市場調査レポート

日本の革新的機能性飲料:2010〜2015年

Innovative Functional Beverages in Japan 2010-2015

発行 Universal Data Resources, Inc. 商品コード 219237
出版日 ページ情報 英文 32 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=102.12円で換算しております。
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日本の革新的機能性飲料:2010〜2015年 Innovative Functional Beverages in Japan 2010-2015
出版日: 2011年10月01日 ページ情報: 英文 32 Pages
概要

当レポートは、日本の革新的機能性飲料について包括的に分析し、飲料メーカー各社の主要製品概要をまとめ、概略以下の構成でお届けします。

※当レポートは、日本語での提供となります。

イントロダクション

業界ニュース

  • 炭酸飲料
  • 低アルコール飲料
  • ビールフレーバー飲料

革新的機能性飲料

  • ハウス食品
  • 丹羽メディカル研究所
  • 日本ハム
  • ヤクルト
  • ピュアズ・ジャパン
  • 一光化学
  • キリンビバレッジ
  • エピア
  • メロディアンハーモニーファイン
  • アサヒ飲料
  • ポッカコーポレーション
  • 伊藤園
  • キリンビール
  • 扶桑化学工業
  • ロッテ
  • カネボウ化粧品
  • 味の素
  • カルピス
  • 永谷園
  • 花王
  • 日本たばこ
  • UCC上島コーヒー
  • 大正製薬
  • 玉城村のさとうきび酢
  • マダム・ボー
  • 日本クリニック
  • サントリーホールディング
  • 自然共生
  • ミッショナリー
  • メタボリック
  • 桂子
  • トヨタマ健康食品
  • たまねぎSUPERエキスKYUMEIDO
  • JOSHUNDO
  • 日本糖尿食研
  • AEM
  • 中国醸造
  • 三島食品
  • アデカ
  • ドクターズチョイス
  • 降順JAPAN
  • 常盤薬品
  • 資生堂
  • ダイドドリンコ
目次
Product Code: OT611

Abstract

Introduction to Report

The report covers what we consider to be the most innovative and outstanding items amongst the exceptionally wide range of functional beverages now available in Japan. The report begins with an introduction of House Foods Corp' s "House Ukon No Chikara [House the Power of Turmeric]" (100ml aluminum bottle - Price: 180 yen) which holds a commanding 90% plus share of the overall functional beverage market.

The beverage is formulated with curcumin (30ml per 100ml bottle) - a substance extracted from the curry spice turmeric said to be particularly effective in reducing the severity of hangovers. The curcumin also gives the beverage a slightly bitter yet refreshing flavor that makes it pleasant to drink. In response to the item' s success, a number of the larger drink producers have also launched their own similar versions, including Lotte with "Nomi Tomo [Drink Buddy]", Kirin Beverage with "Kirin Hakko Ukon [Kirin Fermented Curcumin]" and Ajinomoto with "No Mikata [Drink Support]". The report also covers functional cosmetic beverages and includes Shiseido' s recently released "IN & ON" which is sold as part of a comprehensive 6-week beauty program. According to Shiseido, the beverage helps improve the overall skin condition from within the body, augmenting the effects of the creams and lotions applied externally.

Other examples include Pokka Corp which has become the first Japanese company to retail a powder type functional beverage solely via drug store outlets. Each 5g sachet of the "Beauty Prune" beverage contains 2.5g of dietary fiber - the equivalent amount contained in 3 prunes - and is being specifically targeted at women suffering with constipation.

Other products of note include Melodian Harmony Fine' s "Mizu Suiso No Chikara [The Power of Water Hydrogen]" a functional water beverage produced using independently developed technology that increases the concentration of hydrogen in the water. The hydrogen rapidly and safely neutralizes and expels so-called"bad" active oxygen in the body responsible for many of the symptoms of visible ageing, etc.

"Kirin Yasumu Hi No Alc 0.00% [Kirin' s 0.000% Alcohol Beverage for Days Off]" from Kirin Brewery is a beer-flavored beverage with a zero alcohol content. The item is formulated with ornithine - a type of amino acid extracted from corbicula (a type of Japanese shell fish) said to be effective in helping the liver to recover from the damaging effects of excessive drinking.

UDR hopes that the descriptions of the wide range of Japanese innovative functional beverages outlined in the report (60 items from 45 companies) will provide a valuable aid in the development and /or marketing of new items within each of your own countries.

To this end, the report aims to provide a concise overview of each of the items with accompanying photograph of the item and brief profile of the manufacturer. The scope of the report covers all types of what is widely termed "Functional Beverages" and in addition to the item types briefly outlined above also includes low or zero calorie soft drinks, isotonic and other sports drinks as well as health tonics. Data used in the compilation of the report has been obtained from Japanese trade journals, manufacturer press releases, and interviews with manufacturers and other related organizations in addition to trade exhibitions and events, etc.

Table of Contents

A. INTRODUCTION TO REPORT

B. INDUSTRY NEWS

Tonic beverages Low alcohol beverages Beer flavoured beverages

C. INNOVATIVE FUNCTIONAL BEVERAGES

HOUSE FOODS CORPORATION

  • 1. Turmeric beverage
  • 2. Enervating ginger-lemon flavoured bevera
  • 3. Garlic extract tonic beverage
  • 4. Clear apple flavoured beverage for women

NIWA MEDICAL LABORATORY CO., LTD

  • 5. 100% natural Ingredient health tea
  • 6. Rooibos tea
    • 7. Extra strength rooibos tea

NIPPON HAM HEALTH CARE CREATE KK

  • 8. Powder type collagen & glucosamine sports drink
  • 9. Collagen health supplement
  • 10. Liquid type collagen supplement
  • 11. Powder type collagen supplement

YAKULT

  • 12. Allergen free glucosamine drink
  • 13. Lactic acid yoghurt drink
  • 14. Grape flavoured vinegar drink
  • 15. Low calorie black vinegar drink
  • 16. Low glycemic index diet supporting sports drink

PURES JAPAN CO., LTD

  • 17. Honey flavoured vinegar drink

IKKO CHEMICAL CO., LTD

  • 18. Calcium & fibre rich mulberry tea
  • 19. Super grade rooibos tea

KIRIN BEVERAGE CO., LTD

  • 20. Ornithine rich lemon flavoured soft drink
  • 21. Fermented turmeric extract from Kirin

EPIA CO., LTD

  • 22. Mineral enriched water stick

MELODIAN HARMONY FINE CO., LTD

  • 23. Hydrogen water
  • 24. Low cal Hydrogen water sports drink

ASAHI SOFT DRINKS CO., LTD

  • 25. Sugar & calorie free tea from Asahi

POKKA CORPORATION

  • 26. Fiber rich granule type prune beverage

ITO EN LTD

  • 27. Bergamot and orange tea

KIRIN BREWERY COMPANY LIMITED

  • 28. Liver function restoring zero alcohol beer

FUSO CHEMICAL INDUSTRY CO., LTD

  • 29. Polyphenol tonic

LOTTE CO., LTD

  • 30. Turmeric extract & ginseng tonic

KANEBO COSMETICS CO., LTD

  • 31. Fat burning ginger tonic

AJINOMOTO CO., LTD

  • 32. Hangover busting tonic

CALPIS CO., LTD

  • 33. Yoghurt flavoured protein drink

NAGATANIEN CO., LTD

  • 34. Body warming beverages

KAO CORPORATION

  • 35. Fat burning green tea catechin beverage

JAPAN TOBACCO INC.

  • 36. Sugar, fat burning green tea catechin beverage

UCC UESHIMA COFFEE CO., LTD

  • 37. Good bacteria increasing can coffee

TAISHO PHARMACEUTICAL CO., LTD

  • 38. Iron supplement for women

TAMAGUSUKU MURA NO SATOKIBISU CO., LTD

  • 39. Sugar cane vinegar

MADAM-BO CO., LTD

  • 40. Carrot tea

JAPAN CLINIC CO., LTD

  • 41. Oyster extract & collagen beauty tonic

SUNTORY HOLDINGS LIMITED

  • 42. Protein enriched water

SHIZENKYOSEI CO., LTD

  • 43. Acai berry & collagen beauty drink

MISSIONARY CO., LTD

  • 44. Face lifting collagen drink

METABOLIC INC.

  • 45. Low calorie placenta drink

KATSUAKO CO., LTD

  • 46. Tibetan alpine herbal beverage

TOYOTAMA KENKO SHOKUHIN CO., LTD

  • 47. DNJ rich mulberry tea

TAMANEGI SUPER EKISU KYUMEIDO CO., LTD

  • 48. Quercetin rich onionskin tonic

JOSHUNDO CO., LTD

  • 49. Antioxidant & nutrient rich sea buck thoron tonic

NIPPON TOUNYO SHOKUKEN CO., LTD

  • 50. Jerusalem artichoke health tonic

A. E. M CO., LTD

  • 51. High purity water

COMPANY PROFILE

  • 52. High purity water

CHUGOKU JOZO CO., LTD

  • 53. GABA rich fermented berry alcohol

MISHIMA FOODS CO., LTD

  • 54. Red perilla health drink

ADEKA CO., LTD

  • 55. Beta-glucan Fibre rich health drink

DR' S CHOICE CO., LTD

  • 56. Hydrogen water tablets

KOUJUN JAPAN CO., LTD

  • 57. Amino acid rich Chinese vinegar drink

TOKIWA PHARMACEUTICAL CO., LTD

  • 58. Drowsiness busting drink & film

SHISEIDO COMPANY, LIMITED

  • 59. Blood pressure reducing tea

DYDO DRINCO CO., LTD

  • 60. Blood pressure reducing tea
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