabetical order)
  • TABLE Beauty retailers beauty counter assistants 66
  • Company

SECTION SUPPORT DATA BEAUTY AND WELLNESS MARKET UK

  • Introduction and summary
  • Estimating spa numbers
  • TABLE The UK beauty/wellness universe, units and revenues - - by business type
  • Data provided as approximations of scale
  • TABLE The beauty salon/day spa market data at a glance
  • The UK and the USA compared
  • Industry counts
  • TABLE The beauty salon / day spa market (2010)
  • Facility based units
  • TABLE Beauty salon/day spa market segmentation (A, B and C)
  • Definition of spa segment A
  • Definition of spa segment B
  • The C segment and the .....
  • The spa market in hotels and H&F clubs
  • A spa OR a treatment room, a solarium, or a sauna?
  • TABLE Most spas in ....
  • TABLE UK hotel sector (%) by type of business
  • TABLE The H&F club sector, quantified (units and revenues)
  • TABLE Revenues in different segments of the CAM market in the UK
  • The top five CAM therapies
  • TABLE The top 20 acupuncture procedures in the UK
  • Support data aesthetic procedures (invasive and non invasive)
  • TABLE The non-invasive aesthetic procedures market, summary of data
  • Numbers professionals with provision rights (non-invasive aesthetic procedures)
  • Huge difference in the skill and expertise of providers
  • Speed of growth, A regulatory mess
  • Voluntary
  • Statutory
  • Insurers and compliance

SECTION RECOGNITION SCHEMES IN BEAUTY AND WELLNESS

  • Recognition (awards and peer judgement)
  • Recognition (CAM Clinic of the Year)
  • Recognition aesthetic procedures

SECTION METHODOLGOY

  • TABLE Description of participating companies

SECTION COUNTRY DATA UK

INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANIZATIONS (REGULATORY, TRADE, PROFESSIONAL)

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