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市場調査レポート

モバイルゲームのビジネスモデル:フリーミアム

Freemium Mobile Game Business Models

発行 DFC Intelligence 商品コード 305705
出版日 ページ情報 英文
納期: 即日から翌営業日
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モバイルゲームのビジネスモデル:フリーミアム Freemium Mobile Game Business Models
出版日: 2014年06月09日 ページ情報: 英文
概要

当レポートでは、モバイルゲームのビジネスモデルについて調査分析し、収益化の可能性、特にフリーミアムのビジネスモデル(ゲームは無料配布、アドオンコンテンツの販売で収益化)について検証して、体系的な情報を提供しています。

第1章 概要

  • イントロダクション
  • 定義

第2章 主要なモバイルゲーム:詳細な概要

  • 概要
  • Candy Crush Saga
  • Clash of Clans
  • 4 Pics 1 Word
  • Jetpack Joyride
  • Plants vs Zombies 2
  • Punch Hero
  • Slotomania
  • Temple Run 2

第3章 モバイルゲームのビジネスモデル:収益予測

  • 概要

図表

目次

In the ever-changing gaming industry, it is a daunting task to properly define and analyze a market segment in the gaming industry. Especially in the relatively new mobile segments everything is constantly changing and evolving. In an attempt to achieve such a goal, DFC Intelligence narrows down the research scope as specific as possible even though sometimes it may seems arbitrary.

This report looks specifically at the business models for mobile games and how they are likely to monetize over their lifespan. More specifically, the focus is on mobile games that are given away for free and then look to monetize by selling add-on content after the product is installed. This is what is known as the freemium business model (often called free-to-play).

The report analyzes the latest usage statistics for actual games from Priori Data. This data is then triangulated with other sources such as reported revenue and actual spending data. The goal is to build hypotheticals business models for products that launch in the near future for iOS and Android devices. This report provides an overview of DFC Intelligence's custom forecasting service done in partnership with Priori Data. This service provides forecasts for specific product(s) based on the latest data in the market. Forecasts can be done down to an individual country or region level and can be broken out into multiple scenarios including best, worst and expected case.

To build forecasts, DFC Intelligence has looked at hundreds of titles. The data in this report looks at a handful of titles that are representative of some fairly major products in their category. The actual forecasts are built with the understanding that most products will not be as successful as the products in this report. Thus these forecasts are considered to be on the moderate side.

It also is important to note that most products will do nowhere near the level of success presented in this report. For every hit mobile game there are dozens of failures. The goal here is to present what can be reasonably expected from a success.

The report is divided into three major sections. The first section provides an overview of terminology. The next section looks at actual statistics from specific games. The final section contains hypothetical business models for specific types of games.

It should be noted that these business models do not exist in a vacuum. DFC Intelligence also provides qualitative analysis of what it takes to make a successful product/company, not just in mobile but across all platforms and markets.

Table of Contents

INDEX OF TABLES

I. OVERVIEW

  • A. INTRODUCTION
  • B. DEFINITIONS
    • 1. Definition of Freemium/Free-To-Play
    • 2. Freemium/F2P Business Model Definitions

II. TOP MOBILE GAMES: A DETAILED OVERVIEW

  • A. OVERVIEW
  • B. CANDY CRUSH SAGA
  • C. CLASH OF CLANS
  • D. 4 PICS 1 WORD
  • E. JETPACK JOYRIDE
  • F. PLANTS VS ZOMBIES 2
  • G. PUNCH HERO
  • H. PUZZLES & DRAGONS
  • I. SLOTOMANIA
  • J. TEMPLE RUN 2

III. MOBILE GAME BUSINESS MODEL: REVENUE FORECASTS

  • A. OVERVIEW
    • 1. Revenue Model 1: Major Success Casual Puzzle Mobile Game
    • 2. Revenue Model 2: Solid Success Casual Puzzle Mobile Game
    • 3. Revenue Model 3: Major Success Core Strategy/RPG Mobile Game
    • 4. Revenue Model 4: Solid Success Core Strategy/RPG Mobile Game
    • 5. Revenue Model 5: Major Success Action/Arcade Mobile Game
    • 6. Revenue Model 6: Solid Success Action/Arcade Mobile Game
    • 7. Revenue Model 7: Major Success Social Casino Mobile Game
    • 8. Revenue Model 7: Solid Success Word Mobile Game

Index of Tables

  • Table 1: Candy Crush Saga Mobile MAU
  • Table 2: Candy Crush Saga Mobile Downloads
  • Table 3: Candy Crush Saga Mobile User Churn
  • Table 4: Candy Crush Saga Asia Mobile MAU and Downloads
  • Table 5: Candy Crush Saga Europe Mobile MAU and Downloads
  • Table 6: Candy Crush Saga North America Mobile MAU and Downloads
  • Table 7: Candy Crush Saga South America Mobile MAU and Downloads
  • Table 8: Candy Crush Saga Rest of World Mobile MAU and Downloads
  • Table 9: Candy Crush Saga 2013 Mobile Downloads by Country
  • Table 10: Candy Crush Saga Android 2013 Mobile MAU and Downloads
  • Table 11: Candy Crush Saga Apple iOS 2013 Mobile MAU and Downloads
  • Table 12: Candy Crush Saga Google Play vs iOS Downloads 2013
  • Table 13: Clash of Clans Mobile MAU
  • Table 14: Clash of Clans Mobile Downloads
  • Table 15: Clash of Clans Mobile User Churn
  • Table 16: Clash of Clans Asia Mobile MAU and Downloads
  • Table 17: Clash of Clans Europe Mobile MAU and Downloads
  • Table 18: Clash of Clans North America Mobile MAU and Downloads
  • Table 19: Clash of Clans South America Mobile MAU and Downloads
  • Table 20: Clash of Clans Rest of World Mobile MAU and Downloads
  • Table 21: Clash of Clans 2013 Mobile Downloads by Country
  • Table 22: Clash of Clans Android 2013 Mobile MAU and Downloads
  • Table 23: Clash of Clans Apple iOS 2013 Mobile MAU and Downloads
  • Table 24: Clash of Clans Google Play vs iOS Downloads 2013
  • Table 25: 4 Pics 1 Word Mobile MAU
  • Table 26: 4 Pics 1 Word Mobile Downloads
  • Table 27: 4 Pics 1 Word Mobile User Churn
  • Table 28: 4 Pics 1 Word Asia Mobile MAU and Downloads
  • Table 29: 4 Pics 1 Word Europe Mobile MAU and Downloads
  • Table 30: 4 Pics 1 Word North America Mobile MAU and Downloads
  • Table 31: 4 Pics 1 Word South America Mobile MAU and Downloads
  • Table 32: 4 Pics 1 Word Rest of World Mobile MAU and Downloads
  • Table 33: 4 Pics 1 Word 2013 Mobile Downloads by Country
  • Table 34: 4 Pics 1 Word Android 2013 Mobile MAU and Downloads
  • Table 35: 4 Pics 1 Word Apple iOS 2013 Mobile MAU and Downloads
  • Table 36: 4 Pics 1 Word Google Play vs iOS Downloads 2013
  • Table 37: Jetpack Joyride Mobile MAU
  • Table 38: Jetpack Joyride Mobile Downloads
  • Table 39: Jetpack Joyride Mobile User Churn
  • Table 40: Jetpack Joyride Asia Mobile MAU and Downloads
  • Table 41: Jetpack Joyride Europe Mobile MAU and Downloads
  • Table 42: Jetpack Joyride North America Mobile MAU and Downloads
  • Table 43: Jetpack Joyride South America Mobile MAU and Downloads
  • Table 44: Jetpack Joyride Rest of World Mobile MAU and Downloads
  • Table 45: Jetpack Joyride 2013 Mobile Downloads by Country
  • Table 46: Plants vs Zombies 2 Mobile MAU
  • Table 47: Plants vs Zombies 2 Mobile Downloads
  • Table 48: Plants vs Zombies 2 Mobile User Churn
  • Table 49: Plants vs Zombies 2 Asia Mobile MAU and Downloads
  • Table 50: Plants vs Zombies 2 Europe Mobile MAU and Downloads
  • Table 51: Plants vs Zombies 2 North America Mobile MAU and Downloads
  • Table 52: Plants vs Zombies 2 South America Mobile MAU and Downloads
  • Table 53: Plants vs Zombies 2 Rest of World Mobile MAU and Downloads
  • Table 54: Plants vs Zombies 2 2013 Mobile Downloads by Country
  • Table 55: Plants vs Zombies 2 Android 2013 Mobile MAU and Downloads
  • Table 56: Plants vs Zombies 2 Apple iOS 2013 Mobile MAU and Downloads
  • Table 57: Plants vs Zombies 2 Google Play vs iOS Downloads 2013
  • Table 58: Punch Hero Mobile MAU
  • Table 59: Punch Hero Mobile Downloads
  • Table 60: Punch Hero Mobile User Churn
  • Table 61: Punch Hero Asia Mobile MAU and Downloads
  • Table 62: Punch Hero Europe Mobile MAU and Downloads
  • Table 63: Punch Hero North America Mobile MAU and Downloads
  • Table 64: Punch Hero South America Mobile MAU and Downloads
  • Table 65: Punch Hero Rest of World Mobile MAU and Downloads
  • Table 66: Punch Hero 2013 Mobile Downloads by Country
  • Table 67: Punch Hero Android 2013 Mobile MAU and Downloads
  • Table 68: Punch Hero Apple iOS 2013 Mobile MAU and Downloads
  • Table 69: Punch Hero Google Play vs iOS Downloads 2013
  • Table 70: Puzzles & Dragons Mobile MAU
  • Table 71: Puzzles & Dragons Mobile Downloads
  • Table 72: Puzzles & Dragons Mobile User Churn
  • Table 73: Puzzles & Dragons Asia Mobile MAU and Downloads
  • Table 74: Puzzles & Dragons Non-Asia Mobile MAU and Downloads
  • Table 75: Puzzles & Dragons Android 2013 Mobile MAU and Downloads
  • Table 76: Puzzles & Dragons Apple iOS 2013 Mobile MAU and Downloads
  • Table 77: Puzzles & Dragons Google Play vs iOS Downloads 2013
  • Table 78: Slotomania Mobile MAU
  • Table 79: Slotomania Mobile Downloads
  • Table 80: Slotomania Mobile User Churn
  • Table 81: Slotomania Asia Mobile MAU and Downloads
  • Table 82: Slotomania Europe Mobile MAU and Downloads
  • Table 83: Slotomania North America Mobile MAU and Downloads
  • Table 84: Slotomania South America Mobile MAU and Downloads
  • Table 85: Slotomania Rest of World Mobile MAU and Downloads
  • Table 86: Slotomania 2013 Mobile Downloads by Country
  • Table 87: Slotomania Android 2013 Mobile MAU and Downloads
  • Table 88: Slotomania Apple iOS 2013 Mobile MAU and Downloads
  • Table 89: Slotomania Google Play vs iOS Downloads 2013
  • Table 90: Temple Run 2 Mobile MAU
  • Table 91: Temple Run 2 Mobile Downloads
  • Table 92: Temple Run 2 Mobile User Churn
  • Table 93: Temple Run 2 Asia Mobile MAU and Downloads
  • Table 94: Temple Run 2 Europe Mobile MAU and Downloads
  • Table 95: Temple Run 2 North America Mobile MAU and Downloads
  • Table 96: Temple Run 2 South America Mobile MAU and Downloads
  • Table 97: Temple Run 2 Rest of World Mobile MAU and Downloads
  • Table 98: Temple Run 2 2013 Mobile Downloads by Country
  • Table 99: Temple Run 2 Android 2013 Mobile MAU and Downloads
  • Table 100: Temple Run 2 Apple iOS 2013 Mobile MAU and Downloads
  • Table 101: Temple Run 2 Google Play vs iOS Downloads 2013
  • Table 102: Major Success Casual Puzzle Mobile Game
  • Table 103: Solid Success Casual Puzzle Mobile Game
  • Table 104: Major Success Core Strategy/RPG Mobile Game
  • Table 105: Solid Success Core Strategy/RPG Mobile Game
  • Table 106: Major Success Action/Arcade Mobile Game
  • Table 107: Solid Success Action/Arcade Mobile Game
  • Table 108: Major Success Social Casino Mobile Game
  • Table 109: Solid Success Word Mobile Game
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