Innovative Functional Beverages in Japan 2010-2015
|発行||Data Resources, Inc.||商品コード||219237|
|出版日||ページ情報||英文 32 Pages
|日本の革新的機能性飲料：2010〜2015年 Innovative Functional Beverages in Japan 2010-2015|
|出版日: 2011年10月01日||ページ情報: 英文 32 Pages||
The report covers what we consider to be the most innovative and outstanding items amongst the exceptionally wide range of functional beverages now available in Japan. The report begins with an introduction of House Foods Corp' s "House Ukon No Chikara [House the Power of Turmeric]" (100ml aluminum bottle - Price: 180 yen) which holds a commanding 90% plus share of the overall functional beverage market.
The beverage is formulated with curcumin (30ml per 100ml bottle) - a substance extracted from the curry spice turmeric said to be particularly effective in reducing the severity of hangovers. The curcumin also gives the beverage a slightly bitter yet refreshing flavor that makes it pleasant to drink. In response to the item' s success, a number of the larger drink producers have also launched their own similar versions, including Lotte with "Nomi Tomo [Drink Buddy]", Kirin Beverage with "Kirin Hakko Ukon [Kirin Fermented Curcumin]" and Ajinomoto with "No Mikata [Drink Support]". The report also covers functional cosmetic beverages and includes Shiseido' s recently released "IN & ON" which is sold as part of a comprehensive 6-week beauty program. According to Shiseido, the beverage helps improve the overall skin condition from within the body, augmenting the effects of the creams and lotions applied externally.
Other examples include Pokka Corp which has become the first Japanese company to retail a powder type functional beverage solely via drug store outlets. Each 5g sachet of the "Beauty Prune" beverage contains 2.5g of dietary fiber - the equivalent amount contained in 3 prunes - and is being specifically targeted at women suffering with constipation.
Other products of note include Melodian Harmony Fine' s "Mizu Suiso No Chikara [The Power of Water Hydrogen]" a functional water beverage produced using independently developed technology that increases the concentration of hydrogen in the water. The hydrogen rapidly and safely neutralizes and expels so-called"bad" active oxygen in the body responsible for many of the symptoms of visible ageing, etc.
"Kirin Yasumu Hi No Alc 0.00% [Kirin' s 0.000% Alcohol Beverage for Days Off]" from Kirin Brewery is a beer-flavored beverage with a zero alcohol content. The item is formulated with ornithine - a type of amino acid extracted from corbicula (a type of Japanese shell fish) said to be effective in helping the liver to recover from the damaging effects of excessive drinking.
UDR hopes that the descriptions of the wide range of Japanese innovative functional beverages outlined in the report (60 items from 45 companies) will provide a valuable aid in the development and /or marketing of new items within each of your own countries.
To this end, the report aims to provide a concise overview of each of the items with accompanying photograph of the item and brief profile of the manufacturer. The scope of the report covers all types of what is widely termed "Functional Beverages" and in addition to the item types briefly outlined above also includes low or zero calorie soft drinks, isotonic and other sports drinks as well as health tonics. Data used in the compilation of the report has been obtained from Japanese trade journals, manufacturer press releases, and interviews with manufacturers and other related organizations in addition to trade exhibitions and events, etc.
Tonic beverages Low alcohol beverages Beer flavoured beverages