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MSL (メディカルサイエンスリエゾン) - KOLエンゲージメント:2020年

MSL-KOL Engagement 2020

発行 FirstWord 商品コード 950471
出版日 ページ情報 英文
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=107.57円で換算しております。
MSL (メディカルサイエンスリエゾン) - KOLエンゲージメント:2020年 MSL-KOL Engagement 2020
出版日: 2020年07月20日 ページ情報: 英文
担当者のコメント
COVID-19の感染症拡大の影響下において、MSL (メディカルサイエンスリエゾン) は現在バーチャル式の会議システムが主流となっております。COVIDの影響で多角化するニーズ対応のため注目を集めるメディカルアフェアーズ部門で専門性が期待されるこのMSLに焦点をあて、FirstWord社は2020年7月に大々的に世界の大手製薬企業を中心にMSLリーダーとバーチャルインタビュを実施、最新の分析情報をリリースしました。まずはサンプルページを送付させていただきますのでお問い合わせいただければと思います。
概要

COVID-19のパンデミックは、MSL (メディカルサイエンスリエゾン) の主要なKOLエンゲージメントチャネルをシャットダウンしました。 MSLは対面式の対話を自制して、ビデオ会議に移行し、バーチャル諮問委員会の使用を加速させました。しかし、それは同じ品質のエンゲージメントを提供しているのでしょうか?

当レポートでは、MSL (メディカルサイエンスリエゾン) の業務がどのように発展しているかを調査し、チームがCOVID-19の圧力にどのように対応しているかを評価するため、2020年7月に、Pfizer、AstraZeneca および Biodesixなどの企業の経験豊富なMSLリーダーにインタビューを実施しました。パンデミックの主な課題と実際の対応、およびMSL業務の開発を促進する、そして今後ももたらされると思われる変化についても分析しています。

目次

主題の要約

調査手法と目的

  • 調査手法
  • 目的

主要な考察の要約

問題と洞察

  • MSLの役割と責任
    • 問題の概要
    • 質問
    • 重要な考察
    • 引用
    • インテリジェンスの提示
  • KOLの特定とプロファイリング
    • 問題の概要
    • 重要な考察
    • 引用
    • インテリジェンスの提示
  • コロナウイルスが労働慣行に及ぼす影響
    • 問題の概要
    • 質問
    • 重要な考察
    • 引用
  • KOLエンゲージメントのチャネルと頻度
    • 問題の概要
    • 重要な考察
    • 引用
    • インテリジェンスの提示
  • バーチャル会議と諮問委員会
    • 問題の概要
    • 質問
    • 重要な考察
    • 引用
    • インテリジェンスの提示
  • MSLとKOL間の情報交換
    • 問題の概要
    • 質問
    • 重要な考察
    • 引用
    • インテリジェンスの提示
  • 洞察の取得と報告
    • 問題の概要
    • 質問
    • 重要な考察
    • 引用
  • MSL-KOL関係の価値の測定
    • 問題の概要
    • 重要な考察
    • 引用
  • 重要な結論
    • 重要な考察
    • 引用
目次
Product Code: 596201694

Maintaining and growing KOL relationships in pandemic lockdown

At a stroke, the COVID-19 pandemic shut down MSL's principal KOL engagement channels. With face-to-face interactions on hold, MSLs have turned to videoconferencing and accelerated the use of virtual advisory boards. But is that delivering the same quality of engagement? How can MSLs expand their KOL network when conferences are cancelled? How has COVID-19 changed KOL expectations and MSL working practice? What COVID-19 driven changes might be retained post-pandemic?

To explore how MSL practice is developing and assess how teams are responding to COVID-19 pressures, we interviewed, in July 2020, experienced MSL leaders from companies such as Pfizer, AstraZeneca and Biodesix. In MSL-KOL Engagement they identify the key challenges of, and practical responses to, the pandemic and the changes that are - and will - drive MSL practice development.

MSL experts explore key questions such as:

  • What changes are there in working practices as a result of the coronavirus pandemic and how might some of these changes pan out in the longer term?
  • What are the main channels of communication between MSLs and KOLs at the start of a new relationship and during an established relationship and which are best in each case?
  • How is the use of online meeting platforms and virtual advisory boards expected to change beyond the immediate needs of the pandemic?
  • What proportion of an MSL's time is spent identifying and profiling KOLs and what are the most important considerations when looking for a new KOL with whom to engage?
  • What has been the impact of the pandemic in terms of how information is exchanged with KOLs?
  • What impact has the coronavirus pandemic had on gathering and recording insights and then disseminating that information with colleagues?

What MSL leaders say:

"Successful MSLs post-pandemic will be bearing that balance of virtual versus live meetings, understand that the values to the KOL will be changed forever and that we have to reassess what it means to bring value to the HCPs and KOLs and our clinical community that we support. We need to be able to help them be successful in the use of technology and virtual meetings themselves. Most leaders in the medical affairs field agree there will be a new or updated definition of what it means to bring value to KOLs post-pandemic. The successful MSLs will have to be able to navigate that and not force their way back into the old world order." Linda Traylor , Biodesix

"We've already done a couple of virtual ad boards. Obviously, many congresses have also gone virtual during this time. But I also see a change coming even in the way you think about an ad board; it's a one-shot, three- or four-hour engagement. There's no reason why you can't get insights over a period of days, rather than hours, if you have a virtual platform, and have the participants provide commentary online, build on each other's comments, and have a facilitator asking questions now and again. I can certainly see there may be a shift more towards that, rather than how pharma's traditionally set up advisory boards by bringing everybody in somewhere for a day, maybe two, and then sending them back. That's a great cost saving as well, because you don't have to worry about the logistics of travel and coordinating hotel rooms, or meeting space." Eddie Power , Pfizer

"Getting a new relationship through emails is slowly disappearing and face-to-face at conferences was pre-pandemic. I would say social media is one of the ways we are starting to see some success because it's easy to track people down via social media. Because of all of the meetups and the things that occur on Twitter and social media that are real time, you know where people are and it's easier to get these drive-by types of engagement for an introduction. That allows some of the email and text exchanges to start to happen. Once you have a relationship, it's mostly email and text. Outside of technology, it is networking, networking and networking. Being introduced to a new KOL from a peer will always be the most effective way to start a new relationship, regardless of the communication channel used to make the introduction." Linda Traylor , Biodesix

What to expect

A detailed report exploring MSL challenges in regard to building and maintaining relationships with key opinion leaders and the impact of the COVID-19 pandemic on expectations and working practices:

  • An examination of 9 key issues that driving MSL/KOL engagement strategies
  • 25 targeted questions put to senior MSL experts
  • Their responses which provided 50 insights supported by 78 directly quoted comments

Deliverables: Includes PDF report and PowerPoint slide deck

MSL-KOL Engagement is delivered as:

  • A detailed PDF report including all insights, quotes and intelligence exhibits
  • A useful PowerPoint slide deck providing a summary of the report's key findings for use in presentations and to share with colleagues

Expert contributors

Experts contributing to this report have been screened to ensure they:

  • Are an experienced/senior Medical Science Liaison (MSL) or MSL manager/medical affairs leader working in a pharmaceutical or medical device company in the US or Europe
  • Were aware of the current and evolving issues for MSL teams during the COVID-19 pandemic
  • Have deep knowledge and understanding of the current capabilities of MSL teams in healthcare companies
  • Have the ability to identify/understand where there may be gaps that should be addressed to optimize the capabilities required as the demands of the healthcare market evolve post-pandemic

Experts interviewed included

  • Alexander Garrard, Director, Field MSL Team at Boston Scientific. Dr Garrard received his Doctor of Pharmacy degree from Mercer University College of Pharmacy and Health Sciences in Atlanta, Georgia. After working in the community, Dr Garrard pursued a post-graduate two-year clinical toxicology/emergency medicine fellowship with the Florida/USVI Poison Information Center in Jacksonville, FL. Dr Garrard is a board-certified clinical toxicologist and joined Boston Scientific in 2017 as a Medical Science Liaison focusing on CroFab. He currently works as the Director of Field Medical Affairs providing leadership, support and medical strategy for three products: CroFab, Voraxaze, and DigiFab, as well as managing a team of field MSLs.
  • Linda Traylor, Vice President, Clinical Development & Medical Affairs, Biodesix. Dr Traylor is a published scientist and has served as a Medical and Clinical Affairs professional in the healthcare industry for more than 20 years. Her career has spanned big pharma companies, mid-sized pharma, cell therapy and medical devices, and cancer diagnostics. At Biodesix, as the Head of Clinical Development and Medical Affairs, Dr Traylor works cross-functionally to advance diagnostics from early stage development to post-market clinical utility studies, constantly exploring ways to implement new tools to maximize study design for optimal patient outcomes.
  • Eddie Power, Vice President, North America Medical Affairs, Hospital Business at Pfizer. He started his career at Pfizer leading US teams in Vaccines and Infectious Diseases before assuming US Medical Affairs leadership for Pfizer's Essential Health Business Unit. Before joining Pfizer, Dr Power held Medical Affairs and Clinical Development positions at Cubist, Schering-Plough, Bayer and GSK. He currently is on the Faculty of the International Federation of Associations of Pharmaceutical Physicians and Pharmaceutical Medicine (IFAPP) Academy/Kings College Medicines Development Certification Program and is a Global Fellow in Medicines Development. He holds a PhD degree from the Welsh School of Pharmacy, University of Wales, UK and an MBA from Henley Management College, UK.
  • Paul Ward, National Liaison Lead Oncology/Haematology at AstraZeneca and MSL Advisory Board Member, MSL Society is an experienced national leader of Medical Science Liaisons with a demonstrated history of working in the pharmaceuticals industry in haematology and oncology. Strengths include working cross-functionally, focusing on appropriate commercial partnerships, working collaboratively with industry partners and evolving Medical Affairs stakeholders.
  • Xavier Thompson is a Medical Science Liaison for Alcon. He graduated with a Doctorate of Optometry from Salus University after earning a Master's degree in clinical research from Drexel University College of Medicine. He spent three years in private practice before transitioning into a clinical outcomes liaison role. Among the responsibilities in his current role, he develops and maintains peer-to-peer relationships with medical experts/key opinion leaders in the field of ophthalmic surgery including cataract, refractive, glaucoma and vit/ret.
  • Josh Yoder, Medical Science Liaison, uniQure and Advisory Board Member of the Medical Science Liaison Society. Josh is an experienced MSL, having previously worked at Vertex Pharmaceuticals and Sanofi Pasteur, where he established and maintained relationships with key opinion leaders in vaccines. Dr Yoder has a PhD in virology from Harvard University and studied virus structure and viral interactions with cellular receptor and immunological molecules as a Postdoctoral Research Fellow at both Purdue University and Penn State University.
  • Anonymous, Executive Director/National Head of MSL Team, Biotech Company, US
  • Anonymous, MSL Manager, Top 10 Pharma Company, Europe

Why choose FirstWord ExpertViews?

FirstWord's ExpertViews reports reveal the real world insights of knowledgeable experts to analyze in detail key commercial and market trends that pharma management need to understand if they are to effectively respond to critical developments. These highly-focussed reports:

  • Are based on primary research with experts whose knowledge and current experience is proven
  • Present clear insights and actionable intelligence
  • Include only the latest primary research and findings-we don't recycle content or pad out our reports with secondary source material.

Table of Contents

Subject synopsis

Research methodology and objectives

  • Methodology
  • Objectives

Key insights summary

Issues and insights

  • MSL role and responsibilities
    • Issue summary
    • Questions
    • Key insights
    • Supporting quotes
    • Intelligence exhibits
  • Identifying and profiling KOLs
    • Issue summary
    • Key insights
    • Supporting quotes
    • Intelligence exhibits
  • The impact of coronavirus on working practice
    • Issue summary
    • Questions
    • Key insights
    • Supporting quotes
  • Channels and frequency of KOL engagement
    • Issue summary
    • Key insights
    • Supporting quotes
    • Intelligence exhibits
  • Virtual meetings and advisory boards
    • Issue summary
    • Questions
    • Key insights
    • Supporting quotes
    • Intelligence exhibits
  • Information exchange between MSLs and KOLs
    • Issue summary
    • Questions
    • Key insights
    • Supporting quotes
    • Intelligence exhibits
  • Capturing and reporting insights
    • Issue summary
    • Questions
    • Key insights
    • Supporting quotes
  • Measuring the value of MSL-KOL relationships
    • Issue summary
    • Key insights
    • Supporting quotes
  • Take-home messages
    • Key insights
    • Supporting quotes