表紙:オフィス家具業界向けのeコマース
市場調査レポート
商品コード
999019

オフィス家具業界向けのeコマース

E-Commerce for the Office Furniture Industry

出版日: | 発行: CSIL Centre for Industrial Studies | ページ情報: 英文 137 Pages | 納期: 即日から翌営業日

価格
価格表記: EURを日本円(税抜)に換算
本日の銀行送金レート: 1EUR=131.19円
オフィス家具業界向けのeコマース
出版日: 2021年03月31日
発行: CSIL Centre for Industrial Studies
ページ情報: 英文 137 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

世界の家具業界は、新型コロナウイルス感染症 (COVID-19) 感染拡大により深刻な打撃を受け、2020年には消費額が前例の無い落ち込みを経験しました。一方で、ロックダウンや在宅勤務の普及浸透に伴い、オフィス家具向けeコマースがここ数ヶ月で急速に発展し、2桁台の成長率を記録しました。オフィス家具メーカーはeコマースへの投資を進めており、既にこのチャネルへの進出を果たしていますが、各社の市場収益額に占める割合は平均5%に限られています。一方、現時点でeコマースを利用していない企業の80%が、2022年中の進出を表明しています。

ハイライト

各社のeコマースでの製品販売状況 (2020年)
(単位:%)

Source:CSIL survey on a sample of 100 office furniture manufacturers and dealers

当レポートでは、世界のオフィス家具向けeコマース市場の構造と最新情勢について分析し、業界全体でのeコマースの活用状況や、全体的な市場規模の動向見通し、製品カテゴリー別・業者別・ビジネスモデル別および地域別の詳細動向、昨今の市場の主な傾向、主要企業のプロファイル (全170社分) などを調査しております。

分析対象企業

Amazon、AJ Products、Ambientedirect、Buerostuhl24、Coupang、Cymax、Design Within Reach、Fully、Herman Miller、Home 24、Knoll、Ikea、JD、John Lewis、Office Depot、Overstock、Pepperfry、Restoration Hardware、Sediareda、Steelcase、Suning、 Tmall、Wayfair、Williams-Sonoma

目次

イントロダクション

エグゼクティブサマリー

第1章 オフィス家具向けeコマース業界

  • オフィス家具市場の概要
  • オフィス家具向けeコマース業界:基本データ
  • eコマースビジネスのモデル
    • オフィス家具メーカー
    • 卸売業者・B2B事業
    • ネット小売業者 (eコマース専業企業)
    • 実店舗型企業 (実店舗とWebストアの両方を持つ販売業者)
    • 家具専門店以外のチェーン店
    • Shopifyの場合

第2章 活動の傾向

  • eコマースの成長動向
  • ビジネスの進化と組織
    • オムニチャネルアプローチ
    • 拡張現実 (AR)
    • モバイルショッピングのヒント
    • ソーシャルメディアと広告戦略
    • Starlityの場合

第3章 欧州

  • 小売業とeコマースの販売動向:概要と需要促進要因
  • 部門の概要
  • 主要なeコマース企業
  • 事務用品・文具の販売業者
  • オンラインで販売するオフィス家具メーカー

第4章 北米

  • 小売業とeコマースの販売動向:概要と需要促進要因
  • 部門の概要
  • 主要なeコマース企業
  • オンラインで販売するオフィス家具メーカー

第5章 アジア

  • 小売業とeコマースの販売動向:概要と需要促進要因
  • 部門の概要
  • 主要なeコマース企業
    • 中国
    • インド
    • 日本
    • 韓国
    • オーストラリア

第6章 家具業界のeコマース:分析結果

  • サンプル
  • 市場収益額、実績値・予測値
  • eコマースの利用動向
  • eコマース・チャネルとプロモーション
  • 製品、顧客、予算
目次
Product Code: M04

Pushed by the pandemic, e-commerce became the fastest-growing distribution channel in the furniture sector. What's its incidence in the office furniture segment? This report analyses status and prospects of e-commerce for the office furniture industry and it is mainly divided into two parts.

PART I. E-COMMERCE FOR THE OFFICE FURNITURE INDUSTRY deals with the incidence of the online channel in the office furniture market with a focus on key geographical areas (Europe, North America, Asia) and analyses the different e-commerce business models and the performance of leading countries and players.

An overview of the world office furniture industry, with current furniture consumption data, and 2021 furniture market forecasts by region, introduces this part.

Office furniture e-commerce sales are provided by product category (Swivel chairs, Home office desks, Standard desks, Height-Adjustable desks, Other*), by region and by kind of distributor (E-tailers, Office and furniture distributors, Non-specialists/Lifestyle/DIY and Manufacturers with owned webshop).

Different e-commerce business models (Office furniture Manufacturers, Wholesalers, and B2B business, E-tailers, Brick-and-Click companies, Non-furniture specialist chains), their evolution and organization are discussed in light of companies' experiences: the Omni-channel approach, Augmented reality, the incidence of mobile commerce, advertising strategies and the use of social media.

FOCUS ON: The furniture e-commerce business in Europe (details for Scandinavia, DACH, Benelux, France, Italy, Spain & Portugal, United Kingdom, and Poland), North America (United States and Canada) and Asia (China, Japan, India): for each considered geographical area the report analyses the value and the incidence of e-commerce and the sales of the leading furniture and office furniture e-commerce players (websites selling office furniture, office manufacturers selling on-line).

Online sales of office furniture and related products are presented for around 170 leading players based in North America, Europe, and Asia, with profiles highlighting their e-commerce policies. Profiles of the major companies are also provided.

PART II. E-COMMERCE FOR THE OFFICE FURNITURE INDUSTRY: SURVEY RESULTS

This part provides results of a CSIL survey conducted on February-March, 2021 to leading office furniture manufacturers and distributors worldwide, aiming at understanding their approach to the web channel, their strategies, their future expectations, the most-demanded products, and the average budgets by product category.

Highlights:

Does your company sell through E-COMMERCE in 2020?
(% breakdown of number of quotes)

Source:CSIL survey on a sample of 100 office furniture manufacturers and dealers

The world furniture industry has been severely affected by the pandemic. According to CSIL, global office furniture consumption registered an unprecedented decrease in 2020.

At the same time, the restrictions of epidemic and the developing of working from home, has conducted e-commerce in the office furniture sector to develop very fast in recent months. The 2020 trend has been the opposite of the one registered by the office furniture sector. While the global office furniture consumption dropped in 2020, e-commerce consumption increased at a double digit rate in the same year.

Office furniture manufacturers are strongly investing in e-commerce and the majority of them already used this channel during 2020, despite it represented on average less than 5% of revenues. As it emerged from the CSIL survey, over 80% of companies currently not using e-commerce declared their intention to enter this channel within 2022.

Selected Companies:

Amazon, AJ Products, Ambientedirect, Buerostuhl24, Coupang, Cymax, Design Within Reach, Fully, Herman Miller, Home 24, Knoll, Ikea, JD, John Lewis, Office Depot, Overstock, Pepperfry, Restoration Hardware, Sediarreda, Steelcase, Suning, Tmall, Wayfair, Williams-Sonoma.

TABLE OF CONTENTS

INTRODUCTION

  • Research Tools
    • Figure 0.1. The sample of companies. Percentages
  • Terminology and methodological notes
    • Table 0.1. Exchange rates, LCU per US$, 2014-2020

EXECUTIVE SUMMARY

  • Figure 0.2. E-commerce for the office furniture sector at a glance

1. E-COMMERCE FOR THE OFFICE FURNITURE INDUSTRY

  • 1.1. An overview of the office furniture market
    • Figure 1.1. World office furniture consumption, 2011-2020. US$ billion
    • Table 1.1. Overview of the world office furniture industry, 2020. Consumption and Imports
    • Figure 1.2. Office furniture consumption. Countries grouped by geographical region, 2021. Forecasts of yearly changes in real terms
  • 1.2. E-commerce for the furniture industry: basic data
    • Figure 1.3. World. E-commerce incidence on office furniture consumption, 2020. Percentage shares
    • Table 1.2. World. Office furniture consumption and e-commerce sales by geographic region. 2020. Million US$ and percentage shares
    • Figure 1.4. World. E-commerce of office furniture by product segment, 2020. Percentage shares
    • Table 1.3. World. Office furniture consumption and e-commerce sales by geographic region. 2020. Million US$ and percentage share
    • Figure 1.5. Wayfair.com monthly US revenues 2019 and 2020
  • 1.3. Models of e-commerce business
    • 1.3.1. Office Furniture Manufacturers
      • Figure 1.6. Knoll.com/shop
    • 1.3.2. Wholesalers and B2B business
    • 1.3.3. E-tailers (pure e-commerce companies)
      • Figure 1.7. Amazon: furniture dedicated webpage
    • 1.3.4. Brick-and-Click companies (dealers with physical stores and web-store)
    • 1.3.5. Non-furniture specialist chains
      • Figure 1.8. Sears.com
    • 1.3.6. The case of Shopify
      • Figure 1.9. Shopify Website

2. ACTIVITY TREND

  • 2.1. E-commerce growth
    • Figure 2.1. World. E-commerce sales of office furniture, 2018-2020. US$ million and percentages
    • Figure 2.2. World. Total sales of office furniture and e-commerce, 2019-2020. US$ million and % change
    • Table 2.1. E-commerce sales of office furniture by geographical region, 2019-2020. US$ million and percentage share
    • Figure 2.3. E-commerce penetration on office furniture consumption by geographical region, 2019-2020. Percentages
    • Table 2.2. E-commerce sales of office furniture by product segment, 2019-2020. US$ million and percentage share
    • Figure 2.4. E-commerce, by kind of operator. Dimension, market share and average growth 2020/2019. US$ million and percentages
  • 2.2. The business evolution and organisation
    • 2.2.1. Omnichannel approach
    • 2.2.2. Augmented reality
      • Figure 2.5. Amazon Room Decorator App for iOS
    • 2.2.3. Mobile shopping tips
    • 2.2.4. Social media and advertising strategies
      • Figure 2.6. The world most used social platforms. Number of active users, 2021. Million
    • 2.2.5. The case of Starlity
      • Figure 2.7. Starlity website

3. EUROPE

  • 3.1. Retail and e-commerce sales: overview and demand drivers
    • Table 3.1. Europe. Economic and E-commerce Indicators
    • Table 3.2. The United Kingdom, Germany, France and Spain: e-commerce indicators
    • Figure 3.1. Europe. Number of individuals using the internet
  • 3.2. Sector overview
    • Table 3.3. Europe. Office furniture consumption at end-user prices and e-commerce sales by country. 2020. Million US$ and percentage shares
    • Figure 3.2. Europe. Market shares by country. Total office furniture sales and e-commerce of office furniture, 2020. Percentage shares
  • 3.3. Leading e-commerce players
    • Table 3.4. Europe. Leading e-commerce websites selling office furniture, 2019-2020. US$ million
    • Figure 3.3. AJproducts.co.uk
    • Figure 3.4. Amazon.de
    • Figure 3.5. Ikea.com
    • Figure 3.6. Buerostuhl24.com
    • Figure 3.7. Modeo.fi
    • Figure 3.8. Conforama.fr
    • Figure 3.9. www.design-bestseller.be
    • Figure 3.10. JK Office.dk
    • Figure 3.11. Spacio.es
    • Figure 3.12. Designfunktion.de
    • Figure 3.13. Archiprodutcs.com
    • Figure 3.14. Prooffice.de
    • Figure 3.15. Aram.co.uk
    • Figure 3.16. Atomicinterors.co.uk
    • Figure 3.17. Dufoyer.co.uk
    • Figure 3.18. Burolia.fr
    • Figure 3.19. Maisonsdumonde.fr
    • Figure 3.20. Boconcept.com
    • Figure 3.21. Oakodenmark.dk
  • 3.3.2. Office supplies and stationery dealers
    • Figure 3.22. Schaefer-shop.de
    • Figure 3.23. Bruneau.fr
    • Figure 3.24. Lyreco.com
    • Figure 3.25. Bureau-vallee.fr
  • 3.4. Office manufacturers selling on-line
    • Table 3.5. Europe. Sample of office furniture manufacturers using e-commerce, 2019. US$ million
    • Figure 3.26. Gispen.com
    • Figure 3.27. Isku.fi
    • Figure 3.28. Shop.interstuhl.com
    • Figure 3.29. Vitra.com
    • Figure 3.30. Ukstore.hermanmiller.com
    • Figure 3.31. Actiu.store

4. NORTH AMERICA

  • 4.1. Retail and e-commerce sales: overview and demand drivers
    • Figure 4.1. United States. E-commerce as a percentage of total retail sales. 2011-2020. Percentage share
    • Table 4.1. United States and Canada. Economic and e-commerce Indicators
    • Figure 4.2. United States and Canada. Number of individuals using the internet
  • 4.2. Sector overview
    • Table 4.2. North America. Office furniture consumption and e-commerce sales by country. 2020. Million US$ and percentage shares
    • Figure 4.3. North America. Market shares by country. Total office furniture sales and e-commerce of office furniture, 2020. Percentage shares
  • 4.3. Leading e-commerce players
    • Table 4.3. North America. Leading e-commerce websites selling office furniture, 2019-2020. US$ million
    • Figure 4.4. Wayfair.com
    • Figure 4.5. Amazon.com
    • Figure 4.6. Williams-sonoma.com
    • Figure 4.7. Dwr.com
    • Figure 4.8. Fully.com
    • Figure 4.9. Officedepot.com
    • Figure 4.10. Staples.com
    • Figure 4.11. Cymax.com
    • Figure 4.12. Crateandbarrel.com
    • Figure 4.13. Roomandboard.com
    • Figure 4.14. Article.com
    • Figure 4.15. Mgbwhome.com
    • Figure 4.16. Target.com
  • 4.4. Office furniture manufacturers selling on-line
    • Figure 4.17. Store.steelcase.com
    • Figure 4.18. Store.hermanmiller.com
    • Figure 4.19. Store.haworth.com
    • Figure 4.20. Shop.sitonit.net
    • Figure 4.21. Vari.com
    • Figure 4.22. Xchair.com
    • Figure 4.23. Store.ergotron.com

5. ASIA

  • 5.1. Retail and e-commerce sales: overview and demand drivers
    • Table 5.1. Asia Pacific: China, India and Japan. Economic and E-commerce Indicators
    • Figure 5.1. China, India and South Korea. Number of individuals using the internet
  • 5.2. Sector overview
    • Table 5.2. Asia-Pacific. Office furniture consumption and e-commerce sales by country. 2020. Million US$ and percentage shares
    • Figure 5.2. Asia-Pacific. Market shares by country. Total office furniture sales and e-commerce of office furniture, 2020. Percentage shares
  • 5.3. Leading e-commerce players
    • Table 5.3. Asia. Leading e-commerce websites also selling office furniture, 2019-2020. US$ million
    • 5.3.2. China
      • Figure 5.3. Global.jd.com
      • Figure 5.4. IKEA-Tmall Store
      • Figure 5.5. Suning.com
      • Figure 5.6. Gome.com.cn
      • Figure 5.7. Ikea.cn
    • 5.3.3. India
      • Figure 5.8. Snapdeal.com
      • Figure 5.9. Urbanladder.com
      • Figure 5.10. Furnituredekho.com
      • Figure 5.11. Ubuy.com
    • 5.3.4. Japan
      • Figure 5.12. Kagg.jp
      • Figure 5.13. Askul.co.jp
      • Figure 5.14. Idc-otsuka.jp
      • Figure 5.15. Nitori-net.jp
      • Figure 5.16. Offinet.jp
      • Figure 5.17. Rakuten.co.jp
      • Figure 5.18. Muji.com
      • Figure 5.19. shop.itoki.jp
      • Figure 5.20. workstyle.kokuyo.co.jp
    • 5.3.5. South Korea
      • Figure 5.21. Trdst.com
      • Figure 5.22. Coupang.com
      • Figure 5.23. Hyundailivart.co.kr
      • Figure 5.24. Hanssem website
    • 5.3.6. Australia
      • Figure 5.25. Templeandwebster.com.au
      • Figure 5.26. Castlery.com

6. E-COMMERCE FOR THE FURNITURE INDUSTRY: SURVEY RESULTS

  • 6.1. The sample
    • Figure 6.1. Sample. Respondents by the range of turnover and geographic location. Percentage shares on number of quotes
  • 6.2. Revenue performance and expectations
    • Figure 6.2. Sample. Preliminary revenues variation for 2020/2019. Percentage shares
    • Figure 6.3. Sample. Expected revenues variation for 2021/2020. Percentage shares
    • Figure 6.4. Sample. Expected growth of e-commerce revenues by company location, 2021-2020. Percentage shares
  • 6.3. The use of e-commerce
    • Figure 6.5. Sample. The use of e-commerce and the incidence of total sales, 2020. Percentage shares
    • Figure 6.6. Sample. The use of e-commerce by company dimensions, 2020. Percentage shares
    • Table 6.1. Sample. Intentions to invest in e-commerce within the next two years, 2021-22. Percentage shares
    • Figure 6.7. Sample. The expected channel used. Percentage shares
  • 6.4. E-commerce channel and promotion
    • Figure 6.8. Sample. Sales breakdown by channel. Percentage shares
    • Figure 6.9. Sample. Major e-tailers serving furniture companies. Percentage shares
    • Figure 6.10. Sample. Promotion tools used, 2020. Average value of quotes
    • Table 6.2. Sample. Promotion tools used by company dimension, 2020. Average value of quotes
    • Table 6.3. Sample. Promotion tools used by geographical area, 2020. Average value of quotes
  • 6.5. Products, customers, budgets
    • Figure 6.11. Sample. Most demanded product categories in e-commerce, 2020. Average value of quotes
    • Table 6.4. Sample. Most demanded product categories in e-commerce, 2020. Average value of quotes
    • Figure 6.12. Sample. Customer categories active trough e-commerce, 2020. Average value of quotes
    • Table 6.5. Sample. Customer categories active trough e-commerce, 2020. Average value of quotes
    • Figure 6.13. Sample. Average budget by product purchased online, 2020. US$
    • Figure 6.14. Sample. Average budget by geographical region, 2020. US$