EU5カ国におけるMA (メディカルアフェアーズ) 部門の評価：喘息/COPD
Medical Affairs Reputations: Asthma/COPD (EU5) 2017
|EU5カ国におけるMA (メディカルアフェアーズ) 部門の評価：喘息/COPD|
当レポートでは、喘息/COPDの治療薬主要12製品を取り扱う各社メディカルアフェアーズ (MA) チームについてEU5カ国 (フランス・イタリア・ドイツ・スペイン・英国) の呼吸器科医および一般医150名を対象に調査し、各社チームのパフォーマンスおよび満足度に対するスコアリングおよびランキング、医師によるサービス利用の動向、要望、改善箇所の分析などをまとめています。
How well does your asthma/COPD medical affairs team performance compare with the rest?
According to this latest survey of 150 pulmonologists and primary care physicians across the EU5 (UK, France, Germany, Italy and Spain) the performance of asthma/COPD medical affairs teams still has a way to go in some key areas. Find out what physicians think is done well; what they want to see more of; and why some are dissatisfied.
Use Medical Affairs Reputations: Asthma/COPD 2017 (EU5) to discover how your team can better meet the high expectations of physicians at the frontline.
This report compares the current activities of medical affairs teams for the 12 leading treatments for asthma/COPD from AstraZeneca, Boehringer Ingelheim, GSK, and Novartis. It shows:
It's time to find out exactly how well your medical affairs team is performing against fierce competition - and establish an action plan to gain competitive advantage.
Interested in the US market? Click here to see the US Edition.
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Insight into Medical affairs teams for these asthma/COPD treatments
A Competitive View of Your Medical Affairs Team
Developed with the help of medical affairs specialists, this report gives you an in-depth comparison of medical affairs teams for 12 leading asthma/COPD brands-answering important questions like:
What do physicians need?
Does your medical affairs team deliver?
What needs improvement?
Based on Interviews with Practicing Doctors
We surveyed 150 pulmonologists and primary care physicians from the EU5 (France, Italy, Germany, Spain, UK) chosen from the largest community of validated physicians in the world
We conducted the survey between September 1-14, 2017.
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