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医薬品産業におけるソーシャルメディア

Social Media in Pharma

発行 Datamonitor Healthcare 商品コード 498954
出版日 ページ情報 英文 34 Pages
納期: 即日から翌営業日
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医薬品産業におけるソーシャルメディア Social Media in Pharma
出版日: 2017年03月01日 ページ情報: 英文 34 Pages
概要

当レポートでは、医薬品産業におけるソーシャルメディアの利用動向を調査し、ソーシャルメディアの浸透度、関連法規制環境、現在の利用目的、製薬会社による現在利用中・利用計画中のプラットフォーム、将来の展望、市場機会と課題などをまとめています。

エグゼクティブサマリー

医薬品産業におけるソーシャルメディア

  • ソーシャルメディア:コミュニケーションの比較的新しい手段
  • 医薬品産業専用プラットフォームの普及の拡大
  • 医薬品産業向けソーシャルメディアに関する法規制はほどんどない
  • 医薬品数社がソーシャルメディアの利用を開拓

ソーシャルメディアの活用法

  • 医薬品企業:様々な方法でソーシャルメディアを利用
  • 患者:情報とつながりを得るためにソーシャルメディアを利用
  • 医療提供者:主な最新情報の獲得にソーシャルメディアを利用
  • 医薬品企業:保険者とのインタラクションにソーシャルメディアは使用しない傾向

医薬品産業におけるソーシャルメディアの将来性

  • 進化の見通し
  • 医薬品事業者にとっての市場機会と課題

  • 医薬品事業者のソーシャルメディアスコアランキング
  • 医薬品事業者によって現在利用中・利用計画中のソーシャルメディアプラットフォーム

  • YouTubeでの主な医薬品事業者の概要:視聴回数別
  • 糖尿病管理手法の比較:ソーシャルメディアから収集した考察
目次
Product Code: DMKC0169224

Social media covers a range of different online, interactive sites, such as Facebook and Twitter, and these different platforms have a considerable reach and following, with many sites boasting millions of users and daily visits. Despite the rapidly growing popularity of social media, the pharmaceutical industry has been slow to embrace it, constrained by compliance and regulatory concerns and bound by a traditional reluctance for change. However, the successes seen in other industries and the increasing use of social media by key customers - in particular patients and physicians - means that the pharmaceutical industry can no longer afford to ignore social media, and several companies have taken the leap with Facebook pages, Twitter accounts, and a YouTube presence.

Social media is constantly evolving and new sites are regularly emerging; however, it is expected that the longer-standing platforms such as Facebook and Twitter will continue to dominate, particularly in relation to the pharmaceutical industry. As such, most pharmaceutical companies are creating social media teams to both manage their online social media presence and ensure a robust strategy that takes advantage of the range of benefits that social media provides. Social media gives pharmaceutical companies the opportunity to engage directly with patients and physicians and rapidly respond to questions, requests for information, and negative opinions on products. More advanced companies are utilizing social media to understand unmet needs, design clinical programs, and discover thought leaders. However, there is still a note of caution, with compliance being at the forefront of many pharmaceutical companies' minds, and, while the industry is starting to embrace social media and build on the many opportunities that it affords them, without clear finalized regulatory guidance, remaining compliant will continue to be main challenge facing the industry.

Table of Contents

EXECUTIVE SUMMARY

SOCIAL MEDIA IN THE PHARMACEUTICAL INDUSTRY

  • Social media is a relatively new method of communication
  • Pharma-specific platforms are growing in popularity
  • There is little legislation or regulation around social media for pharma Several pharma companies have pioneered the use of social media Bibliography

HOW IS SOCIAL MEDIA BEING USED?

  • Pharmaceutical companies use social media in a range of ways Patients use social media to obtain information and make connections Healthcare providers mainly use social media to stay informed Pharma does not tend to use social media to interact with payers Bibliography

THE FUTURE FOR SOCIAL MEDIA IN PHARMA

  • How will it evolve?
  • Opportunities and challenges for pharmaceutical companies Bibliography

LIST OF FIGURES

  • Figure 1: Pharmaceutical companies' ranking based on social media score
  • Figure 2: Current and planned social media platforms used by pharmaceutical companies

LIST OF TABLES

  • Table 1: Overview of the top pharmaceutical companies on YouTube, based on number of views Table 2: Comparison of diabetes management methods - insights gathered from social media
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